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Editor’s Note TO REIMAGINE AND THEN RENOVATE PAVES THE WAY TO REBUILD

Owning to the pandemic in 2020, industries have witnessed an avalanche of paradigm transformations. It didn’t just mend the ways of work but also made an impactful transformation in customer’s tastes, preferences and choices of products. The best example of this is the change in clothing and apparel. More than designer clothes, the preference has shifted to designer masks and comfy clothes. Moreover, people are choosing online shopping over the traditional ways. Interactive technologies, such as AI and AR, are allowing customers to enjoy a lively shopping experience at home. Following buying patterns, Fashion weeks and Runway shows have gone digital too! In short, Covid-19 has transformed the industry from the core. While it helped the industry become more interactive, prominent parts such as garment exporters, textile houses, fashion retailers, etc. had an impactful downfall. Due to govt. restrictions, home-grown brands with self-product lines took a major hit in terms of financial stature and presence. But after a period of desolation, innovation and ideas paved the way for them. And one of the lucrative prospects was the D2C tech framework. Even before the pandemic, D2C has proven to be a competitive and adaptive way to grow. In India, it has birthed over 800 homegrown brands with innovative product lines. And to be honest, shifting to D2C has helped these brands amass a wider client base and grow beyond boundaries. And while we congratulate these brands, we can’t leave behind the brand architects who work day and night to ensure every brand earns its place. We from Business Connect Family feel their contribution needs to be heard across the nation. They are truly serving a ‘Glorious Purpose’. In this edition of ‘Company of the Year 2021’, our entrancing cover page is featuring the story of an eminent D2C brand architect, Zashed Fashiontech. It is an ecosystem consisting of innovation, ideas, innovators and an incorruptible passion – all contributing to create Indian D2C Fashion brands. Zashed is led by Mithun Bhardwaj, an epitome of vigour and dedication. Under his leadership, the Company has earned global recognition with a leading PAN-India presence. The Company is also well-regarded as an environment of continuous learning and growth. We understand our readers’ passion to learn and progress. No more spoilers! Just read its story. And don’t forget our evergreen inclusion of blogs, articles, business insights, and more. So without further ado, start reading!

Indranil Roy Indranil@businessconnectindia.in

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CONTENT

Mithun Bhardwaj Founder & CEO

16 Success Story Elon Musk: The Most Successful & Debated Man Of The Tech World

Cover Story

10 Page No.

ZASHED FASHIONTECH

Transforming the future of the fashion industry via tech using the well established textile setup of india www.businessconnectindia.in | Vol. 4 | Special Edition August 2020 INDIA

Alveo Software Pvt. Ltd. Ensuring World class services in multiple domains under One Roof

Cliffex Software Solutions How A Growing India Based Software Studio Is Helping Indian, North American And European Businesses Thrive On Digital Platforms

Improve Your Business Mistakes entrepreneurs make when pitching to investors

Shivan Chemicals Delivering excellence in the Chemical Trading Domain

Hesol Consulting Logistics & Supply Chain Consultants of the Year 2020

New Perspective Mind Traps That Sabotage Leadership In Turbulent Times Best Ways To Stay Fit When You Work In An Office

Metamorphosis Unlimited Redefining the HR Consultancy landscape for different businesses

Nextgen Plasma Imparting excellence and expertise in the welding industry

Health Best Ways To Stay Fit When You Work In An office

Vijen Smart And Innovative Technology Solutions Pvt. Ltd. Creating Next-Gen Dream Cities

Zen Software Solutions Helping Local Businesses to Go Global with AI / ML, Big Data and Cloud

Tourism How has Covid -19 reshaped the tourism industry ?

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August 2019

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ZASHED FASHIONTECH PVT. LTD. Transforming the future of the fashion industry via tech using the well established textile setup of india Indranil Roy | Business Connect

ith digital transformation, the traditional retail market is shifting towards a digital-first, Direct-toConsumer (D2C) model. In India, the majority of the Industry has adapted to it, but fashion has had the most dramatic shift. With the brick and mortar shops shut and huge traffic in e-Commerce platforms, consumers are opting to buy directly from brand websites. This makes a win-win scenario for both and makes D2C a popular way of shopping. But this traction comes from the efforts of brand architects, who are using multiple sources to redefine the shopping experience. While it’s still a developing segment, one Company has made a seismic presence through its valuable integrations. And it’s none other than Zashed Fashiontech. Led by dynamic entrepreneur, Mithun Bhardwaj, the Company is an expert in helping garment exporters, textile and processing houses, entrepreneurs and visionaries establish their own D2C tech businesses and become global icons.

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COVER STORY

Mithun Bhardwaj Founder & CEO

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Recently, Zashed launched a strategy to launch equity-based D2C brands In India. The goal - is to nurture to 2-4 brands a year; and they have already closed 3 with a 4th set to close in the next month. A REBELLIOUS INCEPTION In 2015, Mithun met an apparel exporter on a flight during a trip. Seating next to him, they had a close discussion - the exporter spoke of his rise and how it all changed over time. It was this story that planted the idea of Zashed in his mind. Rephrasing the story, he says, “He was a fun-loving person near mid-50s. He had his own export business and had a stellar excursion for 25 years, working with renowned fashion brands. But then, as the scene between manufacturers and brands changed, it all went south. The efforts, time, money, energy, even the final margin, and value was taken by the Brands. Since the business depends on buyers, they’re running after orders exhuming their own money even after constant endeavors.” He was moved by the tale and thought of empowering the whole supply chain to come in the forefront of the value retail. The ideation to execution also had a clear analogy to disintegrate the fact that brands classify people into mass, premium, or luxury. Nonetheless, he believed that products should define people, not brands. As per him, a product, its look, and the intent should summarize what a person wants to communicate. After deep research, he found that unifying exports with a D2C model can change the scenario and bring incremental value. D2C is one of the immensely potential business segments in India. It already projects a $100 Billion market valuation by 2025, in which $ 43.2 Billion is expected from the fashion sector. Despite its magnitude, D2C has only a 5% contribution to the economy as compared to 20% in the US. With proper technology and practices, the segment not only promises significant prospects but better customer engagement too. Inspired by the cognizance, he found Zashed in 2016. The idea was to help homegrown brands take the global market by storm through innovative product lines. In a short period, Zashed has earned an evolving pool of global Indian brands, working in conjunction with experienced exporters for renowned fashion brands. It prioritizes every client as its first and believes in competing itself to emerge as a champion. To summarize, Zashed proposes the value for money and a guaranteed global exposure. “And whoever doesn’t understand the value proposition, we fold our hands and say – “it was nice meeting you,” adjoins Mithun.

THE SPOTLIGHT FOR HOMEGROWN BRANDS Zashed Fashiontech is one of the rare D2C Brand Architects specializing in maturing brands from scratch. It leverages multiple sources, technology, digital marketing and inventory management; and cohort analysis, Product Market Fit infusing business process re-engineering and Brand Sales Infrastructure - to structure a credible route that takes brands closer to customers. Eventually, this helps brands have a powerful pitch and a scalable business model to rely on. The foundation of this robust offering starts from a diligent understanding between its internal team and clients. The Company is stacked with passionate and aggressive people, fueled by merit and an approach to excel beyond possibilities. And with such fervor, they envisage building Global Indian brands that - not only competes, but become the apex in the segment, ultimately making Zashed – an internationally acclaimed Fashion magnate. Although the vision is incorrigible, our country needs to emphasize fashion & lifestyle brands. Most of the high streets and malls are captured by International brands, and the irony is that we are the ones who manufacture most of it. Within a short span, Zashed already has 20+ concept based brands on board. And it’s mushrooming, but with a very selective clientele who matches their wavelength and believes in building a value chain. www.businessconnectindia.in | Vol. 4 | Special Edition August 2020 INDIA

TECHNOLOGICALLY INVIGORATED The lion’s share of Zashed’s indomitable stature comes from its business model - known as FEBA (Fashion e-commerce Business Architecture). But what makes it so special? Mithun explains that the model works on an “Asset-Light Strategy” and helps in creating a win-win scenario for all parties involved (e.g. brands, investors). The model 12

has many underlying unassailable protocols for data, Target revenue, PMF, Cohort analysis, the narrative of a brand, concept & design. This imbibes a strong sense of trust and integrity from day 1 of inclusion for a D2C Brand under their panel. Moreover, it resolves one of the strenuous impediments, “what to make, how much to make and where to sell.” Also, this establishes the ‘Thought Process’, that whether or not, they’re moving ahead with the client. Since it’s an enduring process, consuming time and energy, and requires a strong mindset, Zashed makes every aspect absolutely clear at the initial level.

Shreya Singh

Creative Director

As a D2C architect, technology and innovation is a fundamental pillar to them. Its integration goes far beyond the business model to the organizational infrastructure. Technology helps in shaping a robust foundation. Since online/digital is evolving, fast and innovative - are key to create an expanding consumer base. Therefore, Zashed has created in-house management systems (SAPTT & STTOMP) – These are multi-tasking and serves multiple purposes. They help in managing brand milestones, manhour calculations with remote monitoring of individual timelines and work progress. Tools like 3D Pattern making is also used for a visual glimpse of the final product. STANDING OUT OF THE CROWD D2C is truly creating a buzz in the Indian economy. The market has witnessed funded companies hailing, from B2B manufacturing or B2B fabric converting into D2C brands. The revolution has already established 800 brands, and it is driven by the nation’s startup ecosystem. Needless to say, the growing numbers promises an immensely competitive and disruptive scenario in the next 10 years. Being bootstrapped with a self-sustaining ecosystem, Zashed – is both bold and strong. The Company is more than just unorthodox – it’s disruptive. Backed by experience and market trends, its D2C model can convert any traditional manufacturing labouroriented setup into a D2C digital structure. This prevents brands from becoming colonized and transforms all the hard work into Runway Glamour. “We’re at the cusp of unifying the backend and the frontend, and the power we’re accruing is incredible,” asserts Mithun. After all, what’s the fun in building the already established! While building concepts from scratch, it is ensured each one is different from the previous. For that, they also invest in R&D, strategizing and planning a distinct setup. And its application extends to technology, product, fabric, market, social media, software, data etc. Zashed isn’t just providing a service - it’s helping people evolve from plinth to paramount. Its focus is to create concept-driven scalable brands to provide more scope for related business. The D2C model has helped in social drives, specifically for labourers in manufacturing. When International businesses were pulling off contracts due to the pandemic, D2C brands didn’t stop and ensured sustainability. Such altruism and value-driven focus make Zashed - a force to reckon with.

LED BY A CHARISMATIC LEADER “Charisma is the intangible that makes people want to follow you, to be around you, to be influenced by you.” Roger Dawson

Unified with passion and a strong vision, Mithun has always strived to become a successful leader more than a popular one. He believes in going beyond limits and drives the same influence in his company. For him, challenges are taken by some, but proper execution needs a leader. The surrounding team can contribute, connect and suggest, but eventually, a leader needs to make it happen. Having such an august leader, it’s evident Zashed commandeers an immensely powerful culture. Innovative ideas for process enhancements are key expectations from immediate or recent joiners. Procrastination is definitely not encouraged. Board members and managers ensure that every individual is growth-driven and has the urge to learn. “If you do not know how to do the work, do it and learn, do not back off – that’s what I expect from them,” adds Mithun. His idea of a strong work culture transcends to a particular lifestyle, including work or life. People here interact about work, innovations, and targets along with power dressing, fitness, strength and a healthy lifestyle. Alongside employees, they nurture the leaders to be dynamic. From Day 1, Zashed treats and terms a joiner as a fully-defined leader. Mithun believes a leader should possess particular energy and aura - that would make people be a part of his/her vision. He also asserts, “I read somewhere “Never take advice from someone who hasn’t done anything, never give advice to someone who thinks he knows everything “it just stuck with us and will always be”. Hence, managers are pushed to drive innovative solutions and help their team learn what they don’t know. Every leader is taught to take faster decisions. For Mithun, leadership should be at every level, and they should be curious, not skeptical.

A SUPREMELY VIGOROUS CULTURE

In the fashion industry, “Survival of the fittest” is a widely known term. It is one of the core values of Zashed. Here, it’s all about conceptualizing brands from scratch for people from different tandem of the country. It has a niche culture to ensure every brand finds value and an unorthodox opportunity. It believes in working with people driving www.businessconnectindia.in | Vol. 4 | Special Edition August 2020 INDIA

opportunities for the company more than the company creating opportunities for its people. And everyone on board swears by the notion. Just as clients, Zashed is extremely selective about its people and values those with the courage to transform every hurdle into a sustainable opportunity. Everyone is taught to constantly create, build and grow. Putting it simply, Zashed values people hungry for growth and learning and creates opportunities to satiate that hunger. They prefer the term ‘Personalities’ over employees. Parallelly, the founder believes in merging their personal and professional lives to yield the best result, not disintegrate. The commander-in-chief says that segregating the two takes down the inspiration to bring out the best instead, managing both simultaneously, keeps everything more sorted and connected. Zashed follows the Silicon Valley culture (transparent, young, dynamic and definitely not for quitters). Honesty and integrity are prioritized so that people don’t hide their own inhibitions and apprehensions. The Company values expressions, whether it’s of achievement, success or failure, happiness or sadness. People are encouraged to talk on the face and work to express, not to impress. In the end, Zashed aims to be a dynamic team relentlessly contributing to the growth of the Fashion Industry in India. FEATHERS ON THE CAP Despite being only 4 years in business, Zashed has established itself as the country’s sole “Brand Architects,” creating turn-key D2C brands. It is delighted to be the only company to collaborate in fashion events with Myntra and

Amazon to launch new and unique D2C brands. It has vertical integration for underlying aspects with a major presence in India and the global market. Moreover, it has an in-house content creation lab. Attaining such feats, Zashed has attracted a lot of media attention. Renowned media houses like Yourstory, Silicon India, India Retailer, Apparel resources, Tribune India etc., have proudly featured Mithun and his business excursion. Soon, the Company will be including 25 new-age D2C brands under its banner, making them a high-flyer fashion house against established names such as Inditex and Arcadia. For this, Zashed is building an AI and AR infused platform, which will solely promote and sell product lines by homegrown D2C brands. THE ROAD AHEAD Standing proud of its achievements, Zashed foresees to foray into tech-based product lines with a zero inventory model. Besides its innovative app, it has plans for a Phygital store in the pipeline, which will redefine the online shopping experience. And further resolve the burning issue, “How will they look when they buy a product online?” As per the founder, the platform will be a superb addition to Fashion & Lifestyle and will soon contribute to 1.5 – 2 % growth of the $100 B D2C markets. Furthermore, they are also in the process of acquiring patents for their domain technology. Above all, they aim to be sustainable with a focus on the mentioned objectives. Zashed has also moved onto Marketing 5.0 and is striving to connect more audiences through it.

A PARTING MESSAGE FROM THE FOUNDER “Don’t try to be the best, be the first. Ideas and innovative people are at every corner of the subcontinent. Have the courage to be the first to execute your idea. Even if you fail, learn from it and don’t be overconfident. Give everything to where you are now, just like it is your own and keep learning for new ways to improve. You’ll see, someone else is paying for your learning, so do “Shanti me Kranti”,”

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Ensuring World class services in multiple domains under One Roof Mehak Malhotra | Business Connect In the contemporary world of numerous startups and more emerging each day, a company cannot sustain without Digital Solutions. Shishir Avasthi, with three of his colleagues, started Alveo Software Private Limited, which provides Digital Marketing, HR Solutions, Responsive Design, and Web Development to its clients.

THE BROAD CORE SERVICES INCLUDE VARIOUS SUBCATEGORIES

Building a creative and extensive user interface designs for mobile and web apps, Social Media Marketing, SEO, SEM, Mobile App Marketing, Mobile App Development, Improving Digital presence, and Cloud-based innovative HR solutions for refining the recruitment process. They assist with HR needs for recruitment processes and behavior analysis. The firm ensures the working of its solutions across multiple devices. Along with that, they dispense web-based solutions that enable the success of the client’s brand. They have developed a cloud-based Contact center solutions for business to deliver better customer service at lower cost.

THEY STARTED ALVEO AND ARE CONSTANTLY EVOLVING

Alveo came into being when the founding members decided to leave their MNC due to its merger. “We couldn’t see the future of our team, and hence, we decided to get on with our venture,” says Shishir.

SHISHIR AVASTHI Director

The company consists of technology experts that believe in resolving complex business problems with eccentric digital solutions. The need to grow is vital; therefore, they quickly adopt new technologies in order to provide a better experience to their clientele.

The firm provides online support and development. They constantly communicate with their clients on a daily basis to ensure a design that is close to the customer’s demand and expectations. Alveo deals with overseas clients. They have a cordial relationship with each one of them. “One of the clients, who is based in the USA, constantly shares the industry’s knowledge and best practices of his company. We learn and adapt, which has helped us to grow quickly and efficiently. In three years, they have grown from a team of 4 to 30 people. Shishir understands the importance of creative and hardworking members in the organization, without whom the company wouldn’t have achieved desired success.

WORK HARD, PLAY HARDER

Alveo is one of the few companies that recognize the need to relax for a focused mind. “Most of our work involves innovation and research on new technology, so it’s important that people are able to take shorts breaks,” says Shishir. The company has adopted the gesture of sharing a laugh since the time of its inception. It is necessary that an employee doesn’t feel restricted in the workspace. Daily tasks revolve around communication; hence, they make a constant effort to keep the environment light and comfortable.

HE FURTHER EXPLAINS THE FEW POLICIES THEY FOLLOW TO HAVE A CONTENT TEAM 1.

They don’t work on weekends since the launch of the company. They acknowledge the need to take time off from work

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2. 3. 4. 5.

6. 7.

8. 9.

and spend time with family. The office timing is flexible. Work and life balance have always given paramount status in the company, something that shouldn’t be compromised. Late evening calls are neither promoted nor entertained. Every month, they have office lunch parties or a half-day out. Once a year, they go to a picnic spot for a whole day as it brings freshness for the members. “Especially in the rainy season, a lush green environment of Pune is quite relaxing,” says Avasthi. Team mate’s birthdays are celebrated in the office; this ignites the sense of warmth in the company. Book sessions are regularly held, where the team deciphers a bestselling novel through various sessions. Reading is promoted through this exercise, which is necessary to keep the creative flow smooth for the company. They have Rock Start Award for anyone excelling in his work and anyone can give this award to anyone else. To encourage the new idea generation there is one initiative called IdeaMonkey where anyone can suggest any idea. Ideas are taken seriously, and the best ideas are rewarded every month.

All of these activities are taken seriously; hence, an in-house entertainment committee is appointed that manages offbeat domain and festival celebration. The firm keeps the hierarchy culture at its minimum. The doors are always open, which manages to keep the space employeefriendly. The company believes in communication as a problemsolving strategy. Hence, regular meetings for brainstorming along with yearly 360-degree feedbacks are extensively encouraged.

PROVIDING THE BEST TO OUR CLIENT

With the background and over two-decades-long career in the IT sector, the founding team is well versed in the execution of the operations. The company uses cloud technology and cloud technology and top JavaScript frameworks (Angular, Vue), which helps the small firm to provide better results. The young and talented workforce has comprehensive creative skills. This helps in extracting unique and astute solutions to intricate problems. The employees are provided with the opportunity to lead projects which ignite the enthusiasm for directly connecting to the client and issuing the best service.

CHALLENGES IN THE PATH “Struggle is a part of the process, “ says Avasthi. It is

significant to choose the right teammate, which generally becomes a challenge for most corporates. Alveo has faced quite a similar situation where the recruitment process became tiresome and fruitless. Therefore, they have relied upon their employee’s referrals in order to hire the best talent.

NEW OUTLOOK

Alveo has been a steady company since its inception; it has only witnessed growth and success. “A lot of discussions are happening around the slowdown and recession in the industry, but we see steady growth and a strong project pipeline for us,” says Shishir. The future of the industry will heavily rely upon AI, Machine learning, Robotic process automation and IoT (Internet of things), for which the company is enthusiastically prepared. Other than growing in the market place, the company also wants to focus on its internal functioning. Shishir talks about the significance of slow and steady development rather than a shoot up as it will promote the new teammates to adjust to the company’s culture and workflow.

While a chat with Business Connect Magazine, Shishir says- “Forming a company could be as easy task but sustaining and growing consistently without compromising with your value system has been extremely difficult for the market. Strongly inspired by the book ‘Delivering Happiness’ of Tony Hsieh, I wish to spread happiness among entire stakeholders Community. It also doesn’t matter whether they are our clients, employees or vendors. Because it is a small contribution to make the world a happier place.”

Alveo has a dedicated Q-A department that tests the working of each development until it is declared errorfree. The core team consists of technology experts, who have enriched knowledge in the industry’s standard practices of quality check. The firm holds regular knowledge sessions called collaboration sessions internally to learn and explore the best trends of the software arena. This is driven by the team members who not only choose the topics after brainstorming but also ensure that it becomes a learning experience. 19

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Sidharth Sankh

Ashutosh Singh Rawat

Founder

Co-Founder

How A Growing India Based Software Studio Is Helping Indian, North American And European Businesses Thrive On Digital Platforms Kriti Anand | Business Connect Software and mobile app development are two of the trending verticals that show cumulative growth rates and opportunities in the field of IT. Every day emerging technologies are giving birth to new software for designing and developing websites and mobile applications. And since, the digital platform is an innovative way to connect with the world it is highly employed in organizations. However, even in such a world of technological advancements companies due to misdirection and lack of technical knowledge often face challenges in digital product development. Henceforth, it is highly recommended that entrepreneurs are given proper guidance and knowledge of the changing market trends and show them the path to success. This market need gave birth to “Cliffex Software Solutions” – an innovative software studio that focuses on designing and developing mobile applications and websites for entrepreneurs in both national and international markets. The Company And Its Inception Story Cliffex Software Solutions is a modern software studio that provides end to end web and mobile software development services to entrepreneurs and enterprise companies throughout the world. The company got its footing in the platform in 2015 with the help of two brilliant individuals Sidharth Sankh (Founder) and Ashutosh Singh Rawat (Co-founder) in Noida, Uttar Pradesh. Products built by the company have

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spread their reach across 1.5 lakh digital platform users. Many entrepreneurs over the globe use their methodologies of design, development, Operations, and testing of modern web and mobile applications to build their digital products. The company is an expert in providing attractive UI/UX designing with industry-leading technology to create quality products that are cost-effective for present and scalable for tomorrow’s needs. A Glance On The Curators Of The Establishment Mr. Sidharth Sankh has completed his education from the Sikkim Manipal University of Health, Medical and Technological Sciences. The talented creative magnet is an experienced digital product designer with a demonstrated history of working with world-class products in the information technology and services industry. He has supreme skills in User interface and user experience design for mobile and web applications. On the other hand its Co-Founder Mr. Ashutosh Singh Rawat holds a degree in Radical Innovation Program and Innovation Management from Massachusetts Institute of Technology and further incorporates invaluable experience in many important echelons of an organization like innovation management, digital transformation, marketing and communications, mobile and web development.

Contributing To Growth Towards The Startup Ecosystem The industry is filled with innovative curators and if given the right resources and direction can create a magnum opus of their own. Cliffex is aimed to aid in this segment by providing end to end consulting and delivery of world-class mobile and web applications in India and abroad. Their experience showed them that many entrepreneurs have great ideas and capabilities to build innovative businesses fail due to a lack of technical knowledge and new product development knowhow. Other factors also include falling into the traps of inexperienced freelancers or development firms that deliver low-quality services without thinking strategically about the product viability or user experience. Based on this knowledge The company has incorporated it’s experience in product strategy, digital design, quality development, and robust testing into a accessable service for entreprenures. The company has also ventured upon a very talented team that they have nurtured to the limit where they can bring great ideas to life in a well-architected and scalable manner. Endeavors That Show Their Strength And Endurance For any company finding the right manpower is one of the biggest challenges. The same has been faced by Cliffex. The company constantly works in the areas of design and technology that are ahead of the market curve. Hence, it has welcomed a talented team with good knowledge of software engineering fundamentals to whom The company gives good training and exposure through internal proof of concepts, rigorous testing, and R&D initiatives. Two of the few cases based on this theory is Google Flutter and Serverless Technology. Google Flutter is an ‘opensource UI’ software development kit created by Google and it was bound to bring evolution in the domain. Hence, it was very necessary and endeavoring to find the right candidate for the job. The same was found in the case of serverless technology as they had a hard time finding individuals with any live development experience in serverless technology. But The company didn’t give up rather through their training fundamentals and hardworking workforce Cliffex has deployed apps using Flutter, node.js & MongoDB available live on the app stores and Serverless technology from which entreprenures are reaping cost and scalability benefits. For references, this is the same technology used by the likes of innovative behemouths like Netflix and Uber.

Incorporating A Focused Work Culture And Enthusiasm Towards Recreation Cliffex has a strength of more than 40 experienced team members that helps them deliver international quality software products. The company banks on 2 important attributes to cater to employment. The first is – Attitude: Cliffex started attracting problem-solvers since an initial stage. Candidates are employed after screening their self-interest and accountability towards work and are given a free environment where they can nurture their talent for problem-solving. Hard Work: ‘Hard work is the key to success’ - John Carmack. Cliffex has taken this quote a bit too seriously and therefore, they engage their employees into endeavoring tasks which eventually gives the team their chance to show their talent. The company orients endeavor as the path to growth and hence, always expect their employees to hold a high standard of work. Ahead in the road, The company provides every opportunity to be a professional who excels in his/her work profile. Further, they have a work from home policy and Flexitiming so that team members can maintain the balance between work life and personal life. Not just this, employees enjoy lunch parties and team building events every quarter. The young and energetic team often enjoys Table tennis sessions, coffee from Café Coffee Day and an unlimited supply of snacks, and breakfast items like cereals, bread, butter, jam, etc.

Growth And Prospective Initiatives For Future Cliffex highly favors incubating emerging technologies. For the year 2019-20, they are focused on working in projects in the field of Web motion graphics, Machine learning, IoT, Native-Hybrid app development, and GraphQL. Also, Cliffex is looking forward to launching projects in a variety of verticals like hospitality, healthcare, and local discovery and further tends to progress with projects in the field of augmented reality, gaming, and machine learning.

Clientele Base In A Variety Of Domains The company has worked with many national and international magnets but currently, they are involved with Kroo Sports – US-based sports fan engagement platform engaging thousands of users with its Android and iOS apps, Indiefolio – Mumbai based company with a web platform for finding and hiring India’s best creative talent and Skootr – India’s No.1 Chain of Managed Offices & Co-Working Spaces based in Gurugram.

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IMPROVE YOUR BUSINESS

Being an entrepreneur is consistently a sensitive exercise in careful control. Each progression you take ought to be very much idea ahead of time in light of the fact that an off-base advance can be a misfortune for your prosperity. Entrepreneurs will in general make a solid effort to make sure about gatherings with investors. It for the most part takes a blend of good focusing on, constancy, and finding a route in. Give it a read through in light of the fact that it will be dependent upon you to keep away from such mistakes Requesting to have an agreement marked before sharing data Most investors have a strategy not to consent to non-exposure arrangements. For what reason would you need to place an obstacle in the method of having the option to associate with an investor? On the off chance that you have something exceptionally classified, don’t share it. When you send a pitch deck, you ought to accept that it will be shared all the more comprehensively. The reason for a pitch deck is to produce enthusiasm between a speculator and an organization—not to give a profound plunge, which would ordinarily occur during the tirelessness procedure. Pitch to inappropriate investors Numerous entrepreneurs feel that it is a smart thought to pitch their organizations to all investors they meet. By putting forth attempts to build their chances, numerous startup proprietors burn through their time and the hour of the investors by pitching to individuals, who are not keen on putting resources into their specialty. Before you meet with the speculators – do your exploration! Indicating that your business has no feeble sides and no opposition Beginning phase organizations are helpless and investors realize that. By introducing the possibility that you have no frail sides in your startup, no opposition or no significant issues to fathom can give an inappropriate message – or you don’t have a clue what is happening in your business, in your specialty and market, or you decided not to speak the truth about it. Both are not working in support of yourself. Now and then showing that your start-up has no downside prompts a disadvantage. individuals in the market know about a few things so absolutely never attempt to act prevalent, individuals would make your image known so sell just the right information. Absence of Planning and long – term procedure The absence of a reasonable procedure for the future or introducing ridiculous desires can be taken as a major weakness by most financial specialists. The investors need to know your desires: where your organization is going, how it will develop, and where it will be in 5 – 10 years.

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Offering muddled responses It is probably going to be posed a few inquiries by investors previously, during, and after your pitch. The exact opposite thing that a financial specialist needs to hear is an indistinct, confounding, or even terrible answer. Remain centered and ensure that you comprehend the inquiry directly before you begin answering. In the event that you have an issue with understanding the inquiry, don’t spare a moment to ask – this isn’t an issue, the difficulty comes on the off chance that you answer incongruously. Expressing there is no opposition. This is a violation of social norms that prompts investors to figure you may not know about what you’re facing. Rivalry exists all over and isn’t limited by geology or what you just observe with the unaided eye. The serious scene can be comprised of existing organizations or new companies that are being brought forth in a lab someplace. Indeed, even the most problematic new businesses seek dollars or mindshare that is at present being coordinated somewhere else. You ought to comprehend the options your client has for your item or support and have the option to express why they are in an ideal situation changing their conduct. All Words With No Supporting demonstration This is one thing that disheartens a speculator very quickly. Being the pleased proprietor of business thought, you should consider the best of your idea. In any case, making wild suspicions with no particular information to back your cases up, isn’t the best approach to do it. In the event that your startup has an adequate history, consistently convey your numbers with you and, if conceivable, attempt to remember them. Then again, if your startup thought is still in its early stages stage, guarantee that you talk dependent on your figures/presumptions on what others are doing in your industry.

Not investigating the Investors This is the most widely recognized slip-up beginning phase new companies do, planning for the pitch likewise incorporates exploring the correct investors whom the pitch is for. You need to comprehend what sort of speculations they make, in which segments/ businesses do they normally contribute, which parts of an endeavor intrigues them more, and so on. On the off chance that you know the financial specialist, you can take a shot at your deck and pitch as needs to be to suit their desires. It might likewise prompt a migraine if later you understand that the investors are crazy and couldn’t care less about you and your undertaking by any stretch of the imagination. So be astute in picking the correct investors for you, don’t surge. Endeavoring to compel quick Feedback. Attempting to constrain possible investors to give you a quick reaction or input is another basic misstep numerous entrepreneurs are liable of when pitching their business. Truth be told, most first-time entrepreneurs wrongly want to know their destiny very quickly after they wrap up their business. It’s significant for you to recall that your venture is at any rate qualified for a couple of days to process and perhaps do a little certainty finding of your introduction before settling on a choice. Additionally, in the event that there was more than one individual at the introduction, at that point they would definitely need to set aside some effort to reconvene so as to evaluate your business together.

“It’s almost always harder to raise capital than you thought it would be, and it always takes longer. So plan for that.” Richard Harroch

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SHIVAN CHEMICALS

Delivering excellence in the Chemical Trading Domain

subsidiary partners like Flowtech Chemicals Pvt. Ltd in the North and Central parts of India, Competent Polymers Pvt. Ltd in the West, and many others in the East and South allow it to stay connected to the clients all across the country. By offering exemplary quality and unwavering commitment to its consumer base, the Firm has become a leading name in the respective industry. The Company offers ‘Chlorinated Paraffin’ to industries and institutions across the country that has raised the bars of the service standards in the domain.

V.K MIGLANI Founder and Director Avishek Singh | Business Connect

hemical Industry has witnessed a swift growth in the business prospects in the past few years. It offers us with the enormous variety of chemical products that have made a significant influence in every aspect of our lives. Even in the industrial processes, such products play an essential role in many ways. The industry all by itself contributes to a startling rate in the production of different industrial products. In the last five years, this sector has experienced an accelerated growth of about 13-14%. In India as well, the chemical industry has displayed an exponential growth in the global market. Numerous business ventures are being commenced in this sphere every year. Incepted in the year 1988, Shivan Chemicals offers a wide spectrum ofchemicals to its diverse consumer base.With its

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INSPIRATION BEHIND THE VENTURE To stand out of the crowd, the Company primarily focuses on delivering quality services and solutions to create the benchmark of its own. Addressing the time when the business venture was commenced, the Co-Partner of the Company, Eshan Miglani states that the shortage of right traders of chemicals in Delhi instigated his father, Mr V.K Miglani to incept ‘Shivan Chemicals’ in 1988. To chisel a splendid brand image and value through guzzling excellence in the solutions offered, his father invaded the business world with high spirits. He recognized an abundance of prospective clients in the industry, but no one received better solutions, owing to the dearth of traders. Keeping the safety of the clients into consideration, he commenced the venture in the Chemical Trading domain. He primarily focused on offering lead-free chemicals formed with glass reactors for better results. The strenuous efforts of the Company are focused on resonating with the needs of its consumer base; allowing it to upheave the growth. ENSURING UNRIVALLED SERVICES The adroit team infused with the core values of the Company, is committed to serve the clientele with the exclusive quality products. It is quite essential to keep the quality on the top priority while delivering the chemical solutions. It becomes a liability to take the safety of the consumers in consideration, as any product formation will be performed by utilizing these chemicals as the basic ingredients only. The Team ensures a detailed inspection of every product before delivering them to the clients. These inspections curtail the chances of any mistake, preventing any risk to the consumers. This is the ‘secret sauce’ to their excelling heights and 100% customer satisfaction. 26

Reminiscing upon his entrepreneurial venture, Eshan would like to advise the burgeoning entrepreneurs, “ Patience is the crucial virtue for the entrepreneurs. One must have faith in oneself and never let your spirits be lowered in any circumstances. Especially in the current scenario, when the business world is facing most of the adversities caused by the COVID-19 pandemic, we must ensure to work harder than before, with utmost dedication.” Sharing his insights on the government initiatives concerning the business world, Eshan asserts that the government has helped the business community by implementing the GST. ‘One Nation One Tax’ initiative has saved a lot of time for the budding entrepreneurs. Instead of learning about the tax norms for different states, the business leaders can befocussing on other aspects of the ventures.

ESHAN MIGLANI Director

“

TO THIS CONTEXT, Eshan Miglani asserts, We provide complete assurance of quality when we sell our products. This is because we form a relationship based on trust instead of doing business with our clients. Keeping the requirements of our valued customers into consideration, we help them get the right products, alongside rendering them cost-efficient and lucrative tips.

”

DODGING THE OBSTACLES According to Eshan, it was an uphill climbing to comprehend the needs of the domain, when he decided to pursue his goals here. He was naïve to the ways of handling the business operations during the initial phase of the venture. But his adamant efforts and zealous approach paved the path to success. At the time of need, he received the precious guidance from his mentors Mr. V.K Miglani, the Founder of Shivan Chemicals & Mr J. S Ahlawat, the Director of Flowtech Chemicals Pvt. Ltd . Underneath their mentorship, Eshan groomed himself gradually and developed a unique perspective towards approaching the relevant industry. Even now, when Shivan Chemicals has carved a niche for itself in the respective domain, it is the guidance and support of Mr. V.K Miglani & Mr.Ahlawat, that is still serving as a beacon of light tothe Company.

SYNCING WITH TECHNOLOGY & SIGNIFICANCE OF R&D The Company ensures to maintain a synergy with the latest technological advancements in the market. To ensure this, the team constantly up-grades the functionality systems to make pace with their client’s requirements. Gawking the latest technological advancements, the immediate implementation in the units is ensured for the speediest and fastest transport of the products to their clients’s manufacturing locations. Embracing the advancements in technology is not enough if a business venture ignores one of the most imperative aspects of the business venturei.e Research & Development. Mr Eshan well-acknowledges the significance of this arena. He asserts that research serves as the foundation for constructing a company. An entrepreneur must recognize the significance of R&D to ensure the growth of his respective business venture in leaps and bounds. It is almost impossible for any budding business to thrive in the market by being ignorant towards this aspect. It is the precise convergence on this arena, that has made them climb the stairs of success.

The Future for the Company is dazzling, bold and lucrative for sure. The Team is heading forward with optimism to secure the position of a leading Chemical Trading Industry at National and International levels. Shivan Chemicals is trying to expand its horizons by collaborating with partners from India and abroad as well.

www.businessconnectindia.in | Vol. 4 | Special Edition August 2020 INDIA

Dr. Amit Mishra | Business Connect

www.businessconnectindia.in | Vol. 4 | Special Edition August 2020 INDIA

NEW PERSPECTIVE

MIND TRAPS THAT SABOTAGE

LEADERSHIP IN TURBULENT TIMES For the individuals who are not Leaders, it can appear to be a simple activity. For the leaders, it can frequently feel like a forlorn and unpleasant presence. Authority doesn’t accompany a bit by bit manual. Quite a bit of it depends on understanding and learning through close to home preliminaries and mistakes. Without a doubt, there are a lot of courses and books on authority, however, they typically just show general standards. Leadership is an untidy business! On the off chance that you are not cautious, it can keep you up around evening time, and send you into episodes of sadness and stress.

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Leaders are not, at this point the alluring outgoing people who were previously the main kind of individuals considered equipped for rousing groups and building fruitful organizations. The present chiefs are apparently undeniably more unpredictable than they’ve at any point been as they face quickly changing business scenes that require development, new thoughts, and a greater amount of comprehension of individuals than any time in recent memory. They unquestionably shouldn’t be outgoing individuals. Truth be told, they don’t have to class in any capacity by any stretch of the imagination. Today, incredible leaders originate from varying backgrounds and a variety of foundations. Leaders have an obligation this may appear glaringly evident from the start, yet it’s a truly serious deal. At the point when you’re not in an administration position, you don’t ordinarily need to oversee or control a significant number of the association’s assets. This decreases the measure of hazard you’re presented to. You’re not typically considered responsible or answerable for the slip-ups or failings of others, which makes it a ‘more secure’ work environment. While speaking with individuals isn’t unreasonably troublesome, it tends to be trying to interface with the individuals you’re driving. When there is an alarm in the room, leaders need to resist the urge to panic and diffuse the circumstance. At the point when the group is demotivated and tired, the leaders need to keep them invigorated to push on. In any event, when a group is happy about a specific achievement, they have to keep them grounded. The higher up the stepping stool you go, the more desolate it gets. Senior leaders, chiefs, and CEOs can discover their jobs very separating as more individuals rely upon them while they get less and less help. Desires are high at these levels and the edge for blunder limits. As a Leader, you frequently have the last say in the dynamic procedure. Leaving all necessary signatures can be overwhelming, particularly when you are liable for the entire procedure in any case. Contingent upon the job, leaders need to some of the time settle on troublesome choices. A portion of these choices may even damage others. They tend to incline toward unbending structure, rules, and methods to ‘overcome the day’. These pioneers regularly pass up the fun and enchantment of unconstrained encounters. Amidst a pressed timetable and consecutive gatherings, Leaders regularly fall into the snare of basically check things off of their plan for the day. While this may seem like an orderly way to deal with completing things productively, it likewise keeps them from setting aside the important effort for the key turn of events, objective and vision setting, and even self-awareness. They are so neck-profound taking a shot at every day of their business that they neglect to lift their heads up and see the master plan. On an individual level, while along these lines of life gives off an impression of being ‘proficient’, what we notice is a degree of deadness and detachment that will in general settle in. Passionate and vital keenness is dulled and the center is retargeted to assignments over connections, encounters, or development. Leaders in this condition frequently revealing that they feel like life is simply passing them by and that their primary obligation ends up being simply keeping up. Time to share a few arrangements: You must have the option to predict the future however remain concentrated on the present You need to hold onto disappointment as you flop forward. You must be responsible for your activities and answerable for your conduct. You need to trust before you can be trusted. You must be sure when every other person goes contrary. You need to put resources into yourself despite the fact that others may not. “The challenge of leadership is to be strong, but not rude; be kind, but not weak; be bold, but not a bully; be thoughtful, but not lazy; be humble, but not timid; be proud, but not arrogant; have humor, but without folly.” Jim Rohn

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Indranil Roy | Business Connect

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HEALTH

BEST WAYS TO STAY FIT WHEN YOU WORK IN AN OFFICE

owadays, most of the adults and mid-aged people spend their majority of the time in office during the weekdays. Their common and major worry of living this lifestyle is, How to keep yourself fit while working in the office. It can be simply difficult to try to stay fit while working a full-time 9-5 desk job.

However, there are some fitness hacks by Business connect for our readers that can incorporate into your working lifestyle to help you keep looking fit and fresh both. In this article, you will find the best Ways to Stay Fit When You Work in an Office For most people, losing weight means a stressful and hard thing if they are engaged in their job. Many of us think like making small, healthier choices are all that it takes. Therefore, keep these five simple tips in mind to avoid gaining weight and staying fit when you have a 9-5 job. DRINK WARM WATER EVERY MORNING Drink a glass of warm water in the morning with an empty stomach. It has many benefits like cleansing the digestive system and rejuvenates everyday stamina. It stimulates body movements and improves blood circulation throughout the day. Drinking warm water with a spoon of honey and lemon juice also helps to reduce weight instantly and keep toxins out of the body.

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NEVER FORGOT BREAKFAST Do not skip your breakfast, as it is one of the most important meals for the whole day. You always need to kick-start your working day in a healthy and nutritious way. You can do this every day by having a bowl of oatmeal or whole-grain cereal topped with nuts, fruit or dairy products. By eating this in your breakfast, you will get the full amount of protein diet. You can also add eggs to your first meal of the day and fulfill your potential power requirements, but also avoid heavy and oily foods for breakfast. KEEP YOURSELF HYDRATED Stay Hydrated! It is a common mistake when you think to be thirsty only after food is important; our body needs water to work. Hereby, always keep a reusable water bottle on your desk at the office and do remember to sip often. Drinking water from time to time will be the Best way to stay fit in Office. Staying hydrated can quench hunger and food cravings. It also reduce laziness and keeps you more alert. The recommended amount of water per person on a working day or regular day is eight cups a day but when the weather is hot, you will probably need more of it.

WALK AROUND AND EXERCISE There are numerous exercises, which you can do in your office and many of them are very simpler to do. Walk around includes no workout equipment and it can possible only on your desk/chair of office. The first thing to relax your eyes is to calm your eyeballs by opening and closing them frequently. By doing this you will free from eye, stress & sleepiness and it will be the best way to keep fit in office. Some easier workouts like moving to do some squats and wall sits. If your goal is to achieve a certain number of steps per day, the perfect way to accomplish that goal is to walk around the office as much as possible. If you are about to send an email to a colleague, see if they are in the office and walk to their desk instead of sharing your message. Another great open window for self-workout is your lunch break, try to walk for at least ten minutes after your mid-day meal. It is the best thing if you have an hour-long lunch break; you can achieve at least a decent 20-30 minutes’ walk. Not only does this get you out of the office but it also helps in freshening of mind with new ideas. EAT THE RIGHT LUNCH & STAND INSTEAD OF SITTING This may seem like a more obvious suggestion but packing the right amount of lunch that is nutrition-rich can make a huge difference in your productivity at work. It can also prevent you from feeling sleepy at your desk, as the human body is much lazier while working. Therefore, eat right amount and do some smart exercise to make yourself energetic at work and fit. If you have the option of a standing desk, take advantage of the large space and use it. Most of the companies are now including standing desks in their offices and it is a great way to take a break from constantly sitting in front of the system. 37

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Indranil Roy | Business Connect

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