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To Watch in 2021

www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

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If we categorize corporate structure according to the responsibilities, a CEO unquestionably holds a next-level significance. A CEO is responsible for many things from representing the company, strategizing ops & overseeing implementation, management evaluation, analysing trends & markets, mitigating risks mitigation, adhering to corporate regulations & policies, contributing to social responsibilities and last but not least, ensuring streamlined communication with other board members. Nonetheless, it’s not only qualifications or ability to drive business that makes someone a CEO, but also the ability to inspire and empower others to do so. The marksmanship of a good CEO reflects in their use of hard and soft skills to drive a company’s vision. As the central figure, he ensures every individual on board is at their optimum to devise the best services. And for this, industrial knowledge and transparent communication play an important role. Effective data analysis and monitoring of the market gives an edge over the competition, while proper communication helps understanding concerns and proffer appropriate initiatives. To understand these in-depth, this edition of the Business Connect magazine “25 Most Valuable CEO’s to Watch in 2021”, brings the breakthrough journey of 25 young and seasoned CEOs. Their efforts not only turned the tide of their organisations but also strengthened them amid the ongoing transgressions. This time, we will be pitching in with the inspiring journey of Veronica Gallardo, CEO of Veronica’s Insurance. With a strategic presence in various locations across America, Veronica Gallardo is pushing her efforts to be the Insurance broker of choice and help the masses with their financial impediments. Alongside, she strategically spearheads a sizeable team consisting of diverse talents. And her efforts are showcasing the steep growth of the company. Afterwards, the other 24 stories will cover various verticals, keeping you aware of the industrial know-how. A CEO is the soul of a company. Despite how the industry is changing and radical challenges are emerging, CEOs of various small and large companies answer them through their consistency and dedication. And if you’ve been into our previous editions, you know that well. With that said, I bid farewell! Take Care.

Indranil Roy Indranil@businessconnectindia.in

www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

25 Most Valuable CEOs to watch in 2021

Business Head ASHISH KUMAR

Creative Director ASHUTOSH OJHA

Creative Team Chandan Sharma | Reena Kumari | Rajat Pathak Sakshi Negi Legal Affairs Mukesh Kumar Human Resources Nivedita Basu Digital Marketing Manager Kartikeyan Gururani | Neha

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VERONICA GALLARDO A Bona-Fide Leader of the Hispanic Insurance Market

Cover Story

Success Story

The Success Story of Sergey brin Google President & Co-Founder

www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

Paracosma Inc.

An exceptional Augmented and Virtual Reality Service Provider

NextGen

Serving Science to bring improvement in Human Health & Environment

A LEADER OF FERVID QUALITIES Whether it is leading her organisation, mentoring or amassing new trends, Robin has conquered all the facets. She is an excellent communicator and translates her mission and vision in whatever he does. Her enthusiastic nature gains quick buyin, which helps her in team building to achieve her goals and objectives. Her cordial nature also helps hew work closely with other technologists. She contributes to events and networking with the tech park, to build sustainable relationships and incorporate world-class technologies. Robin derives her learning ability from her long-standing professional experience. She enjoys meeting and learning from interesting people. Recognizing that there are many ways to contribute has kept her alert to the opportunities that presented themselves.

BIN BIENFAIT

der Catalysing Technologists Across the Globe

Tourism

Suquino A DIVERSE AND PASSIONATE WORKFORCE

Lux Digital now

What “Traveling in the New Normal” Will Look Like in the Post Pandemic World

While Atlanta Tech Park is home to diverse tech-geeks entrepreneurs, there is an ambience of integrity amongst all. From Robin to his her teammates and other companies in the facility, everyone possesses out-of-the-box thinking to pursue and achieve their ultimate goals. The cohesiveness amongst all significantly alleviates the challenges of team-building whether it is her staff or members of The Park. The culture is nourished with recreational activities like Wine Wednesdays, cook outs, ping pong tournaments and more. Robin focuses on building individuals as well as achieving their goals with an eye for fun. In this way she nurtures her motto for the team - Together Everyone Achieves More.

A Splendid Choice For Digital Marketing And Technology Solutions

ROBIN BIENFAIT

y. Feel the power that comes from focusing on what excites you.

”

uably represented in enabled her to enjoy fast-paced learning in technology. Her entrepreneur brings parents were educators, which further motivated Health her for selfNetstairs.com was once perceived development and foster the growth of others.This childhood t is a moving trend learning played an integral role in her career. Robin began her ntrepreneurship has professional career in 1985 at AT&T and spent 2 decades as its BREAKING GROUNDS e last decade. From SVP & Chief Compliance Officer EHS. Afterwards, she scaled comfortable lifestyle new heights in her career by serving global tech cloud-borders inesswomen. People such as Blackberry and Samsung. ichun, Sara Blakely, ctive segments. We Yet even all this success wasn’t shaping her motivation to bring ut the brave women transformation in the technology space. As such, after 30+ r male counterparts. years in global firms, Robin stood down brought her dream eral facets. IT is one to reality and focused on helping other technologists. In 2017, mely innovations and she founded Atlanta Technology Park, which is an ecosystem of entrepreneurial acceleration. Robin is a C Level executive and board member and a lucrative advisor to almost 100 Global ders, Robin Bienfait Companies. Through Atlanta Tech Park, she is shaping her pertise in enterprise ambition to support others in their development. The foundation ounding her Global is a technology catalyst, capable of nurturing a company despite and her growthregardless of its growth stage. The foundation provides cuttingd within The Park, edge infrastructures, timely coaching sessions and necessary umerous global tech connections to help companies achieve their goals. Robin’s ommitment toBroadway help long-standing expertise and oriented focus have scaled manyInstitute Growth HD and’ in Georgia. businesses to established ones. “My ability to continue helping industry disruptors is what excites me the most and positions me where I am today”, Robin asserts proudly. Robin is well-edified erived from several with ways technology revolutionize business communications, ood, she was driven improve supply chain efficiencies and create competitive s which eventually advantages. Under Robin’s aegis, Atlantic Tech Park has become y. With the support a global acceleration ecosystem that transforms business while this girl translated enhancing people’s interaction through her diverse corporate coming an engineer connections.

Top-Notch secured and integrated video service platform providers

Is Pfizer’s 95% effective COVID IN -19 new drug the first-ever genuine ray of hope?

The Man Who Made Theatre a Digital Experience

Daniel Marcos CEO

Rise Holding group

Dr. Mohamad Ali Mishly

The Stepping stone to crescendo

Co-founder & CEO

IDEATING THE FIRM

rowth Institute is a robust and innovative e-Learning company for C-level executives at fast-growing firms. It employs a hybrid pedagogy in its learning model that excels traditional education. Growth Institute works with all kinds of mid-sized companies around the world. And it’s well-acquainted with the beasty impediments in the segment. Therefore, it offers School of Education: Suitable educational programs for aspirers customized training programs to “Scale• Impact &andReduce Drama”. Its offerings willing to grow create impact within the education realm • School of Engineering: Comprehensive diploma programs include on-demand seminars, Master Business Courses, innovative workshops, and that drive solutions to resolve global issues and create futuristic engineers more.

Lifestyle

RISE HOLDING GROUP THE STEPPING STONE TO CRESCENDO

THE START OF A LONG TREK RISE is the ideation of two Genius entrepreneurs - Dr. Lina Alshelh and Dr. Mohamad Ali Mishly. Dr. Alshelh commands a notable experience across Big and Small firms in Canada, followed by a prominent tenure in a Big 4 Firm. Also, she has commissioned several startups, which currently holds utter prominence in the industry. Dr. Mishly has also founded and co-founded several startups in a multitude of verticals. Furthermore, he has amounting experience in business analysis, project consultancy, and as a production manager - at two sites in Europe and Hong Kong. Both of them are well-versed in industrial strategies and accomplished alumni as well. They have PhD in Industrial and Systems Engineering from Europe; and it was here - their journey began.

SSchemaZone: SchemaZone is a pioneer in training and consultancy - both within and outside of Canada. Equipped with talented teams, advancements and modern practices, it offers world-class service. In simple words, it is offering result-oriented solutions that guarantee sustainable growth. The Consultancy Services covers prominent areas of the business cycle, such as Project Management, Strategy & Growth, Human Resources, Operational Management, etc. SchemaZone helps clients in refining their business models to enhance performance and conquer obstacles. It also partners with institutes and industrial bodies to design customized training programs that meet the requirements of individual professionals and corporates. SchemaZone serves all the prominent verticals, from Financial Services, Real Estate, Food & Beverage to Public Sector, Manufacturing, e-Commerce, Technology, Healthcare, Education, Energy, and Retail as well.

• •

The 10 Best Lifestyle Bloggers in India QQuietClicks: If you are seeking integrated software solutions or a well-defined and connected marketing campaign, then QuietClicks is the right choice for you. A proper blend of tech and marketing offerings play a critical role in a company. As such, the Company adopts the best tools and techniques to formulate solutions that meets your requirements. Its portfolio includes Web Development, Mobile App Development, Software Development and digital marketing solutions. QuietClicks is an ecosystem of tech and marketing experts whose unique wisdom drives results and sustains solutions. The Company has a presence in every vertical that believes in digital optimization. And its services go beyond borders to nations like KSA, USA, UAE, Egypt, Turkey, Lebanon and more. RReach Academy: The third and most recent venture of RISE. Reach Academy is a cornerstone to individuals looking to master a new trade to have competitive advantage in the industry. The Institute has uniquely designed curriculums to scale credibility and viability in individual’s area of expertise. The education model is categorized into four distinct Schools: School of Business: Quality education framework that focuses on the premier aspects of business with look into future School of Technology: Holistic courses and programs encompassing tech-relevant topics, such as data science, software development, information security, and more

All the diplomas and programs have close integration of theoretic and pragmatic concepts and are certified by Accrediting Agencies of Canada (AAAC). The Academy also run - in partnership with companies - number of bootcamps, workshops, seminars and other activity-based methods, and are provided in special training centres. The Academy is nurturing more than 500 students across the world and are present in 50+ countries. With such commendable solutions, ensuring the holistic development of individuals and companies, RISE has established a notable presence across the globe. It has dominant presence in USA, Canada, KSA, UAE, Qatar, Jordan, India, Lebanon, Syria, Turkey, Kuwait, Egypt, etc. With time, RISE looks forward to expanding its spectrum of solutions and footprint, to build a larger and a more engaging client base.

SIGHTS SET TO REACH THE PEAK Build on the values excellence and integrity, RISE has exemplified a seismic growth through its subsidiaries. “Most companies dream to be the best, we are working hard to make this a reality”, affirms Dr. Lina Alshelh. And to continue doing so, RISE welcomes like-minded investors to be a part of its global family. With partnerships, RISE promises a dynamic growth, expansion beyond borders, result-oriented solutions and a wellestablished network. Through these inorganic developments, RISE not only seeks to cover more markets and raise its revenue graph but also offer SMEs and median firms the spotlight and reverence they deserve.

In her illustrious career, Rob positions like CEO, CIO and C and mentored 30,000 employe of leadership and expertise in management, data analysis matrixed team leadership. A HYBRID LEARNING M

Every startup has a differe

butYEARS mid-market THE PATH obstacles, FOR THE AH challenges are a whole oth After so many years of relen Despite the prominence in tech-space,they Robin plans to pror lack the appropriate build on her 15 patents dev become successful.toThe pa brings complexity as they 5 years, she aims to build succ people on board. Growth I alumni, who accomplished the believes in changing the sc help of Robin andthem herthrive. teamIts ofp and help

“Whether it’s a $5 Millio the people you work w Million Company, the pr

strategies, and tactics w are proven to work time again”, a

The model offers – • Direct learning from Thought Leaders • Live group coaching • A system toolkit for b optimization • Peer Masterminding results from the initia

Growth Institute compreh distinct stages of a startup gears from one stage to the process, a business leader entrepreneur to CEO. The model enables better leade teamwork, accelerating ex growth, scaling more impa fewer efforts and the freed entrepreneur. It allows clie amongst self-paced learnin depending on whether the complete courses on their pace or participate in hybr with peers and mentors fo schedule that balances asy pre-recorded content and discussions. The ultimate g companies in staying on tr objectives at every stage o be exit-ready at all times.

A Passionate leader catalysing technologists across the globe

breaking gronds in scaling impacts & growth

The Institute has an avid league of Industry experts and business coaches who customize training programs tailored to individual needs. Moreover, it partners with the London Business School to offer ‘Customer funded Models’. Such a resourceful training model helps leaders stay on track with their underlying passion for creating wealth, employment, and change in the world. Growth Institute aspires to be a top choice in e-Learning and the go-to resource for business executives and enterprises looking to scale up their operations.

emnovate

A GLANCE AT THE SUBSIDIARIES As previously mentioned, RISE stays in the race with a threeheaded business plan. To understand how each entity adds value, let’s take a closer look:

Co-founder & COO

framework, “The Hybrid L The Only Waste is Wasted Model,” is adaptableTHOU to a b ROBIN’S MOTIVATIONAL spectrum of industries. “ It’s important Waste to enjoy

In 2017, the duo founded SchemaZone, a single umbrella for industrial training & management consultancy. And within a short period, the venture became a rewarding project. Celebrating the success, they aimed to foray into software development and digital marketing and developed QuietClicks. Upon entering the technological ring, the pair envisioned a techenabled foundation that nurtures talent through customized programs and offers unique training programs, putting Reach Academy on the map. The model put forth a fantastic potential - all it needed was a single point of contact. Therefore, Dr. Alshelh and Dr. Mishly incepted RISE Holding Group in 2020. Bringing all under a common banner, RISE strives to attract the positive attention of the industry. Its goal is to expand globally by entering new verticals and working with its subsidiaries to help them establish themselves.

Dr. Lina Alshelh

Even amidst the present impediments and transfigurations, entrepreneurs’ drive to reach new heights remains unbent. With relentless passion and vigour, such individuals have made breakthroughs - that are - needless to say, acclaimed across the vertical. But, success is not a one-man journey! It is an amalgamation of ideas, training, innovation and much more that goes behind the curtains. These background factors have also gone through scenic transformations. Nowadays, People seek out a single point of contact for everything, and the trend has birthed numerous turnaround specialists. RISE Holding Group is a prominent name in the assemblage. Headquartered in Toronto, Canada, RISE works with SMEs and Startups in a multitude of verticals, helping them lead their respective fields. It leads a league of subsidiaries (SchemaZone, QuietClicks and Reach Academy), which is wellversed in propelling businesses to new heights of success.

BessTrade

Amid the Covid-19, Robin and her teammates capitalized their state of the art technology by offering everyone a safe, sociallydistanced facility to host virtual conferences, zoom meetings SCALING GROWTH and virtual IMPACTS social events.&They further conceptualised a virtual membership option, for those staying in far locations or unable to come to The tech Park. The membership provides a way to stay connected and reap the benefits of being part of their ecosystem.

BESTOWED WITH MILESTONES In her professional career stinta is honoured with several acco ‘AT&T Software Excellence aw to-end support as host of Tif The American Red Cross. Her Women to Watch in 2018’ by respectful presence as one of th career further conferred the Business Services and successf as BlackBerry’s Chief Informat

A Reknowned Name Offering Sterling Services In The Iot Healthcare Domain

HANDLING CHALLENGES WITH SHEER WILL AND BRAVERY In her historic stint, Robin has surmounted several ordeals. During her time in AT&T, she aided the recovery efforts of 9/11 and several others, which built her expertise in handling challenges. “My approach is that to evaluate the situation at hand and develop the best possible outcome based on my experience”, asserts Robin.

CEO of Emnovate

A HEART FOR SOCIETAL DEVE Robin’s experience in handling in recovery helps her address foundation, she provides free Veterans Memorial, bringing a build out the video capabilitie sponsored Prototype Prime’s aviation building, and enabled Not just this, Robin unfurls at the Park and invests her t minds. She and her teammate well as their Score activities.

Growth Institute is led by Daniel Marcos, CEO. Being a self-made entrepreneur, Daniel believed in creating leaders through endto-end guidance, something he never had. In 2012, he co-founded Growth Institute with Verne Harnish, launching a mission to shape dynamic leaders with hindsight for tomorrow. And stating the growth, it’s evident the mission is upholding pretty well. Growth Institute is currently one of the leading and mushrooming institutes based in the USA. For 3 years in a row, it has been recognized amongst the top 5,000 fastest-growing companies in the country, with over 40,000 members across 64 countries. With such prowess, Growth Institute envisages helping 1 million entrepreneurs across the globe scale success.

Events.com

THE COMPETITIVE EDG

Just like everything else, in have had a paradigm shift every industrial vertical. It business leaders to create s organizations ingrained w proof business model. As f technology has helped him business model conducive technological age. It has al bridge the traditional linea with its exponential enviro

how the founders of events. com are successfully navigating through chaos to create opportunity and help the world get back together

www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

VERONICA GALLARDO

A Bona-Fide Leader of the Hispanic Insurance Market COVER STORY

Indranil Roy | Business Connect

ender diversity in the business sphere is growing stronger every day, leading to the increasing participation of women in every echelon of an organisation. And not to mention, it’s imparting significantly positive impacts in operations and work culture. Studies have proved that women inclusion in the workplace, especially in leadership positions, have led to structural reform and stirred the potential of a workforce. Latin America and the Caribbean, along with Europe, have witnessed the highest proportion of women in management roles. In Latin and the Caribbean, women have surpassed men in academia and senior management in the professional space. Furthermore, many women are managing the highest positions, and many more are spearheading their own venture. Such scenarios predict a positive conclusion for these regions, as they appear to be on their way to becoming the top regions in women empowerment. Initiatives are taken to challenge the arising gender stereotypes and corporate cultures that disembarks women. More and more women are converging to strategic business areas and are inspiring others to break the glass ceiling and rise. Companies are working to promote and capitalize on women’s talent to ensure they find equal opportunities, career development and promotion.

“

It fills me with great pride to see several insurance agents grow into valuable leaders in the Company VERONICA GALLARDO CEO

www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

”

To Watch in 2021

Looking back at the last decade, the Latin American region has birthed several women entrepreneurs who aren’t just leading their domains but driving change for the community at large. A leader of such biblical qualities is Veronica Gallardo, CEO of Veronica’s Insurance. Setting her sails in 2008, Veronica Gallardo has grown with the changing tides of the Insurance Industry, which helped her make Veronica’s Insurance a leader of its arena. She has grown to become more than just a business leader - she is a change bringer and a key social contributor for the Latin American community. SHAPING A WORTHWHILE FOUNDATION A person inspiring people and collaborating with them to create a blissful ecosystem is a blessing for the community. Veronica Gallardo ideated her insurance franchise to offer the community fast and reliable insurances at a favourable price. And her idea has sprouted in biblical proportions! Along with sound solutions, the customer service comes in the language that the client speaks (English, Spanish); and recently, it also included sign language seeing the strong need for its inclusion. The centric mindset has rewarded with sustainable relationships bringing client’s family and friends as well. The entire functioning, however, is not overseen by Veronica alone. She shares the helm with Raul Dominguez - An entrepreneur of the digital arena, and Veronica’s COO. His strong base in technology has helped the Company blend innovation with ideas and maintain a strong foothold in the Insurance sector. Incorporated with the latest infrastructures, her venture maintains a transparent channel with all the dept., and every echelon. The teams spent quantifiable time with clients, explaining to them - the policies and their benefits and ensuring the policy suits their needs. Veronica Gallardo asserts,

“We are guided by a common etho, no matter our position: provide the best customer service at the most affordable prices.” Implementing sign language further opened employment, and now they have agents specialising in the domain.

A PEEK AT VERONICA’S INSURANCE Veronica’ Insurance is one of the fastest-growing Hispanic Insurance Company with a pioneering presence across the USA. Found in Norco, CA, it offers sophisticated insurances while enlightening the community about the same. The low penetration in the Latin insurance sector often exposes the gaps in information and lack of a favourable language. The constant effort to successfully change this scenario raises the bar of excellence for Veronica’s Insurance. It is a multilinguistic Insurance Company that serves clients in their language, www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

helping them understand the policies and be aware of terms and benefits. In addition, Veronica’s Insurance is well-accustomed to trends. Along with customized insurances, it offers 24/7 on-call assistance, Chatbot, instant messaging service, and much more, making Veronica’s Insurance a credible name in the market. Its portfolio covers all the essentials of a person, including Vehicles, Life, Home, Businesses, Tenant and even significant asset as a Boat. Where other’s insurance premiums rise over time, Veronica’s Insurance keeps its rates low and focuses more on creating relationships. It is one of the top 3 brokers in CA, with more than $120 M turnover in premiums and established in more than 100 locations in the USA.

the underlying infrastructure used to manage operations, deliver solutions, and the regulatory parameters change continuously. Insurance companies are investing heavily in R&D to automate workflow and maintain the required quality amid these rapid transformations. To grow and build in the scenario, Veronica’s Insurance constantly pursues opportunities in innovation. Amending to trends and technology, it has optimized workflow, strengthened communication channels and even create quotes in less than five minutes. Technology helps them be at the top of their game. Besides technology, the Company listens closely to client concerns to understand their needs and implement them in product development.

While the philosophy of insurance hasn’t changed much through time,

With innovations shaping the sustenance of companies, it is necessary to stay one step ahead. The world has witnessed a stirring transition since the advent of COVID-19 in the economy, behaviour

www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

WELL RESEARCHED AND INFRASTRUCTURED

and expectations from consumers and employees, etc. Fortunately, Veronica’s Insurance had already adopted digitization prior to the pandemic, allowing it to devise more effective communication and outreach strategies. Investing in virtual solutions keeps them steadfast amid the mayhem and abreast of customer’s changing needs. AN AESTHETIC CULTURE OF GROWTH Just as employees are the mirrors of any company, leaders are the change bringers who drives its difference with the period. Nonetheless, the definition of leadership has changed with time. More than ever, leaders need to treat their workforce as a family to rise above the competition. And they should lead by example, know their resources first-hand and be flexible with changes and challenges. Growing Y-O-Y for the last 25 years with several milestones on the way is a profound example of

We believe that this is the best way to grow: know and listen to your customers and employees that can make huge a difference SAYS RAUL DOMINGUEZ, COO VERONICA’S INSURANCE

www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

Veronica Gallardo’s leadership. At the outset, she envisaged building the most majestic workplace for her community, and it’s evident her dream is sprouting. Her dignified leadership has propelled the livelihood of 200+ families. Under her stewardship, many employees who started at the beginning are now regional managers in the Company. The team has bested many storms that came upfront, like the pandemic. Despite the chaos, the teamwork fostered the opening of several branches and further plans for more. SAILING THROUGH THE CHALLENGE OF THE ERA Creating a difference amid chaos and despair symbolizes the fortitude of a leader. When the pandemic struck, it indicated that the business sector needed a contingency plan to counter the situation, including health concerns. And the consequences required leaders to be proactive. Studies reveal that due to health concerns, people are seeking reliable health insurance products. Furthermore, With the avalanche of unemployment, people are preaching for dime-a-dozen products. In such a scenario, insurance companies investing in advertising and product

www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

development will attract more audience. While the income rate has downsized, people still value the need for protection hence, favouring Insurance. Companies need to empower the community through comprehensive knowledge. Parallelly, the scenario has stirred digitization. With social distancing still present, digital channels have proven to be a cost-effective means of connecting with policyholders and boosting productivity. Despite being affected by COVID-19, the period gave Veronica’s Insurance an opportunity to prioritize and reconnect with what matters most. Within a year of the pandemic, the Insurance Market in Latinos changed how health insurance was perceived.

The Community is interested in learning more about the benefits of these products, which expands opportunities for Veronica’s Insurance to assist them. WIDELY CONTRIBUTING TO BUSINESS AND COMMUNITY Veronica Gallardo began her journey on the idea of empowering and contributing to her community. To help people in the aftermath and recovery period, the Company donates food, drinks, and essential items to the underprivileged. Furthermore, they also distribute goodies and contribute to Christmas celebrations for lowincome families.

Staying abreast of the core vision, the Company has spearheaded the Hispanic Insurance Market by building trustworthy relationships. The Company has created huge waves since 2019. As mentioned before, it has expanded to 90 locations in California and opened franchises in Florida and Colorado. Veronica’s Insurance is growing as a recession-proof business, a backbone for the community, and a preferable prospect for entrepreneurs. It’s inviting aspirants to join them in starting a new business, as Veronica’s Insurance guarantees a successful and steady journey for all.

A THOUGHTFUL MEMENTO “You are closer to your success than you think, so do not give up. Everything is difficult until it is done. And watching your brand expand across states is an unexplainable feeling. I think the secret is to love your company so much that other people fall in love with it just like you. Helping others fulfil their dreams of launching a business by helping them, guiding them and watching them grow is simply wonderful.”

Veronica Gallardo THE ROADS TO TRAVEL Growing in a consistent pattern, Veronica’s Insurance aims to step up its game and flourish into more topographies. In the next few months, it’ll be opening 10 more franchises in Florida. “We are very excited about this great leap from California to Florida”, remarks Veronica Gallardo in a joyous tone. They have already inaugurated two locations and had an incredible response, which sets the pitch for a drooling success.

www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

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16 19

www.businessconnectindia.in | Vol. 3 | Issue 5 December 2020 INDIA

www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

Success Story

The Success Story of

Sergey Brin

Google President & Co-founder

“I was lucky to be able to attend Stanford, and I was particularly interested in data mining, which entails analyzing vast volumes of data to uncover patterns and trends.” Sergey Brin

SERGEY BRIN

Google President & Co-founder

www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

They were intellectual rivals but best friends, and their opposing views on knowledge quickly gained traction, resulting in one of the world’s most successful ventures. They started working on what would become one of the world’s most famous and informative websites in their dormitory.

Sergey Mikhaylovich Brin is a perfect example of the classic immigrant success story in world history, rising from modest beginnings in the Soviet Union to the pinnacle of greatest online success. Sergey Brin’s, Google’s cofounder, now on the board of directors and a majority shareholder of Alphabet Inc., net worth as of today is more than US $ 100 Billion.

Entrepreneurial Journey

Early Life and Family

•

He was born on August 21, 1973, into a strict soviet minority republic, where he spent his childhood. Brin’s father, Dr. Michael Brin, a mathematician who is now retired from the University of Maryland’s Department of Mathematics, wanted to be an astronomer but had to give up his dream due to the country’s anti-Semitic policies. Eugenia Brin, his mother, worked as a scientist at NASA’s Goddard Space Flight Center.

•

Brin’s father realized that his children’s future would be jeopardized if they lived in Russia. After attending a science show in Moscow, he discovered that the west provides enough opportunities for himself and his children to realize their goals. As a result, he took a significant risk by deciding to relocate the family to the United States. He and his family immigrated to America, bringing one of the world’s most talented scientists with them.

• •

In May 2007, Sergey Brin married Anne Wojcicki. In 1996, she graduated from Yale University with a Bachelor of Science in Biology. Anne is the CEO and co-founder of 23andMe, a genomics company that was funded by Google in 2007 for $3.9 million. Before the wedding, the pair had known each other for about 8 years. Benji Wojin (a combination of “Wojcicki” and “Brin”), their son, was born in December 2008, and a daughter was born in early 2012. They divorced on August 28, 2013, and they are still legally married even though they no longer live together. According to a spokeswoman, Brin and Wojcicki are good friends and partners.

• •

Academic Life School Years Sergey first went to the Mishkan Torah Hebrew School. Later, he was transferred to Paint Branch Montessori School in Adelphi, Maryland, for elementary school. Eleanor Roosevelt High School in Greenbelt, Maryland, was his alma mater. Brin showed great potential during his teen years in the United States, earning a Bachelor of Science degree in Computer Science and Mathematics from university.

• •

2019: In December 2019, Sergey Brin stepped down as President of Alphabet. 2015: Brin and Page announced the establishment of “Alphabet” as a new parent company in August. Page was appointed the new company’s CEO. Google, Android, Chrome, Google+, and YouTube were all part of the business. Sergey Brin was the Director of Special Projects at Google X, the company’s secretive division that works on high-risk projects like Google Glass, airborne wind turbines, and smart contact lenses. 2005: Google Maps, a web mapping service co-founded by Jens Eilstrup Rasmussen and Lars Rasmussen, was launched by Brin and Page. 2004: With $85 per stock, Google joined the IPO market with its shares on NASDAQ (GOOG). The price per share rose to about $300 in 2005. A stock price reached $600 in 2007. Brin and Page became billionaires after attracting more than $3 billion in cash for the venture. 2001: Sergey Brin was appointed to the role of President of Technology. In Japan, Brin and Page founded their first foreign office. 1999: Brin and Page were able to persuade two rival venture capital companies, Sequoia Capital and Kleiner Perkins Caufield & Byers, to finance Google, resulting in a $25 million investment. 1998: On September 15, the project was renamed Google. Brin was elevated to the position of President. 1996-1998: Brin and Page agreed to form a company out of their idea. The pair borrowed money from family and friends to buy servers and rent a popular garage in Menlo Park, California, similar to Apple’s and Amazon’s. The room was owned by Susan Wojcicki, who later became a Google senior vice president and is now the CEO of YouTube. Andy Bechtolsheim, a co-founder of Sun Microsystems, provided funding for this venture by writing a $100,000 check. 1996: For a few months, the pair worked on “Black Rub,” a search engine that ran on Stanford’s google.stanford.edu servers. 1995: During his Ph.D., Sergey Brin collaborated with Page on search engine algorithm studies.

Stanford University

Awards and Recognition

He then went on to Stanford University to pursue a PhD, which he placed on hold when he established Google later in life. He wrote and co-wrote a variety of papers on methods for extracting knowledge from unstructured sources and retrieving information from vast collections of texts and scientific evidence. He also created tools to translate experimental work created with the TeX word processor into HTML format. He met Larry Page, a student who was “equally as irritating as himself” during that period.

• 2021: Secured 9th position in the Forbes list of “Billionaires 2021”. • 2009: Brin and Page were the 5th most powerful people in the world. • 2004: Brin and Page received Marconi Prize. • 2002: Brin and Page were named in the MIT technology review TR100 for being the top 100 investors. Final Thoughts

They were often at odds over definitions and theories, and they often took opposite sides in debates.

Sergey Brin’s tale exemplifies how scientific talent, imaginative exploration, bravery, experiments, and groundbreaking ideas can help people achieve the American dream.

Their various ideas on knowledge rapidly gained traction, culminating in one of the most successful ventures in history. 19

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An exceptional Augmented and Virtual Reality Service Provider Dr. Amit Mishra | Business Connect

Newer and more advanced developments in technology have been successful in bringing dynamic transformation in multitude business sectors. With a blend of new innovation and technical evolution, Augmented and Virtual Reality are revolutionizing different systems and processes to escalate enterprise growth and success.

phy replacement, a 360 video distribution platform and other services. What makes you different from others? Paracosma Inc. is a US-based company with headquarters in San Francisco, and wholly-owned subsidiary companies in Japan and Nepal with a technical and sales office in Tokyo and development center in Kathmandu. With over 75 employees, including 45 artists and 30 engineers and developers, our scope and scale allow us to provide expertise in more areas than smaller competitors. While our offshore development center allows us to provide very high-quality services and best-in-class rates.

We at Business Connect are fortunate to have with us, Ken Ehrhart, Founder & CEO, Paracosma Inc. In a conversation with him, we have covered some indispensable intricacies of Paracosma and its significant contribution to the AR/VR domain. Please walk us through your company profile and its services. Paracosma is an Augmented and Virtual Reality (AR/ VR) Service Provider. Its services include 3D content creation, 360 videos, application development, and project implementation across a broad range of AR & VR platforms. Additionally, Paracosma creates its own content in the gaming, entertainment, tourism, enterprise and education/training spaces. Paracosma also has proprietary technology for producing, viewing, managing and distributing 360-degree photo and video content.

How do you ensure the unbreakable faith of clients in your company? In many cases, we are providing services for companies that are not broadly available because of the fast pace of AR and VR innovations. Thus, we are usually engaged in long-term partnerships where we are working together with the client to envision what is possible to meet their requirements. We are honest about the current limitations and future potential of AR and VR to develop the most advanced solutions that are realistically possible. This type of open collaboration engenders confidence in our ability to deliver on results that exceed expectations.

What kind of clients do you serve, any special mentions? We primarily serve larger enterprise clients who are embracing the potential of AR & VR.

How do you keep pace with the changing market trends? Because of our large team of experts with experience across a broad range of AR, VR and 3D platforms, we are able to keep abreast of the latest innovations in the field.

For AARP, the 38 million-member US non-profit serving aging consumers, we have been producing brain fitness games for their Alcove VR application for Oculus Go and also a version of Alcove for the Magic Leap AR glasses. The applications were recently demoed at the 2020 CES show in Las Vegas.

Because of our low costs we are able to experiment with new technologies before they can deliver ROI (return on investment) as part of current commercial projects. Thus, when the technology matures, we already have an understanding of its unique strengths and benefits.

We also recently announced a partnership with UrsaLeo, an IoT (Internet of Things) company. We are producing realistic 3D digital twins of UrsaLeos’ clients’ facilities to enable them to visualize real-time sensor data on a clear representation of the actual space.

What’s the newer or newest technology that your Company uses? We are focused on developing delivery platforms and processes to turn previously difficult and expensive custom solutions into low-cost, easily deployable high-quality turn-key products. This lowers the barrier to entry for clients seeking to integrate AR and VR into their current business processes.

We are also providing VR Training for Oil & Gas and Medical applications; AR for manufacturing machine maintenance, holographic videos for management training, and photo-realistic 3D models for photograwww.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

To Watch in 2021

Do you believe R&D is essential for the growth of the company? R&D is a critical component of our planning and growth expectations. We are currently conducting R&D across numerous areas where we believe we can develop innovative new business lines and products. Because of the newness of the field, it is not easily possible to determine the timing and scale of new opportunities. Thus, having multiple projects under development simultaneously offers the greatest assurance that we will continue to grow revenues and clients faster than more constrained competitors. Apart from work, what else do you like to spend your time doing? Paracosma founded a team that is now one of just 77 Qualified Teams in the ANA Avatar XPRIZE Competition. It is a four-year competition to design a robotic avatar that allows a minimally trained user through VR technology to immersively interact with and help another human in a remote environment. There is no immediate commercial benefit for Paracosma’s AR & VR clients, but the competition is an exciting chance to branch out into robotics, sensor tech, machine vision, AI, telecommunications and other fields that are necessary for success.

What are the achievements and milestones of the company? Since Paracosma’s founding four years ago, we have been able to consistently grow our team, clients and revenues at a rapid and sustainable pace. This has been possible, in large part by turning one-time projects into long-term client relationships. We now have ongoing monthly and multi-year repeat business that creates a stable base from which to grow. The launch of our in-house developed VR game, called Unnamed VR, provides a great example of our capabilities for our enterprise clients, while providing a very entertaining experience for consumers. What does the future hold for the company? Paracosma plans to continue to strengthen its position in AR, VR and 3D content creation in parallel with the growth in those markets. We are excited to see the industry’s progress and are optimistic that we can continue to expand at an even faster pace. Lastly, what message would you like to give to the readers of the Business Connect magazine? The transition to 3D digital technology goes far beyond the scope of consumer AR & VR. Looking at the evolution from plain text to HTML websites and voice to video in the past, we see the current advance is from 2D imagining to 3D. We have retail clients saving millions of dollars a year on photography costs through the use of rendered 3D models. We see movie production moving from live-action sets to green screens combined with entire environments rendered in 3D game engines. These trends are inevitable and accelerating.

Ken Ehrhart Founder & CEO

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To Watch in 2021

COMPANY

PERSON

DESIGNATION

Analytical Consulting Group

Rakesh Agarwal

CEO

Divami Design Labs

Prathima Inolu

Chief Designer & Executive Director

Ecopack India Paper Cup Pvt. Ltd.

Mr Sushil Gadling

CEO

enxcl Business Solutions

Santhosh Udayanan

Founder & CEO

IIFL Securities Ltd.

Sandeep Bhardwaj

CEO

Intelizon

Dr. Kushant Uppal

Founder and CEO

Labaid Diagnostics

Manish Mishra

CEO

NetiSoft Consultants Pvt. Ltd.

Sameer Gulati

Director

Nexon Paints Pvt. Ltd.

Ajoy Mundkur

CEO

Overdrive Electronics Pvt. Ltd.

Mohit Mittal

Founder and MD

PiLog Group

IMAD A. SYED

Chief Executive Officer-Middle East & APA

Positive Bioscience

Samarth Jain

CEO

Regatta Consultancy Services

Vrishali Mulay

Founder & Director

Satcom Infotech

Vinod Kumar

Founder

Scrum Digital

Mohit Agrawal

Seven Twenty Ten Network

SHEETAL S PAKNIKAR

Founder, Managing Director & Ceo

SMS Hydrotech

Surya Vikram Singh

CEO

Sona Mandhira Pvt. Ltd.

Ms. Mandhira Kapur

Chairman & MD

StockEdge

Vineet Patawari

CEO & Founder

Synergeze Consultants Pvt. Ltd.

Gunjan Choudhary

Director & Co-Founder

Techpanion Solutions Pvt. Ltd.

Chandresh Sharma

CEO

Trainhos Healthcare Pvt. Ltd.

Dr Mangesh Virkar

NABH CONSLTANT

Veronica’s Insurance Franchise LLC

VERONCA GALLARDO & RAUL DOMINGUEZ

CEO & COO

Wishgames11 Pvt. Ltd.

Deb Mukherjee

Founder & CEO

Wisdom Capital

Deb Mukherjee

Founder, Director & CEO

www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

To Watch in 2021

NEXTGEN LIFE SCIENCES PRIVATE LIMITED Serving Science to bring improvement in Human Health and Environment Indranil Roy | Business Connect

“Storms draw something out of us that calm seas don’t.

”

Bill Hybels

t is in tough times that the mettle of humans is tested, and that holds true for entrepreneurs and their businesses as well. NextGen Life Sciences is a company that has not just survived the rough weather, but has actively assisted in the fight against the pandemic, despite having to face the heat itself.

Dr. NAGMA ABBASI

Founder & CEO

COMPANY OVERVIEW In order to cater the untapped opportunities in the industry, Dr. Nagma Abbasi established NextGen Life Sciences in 2014 with an objective to become a frontrunner in the distribution of innovative biological products and services for the Life Science Research and Diagnostic market. And also provide complete solutions in Instrumentation, Reagents, Next Generation Sequencing Services, Bioinformatics, and customised solutions to Scientists and Researchers. The company wants to deliver the right products of scientific needs in minimum possible time at the doorstep to facilitate research findings in order to bring improvement in the human health and environment. The company is poised to become one-stop-solution to cater to the research needs of scientists in the Field of Molecular biology, Cell Biology, Immunology, Healthcare, Drug Development and more. www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

The NextGen group bridges the gap in understanding the needs and pains of Researchers of the Life Sciences/ Biotech industry and help scientists gain insight on the recent innovations and technologies, assuring a sound knowledge of the subject matter. At first, NextGen try getting insight on the customer requirements by exchanging ideas, then understand the complete workflow and expect results which in turn helps them to suggest customers’ best possible customised solutions. Their methods of measuring success are not conventional. Dr. Nagma says, “I measure success in different scales like Conversations with clients, ROI, Conversion rate, Customer satisfaction, and others with parameters like referrals from existing clients, growth, profit from the revenue, conversion rate, sales target and a lot more of organisational benefit factors. The firm has maintained a longterm relationship with clients by rendering quality services-TAT (Turnaround Time) for the product deliveries by managing inventories with microanalysis of basic needs of prime customers, addressing customer problems customers in time with best possible solutions, maintaining highly skilled and trained sales and technical team. In addition to that, it also has a dedicated team to look into after sales and services. Navigating Through The Pandemic COVID19 and the resulting lockdown came as a shock to most people and businesses. Dr. Nagma Abbasi (Founder and CEO) received the news of the nationwide lockdown, and her first reaction was that of relief. A sensible decision by the government, it was the need of the hour, and an initiative to halt the spread of the infection and ensure the health and safety of the people. For her, the security of her loved ones and employees took priority over running her business smoothly. The lockdown came as a new learning experience for her and her team. With a little guidance from her in the beginning, the employees at NextGen Life Sciences managed to operate remotely quite well. The team connected through Zoom calls, and most the work, which took place mostly through mails and calls prior

to the lockdown, continued in much the same way after a while. They managed to take on the challenge despite the distractions of working from home, and being well-versed with the relevant technology helped. NextGen, being from the healthcare and biotechnology industry, responded to the demands of the time as well. As COVID19 cases kept on increasing across the country, the clients started demanding products for COVID Testing kits and instruments. As per ICMR guidelines the gold standard test Real Time PCR testing has been recommended for all clients. NextGen Team educated people about the Real Time PCR testing kits options available in Indian Market and provided the Best solutions to customers. NextGen worked with its associates and partners to make Best quality products available in world market on a highly competitive pricing to customers as a total End to End solution and contributed in the fight against the novel coronavirus. The prime hospitals in Delhi, NCR, ICMR approved Diagnostic Centres, VTM Manufacturers and Research Institutes who has contributed in COVID Vaccine development were Prime clients for NextGen during this Pandemic. NextGen feel proud to serve nation in such difficult time and serve for this noble cause of saving lives. “We don’t deliver products, we deliver experience.” Working throughout the lockdown, the team stayed abreast of all the precautions and measures required to keep themselves safe during the pandemic. They sanitized the workplace twice a day, used masks and gloves, followed social distancing norms, and took special care with handling shipped material and making untouched deliveries to the client sites. The employees often needed to visit Covid testing sites, and that warranted utmost and special care for the entire team. Like any other business during the lockdown, NextGen felt the heat too. With most of the research institutes being closed, the Life Science research aspect of their business took a hit. Dr. Nagma and her team, however, soon started working on 25

new opportunities. They started working with clients recommended by the ICMR for COVID Testing and VTM manufacturers. As deliveries of products was major issue due to lockdown and major players in logistics was closed initially NextGen Team has face lot of issues of deliveries and Team need to personally pick products and deliveries from Airport and delivered shipments from airports to client sites. The team applied for an e Pass under essential services to work and move around in the lockdown. With most of the Research Institutes, Academia and Pharma clients temporarily shut down, their payments got stuck and they had a tough time recovering money from the market. But belonging to the healthcare industry and being able to provide services in times of dire need helped them gain the confidence of their customers. They went above and beyond to help their customers as well, giving credit as required and delivering much-needed products within given timelines. They offered best available products in world market to Indian VTM manufacturing companies which have been used to collect COVID testing samples, to researchers and scientists involved in the vaccine development of COVID19 and Gold standard Real-time Covid Testing Kits, related consumables and instruments for testing. Dr. Nagma finds herself lucky to have been able to manage the crisis, and for the excellent team that stood beside her and made that possible. They connected through Zoom calls, WhatsApp group calls, mails, etc. The team was busier during the lockdown, in order to offer services and products to their customers, and was highly motivated to work for a noble cause and help to save human lives. Parting Words Dr. Nagma Abbasi says, “Great things never come from the comfort zone. Real leaders are ordinary people with extraordinary determination.” Her determination to face the various challenges the lockdown threw at them and come on top of it all helped NextGen weather the storm, and has paved a way for a brighter future for the company. www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

Tourism

What “Traveling in the New Normal”

WILL LOOK LIKE IN THE POST PANDEMIC WORLD If you are a travel enthusiast, you must gear up for new ways of planning a trip and going to a destination a few days ahead, post the pandemic lockdown. Here, we will be sharing some insights on the new travel norms, which you may see in the future. Let’s remember how we were travelling, A mad dash for tickets, in bub and bar crawling with people, unplanned sudden trips, interacting with new strangers and hugging and handshaking hands, printouts of boarding passes, and squatting on passes. These were the days, unfortunately, it will no longer be.

Business or Tourism There are always two types of travellers, one who travels for business purposes and the other for holiday purposes. Obviously, neither kind can head out easily now. Since the pandemic is a global phenomenon these days, there is no safe place on earth. Plans have been put on hold and passports are tucked away in drawers. Even the corporate world is desirably avoiding the champagne and caviar-laden, business-class travel for the cosy confines of their own homes on Zoom. They are saving on costs but adding to the despair of Arline’s and hotels alike. For many giant multinational companies, executives must travel but the majority are getting their work done online now. The mammoth deal, multi-country workshops, mergers, and exchanges of know-how are all finishing on the internet. The jet-setting life isn’t an option at all.

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THE FEAR FACTOR

As per our second wave, fear of the virus is not going away for a long time. People will always be anxious about their safety. It means protective measures will become standard everywhere.

PLANNING WILL BE KEY

Travellers will be cautious in the days ahead. They will have to plan weeks or even months in advance, before setting off on a trip. Initially, you have to get documents that prove you don’t have Coronavirus, this will be your first hurdle. Getting a destination visa and accounting for forced quarantines will mean extended stays. Most holidays involve children, it means travellers will need extensive planning.

TECHNOLOGY TO THE RESCUES

Obviously, masks, sanitiser and gloves will be mandatory everywhere, and we all have to wear them until the whole world gets fully vaccinated, and cannot forget social distancing as a strict norm. However, the airport and hotel will go further. Thermal scan, temperature recordings, facial and heartbeat analysis, all these will become part of the new normal. From airport to hotel, they will have their own sanitization protocols. Quick test detection of Covid-19 technology may also be introduced very soon that doesn’t require a laboratory or a machine for processing. Come to think of it, if we have to live with this virus for a while, I do not see any point in halting my backpacking trips or even urban vacation with a dollop of caution and strict obedience to rules.

DIGITAL AND ONLINE

Touching surfaces or anything could be risky, so it is imperative to stay away from the idea of exchanging physical printouts. All documents will go online. A database will be updated with new features so that you don’t have to wait for a long time. QR Codes, the mobile scan will be facilitating the process. Baggage scans and UV cleansing is going to be standard. The purpose is to offer complete hygiene, bug-free environment at the airport and on the flight.

THE NEW TRAVEL NORMAL

Every time requires a hose down with a sanitiser, it makes us clear that it will take time for the tourism industry to return to normal. Without using the middle seat, social distancing will be followed (that’s great though). All the process is going to be done online on our mobile, such as prearranged transport, finding out the details of hygiene areas to eat and rest and a willingness to adapt to these new measures. In some ways, we can say it will be cooler, smoother, and less chaotic to travel in the future.

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To Watch in 2021

LUXE DIGITAL NOW A SPLENDID CHOICE FOR DIGITAL MARKETING AND TECHNOLOGY SOLUTIONS

JACQUELINE HUDSON | CEO & Founder Kajal Dobhal | Business Connect DATA Science, Technology Solutions, E-Commerce Solutions, Artificial Intelligence, Data Analytics.

The whole world right now is in an absolute terror, because of the rampant outbreak of the Novel Coronavirus. Every sphere of the economic unit has succumbed into absolute chaos, due to the humongous rate of positive cases and death tolls. Normal lives have been replaced with work from home, social distancing and avoid unnecessary travelling. But, even in this midst of the outbreak, few organisations have ensured they continue to perform. With sheer will and plausible strategies, these organisations have proved to be insurmountable. One such company is LUXE Digital Now, a global organisation with a wide variety of digital services that include Digital Marketing, Strategic Management, Software Development, www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

COMPANY’S OVERVIEW Founded in 2018, LUXE is headquartered in Portland, OR USA, with a sister company to be opened in London, UK this year. The company proudly stands its ground as one of the leaders, in digital marketing services and technology solutions in the world. They innovate, design and strategize the best marketing strategies to bring out the adept potential of their clients. Their marketing strategies include building social media campaigns, e-commerce and content management platforms, which play an in28

strumental role in fortifying a business structure. Its wide range of marketing concepts has aided in bringing many industrial verticals under its banner like beauty, luxury, fashion and technology industries.

AiDAS (AI Data Technology Solutions): AiDAS is an AIbased cloud program, designed for global organizations to have complete access to their digital marketing, e-commerce and digital technologies data. The priority of this program is to handhold the management of the e-commerce process of a business. However, it also focuses on all the digital marketing needs of a company. In addition to this, the program also showcases investment and profitability input scaling, with real-time conversions and predictive rich data analytics for investment purposes. The program is designed exclusively for C-Level Executives, Marketing Executives, Data Scientists and AiDAS System Administrators.

LEAD BY ZEALOUS LEADERS The Company is spearheaded by two highly motivated marketing specialists Jacqueline Hudson, CEO & Founder, PgD and Steven Thorsen, Strategic Leader, Partner. Jacqueline is a highly commended personage of the Digital Marketing arena and founder of LUXE Digital Now. She was named Top 40 under 40 in the Top 100 Magazine and acquired her PgD from the Digital Marketing Institute in Dublin, Ireland and is a global speaker at BCMA, having lectured to 14 countries globally. Jacqueline specializes in strategic planning and management, project leadership and design, data analytical designs and architecture, technology development, and all digital marketing principles.

PREMIER JET APP: Premier Jet is an e-commerce mobile application designed by LUXE Digital Now. It is the world’s first and foremost widely used Private Charter app and comes in multiple languages. It is available in all kinds on smart-device platforms and is used to search luxury brands with a global mapping system. The app has in-built filters, which helps in sorting out the desired destination to shop along with brand names and promotions and organize delivery at ease. Users can register an account via Facebook, Twitter or Google accounts and share products via social accounts. The app is also featured with creating a favourite or a wish list and they can receive app’s push notifications preferences in the personal account such as sales, promotions, offers, new arrivals and collections.

Steven Thorsen is prized persona of the marketing sphere and carries 3 decades of experience as a marketing and advertising executive. He has worked with many exclusive brands like Grammy Awards and MusiCares in Los Angeles. Before joining LUXE, he is an owner of several companies, including media agencies and medical diagnostic centres. His specialization encompasses company growth and acquisition, delivering project management principles across all platforms within a firm’s staffing structure. ENLIGHTENING STRATEGIES TO SUSTAIN CLIENTS The panic caused by COVID-19 outbreak has created a challenging situation in the organisational hemisphere. And in this situation, it is important that companies curate strategies that can help them sustain in this dark time. LUXE has completed 2 years of successful business with a global market and has a progressive client base. They are taking care of these clients responsibly from a variety of perspectives both nationally and globally. Along with that, they kept in a place few key strategies to globalize, even through this pandemic: • Develop key structures and solutions • Make sure our clients were digitally ready • Utilize technologies to enhance the projects • Keep clients unity in practice

DILIGENT EVEN IN THE PANDEMIC CRISIS The unbridled dispersion of COVID-19 has abruptly shut down the operations and has staged horror in the mind of many organisations. However, even in this wake of the viral outbreak LUXE has ensured that their services continue to operate. The company has associates from all over the world namely Canada, Mexico and the USA. As such, each country they complied with moved forward into a virtual office system using Oracle Netsuite. This helped the company’s operations continue at a smooth pace and eventually kept every staff members in a safe zone. Further, to keep their team motivated, the founder herself ensures communication with her team. Employees are the prime asset; as such, the company makes sure they are motivated during this crisis.

In addition to this, the company is working exclusively with foreign governments to stage in their technologies and to ensure their corporate growth. The approach helped the company in driving their acquisition to higher delivery and value for their stakeholders and attract key investors to their technologies. The company also provided a discount to their clients for continued sustainability.

FEATHERS IN THE HAT Within 2 years of successful business LUXE Digital Now has crafted a sustainable business in the global market. Even during this pandemic distress, they have ensured an autonomous business with a strong client base. For their indomitable performance, they have been named as TOP 50 LEADING COMPANIES OF 2020 by “THE SILICON REVIEW”, 10 MOST INFLUENTIAL COMPANIES OF 2020 “THE CXO FORTUNE” and also awarded with 50 TECH LEADER AWARD 2020 by “INTERCON”.

TECHNOLOGICAL UPGRADES IN PLAY LUXE Digital Now uses two patented innovations to dazzle the world, with its marketing solutions. AiDAS and Premier Jet App. 29

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To Watch in 2021

A REKNOWNED NAME OFFERING STERLING SERVICES IN THE IOT HEALTHCARE DOMAIN Avishek Singh | Business Connect accuracy, and recovery. This unique platform is vendor-neutral, HIPAA compliant, and secure as well. Providing a suite of biometric measurements(basic vitals, waveform, and imaging measurements) with real-time consultation, it is assisting the physicians to employ the right support to patients.

Ravi Amble | CEO & Founder

he Healthcare industry is assisting society with its standardized products and services by rescuing people from adversities put forth by the global pandemic. Creating harmony in the processes with the latest trends of the market, many players have pioneered in the relevant field providing exemplary services to their clients. Aiming to revolutionize the healthcare industry with its uniquely ubiquitous offerings, Suquino, Inc. is transforming telehealth with ‘Saffron’, which is a Machine Learning/ AI driven PaaS platform. The Company offers this exclusive platform, that integrates with the third-party medical devices, systems and software, to enable holistic and remote care in real-time within a connected care ecosystem. EXCLUSIVE OFFERINGS- PROBLEMS THEY ARE SOLVING There are many disparate systems of patient care-provider, caretaker, specialist, payor and many more, that can slow down the process of diagnosis and caretaking, impacting the understanding and treatment of patients. Alongside this, a fragmented ecosystem emerged from the outdated legacy systems and silos of data from multiple devices, failing to offer a solution for the holistic needs of people, including access to physicians and caretakers and more personalized medical care. The rising healthcare costs have impacted the health and productivity of the workforce and population adversely. Saffron helps to enhance patient’s health, diagnosis speed and

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ABOUT THE KEY OFFICIALS AND THE INSPIRATION BEHIND THIS VENTURE Being an accomplished business technologist and entrepreneur, the Founder and CEO, Ravi Amble acquired more than 15 years of experience in building telehealth networks in the IT industry. He has been well-recognized as a pioneer-entrepreneur in Telehealth domain springboarded by NASA, by building one of the the largest telemedicine networks in the world with the opportunity provided by the Indian government and ISRO. The success of this led to building the Pan-African telemedicine network as well. The ubiquitous, diagnostic-level PaaS platform constructed by him- Saffron, represents a next-generation telehealth system that brings interoperability among legacy systems and third-party medical devices to global healthcare networks. Global VP of Business Development, Meredith Sossman has more than 20 years of experience in health care device legal defence, FDA regulatory consulting for early-stage medical device and pharmaceutical companies, and international legal experience in health-related risk management. Meredith holds a telehealth facilitator certification from Sidney Kimmel Medical College of Thomas Jefferson University. Her strategic planning in execution has been praised by client organizations as “authentic, results-driven, and insightful.” After experiencing struggles in personal healthcare and family losses, the adept team of Suquino became focused on making a platform that is durable and can

serve the chronic care to the ageing population. Their efforts were converged on to render care with dignity and offer a better quality of life. The unique architecture of this platform allows it to fit seamlessly into any healthcare ecosystem and bring together, not only the software and medical devices, but it also allows doctors and caretakers to connect with patients anywhere in real-time to deliver diagnostic level of care. This platform can utilize biometrics and its evolving AI/ML engine, Ginger, provides physicians and healthcare professionals with immediate data processing at the time of treatment to assist in diagnostic and care plan decision support for better. ENSURING COMPREHENSIVE MEDICAL FACILITIES The whole world has been hit adversely by the COVID19 pandemic and amid this alarming situation, it is the need of the hour to come up with some exclusive healthcare solutions. The ace Founder of the Organization says, “The COVID-19 crisis has forced the world to witness a global expansion of telemedicine, but Saffron is a unique solution that allows patients to remain safe at home and still receive a holistic and personalized diagnostic level medical examination from the relevant physicians. Patients, who otherwise would have been forced to go to hospitals and risk exposure to COVID-19, are prominently using the Saffron system to remain safe at home, and receive full medical examination and treatment without any risk involved. It is a ubiquitous, diagnostic-level platform that can interact and bring together the myriad of medical software, third party devices, mHealth wearables and put that data in one place for seamless, secure sharing and transfer of information about a patient. Doctors can now stop performing data entry in multiple areas and have one place to bring together the holistic view of their patients to drive better diagnosis and care options for their patients using Saffron.” Ravi Amble, Founder & CEO

Meredith Sossman | Global VP of Business Development ACKNOWLEDGING THE NEED OF R&D The Founder understands the significance of Research and Development that can efficiently help the organization in scaling the heights of success. AI/ML is an evolving arena and the Firm has recently learned a great deal about the ethical use of machine learning, especially in medicine. The team is committed to offering a worldclass diagnostic support engine, but knows that no computer will or should replace the judgement of a doctor. AI/ML could serve as the decision supporters but not as the decision-makers.

The Founder says, “We believe that there is no better calling for us than to provide this service to the healthcare global community to serve humankind.”

ACCOMPLISHMENTS TO BOAST OF Suquino has efficiently expanded its dimensions by earning global co-creation partnerships with Microsoft Corporation and has also been featured at their ‘Inspire 2019 Conference’. The team of the Firm is privileged to see the Saffron system that is displayed at the headquarters of Microsoft in its Customer Experiences Center. Along with this, Suquino has also earned global partnership with Advantech and also provided an RRK ready solution for Intel. In March 2020, ‘Saffron’ won the ‘Peer-Reviewed Health Value Award’ from the Validation Institute.

The intelligent platform- Saffron can converge disparate medical data stored in systems that do not, or cannot easily communicate. Saffron’s ability to act as a medical data information system allows physicians, researchers, pharmaceutical trials and other healthcare professionals to bring collective learning together to serve patients and our community to improve outcomes and share important health insights.

WORDS TO CONVEY “Nothing compares to the value of your team, their dedication and willingness to turn the impossible into possible. The dedicated team of Suquino knows that vision, hard work and perseverance will ensure our mission of providing affordable, on-demand, outstanding healthcare for everyone, everywhere comes to fruition.” Meredith Sossman, Global VP of Business Development

INTENDING TO SERVE MANKIND With a team that has more than 150 years of experience in healthcare and technology, the Firm has professionally and personally invested in helping everyone to have access to on-demand, affordable healthcare.

www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

To Watch in 2021

Top-Notch secured and integrated video service platform providers Ahmad Moradi

CEO

Today, computing mainly automates things for people, but when it connects all those IT things, then you can truly start assisting people in a meaningful way. Similarly, when it comes to best business Video platform as a service, Real-Time Broadcast, Communications & Collaboration then NETSTAIRS.COM, INC. formidably uphills in the Consulting and Technologies serving.

ACCLIMATIZE WITH LATEST MARKET TRENDS Being an ICT veteran for nearly 40 years, their company has learned that technology is monetization of life cycles. Each cycle comes with its own innovation and product/service strategy. Therefore, every five 5 years they have transformed NETSTAIRS through Mr. Moradi’s vision and introduction of innovative products and online services. Those services could bluster the company’s growth and lead while weathering the market’s obsolescence. They have continued to do so, as their plans have produced some of the most unique products and services around the globe.

From inception, they have been in love with innovative video and interactive user experience over the Internet. In 1999, Dr. Ahmad Moradi, a bluechip key official of Netstairs left Silicon Valley’s post CEO role and started the completion of an M&A project for the public company. Hence, he founded NETSTAIRS.COM Inc.

UPKEEP PACE WITH PEERS Ace Entrepreneur NETSTAIRS considers themselves a ‘Knowledge Engineer’. With Ph.D. studies in AI Expert System dating back from the late ’80s, he has always applied AI theories and practices into their corporate strategies. Throughout his career, he has enjoyed pioneering technologies and innovative services to the marketplace. Some of the past experiences such as Building the largest blood lab network in Florida, California, and Michigan with its $188M IPO make them prominent in their field. Some of the highlights are:• Electronic Billing for Medical Practitioners • Development of first AI-based Practice Management Software for Dentists and Physicians • Being a part of the founding team in HMO (Health Maintenance Organizations) • Having a “C” executive seat with 22 public companies • Conducting the first IPO on “condo-hotel” business model

On March 2000, NETSTAIRS.COM® INC. was incorporated. Three months later, it went bust due to the fall of dot.com. Sadly, at that time, no one wanted to speak or considering an investment opportunity with their company. They thought that they were insane calling themselves ‘dot.com’. During those eras, they only had a dial-up modem. ISDN was just coming up. There were no published standards for video compression algorithms. Coupled with the lack of industry standards, the video was truly a frontier business. In fact, there was only one company who had introduced a new audio codec called Real Audio published by Real Networks. www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

• •

Delivering $100M a month in mortgage wholesale banking to lower than A+ rated Housing market for the U.S. citizens, Establishing 24/7 remote heart monitoring laboratories serving 20M patients

throughout their terms of service contract. In the end, user experience is the ultimate unit of clients’ measure coupled with KPI. Technology and R&D They define their own destiny. By keeping a pulse on the market research, industry trends, published technologies, intelligent business strategies along with dedicated and proven team powered by both Real and Artificial Intelligence (AI). They deploy and apply the best intellectual aspect of knowledge thus mitigating risk and failure. Hence, they have a proven track record with a timeline that clearly demonstrates their pioneered spirit.

They are just a few subjects that he has been proud to bring to the marketplace. Therefore, the same disciplines and applied working disciplines made him lead NETSTAIRS from peers. Empowering their organization to bring the unequalled vision to the multimedia market. Symphony of Struggle From the initial days and up until now, there are always challenges. From the early days of ‘dot com’ market crash where no one wanted to speak with them, today they bring a whole new set of new videos and WebRTC technologies as leapfrog operating platform to various market segments. They have always prided themselves as a catalyst.

Nearly their entire company is founded on R&D. From inception until now, it has been a part of their corporate DNA. Unlike the Real World Economy, Digital Economy thrives on R&D. Without it, they will face obsolescence in no time. This is particularly true as a technology innovator considering market dynamics and services shifts the paradigm, they are a driven company that must always excel.

Their vision has always been time tested and is proven that they have been right on the market and intuitive prediction. In fact, most often they have been ahead of time serving the market. As a result, sometimes they hit and sometimes they missed. The key obstacles were the inability to build a strong corporate marketing and sales workforce.

The energy flow of the company- Employees Mr. Moradi’s relationship with their team has always been sacred. Their team already know and appreciate that he is their well-wisher. They all treat each other as a family unit. It builds longevity and they endure many challenges together. Even when some of their team members leave to pursue own interests, they remain in touch and loyal. Therefore, together, they share many triumph moments as they always climb and achieve higher excellence.

Nearly all of their business came through referral and channel partners. Like most companies, they had limited resources and capitalization. Therefore, they have sailed through the challenges by being true to themselves and their clients as well. Similarly, by remaining focused, and being resilient, they have endured and still are passionate about what they do.

They look after each other’s interest and unlike other companies, they build a coalition of a small group that could manage effective and responsive results while assisting one another to make everything work. However, they are highly selective about their outsourcing partners who act as a part of our innerworking extension. They take constructive measures to enhance their lives while turning the non-core assignment to their team.

Diverse Clientele NETSTAIRS offers two classes of services. DIY (DoIt-Yourself) and White Glove (Turnkey). Their go-tomarket AS IS platforms are designed for companies who wish to obtain and build their own services through monthly rental, long-term lease (OPEX) and or CAPEX white label construction. This White Glove service starts with the consulting service that are guiding the clients with the architectural aspect of making their digital economy, management’s vision, corporate mission, strategic goals, and tactical objectives into a set of deliverable metrics. After blueprint production, they proceed with the construction aspect of the platform as a service.

Future and Success Stories ahead

Because, security and privacy are of paramount importance as organizations broadcast, communicate and collaborate, they shall continue to offer their expertise in what they love the most, “Video”.

Due to strict NDA, they never share the client’s details unless they have granted them permission. Some of their clients are Olaf Kitseroo’s Production, LeasePlan Bank, Pepsi, and Malibu Rum by Pernod Ricard. Historically, they have always respected clients’ privacy and confidentiality. For the record, NETSTAIRS has never sold clients’ data.

In addition, they care about their client’s vision, mission, goals, and objectives. Hence, they shall remain a client-centric boutique firm offering solutions that exceed client’s expectations.

Hereby, their client service starts with a journey. By doing and delivering what they promise, they ensure their clients to enjoy the highest level of product/service 35

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Health

Is Pfizer’s 95% effective COVID-19 new drug the first-ever genuine ray of hope? Pfizer India will provide medicines worth Rs 516.16 Crore inIndia, and it is also in talks with the Indian government about allowing the use of its Covid vaccine in the country. India is on the verge of expanding its “vaccine basket” as the deadly Covid-19 second wave in India has wreaked havoc on major cities such as Delhi, Mumbai,Kolkata,Lucknow, and Pune. Because hospitals and crematoriums are at capacity, funerals are being held in parking lots. Is it too little, too late? Government of India’s newpolicy has paved the way for Pfizer (American Pharmaceutical MNC), Moderna, and Johnson & Johnson Covid-19 vaccines. India already has authorized Russian Sputnik V vaccines, which are being produced in partnering with community pharmaceutical companies. Pfizer, one of the premier biopharmaceutical companies, was one of the elitemanufacturers to seek for an emergency utilization authorization in India in December 2020. At the same time, the Serum Institute of India’s (SII) Covishield [ChAdOx1 nCoV- 19Corona Virus Vaccine (Recombinant)], which is essentially the AstraZeneca vaccine, and India’s indigenous Covaxin had both applied for approvals. The fact that Pfizer’s vaccine must be stored at ultracold temperatures, necessitating the use of a specific cold storage mechanism that was not widely available in India, posed a significant barrier to approval. And so Pfizer withdrew its plan to launch its vaccines in India in February 2021. www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

With the recent Corona (SARS COV2) and its multiple variants attack on the right foot, specifically in major cities of India, Government has been compelled to launch multiple vaccines authorized across many countries, with more likely to follow soon. Although this is an inarguably joyfulannouncement, many people are concerned that vaccines will be developed with obvious haste. Pfizer/BioNTech MNC’s created COVID-19 (SARSCOV2) Vaccinewas the maidenauthorizedvaccines in the “Western economies”.What do we know about it? Is it truly safe, and how does it work? How Pfizer COVID-19 Vaccine works? Pfizer/COVID-19 BioNTech’s vaccine - BNT162b2 - is an mRNA vaccine. It contains mRNA for the SARSCoV-2 surface spike protein, which is protected by a lipid envelope. After the first dose is administered, the cells produce the viral spike protein by the mRNA instructions. The particles, however, are recognized as foreign by the immune system, and the body begins to produce antibodies that specifically recognize the viral spike protein1. To obtain the best possible protection from the vaccine, each person is given two doses 21 days apart. Our immune system is boosted by the second round of vaccinations. This ensures that when the real SARS-CoV-2 virus enters our bodies, our immune system will recognize the pathogen and be able to fight it, effectively protecting COVID-19.

Are mRNA Vaccines safe? While mRNA vaccines have not previously been used, this is not due to any safety concerns. They cannot give someone COVID-19 because they do not use a live virus. Another common misconception is that mRNA can affect our DNA. However, because mRNA does not even reach the cell nucleus, where our DNA is stored, it cannot interact with our DNA and is degraded shortly after the cell produces the spike protein.

use in the U.S. The European Commission granted conditional marketing authorization to the BNT162b2 vaccine on December 21, 2020, making it available to all EU member states under the brand name Comirnaty. U.S., U.K., Singapore, Republic of Costa Rica, Chile, Ecuador and Panama are among the countries that have approved the Pfizer/BioNTech vaccine. Some countries have already begun vaccinating their citizens; while it is too early to assess the vaccine’s effectiveness, it can be stated that the vaccine is generally well-tolerated.If in IndiaPfizer is able to get a quicker clearance and export freedom, it would produce Covid vaccine.

Is the Pfizer/BioNTech vaccine effective and safe? Data from the Phase 3 clinical trial showed that the vaccine was effective in 95 percent of participants who had never been infected with SARS-CoV-2. In the trial, BNT162b2 was generally well-tolerated, with no grave safety risks. A novel Y501N mutation has recently emerged, first identified in the United Kingdom but rapidly spreading throughout the world. It affects the coronavirus spike protein, raising concerns about the efficacy of vaccines designed to recognize the spike protein (such as the Pfizer/ BioNTech vaccine). However, preliminary research indicates that the Pfizer/BioNTech vaccine is capable of neutralizing these mutant versions of the virus.

Drawbacks of Pfizer Vaccine Pfizer Vaccine, also called theCOVID-19 “Western Vaccine”, has some limitations. One example is the strict temperature requirements for shipping and storage, which must be kept at -70°C. Once thawed, it must be diluted and consumed within 6 hours. These unusual vaccine storage conditions complicate the entire vaccination process.

Plans for approval and vaccination The Medicines and Healthcare Products Regulatory Agency in the United Kingdom granted BNT162b2 a temporary authorization for emergency use against COVID-19 on December 2, 2020. It was swiftly followed by conditional authorization in Canada and authorization for emergency

Cost of Pfizer Vaccine Then there’s the price per dose, which is expected to be Rs 2700 in India, which is higher than the price of most competitors’ vaccines. Finally, there is a critical issue with the equitable distribution of the limited number of vaccines available. Nonetheless, with many countries on the verge of healthcare crises as a result of a record surge in COVID-19 cases, it is past time for a well-tested, safe, and effective COVID-19 vaccine. Recently, the launchof combo ofnovel COVID-19vaccines which are effective againstCorona Virus and its mutant variants (double mutant and triple mutant variant), have made the conditions favourable and hopefully very soon in the coming future we may have a superior chance to win overthe COVID-19 epidemic. 37

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To Watch in 2021

The Only Waste is Wasted Waste COMPANY OVERVIEW The growing rise of plastic products and plastic use, especially single use plastic, is becoming a graver concern by the day. Mounds of plastic are steadily turning into mountains of plastic wastes, while recycling and reusing industries are barely meeting the minimum requirement. Under immense pressure and serious environmental threat, the exhausted recycling industry is constantly in need of a breakthrough which would alleviate such growing concerns for everybody within the industry, and everyone in the world. With its innovative and practical approach to revamping used and discarded plastic products, BessTrade came in like a guardian angel in such difficult times. The story of its inception begins in 1975, when Ivo Besselsen started his first recycling company, Besiplast. A PVC recycling company ahead of its time, Besiplast became a symbol of knowledge. It was in 2008 that Ivo ventured into the recycling industry again, this time with BessTrade. The sole ambition and aim of BessTrade since its establishment has been to bring out the change generations have been waiting for: a healthy and booming environment. BessTrade has outlasted and outworked any and all the struggles that time and circumstance presented to it. BessTrade was founded by Mr. Ivo Besselsen and then later was enriched even more by its current CEO, Mr. Huib Van Gulik. While doing what the current

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generations have counted on them to do, BessTrade is working very dedicatedly to have a strong contribution in healing the world for the coming generations. “The only waste is wasted material” is the belief BessTrade works with: for every waste is a solution and it can contribute to rather than take from the environment. This ability to reshape the world and improve the environment by the very thing that plagues us is what their journey is all about. They have crafted a simple but elegant solution to not only put the waste of the world to good use but also have used waste to literally shine in the world. They understand the responsibility they have upon themselves in this market and towards the world and it is awe-inspiring to see BessTrade doing the best in both worlds.

THE INCEPTION STORY Both Mr. Besselsen and Mr. Gulik began with an ideology that nothing really ever is a waste, it’s always about how one can make the best of someone else’s waste and every waste is an opportunity in disguise. BessTrade believes that everything and anything can be reused and/or recycled, the only question that remains is who is the customer. Both Mr. Besselsen and Mr. Gulik began with an ideology that nothing really ever is

a waste, it’s always about how one can make the best of someone else’s waste and every waste is an opportunity in disguise. BessTrade believes that everything and anything can be reused and/or recycled, the only question that remains is who is the customer. BessTrade saw the light of day in 2003, initially situated near the docks and harbors of Rotterdam and Antwerp. As the business expanded and soared, it had to shift its base of operations and everything else in 2019 to where it is situated today, Lelystad, Netherlands. Mr. Besselsen and Mr. Gulik made an excellent tag team duo. Their mindset and outlook was to believe and work as if everything was possible and that every opportunity could become something huge and everlasting. They used the shift to Leylstad to develop the warehouse as well as the sales office next to each other in a 7000 sq mtr plot of land. At BessTrade these two believe that if at all someone offers a product which they believe to be difficult or new, they see it as an interesting product and do everything to ascertain that how and if at all that product can be recycled. The motto of BessTrade is “Challenge us with your PVC scrap”. Initially, a number of companies in Europe that produced waste were apprehensive as that would incur more investment on their part. Mr. Besselsen and Mr. Gulik’s can-do attitude convinced all the companies that their waste was recyclable and will make a difference in the world that they will be able to feel. This attitude is what makes BessTrade a huge success. European companies were the biggest contributor/source of waste dispatch, thus, it was important to start good at home to make a difference in the world. So, with a lot of patience and growth with personnel, contacts, and machines that ensure recycling of PVC in the best way possible, they achieved their well deserved breakthrough.

THE ENTREPRENEURS BEHIND BESSTRADE Mr. Besselsen and Mr. Gurik are such skilled and innovative entrepreneurs that they aren’t dependent or even

reliant on technology to do their jobs. Both these wonderful entrepreneurs believe in the concept of ‘Talk and Travel’, if they feel like there is an opportunity for BessTrade anywhere in the world, they’re on their way to talk to this potential client regardless where they are located. They believe there can be a lot of miscommunication and in general multiple hindrances are present while making deals virtually, so they believe that going to the client in person can ease them in expressing what they exactly need and want while simultaneously assuring the client that BessTrade is responsible and credible as they have come from so far just to make a deal. Trust and faith building is crucial to BessTrade and this practice of meeting the clients in person helps establish a foundation which is very strong and can develop into a long lasting relationship.

boosts employee morale and thus boosts productivity ensuring BessTrades success. Mr. Besselsen and Mr. Gulik are very aware of their competitors as well. They believe that they should rather learn from their competitors than fight them. This mindset has helped these two keep an edge over the whole industry. While everybody else tries to simply one up each other, BessTrade actually works and delivers substantial results.

Mr. Besselsen and Mr. Gulik aren’t just great entrepreneurs but they are also great leaders for BessTrade. They have a positive office atmosphere which has made them approachable and accessible to the workers and employees of BessTrade. Anyone who has any issues about anything can easily talk to them by directly walking into their office. This transparency they’ve maintained

The focus of BessTrade has been the total range of polymers. They constantly evolve their methods and keep on endlessly innovating their functions. BessTrade believes it to be their responsibility to ensure whatever PVC scrap they have gets recycled completely and properly. This doesn’t only mean revamping but also extends to initial transporting, to processing and the trade of the recycled product as well. As the time moves forward, many other steps also get added to ensure safety as well as the thoroughness of all that has been recycled. BessTrade currently trades to and from almost all the countries of the world and has developed a vast chain of producers of PVC as well as end users to constantly be able to recycle all the materials there are.

www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

To Watch in 2021

STEWART F. LANE

The Man Who Made Theatre a Digital Experience Has streaming become the new face of theatre? During the pandemic, the answer is definitely “yes.” Although the authentic experience of live theatre can only be enjoyed physically, digital platforms have ushered live entertainment to a whole new era and will remain a part of the industry post lockdown. Streaming visionary and six-time Tony Award winner, Stewart F. Lane speaks on this, “I have been involved with filming stage to screen productions for many years because I believe it expands the audience for Broadway”. Lane is an eminent theatre producer with a decades long career of critically acclaimed live shows and he is co-owner of the legendary Palace Theater. In 2015, Lane founded BroadwayHD and it is transforming the Broadway industry by streaming full length shows on the Internet. BroadwayHD has often been referred to as the “Netflix for Broadway”. In it’s short history, BroadwayHD has made the Guinness World Record for the first live stream of a Broadway show, won eight Telly Awards, been nominated for a Webby, and amassed subscribers in 124 countries. Meanwhile, the average age for a Broadway ticket buyer dropped for the first time in over 20 years. This change in demographics is evidence that by making Broadway accessible to a younger and more diverse audience on the Internet, it is motivating them to buy tickets to the live stage shows. BroadwayHD is proving to be a win-win for everyone who loves Broadway by serving the current Broadway fan and ensuring a strong audience for the future. ONE-OF-A-KIND STREAMING PLATFORM BroadwayHD is a niche subscription streaming platform having full-length stage plays and musicals captured specifically for multiplatform viewing to theatre fans across the globe. BroadwayHD offers unlimited on-demand access to a library of 300+ theatre productions from Broadway to every subscriber. Every piece of content on the platform is a treasure as it had to cross several barriers before hitting the spotlight. The platform is engineered by a team of theatre enthusiasts, tech-experts and digital marketing specialists, whose combined focus resides on making theatre available to everyone. “The ticket-buying audience for the live stage shows is easy to reach and affluent. And theatre fans that could not afford tickets or get to the theater are thrilled to have access to a brand previously unavailable to them”, asserts Lane. BroadwayHD’s Motto - “If You Can’t Get to Broadway, Get to BroadwayHD”. BroadwayHD’s positive reviews, an enormous fan base and international recognition fuel its popularity for their digital filmed shows. The platform is barrelled with emerging innovations so that subscribers get access to a robust and dynamic library of continuously streaming content. Incorporating subscriber feedback and staying ahead of technology trends creates opportunity for new shows and builds a constant pipeline for streamed contents. www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

STEWART F. LANE Co-Founder / CFO

LIVE THEATER BACKGROUND Lane’s motivation in establishing BroadwayHD is driven by an exceptional career in the theatre arena. His passion and love for theatre started in childhood after seeing Neil Simon’s “Little Me” on Broadway. Making up his mind to pursue a career in theatre, he attended Boston University and received a Bachelor of Fine Arts Degree in Acting. After five years starring in regional theater and touring productions, Lane wanted to return to New York so he set his sights on producing. Lane worked on Broadway as an Assistant House Manager and eventually secured a position working for his mentor James M. Nederlander. Lane’s experience and love of live theater has led him to his place as a theater historian. Lane has authored the books - Black Broadway: African Americans on the Great White Way, Jews on Broadway: An Historical Survey of Performers, Playwrights, Composers, Lyricists and Producers, 2d Ed. and Let’s Put on a Show! Theatre Production for Novices. These books are a holisticguide to anyone aspiring to a career in theatre production and those interested in the rich history of theater.

Lane not only re-defined the theatre experience but has also given back to the theatre community. Lane serves on the Board of Trustees at Boston University, The Actors Fund and The American Theatre Wing. He has formed scholarship funds at Columbia University Business Graduate School, Boston University College of Fine Arts Undergraduate School and UMass among others. He has actively supported LaGuardia High School and many other performing arts schools across the US. In honour of his efforts, Five Towns College has renamed their business school the Stewart F. Lane School of Business for his contributions to the World of Entertainment.

Lane launched a Trailblazer’s Rail of Content on BroadwayHD to impart support to the marginalized voices – Women, LGBTQ and other under represented communities. BroadwayHD shines a spotlight on the under represented so that they are encouraged to pursue similar opportunities as the established artists. In his journey to revamp theatre culture, Lane aims to infuse his platform with engaging content and cement his ultimate goal of creating accessibility for all. He further comments, “I look forward to more vibrant content and my place as a mentor and advisor to inspire the next generation of theatre-makers and audiences.”

A COURTEOUS AMBIENCE ‘Safety’, ‘Respect’ and ‘Community’, these are the three core values that uphold BroadwayHD. Lane envisioned this platform not only to propagate the splendour of Broadway but to empower theatre enthusiasts as well. At BroadwayHD, whether it’s employees, the subscriber’s data or content – everyone and everything exult a wholesome environment. The cohesiveness amongst these propels the brand to a broader community and helps it thrive. Every team member puts forth an equilateral love and appreciation for the theatrical productions and responsibly protects and promotes that content. A lot of Lane’s and his team’s efforts go to live stage shows but still, they manage a work-life balance by spending time with their families on weekends and vacations.

in yourself – it is the best investment “ Believe for your career and life. Be sure of what you WORDS OF WISDOM BY STEWART F. LANE

are doing and the audience you are attracting. And always be ready for a roller coaster ride of winning and losing!

”

BESTOWED WITH REVERENCE AND ACCOLADES Lane’s eminence and experience make him a connoisseur of his segment and constantly powers his goal to re-define Broadway shows. Through his media technology platform, he has sculpted the long-standing art from an elitist form to an art form accessible to everyone. “Our shows are priceless, and we treat them that way and our content partners appreciate that and the subscribers adore it”, Lane exclaims wholeheartedly. He has produced the Olivier winning Top Hat, and Olivier Nominated musicals ‘Thoroughly Modern Millie’ and ‘Ragtime’, and the world premiere of JFK: A musical Drama as well. His longlasting stretch has fostered many more timeless shows and shaped him to the pioneer he is. Lane was bestowed with the Guinness World Record in 2016 for premiering the first Broadway Show (She Loves Me) as a live stream. He has received - 4 Drama Desk Awards, a Drama Critics Circle Award, an Outer Circle Critics Award and a Drama League Award. His productions and talent are further conferred with the prestigious Ellis Island Congressional Medal of Honor, The Actors Fund Medal of Honor, The Jewish National Fund Tree of Life Award, and many other prestigious awards. 41

www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

To Watch in 2021

BREAKING GROUNDS IN SCALING IMPACTS & GROWTH

Daniel Marcos CEO

IDEATING THE FIRM

www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

A HYBRID LEARNING MODEL

Every startup has a different story and obstacles, but mid-market players, challenges are a whole other level. Despite the prominence in an economy, they lack the appropriate resources to become successful. The paradox further brings complexity as they bring more people on board. Growth Institute believes in changing the scenario and help them thrive. Its proprietary framework, “The Hybrid Learning Model,” is adaptable to a broad spectrum of industries.

“Whether it’s a $5 Million or $50 Million Company, the principles, strategies, and tactics we use are proven to work time and time again”, affirms Daniel. The model offers – • Direct learning from world-class Thought Leaders • Live group coaching with experts • A system toolkit for business optimization • Peer Masterminding for accelerated results from the initial stage Growth Institute comprehends the distinct stages of a startup and shifts gears from one stage to the next. In the process, a business leader evolves from entrepreneur to CEO. The learning model enables better leadership, teamwork, accelerating exponential growth, scaling more impact in fewer efforts and the freedom as an entrepreneur. It allows clients to choose amongst self-paced learning programs, depending on whether they want to complete courses on their own time and pace or participate in hybrid cohorts with peers and mentors following a set schedule that balances asynchronous pre-recorded content and synchronous discussions. The ultimate goal is to assist companies in staying on track with their objectives at every stage of growth and be exit-ready at all times.

THE COMPETITIVE EDGE

Just like everything else, innovations have had a paradigm shift, influencing every industrial vertical. It has enabled business leaders to create scalable organizations ingrained with a bulletproof business model. As for Daniel, technology has helped him strategize a business model conducive to this new technological age. It has allowed him to bridge the traditional linear organization with its exponential environment,

creating 10 times for effective company than his peers. Furthermore, its premium program Master of Business Dynamics (MBD) and rebranding it as ‘MBD All Access’ gives it an edge. The online interactive program allows clients to subscribe to a bundle of top 6 Master Business Courses, coached by the most influential thought leaders. Although the program was for CEOs and C-Suites, these leaders have enrolled executive teams in the program too. They recognize that each methodology requires a multidisciplinary approach and a collaborative effort to achieve transformational growth.

AN INNOVATIVE CORE

“The barrier to incentivizing innovative behaviour is not knowing what to do, it is having the conviction to do it”, Kaihan Krippendorff.There are many ways that separate an entrepreneur from others, but above all, it is their ability and willingness to learn that distinguishes them.

Even Daniel says, “Leaders are learners. And even though as CEOs we’re always busy, having a dedicated time for learning is the one thing you can’t skip out on”. It helps in becoming better decisionmakers, fast learners and act proactively. This is one of the core values of Growth Institute. It follows an internal notion ‘Eat our own dog food’, meaning practising what you preach. The Company seeks and implements systems that keep them innovative from within. Moreover, Daniel follows Kaihan’s “Outthink the Competition”, which helps in styling an innovative framework. Growth Institute is constantly driving efforts to develop its inherent resources (Talents – their abilities, intelligence and emotional growth). In addition, it works on side projects to help the employees get new ideas off the ground. Stepping above the ‘Business as usual’ mindset, Growth Institute ensures a constant improvement in each employee to become the preferred incubator, evidently.

RISING ABOVE COVID-19

Despite the glooms and dooms of 43

COVID-19, Growth Institute had a seismic growth. The Institute faced a crisis in terms of lead generation and revenue, but things improved over time.

“Companies understood the importance of equipping themselves and their teams with tools that could help them navigate through the crisis, so they turned to us for quality training,” states Daniel. Growth Institute found a great opportunity in training leaders with their team. Since leaders are involving their teams in a transformational learning process drives their growth mindset and integrity towards their company.

THE PASSION OF A PEOPLE’S PERSON

There is an old saying, “Teamwork makes Dreamwork”. Although it’s not a doctrine, it does reflect Daniel as a person. He is an ambitious yet selfless and humble leader with a great vision and a genuine curiosity and, not to mention, a great learner. He always believes in ‘WE’ whether its challenges, achievements, success or failure. He has created a team of like-minded executives who are a great complement to his leadership. The team consists of - both strategists and executors - top of their game with individual responsibility in the Institute’s growth. The collaboration of these executives has ensured transparency across different dept. in the Company and kept the sails high over the years.

THE NEXT STEPS TO COVER

Completing nearly a decade of a journey, with a fervent leader and resourceful training programs, Growth Institute seeks to further double down on MBD All Access as a program. The Institute aims to make it the No. 1 e-Learning program for business leaders and their teams.

THE CEO’S MESSAGE TO READERS “Every company should have a learning mentality and a discipline to execute their strategy. They should have goals, vision, KPIs, accountabilities and processes to scale growth with less drama. And if you wish to develop the focus and discipline to scale your business, we welcome you with open arms”. www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

To Watch in 2021

ROBIN BIENFAIT

A Passionate Leader Catalysing Technologists Across the Globe

ROBIN BIENFAIT

“Passion is energy. Feel the power that comes from focusing on what excites you.” CEO of Emnovate

enabled her to enjoy fast-paced learning in technology. Her parents were educators, which further motivated her for selfdevelopment and foster the growth of others.This childhood learning played an integral role in her career. Robin began her professional career in 1985 at AT&T and spent 2 decades as its SVP & Chief Compliance Officer EHS. Afterwards, she scaled new heights in her career by serving global tech cloud-borders such as Blackberry and Samsung.

hat Oprah Winfrey states is valuably represented in the endeavours and skills an entrepreneur brings to the table. Entrepreneurship was once perceived as a questionable career choice, but now it is a moving trend amongst men and women alike. Women entrepreneurship has been making a significant impact since the last decade. From products to services that can create a more comfortable lifestyle –change is now authored by renowned businesswomen. People like Gina Heart, Denise Coates, Wang Laichun, Sara Blakely, etc., are setting the trends in their respective segments. We have often heard, “It’s a men’s world”, but the brave women of this generation have overpowered their male counterparts. Many are revamping the industry on several facets. IT is one such ever-evolving facet – influenced by timely innovations and governed by both men and women.

Yet even all this success wasn’t shaping her motivation to bring transformation in the technology space. As such, after 30+ years in global firms, Robin stood down brought her dream to reality and focused on helping other technologists. In 2017, she founded Atlanta Technology Park, which is an ecosystem of entrepreneurial acceleration. Robin is a C Level executive and board member and a lucrative advisor to almost 100 Global Companies. Through Atlanta Tech Park, she is shaping her ambition to support others in their development. The foundation is a technology catalyst, capable of nurturing a company despite regardless of its growth stage. The foundation provides cuttingedge infrastructures, timely coaching sessions and necessary connections to help companies achieve their goals. Robin’s long-standing expertise and oriented focus have scaled many businesses to established ones. “My ability to continue helping industry disruptors is what excites me the most and positions me where I am today”, Robin asserts proudly. Robin is well-edified with ways technology revolutionize business communications, improve supply chain efficiencies and create competitive advantages. Under Robin’s aegis, Atlantic Tech Park has become a global acceleration ecosystem that transforms business while enhancing people’s interaction through her diverse corporate connections.

Among the many female IT business leaders, Robin Bienfait is a revered persona with immovable expertise in enterprise technology, mobility and security. Since founding her Global Innovation Centre, Atlanta Tech Park and her growthstimulating venture Emnovate established within The Park, Robin is driving the transformation of numerous global tech players. Her business is driven, by her commitment to help technology-based businesses ‘land and expand’ in Georgia. DRIVEN TO MAKE A DIFFERENCE Robin’s passion for entrepreneurship is derived from several factors of her upbringing. Since her childhood, she was driven to create differences out of opportunities which eventually attracted her to engineering and technology. With the support of her family, including seven siblings, this girl translated her dream into action. In her words, becoming an engineer www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

A HEART FOR SOCIETAL DEVELOPMENT Robin’s experience in handling uncertain challenges and aiding in recovery helps her address societal needs. Through her tech foundation, she provides free support and space to help the Veterans Memorial, bringing a technical high school team in to build out the video capabilities for the memorial. She further sponsored Prototype Prime’s launch event at the facitlity’s aviation building, and enabled the engagement of 250 people. Not just this, Robin unfurls several assignments for interns at the Park and invests her time towards training ingenuine minds. She and her teammates also host events for SWGC as well as their Score activities.

BESTOWED WITH MILESTONES AND ACCOLADES In her professional career stintas well as leadership space, Robin is honoured with several accolades. At AT&T, she earned the ‘AT&T Software Excellence award’, for Project Ruby. Her endto-end support as host of Tiffany Circle was recognized, by The American Red Cross. Her name was listed in the ‘Top 18 Women to Watch in 2018’ by Inc. Magazine. She also holds a respectful presence as one of the top 100 CIO’s in STEM. Robin’s career further conferred the multi-million-dollar Samsung Business Services and successfully controlled a $9 Billion P&L as BlackBerry’s Chief Information Officer.

A DIVERSE AND PASSIONATE WORKFORCE While Atlanta Tech Park is home to diverse tech-geeks entrepreneurs, there is an ambience of integrity amongst all. From Robin to his her teammates and other companies in the facility, everyone possesses out-of-the-box thinking to pursue and achieve their ultimate goals. The cohesiveness amongst all significantly alleviates the challenges of team-building whether it is her staff or members of The Park. The culture is nourished with recreational activities like Wine Wednesdays, cook outs, ping pong tournaments and more. Robin focuses on building individuals as well as achieving their goals with an eye for fun. In this way she nurtures her motto for the team - Together Everyone Achieves More.

In her illustrious career, Robin mostly executed leadership positions like CEO, CIO and COO across global business units and mentored 30,000 employees. She has in-depth knowledge of leadership and expertise in P&L, strategic planning, vendor management, data analysis, business development and matrixed team leadership.

THE PATH FOR THE YEARS AHEAD After so many years of relentless efforts in developing the tech-space, Robin plans to proliferate her global influence and build on her 15 patents to develop new technology. In the next 5 years, she aims to build success stories of Atlanta Tech Park alumni, who accomplished their goals and objectives with the help of Robin and her team of Emnovaters.

Amid the Covid-19, Robin and her teammates capitalized their state of the art technology by offering everyone a safe, sociallydistanced facility to host virtual conferences, zoom meetings and virtual social events. They further conceptualised a virtual membership option, for those staying in far locations or unable to come to The tech Park. The membership provides a way to stay connected and reap the benefits of being part of their ecosystem.

ROBIN’S MOTIVATIONAL THOUGHTS

“ It’s important to enjoy what you do as well as the people you work with.”

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To Watch in 2021

Dr. Lina Alshelh Co-founder & COO

Dr. Mohamad Ali Mishly Co-founder & CEO

RISE HOLDING GROUP THE STEPPING STONE TO CRESCENDO

• •

School of Education: Suitable educational programs for aspirers willing to grow and create impact within the education realm School of Engineering: Comprehensive diploma programs that drive solutions to resolve global issues and create futuristic engineers

QQuietClicks: If you are seeking integrated software solutions or a well-defined and connected marketing campaign, then QuietClicks is the right choice for you. A proper blend of tech and marketing offerings play a critical role in a company. As such, the Company adopts the best tools and techniques to formulate solutions that meets your requirements. Its portfolio includes Web Development, Mobile App Development, Software Development and digital marketing solutions. QuietClicks is an ecosystem of tech and marketing experts whose unique wisdom drives results and sustains solutions. The Company has a presence in every vertical that believes in digital optimization. And its services go beyond borders to nations like KSA, USA, UAE, Egypt, Turkey, Lebanon and more.

With such commendable solutions, ensuring the holistic development of individuals and companies, RISE has established a notable presence across the globe. It has dominant presence in USA, Canada, KSA, UAE, Qatar, Jordan, India, Lebanon, Syria, Turkey, Kuwait, Egypt, etc. With time, RISE looks forward to expanding its spectrum of solutions and footprint, to build a larger and a more engaging client base.

RReach Academy: The third and most recent venture of RISE. Reach Academy is a cornerstone to individuals looking to master a new trade to have competitive advantage in the industry. The Institute has uniquely designed curriculums to scale credibility and viability in individual’s area of expertise. The education model is categorized into four distinct Schools:

School of Business: Quality education framework that focuses on the premier aspects of business with look into future School of Technology: Holistic courses and programs encompassing tech-relevant topics, such as data science, software development, information security, and more 47

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The 10 Best

Lifestyle

Bloggers in India

Unlike travel blogs, diet blogs, and other specific blogs that only emphasize a particular category, lifestyle blogs are those that are a mix of things related to urban living. It includes fashion, food, travelling, and lifestyle design, as we simply call it fine living. There is always a big challenge to find the best lifestyle bloggers. We have brought a list of the 10 best lifestyles Indian bloggers, who can give your best tips to make your lifestyle fine. If you are interested, check out one of these or all of them.

#1. Shalini Chopra

Shalini Chopra is the most famous lifestyle blogger who created a website called Stylish by nature. The purpose of creating this website is to make everyone stylish. Her blog was ranked as a top Indian Fashion blogger for three consecutive years 2014 -15-16, received many other international and national awards. She helps her followers and readers to shop from her closet. She has mentioned that her blog is for her like-minded people who find it as important as breathing. Her blogs mainly focus on street style, designer couture, vintage, and fitness.

#2. Rasshi Gaur

Rasshi had a graduation degree in Literature, but her passion for fashion made her hold a master’s degree in fashion. Her website is called Blahandmore.com, which was compiled with online fashion and lifestyle magazines. Her blog mainly focuses on hair and skin, retail watches, and trendy outfits. But her hair and skin section is the best part every fashion blood raves about.

#3. Shaily Khera.

Shaily Khera is one of the most famous faces and popular lifestyle bloggers who created her blog in 2015 called confessionzfacloset. She has a master’s degree in fashion from IIFT. On her blog, you can find fashion & beauty tips and product reviews of all famous brands, and many more. Shaily Khera is the style council member on Limeroad.com. In 2014, she got a chance to style A.R Rahman’s music video for Vogue’s Empower campaign.

#4. Akanksha Redhu.

Akanksha Redhu is one of the most iconic fashionistas and beauty & lifestyle bloggers in India who completed her degree in fashion design from NIFT. In 2010, she started the blog as a way to note her idea of the project, but later her blog became professional. Apart from that, she covers her events and shopping experience. Through her website, one can steal her own style because she puts all fashion goodies on her blog that she wears. Akanksha loves daydreaming when she is not doing anything she designs accessories for her own brand “CIRARE”.

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#5. Gia Kashyap.

Mumbai girl, Gia Kashyap is the founder of giasysthat.com. When she was 15, she started working as a graphic designer for a website, later she entered the t-shirt business. At age of 21, she received the opportunity to write as a fashion columnist for a famous publication in the country. Gia’s blog is sectioned with travel, lifestyle, food, and Makeup. Her flowers love to read and watch her shared tips about home remedies and treatment for makeup within their budget. Gia loves creating is lustrations, playing table tennis & PC game, and more.

#6. Tanya Dhar.

Tanya Dhar, the face and voice behind beauty & lifestyle Blog called Urban Diaries, has been seen as a prominent social media influencer. Her blog covers a wide variety of topics, such as luxury fashion & lifestyle, food, and travel. Basically, her blog is a cross-cultural platform that has a purpose to inspire with a distinctive combination of shared aesthetics and interests. More than a hundred thousand people are connected with her social media accounts.

#7. Anuja Pandey.

Anuja is the founder of lofty Spectrum known as one of the best luxurious and lifestyle blogs one can follow. She is also known as a great storyteller and content creator. Her writing journey started at a very young age that remained confined to her diary. Today, her journey of content creation for lifestyle brands has been more than 6 years that was followed by the blog. She also writes about health and wellness for Indian Express. Anuja Pandey has won the best Indian lifestyle blogger award.

#8. Santoshi Shetty.

Santoshi Shetty is one of the hottest Indian fashions and lifestyle influencers who have a huge fan following on her social media accounts. In 2014, She created the travel and fashion & lifestyle blog “The Style Edge”, whereby she posts a lifestyle blog, fashion tips, and her own photoshoots. So, if you are interested in such cool things, then you must follow her. Apart from that, her work has been recognized on a national level, she won some of the best awards like #Cosmopolitan Blogger of the year 2016, #Elle Blogger of the year 2016, and #Palladium Spotlight Fashion Blogger of the year 2017.

#9. Nidhi Arora.

Nidhi Arora is the founder of the “ChicLifeByte” blog. The blog is for food lovers, fashion enthusiasts, and travellers. She also shares handy make-up tips, dos, and don’ts, or the blunders while doing make-up. She is living a very active lifestyle, you are bound to see plenty of incredibly cool and fashionable stuff on her blog. Apart from that, she runs a salon called soft Touch, where she makes people look and feel good and also talks to people about their hair & beauty concerns. ChicLifeByte blog is run by Nidhi Arora, Co-founder Shilpa Arora, and Subham Arora.

#10. Chandana Munipalle.

Chandan Munipalle is one of those passionate fashion and lifestyle bloggers who boon for fashion enthusiasts. She runs a blog called “The girl at first avenue”, which was started back in 2010 as a hobby blog. Soon, it turned out to be an influential online presence, famous for featuring modest, simplistic styling that could be worn and carried by the everyday. It’s since evolved from personal to professional fashion & lifestyle blogs. It has been listed as one of the top 20 fashion blogs in India.

Disclaimer: We haven’t ranked any of these boggers. This article is just trying to spread information to you about talented and best lifestyle bloggers. 49

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To Watch in 2021

How the Founders of Events.com are Successfully Navigating Through Chaos to Create Opportunity and Help the World Get Back Together

STEPHEN PARTRIDGE COO & Co-Founder

MITCH THROWER

CEO, Chairman & Founder

Photo: Founders of Events.com Stephen Partridge and Mitch Thrower hit, events transitioned to virtual platforms. Events.com is taking advantage of the dissonance caused by COVID to turn a once-in-a-lifetime challenge into a once-in-a-lifetime opportunity. 2021 may very well present the possibility for live events again, or a hybrid of live and virtual events, and we’re ready to disrupt the industry with our vision.

Q1. Tell us about Events.com Mitch: Events.com is a single platform to manage all aspects of event management by providing a wide range of software and services to event organizers and participants. The Events. com business model is robust and scalable, with a cloudbased (SaaS) platform that combines relevant technologies all on one platform.

Here’s a synopsis of what we provide: FIND : Event discovery and advertising PLAN : Event planning and logistics MARKET : Event marketing and branding TICKET : Venue and ticket management EVALUATE : Market analytics and reporting SOCIALIZE : SPONSOR : Sponsorship management and activation COLLECT DATA : Business intelligence and data aggregation

The company supports hundreds of thousands of event organizers across the U.S. with a variety of services that support ticketing, registration, marketing, discovery and sponsorship. around shared experiences. Part of the mission at Events. com is to help the world get back together to experience the most meaningful moments of our lives. When COVID www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

Photo: The multi-day Wonderfront Festival is powered by Events.com Q2. What made you dive into the event management space? What were the challenges that you faced? Mitch: Stephen Partridge (Events.com COO and Cofounder) and I met through sport in the triathlon circuit. We would run into each other at athletic events and got to know each other socially and then professionally as time went on. One of Stephen’s companies, EventsOnline.ca, used to run triathlon events in Hawaii. We realized we had a complementary skill set and vision, and we both shared the desire to do something bigger that would change the world. We decided to go into business together in 2011.

I’m a 22-time Ironman athlete and serial entrepreneur who previously co-founded Active.com, a company that went public and later private...selling twice for over a billion dollars. Stephen is a former Olympic swimming hopeful and coach as well as a successful entrepreneur with an impressive track record. He ran one of the world’s largest equipment sites and magazines and was a pioneer in the web-to-print movement. Stephen is also an integral part of Startup Canada, which supports entrepreneurs across Canada.

very sensitive about protecting our shareholders. We have a corporate policy that Stephen and I are not even allowed to

We realized the event space is really a symbol of our social

packed up my house, put my family on a plane, and left in a

during a pandemic -- a ‘designated survivor’ policy. Stephen: So I headed back to Canada to our Ottawa base at the beginning of the pandemic in March. It was like a scene out of ‘Mad Max.’ I needed to get back to Canada before the Quarantine Act took place, which was basically a million-

we connect with the world. We wanted to be an integral part of a system that brings people together to experience the most meaningful moments of their lives. That’s why we started Events.com. When Covid hit, all live events shut down and the whole industry froze in its tracks. Everyone was asking, what do we do next? A lot of money had already changed hands for events that were not going to happen. That was a huge challenge for every company involved in events.

unknown, insane period. Mitch: When we realized that Covid was going to be a massive global challenge, we knew the most important thing for us to do was support our customers through the initial period and during the recovery phase safely and effectively. We wanted to maintain those relationships so we could grow through the challenges together. So we launched virtual and hybrid event technologies along with features that helped organizers postpone or reschedule events, communicate with attendees and transition events to a virtual experience.

We chose to take a deep breath and come up with a crisis plan that focused on the following: Overcommunicate with our team, our investors and our clients Focus on our core values Support the health and well-being of our team Build a system to support our clients before they even knew what hit them. We built tools for providing refunds, for virtual events, for postponing events, for communicating with attendees. We called our clients and offered to help them through this.

Stephen: We also saw the pandemic as an opportunity. Hundreds of thousands of event goers will now be looking for new solutions as their legacy contracts expire and technologies advance. It’s the perfect time to bring forth best-in-class innovation to make organizers’ lives easier and help them generate more revenue. And it’s an opportunity to offer event-goers a new hybrid of live and virtual events for a layered experience never before experienced.

Stephen: We had to make some tough decisions in the process. We furloughed all our employees to a percentage of

Q3. What does the future of tech look like in the event space? Stephen: When it comes to event management technologies in the US and globally for that matter, Events.com is not really keeping abreast of developments; we’re developing them ourselves. We’re developing innovative technologies that are changing the industry as we speak. We have developed a platform that helps organizers with every aspect end to end to put on virtual -- and eventually live -events including hybrid versions that include both. It’s a win for both the organizers and the event-goers because it allows organizers to consolidate what they offer under one platform

was critical and what we could scale back on for each and every project. We focused on our values and our principles to make decisions that our investors would support. And we came up with data-driven solutions to navigate through the pandemic successfully. Mitch: Focusing on data helped us peer around the corner, so we built relationships that allowed us to do that. We had great planning, great preparation and amazing responsiveness on behalf of the team. And we were (and are)

within events, and expand their event experience. 51

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None of us knows how 2021 will play out when it comes to live events, but we’re preparing for all possible scenarios now, so when the starting gun goes off, we’ll be ready to go.

Q6. Tell us about your clients, how are the changes emerging Stephen: In a way, the Covid pandemic gave us an opportunity to sit back and take a good look at what’s happening in the events industry. We realized that right now, event organizers are using too many disparate systems that really don’t talk to each other so they’re wasting a lot of time plugging in information in different places. Events.com uses an SaaS platform that allows organizers to save time by consolidating information and services in one place, with one solution. It also helps organizers generate more revenue through sponsorships and additional revenue streams that other event-related platforms cannot do. In that way, we’re becoming industry game-changers.

Photo: Events.com is unquestionably, the most iconic brand for the space. Here is the company’s logo.

Q4. What are the factors that make Events.com stand out? Stephen: For one thing, we believe in branding as a key element of our success. That starts with our domain name, Events.com. The greatest brand names match what they do, and we want to be the best brand in the space. When you look at companies that have great domain names like Hotels. com, Realtor.com, Match.com and Cars.com for example, all of them have four things in common:

Q7. The event software landscape is complex. Does Events. com address and solve for this complexity? Stephen: Yes, very much. With our SaaS technology, we’ve combined the relevant technologies under one platform. We’ve created a single platform to power events globally by providing a wide range of software and services to event organizers and participants. The Events.com business model is robust and scalable. Through its digital technology, Events.com can support hundreds of thousands of event organizers across the U.S. and globally with a variety of services that support ticketing, registration, marketing, discovery and sponsorship.

They have strong underlying business models They have well-funded underlying technology And they have created billions of dollars in equity value Last year, Voice.com sold for $30 million. When Doorbot upgraded to Ring.com, they became a billion-dollar company. Gannett acquired the Cars.com business at an enterprise valuation of $2.5 billion then valued the Cars. com domain name itself at $872 million. One-word branded entities are powerful. We want to be the best brand in the space, and we’re positioned to do so.

Q8. How do you deal with uncertainties? How did you alleviate the challenges of the pandemic? Stephen: communicate to our employees, to our vendors, to our partners to make sure no one felt left out of the loop. We also decided not to play defense, but to jump into offense mode. We saw the market disruption as a chance to adapt new solutions and come up with some bold moves toward virtual events until the live ones came back. We remained agile in order to adapt to the evolving situation.

Stephen: We’re constantly studying growth projections in event management and we invest a lot into researching all product features before we launch something. When we look at the data for COVID, most of the data points to the fact that live events are coming back toward the end of 2021; it’s not a matter of if but when.

We executed three highly accretive acquisitions that increased our revenue by 7X. We rapidly deployed a virtual events directory and created a virtual events team. Along with that, we released new product features to facilitate virtual events, and coordinated our teams to seamlessly work from multiple locations because of lockdowns. We

We also look at the human side of things and know that all our recent isolation and social distancing has created a global, pent-up demand for events. We’re building and enhancing that technology now to help the world get back together when the time comes.

our self-service products, adding new features to help the consumer and business client alike. We also looked to the future to re-imagine what live events might look like. So we invested in research and development with companies to come up with technology that could be used in the “new normal” for events that was eventually going to come, like rapid testing for event entry, spraying event sites, and safety services.

Photo: Events.com powers the Rise Lantern Festival in Las Vegas.

Q9. What are the qualities that help you as a leader in guiding employees through tough times? Mitch: Each of us brings a complementary set of skills to the table, but we can also interchange roles when the situation necessitates it. First of all, we have full trust in each other, which is really rare in business and in life. And we’re both incredibly optimistic. We both have more than 20 years in the industry of events, software and technology, and our companies were some of the earliest in the industry that birthed online registration and transactions in sporting www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

foremost. And we also share core values of trust, honesty and integrity.

events. In that way, we can jump to the crux of a matter to make a decision. We both know the industry because we both lived it and built it, in many ways, we’re architects of the space.

Q11. Besides your business, do you perform any CSR activities? If So, How does it help in spreading a positive aura across the industry? Mitch: For our CSR, we’ve done neighborhood cleanups in the past and team members participated in a team-building day at Feed San Diego to help prepare food for those in need.

I tend to be more front-facing from a sales and investor relations standpoint, and Stephen tends to be more back systematizing and structuring.

We also support Challenged Athletes Foundation (CAF) and have registered events that support CAF. I have served on the honorary board of CAF in the past. I’m also involved in the Peers Network as an alumni and we support a multitude of charities through the group.

can build technology, but can you build a team that builds technology? When faced with an unfortunate circumstance, Mitch and I tend to say, ‘That sucked, what next?’ Most people don’t even see the next. So that’s where we operate from -- the next. We both see the world as small and therefore mental attitude of ‘just keep going.’ We see entrepreneurship as an endurance sport. We believe a challenge is something you move through, not something you take up residence in.

powering their events worldwide. Helping the world get back together (not to mention holding it together) after and during the pandemic respectively was an enormous non-linear CSR.

Q10. What kind of work culture do you maintain? Do you perform any recreational activities to keep them engaged? Stephen: I’d describe our culture as dedicated, focused and fun. Every member of our team has the ability and drive for relentless follow-through and a sense of urgency. We believe in over-communicating with our team so that everyone knows what’s going on. During Covid, we were

Stephen volunteers as a founding board member of the Canadian Endurance Sports Alliance, and we provide free software support, people support and printed products to this association. The association advocates for the support and re-launch of sporting events after COVID. Stephen also served as a volunteer board member for many years for Startup Canada, helping shape the nation’s budget and innovation agenda.

Photo: Events.com provides technology that powers sponsorship, marketing and touchless ticketing among its many platform features.

Q12. What are the biggest milestones that you’ve achieved throughout time? Have you received any awards? Stephen: launching a global technology brand from scratch creating scalable technology thriving in a pandemic by playing offense navigating personnel changes through growing pains securing some pivotal patents and intellectual property 53

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Here is a list of Events.com company awards: Event Software 2020

goals: Building great technology to help event organizers manage, market and monetize their brands

Diego: Stephen Partridge

events they love

Event Software 2020: CEO of the Year, San Diego Mitch Thrower

We also plan to hire more of the best technologists, AI engineers, and team members - that’s a big part of our focus. We will pair that with robust research efforts to stay on top of future needs and technology developments.

Smartest Companies of the Year 2020: Mitch Thrower and Stephen Partridge

Q14. Would you like to share a few words of event-enlightenment as we look to the future and emerge from global lockdowns? Mitch: We really see this decade playing out like the “Roaring Twenties” after the last Pandemic. When you look at most of the pandemics in history, there’s one common occurrence. When people are forced to face their mortality and have restricted access to human connection, it causes pent-up demand. The longer the pandemic, the more pentup demand.

Comparably 2020: Best CEO Mitch Thrower Comparably 2020: Best Company Professional Development: Mitch Thrower and Stephen Partridge Comparably 2019: Best CEO Mitch Thrower

Though we heard the word unprecedented an unprecedented amount of times in 2020, this pandemic looks a great deal like pandemics of generations past. Historically, when pandemics end, there tend to be periods of exuberant celebration that follow.

Comparably 2019 Best Company Culture:

A Yale professor, Dr. Nicholas Christakis, just released a book discussing what the post-pandemic world might look like. In “Apollo’s Arrow,” Christakis shares that the world could soon see a resurgence of the arts, mass rejoicing, an explosion of sexuality and the rediscovery of the joys of life -- as he puts it, the “Roaring Twenties of the 21st Century.”

Global 100 2019 Chairman, CEO and Visionary of the Year, San Diego: Mitch Thrower do you plan to expand while keeping par with industry trends? Mitch: Each year in the tech sector can be thought of in dog years -- multiply one year by seven and you start to understand the rapid pace of change. Things move fast and

So if we’re headed into the “Roaring Twenties” of this century, what better business to be in than the event business?

Photo: In the roaring 20’s, a period of celebration and connection followed the last great pandemic and the Events.com’s founders have well positioned the company for the recovery of the event sector.

www.businessconnectindia.in | Vol. 4 | Special Edition August 2021 INDIA

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