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www.businessconnectindia.in | Vol. 3 | Issue 5 December 2020 INDIA

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“Entertainment Industry Is Vast And A Reflection of The Society We Live In” How has the face of entertainment changed over the years? The rise of streaming services can provide an answer to this question. With digitization, online streaming has become a preferable choice for leisure entertainment. Platforms like Netflix, Disney+, Hulu, etc., have made our preferred shows and movies available – anywhere and anytime. While the emergence of online entertainment has been visible for quite some time, it escalated to the next level since 2020. If we look at India, online streaming generated a whopping revenue of $465 Million in 2020. And the growth projects a turnover of nearly $1,000 billion by 2024. Although the majestic statistics of online streaming guarantees an extraordinary surge, India still houses an interest in prevailing entertainment sources. And by prevailing entertainment, we mean Religious albums and documentaries, TV Serials, Events, Celebrity Management and much more. And for this niche audience, a considerable number of Startups have emerged. In this edition of Business Connect Magazine, we are featuring start-ups whose efforts have driven customer experiences. Our entrancing cover page will be focusing on Rachel & Sam Media & Entertainment, a single umbrella for varied and customized experiences. Located in Mumbai, the Company is driving its’ audience taste and preferences through amazing M&E content. As a Platform that believes in empowering any idea that has potential, we at Business Connect feel honoured to publish Rachel & Sam in our edition “20 Most Promising start-ups to watch 2021”. However, experience isn’t restricted to entertainment, and as you proceed forward in the Magazine, you’ll understand. So, the burning question, how do you think it’ll transpire - Now that everything is available online? Digital access is yet to be availed to everyone, and with the pandemic in place, the future is still unsure. However, people are innovative and won’t stop inventing new and affordable amenities. On that basis, it’s safe to say the future will be more sophisticated, with higher-quality experiences.

Indranil Roy Indranil@businessconnectindia.in

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Vol-3 July 2021 Vol|3Special |IssueEdition 10|May| 2021

Business Head ASHISH KUMAR

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Creative Team Chandan Sharma | Reena Kumari | Rajat Pathak Sakshi Negi Legal Affairs Mukesh Kumar Human Resources Nivedita Basu Digital Marketing Manager Kartikeyan Gururani | Neha

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CONTENT

RACHEL & SAM MEDIA & ENTERTAINMENT PVT. LTD. The House of Magnificent Experiences

Sam Daniel | Director & CEO

Cover Story

Success Story

Health

Françoise Bettencourt Meyers & Family – Chairperson of L’Oréal

Howework Spaces

Valuable Tips to Avoid Computer Vision Syndrome

Mishika Energy Pvt. Ltd.

A prevailing choice for well-transformed work spaces

MHV Media OPC Pvt. Ltd.

A Rising High Flyer for Fuel of Industrial Cities

Muclix Systems Pvt. Ltd.

Leveraging nextgeneration technology to revamp the quality of living

IT – Website Development, Software Development, Application Development, Digital Marketing www.businessconnectindia.in | Vol. 3 | Special Edition July 2021 INDIA

LifeStyle

The Picture Factory (TPF)

5 Easy Ways to go from Ordinary Life to Extraordinary

Smartlabz

Reimagining Businesses Through Innovation & Creativity

The Coronavirus In India: How To Prepare For The Great Unknown

Synergy Institute For Accelerated Learning Pvt. Ltd.

Triumb

Impressively endeavouring into the automobile servicing realm

Bringing the World’s Best Curriculum in the Indian Education Space

Yeskolube India Pvt. Ltd.

Are Edtech Startups Truly Shaping Indian Education System?

Tabula Rasa

Innovation

Education For All: Transforming Lives And Careers

Education

Driving the wheels of change

Tourism

A Stirring Social Enterprise Transforming the Lives of Ex-Felons

Turn Your ‘Working from Home’ Into an Enjoyment at Staycation

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RACHEL & SAM MEDIA & ENTERTAINMENT PVT. LTD. The House of Magnificent Experiences Indranil Roy | Business Connect Media & Entertainment (M&E) is one of the roaring industries in India with a staggering trajectory. Digitization and change in customer demands have turned the tides, and numerous production houses made great strides. Since 2020, M&E witnessed a paradigm shift in demands as customers sought alternatives to utilize time. Digital solutions have influenced demand patterns, increasing viewers for online streaming, news and games. Every segment has revamped itself, encapsulating audio, video and experimental products to enhance its offerings. While the demand shift has engulfed a substantial proportion of the audience, the prevailing broadcasting entertainment still has a pragmatic influence on people. Events, TV Serials, Commercial shows, and the print media has an avid fan following that will only grow with time.

Mumbai, the city of dreams, houses some of the acclaimed production houses. And they have released some of the eye-catching contents creating sensational waves across the country. Rachel & Sam MediaMedia & Entertainment is one such eminent media production house. Headquartered in Navi Mumbai, the Company is a paragon in the Indian Media & Entertainment pantheon.

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A QUICK LOOK

Found in 2016, Rachel & Sam MediaMedia is a house of entertainment stacked with a variety of contents, including, Religious albums and documentaries, TV Serials, VFX, Films, Events, Celebrity Management, Print Media, and Advertisement and much more. It invests, co-produces and distributes many amazing and successful Media & Entertainment Services in India. The Indian M&E Industry projects to be the second most surging market; this attracts the private and govt. sector to invest and forward their support. Print Media still generates the highest revenue in advertising, followed by TV, Digital, Outdoor, Radio and Cinema. And not to mention, these increase the Internet’s share of revenue in advertising. Comprehending the robust demand and building on opportunities helps Rachel & Sam Medianavigate its way to success. The Company stands upon working principles and policies that keep it flexible to the market demands.

driven by its diverse portfolio of contents and exploitation of the same through different channels.

A STRATEGIC STANDPOINT IN MEDIA & ADVERTISING

With so many mediums of entertainment floating around, the competition in this segment is steep. Companies are in a constant race with each other for more viewership, subscriptions, and sales. Although this is a vulnerable scenario, it allows companies to contrive their USP. Rachel & Sam Mediahas a diversified portfolio that guarantees success to brands and customers. Its advertising medium consists of licensing, branding and merchandising solutions. The solutions keep clients dedicated to distribution - from manufacturing to selling to distributors with high margins and little or no marketing. The advertising products best works with commodities, such as innerwear, grooming kits and hygienic products. The Same potential also reflects on its Media front. Rachel & Sam Media is one of the critically acclaimed Media conglomerates broadcasting 35 channels to over 95 million households in India. What’s more admirable is that the channels can be viewed - in 27 countries, including Canada, Europe, Singapore, Malaysia, Sri Lanka, South Africa, Australia and New Zealand. Along with media and advertising, Rachel & Sam Media has a premier casting medium catering to a global clientele.

THE MAN BEHIND DISTINCT EXPERIENCES

“Test your concepts; take the leap without wasting time; take time to build a team and hire people with passion” SAM DANIEL, Founder & CEO, Rachel & Sam Media. While this may only seem like sound advice, it’s actually the analogy that propels the Company. Sam is a bonafide leader having over 15 years of instrumental experience in the corporate sector. He has a master’s degree in Industrial Relations with MBA in Finance and Administration and is well-connected with the talent network in India and abroad. As a corporate leader, he values people - their struggles and advice as the linchpins of success. His sizeable experience and collaboration stratospherically took the business to new heights. Over the years, it has built a broad network, covering almost 1.3 billion population on its quality and creative contents. Found on the edge of innovation, the Company is acclimatized with technology and recently commenced mobile and cloud solutions. Its trajectory is

Moving on, Rachel & Sam Media is well-known in the film industry for releasing compelling films with the goal of empowering independent filmmakers and emerging

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talent. It promotes and distributes short films, videos and Independent films and sets the stage for those willing to set an example in Bollywood and entertainment. Its strong presence on the small screen for personalized experiences in video production and broadcasting illustrates its forte. With strong alliances, in-house production and post-production facilities, Rachel & Sam Media brings International quality in its entertainment categories.

A PREFERABLE EVENT PLANNER

Rachel & Sam Media is also a meticulous event planner, specialising in corporate events, festivals, weddings, promotions, and government and institutional events. Each of its events categories is the epitome of creativity and ensure spellbinding experiences. From sales conferences, award ceremonies to product launches and gala receptions, Rachel

“

Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – that resides on the results of other people’s thinking. Don’t let the noise of other’s opinions cloud your judgement. And most importantly, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.” Every time you state what you want or believe, you’re the first to hear it. It’s a clear message to both you and others having perplexed thoughts about you.

A THOUGHTFUL ADVICE FROM THE FOUNDER

“

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A THOUGHTFUL ADVICE FROM THE FOUNDER

& Sam Media set the landmark with tailored arrangements. Its diverse and solid partnership with global brands, media partners and sponsors makes it a preferable festival organiser; this further extends to wedding management. Over the years, Rachel & Sam Media has executed some of the mesmerizing wedding events at exotic locations that exemplify the beauty and emotion of the ceremony. Moving on, Rachel & Sam Media is also known for its promotional events, which include promoting lifestyle brands, product launches, and organising one-of-a-kind VIP parties for both domestic and international clients. Last but not least, Rachel & Sam Media is a preferred name for complex and large format events, concept & brand launches, protocols and special event management in the Public Sector. The Company has profound relationships with the government, embassy and diplomatic institutions.

R&D AND MORAL VALUES

Rachel & Sam Media’s precision in creating stellar experiences is driven by its research and moral values. At the outset, the Company envisaged to be synonymous with excellence and drive superior entertainment value. Investing in R&D builds a knowledge base and procures powerful insights that propel efficiency and cost reduction. It also helps in developing new products and services to survive and thrive in competitive markets.

“R&D is not only valuable to a company, but it is essential for continual growth”, asserts Sam. Attention to R&D also helps in identifying customer needs and wants and create innovative ways to incorporate them. A valuable integration of R&D is in its customized designs. As an event planner, it has hands-on expertise in designing complex yet stylish and innovative events. To create distinctive designs where clients may express themselves, the Company combines in-depth research, architectural exactness, technological knowledge, and contemporary insight. In addition, Rachel & Sam Media’s meteoric ascent is powered by invaluable qualities that Sam brings to the table. He believes in being true to yourself which illustrates the Company’s authenticity; Learning to say no to try not to win everything rather focusing on strengthening relationships; Talking to customers to understand their concerns and determine the appropriate way to address them; Building a solution to somebody’s problem, to deliver a simple solution particular to a customer instead of building something and then searching for a problem to solve; Networking with other businessmen that contributes to personal as well as organisational growth. Networking further keeps the Company abreast of the learning curve

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and innovative ideas; Taking timely vacations to maintain the enthusiasm of everyone on board. The values ensure the Company is transparent to challenges, transformative, able to implement and optimize, prepared for worst-case scenarios and has an adept risk management plan.

A WELL-SCREENED ECOSYSTEM

“Employees are the backbone of a company”. No matter how technology, trends or transformational practices influence a company, employees remain as the greatest assets. And Rachel & Sam Media’s stepwise ascent signifies the loyalty and integrity of its workforce. The Company considers its employees to be its most valuable asset, and it is committed to optimizing its potential. It cares for their holistic growth and development and stands with their personal, professional, psychological and academic concerns. While it provides scalable opportunities and an invigorating environment, the Company scrutinizes employees on selective parameters: •

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Works with people he admires: People who willingly collaborate and admires other’s work possess a learning ability. Such people are always open to new ideas, flexible to changes and won’t stop until the job is done.

•

Check if the candidate is a superstar: Rachel & Sam Media seeks candidates having the potential to be a superstar. It searches for unique skills, interests and perspective that adds value to the Company. In simple words Mavericks, radical and a little bit of rebel.

•

Can the employee increase effectiveness of the team: The Company ensure everyone on deck strengthens its fundamental values. They look for people, having a deep assessment ability and mastered in leadership principles that fit the Company’s philosophy.

Besides skill enhancement programs and opportunities, employees are allowed to work with emerging innovations to drive learning and change.

“We work on simple concepts Re-think the way your team works; introduce a tool as a project; implement a culture of learning and change; give it time, but not too much time” opines Sam.

Although Rachel & Sam Media has a small team, it ensures everyone finds equal opportunities and promotes fairness in the workplace.

ANCHORING TO TOUCH NEW HEIGHTS

With a diverse portfolio, strategic partnerships and trusted quality, Rachel & Sam Media positions itself as an apex in the M&E industry. Rachel & Sam Media plans to lead ahead by capitalising on opportunities through low-risk and costefficient planning, production and execution. Its attention and response to demands and commitments separate it from its peers. It also owns a state-of-the-art studio and cutting-edge equipment, which will aid in capitalising on the M&E market’s exploding prospects. Rachel & Sam Media also plans to strengthen its portfolio by qualifying Theatrical Distribution, Television Distribution and Overseas Distribution. Very soon, it will launch its own OTT platform that will open a world of best-in-class Webseries, movies, shows, etc., to the users. Growing upon splendid opportunities, Rachel & Sam Media aims to contribute to the economic forecast by 2025. Sam adds to this,

“As India moves ahead with its planned growth, we wish to ensure that our growth will multiply by the same period. And this will include revenue growth along with business optimization.” 15

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Success Story

Françoise Bettencourt Meyers & Family – Chairperson of L’Oréal

Hello, Business Connect Magazine Readers, once again, we are here with another amazing story. The story of the world’s richest woman Françoise Bettencourt Meyers and her family. Françoise’s family established the most iconic cosmetic brand that we all are very familiar with L’Oréal. The brand remains no 1 in the beauty industry.

Françoise Bettencourt Meyers – Non-executive Chairwoman and owner. Françoise Bettencourt Meyers is the granddaughter of the founder of L’Oréal, a French Billionaire heiress, and one of the richest women on the planet. She is the author of several Bible commentaries and works on Jewish-Christen relations.

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As of 2021, Françoise Bettencourt Meyers net worth is more than $92 B.

HER EARLY LIFE AND CAREERS

Françoise Bettencourt Meyers is the only daughter of late Lilian Bettencourt, who died as the 14th richest person on the planet. Her mother was the main shareholder of the world’s iconic cosmetic brand L’Oréal. The Bettencourt family were well known in French society for their glamorous and exclusive parties, Time reported. However, Françoise Bettencourt Meyers never indulged in those lifestyles. She preferred staying in to play the piano or write, in 2017 reported by Vanity Fari’s Tom Sancton. Lillian Bettencourt had a net worth of around $44.3B. Upon her inheritance of her mother’s fortune, Francoise became the richest woman alive on the planet. Today, her family still owns a 33% stake in L’Oréal. Francoise is well-known for her spiritual side. She has written literature on Greek Mythology and Jewish Christian relations, Catholicism and Judaism, The Tribe of Israel, and the family tree of Adam and Eve. Françoise Bettencourt Meyers has served on L’Oréal’s board since 1997 and is chairwoman of the iconic cosmetic brand. In 2008, Francoise Marie Banier (Photographer) was accused of extorting $1.5 billion of Gifts from Lilian. In 2008, Bettencourt Meyers sued Marie Banier for that. According to her, Lillian Bettencourt was mentally incompetent. Banier had exploited her emotional vulnerability to trick her into giving him money and expensive gifts. In 2010, she announced that she had settled out of court with both her mother and Banier. ABOUT L’ORÉAL. L’Oréal S.A. is a French-based beauty brand company headquartered in Clichy, Hauts-de-Seine with a registered office in Paris. The brand began with hair dye but moved into hair styling products, beauty products, and makeup over the decades until they had six research centres throughout the world. This cosmetic brand was founded by a young chemist called Eugene Schneller in 1909 and now has an annual revenue of 29.87 billion euros. L’Oréal is one of the few cosmetic companies to retail in hair and beauty salons as well as drug stores and supermarkets. HISTORY In the early 20the century, French pharmacist Eugène Paul Louis Schueller developed a hair dye formula Oréale, which he then decided to sell to Parisian hairdressers. In 1919, He registered his company, the Société Françoise de Teintures Inoffensive pour Cheveux (Safe Hair Dye Company of France). The company started with three chemists. Today they have roughly 88,000 employees. Eugène Paul Louis Schueller was Nazi sympathizers. L’Oréal founder financially supported a Nazi-linked fascist group during World War 2. Eugène Schueller was of German descent, which might suggest why he was sympathetic to the Nazi Linked fascist group called La Cagoule. The group is known as a violent French fascist-leaning and anti-communist. It was L’Oréal’s founder who was paying them for the firearms along with the founder of car manufacturer Renault. The group performed many violent activities (ProNazi activities), including bombing synagogues and fighting the French resistance.

Liliane Bettencourt was a second-generation owner of L’Oréal.

Liliane Bettencourt was the daughter of L’Oréal founder and the majority shareholder. Lilian was the only child of Louise Madeline and Schueller who joined her father’s company at the age of 15 as an apprentice, mixing cosmetics and labelling bottles and shampoo. After her father died, she inherited the L’Oréal fortune and led the company, becoming a majority stakeholder of L’Oréal. In 1963, the company went public, although she continued to own a majority of the stake. In 1974, in fear that the company would be nationalized after the fresh election, Lillian exchanged almost half of her stake for a 3% stake in Nestlé. As of Dec 2012, she had 30.5% of the outstanding shares of L’Oréal. In Sep 2017, at the age of 95, she passed away as the richest woman on the earth. 19

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A prevailing choice for welltransformed work spaces Kajal Dobhal | Business Connect

lot has changed at the office over the last few years. And office design is no exception. Gone are the days when employees were confined to desks in large open areas. The current scenario puts emphasise on employee wellness, breakout spaces for privacy, and office furniture that offers flexibility. The last three decades have proved the high frequency of product purchase in this market that stimulated many players to enter here with an endeavour to try their hands with some out-of-thebox products and services. But, seeking a reliable service provider in this highly unorganised sector is a tedious task. Exactly why, Business Connect decided to spotlight a 5-year-old enterprise in our pristine edition where the prime objective is to enlist some credible vignettes of companies that are being substantive to their respective customer bases effectively. howe work spaces is one such worthy mention, that is a brainchild of Rukmani Jagannathan, a businesswoman with indomitable spirits who stood unfalteringly amidst this patriarchal, fragmented and labour-intensive industry. She was an HR professional serving some big establishments across the business world. But somewhere, the entrepreneurial bug bit her to take active immersion and made her explore the furniture industry of ergonomic workspace solutions.Envisioning herself breaking the capsule of normal corporate life and carving an identity as a successful womenentrepreneur, she decided to take a plunge into this business. And if we consider the exponential growth she has made as a businesswoman despite being naïve to this hard-core sales space, then a detour in her career trajectory proves to a remarkable and exhilarating story. We believe that Rukmani and her start-up’s awe-inspiring journey will prove to be a captivating read for our cosmopolitan readers, instilling the flames of entrepreneurship in their hearts. Utilizing her years of corporate experience, Rukmani is prosperously steering the company’s operations through ebb and flow. Within a short period, the Founder has facilitated howe work spaces to scale the ladders of success and make its steadfast presence in the targeted market.

“Sometimes we feel like collaborating and being social while sometimes you just want to be left alone to get stuff done in an office seating pod without interruptions. There’s no right or wrong; just personal preference based on the needs of our team. Along with the evolution of the open or private office floorplan comes designing office furniture that speaks volumes and howe work spaces strives for this only,” reveals Rukmani her endeavour for this venture. www.businessconnectindia.in | Vol. 3 | Special Edition July 2021 INDIA

Ms. Rukmani | Director COMPANY OVERVIEW

As a well-established furniture brand that was incepted in 2016, howe work spaces dipped its feet in this competitive industry and stood apart with its unique designs and quality standards that help employees work, socialize, collaborate and relax! Conceptualized with the foremost aim to promote collaborative furniture concept across the workplaces, it has efficaciously proved its forte in the furniture industry. As per Rukmani, motivation and integrity are the prime aspects that bind them together to forge ahead with utmost zeal. With its outstanding product designs, howe work spaces has been able to serve facile workspace transformations for its niche clientele. While raising the bars in the industry, it has been offering a diverse range of modular and exclusive furniture at the workspace, while collaborating with an international Turkey-based brand – nurus. The iconic founder avidly believes this association is going to be quite lucrative for both sides.

‘nurus’ based in Ankara, Turkey is among the leading professional furniture manufacturers and offers thousands of products that are user-centric and care about environmental factors. In line with howe work spaces’ prime objectives, they are absolutely delighted to be a sole partner of ‘nurus’ for the Indian distribution drive where they have delivered excellence across niche corporate. And soon, it will be partnering with more and more furniture manufacturing brands from these nations to deliver world-class experience to its valued customers.

HOW IS HOWE WORK SPACES BEING RELEVANT?

We well- comprehend the Elemental needs of our end-customers as well as architects and designers and supply the furniture accordingly,” asserts Rukmani. Modern office spaces are designed to inspire and promote collaboration where more flexible work areas with multipurpose and collaborative furniture have been introduced lately. Such spaces are developed as per the idea to create an environment to promote conversation, transparency, collaboration, innovation, and where employees and employers could sit side-by-side on similar level playing field. Moreover, the office furniture reveals a lot about an organization’s culture. Keeping in sync with all the above notions, howe work spaces ‘adds substance’ to office furniture needs to be welcoming, comfortable, functional, vivid and inspiring, allowing co-workers to collaborate in common areas, and work independently in office seating pods.

PENETRATING THE MARKET APACE

With a touch of uniqueness and authenticity in its offerings, more and more renowned corporates are considering and approaching howe work spaces for creating a magnificent work environment in their respective office premises. Rukmani expresses her gratitude to all the clients who trusted and given a golden opportunity in the vast competitive industry. Many mega corporates like Global Financial Institution, OpenText, Standard Chartered Bank, JLL, British Petroleum, Oberoi Reality, Nomura and considerably more have been under their service umbrella. The company’s finest offerings have made a difference for many corporations and grabbed eyeballs across the business fraternity, giving it a competitive edge so far. Apart from the primary brand “nurus”, howe work spaces aspires to prosper in the furnishing segment in leaps and bounds while diversifying its product line and adding few more European brands like Infiniti, Forma5 and Deberenn in their portfolio in the most sophisticated manner. Soon, it will launch a brand new portfolio of office furnishing designs at quite alluring prices and a wide range of soft seating at work place. The concluding note by the phenomenal leader

“Women in decision making tables or at leadership positions should promote and ensure to bring more women in the corporate world as it can do wonders to the business landscape in some unimaginable ways. I personally feel that this industry needs more and more engagement of women participants to innovate as well as generate better business values for the amelioration of the furniture fraternity.” 21

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COMPANY

NAME

DESIGNATION

Atithi Khana

Aashis

Howework Spaces

Rukamni

Founder

Iddhavali Micro Federation

Manish Kumar

Director

Inabri Construction And Infrastructure

Satyendra Pratap Singh

Director

Karimom Fashioner Technologies

Abdul Momin Molla

Director

MHV Media

Rakesh Kumar

Operational Manager

Mishika Energy Pvt. Ltd.

Sangeeta Srivastava & Meera Srivastava

Directors

Muclix systems

Munish Jha

Founder

Rachel & Sam Media & Entertainment Pvt. Ltd.

Sam Daniel

Director & CEO

Satcab Media & Consultancy LLP

Sudeep Girdharilal Malhotra

Director

Satho Infrastructure

Kanhaiya Lal

Director

Smartlabz

S P Saju Bhaskar & Chithra Bhaskar

Founder & President | Co-Founder

Snd Pro Specialities

Sandeep Gaikwad

Director

Stellin Info Solutions

Rinoy Joseph

Director

Synergy Institute For Accelerated Learning Pvt. Ltd.

Seema Poddar

Founder

Tabula Rasa A social Enterprise

Veer Raj

Founder

Technoladders Solutions

Sangeeth Prabhakaran

Director

The Picture Factory TPF

Akash Gupta

Founder & CEO

Transformation Breakthrough

Gaurav Arora

Director

Triumb

Tanmay Goyal

Founder Director

www.businessconnectindia.in | Vol. 3 | Special Edition July 2021 INDIA

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MHV Media OPC PVT LTD IT – Website Development, Software Development, Application Development, Digital Marketing Kriti Anand | Business Connect Started in July 2020, MHV Media OPC Private Limited began with a mission to guide entrepreneurs in building up a prospective digital business. Based in New Delhi, MHV Media educates and trains people to help them transform their dream of owning a profitable business in the digital world into a reality. The company takes care of multiple aspects of the establishment of digital organizations, from website development, software development, application development to digital marketing. What began with zero fiscal investment and tremendous skill is well on its way to become an example of entrepreneurial success through innovation and teamwork. ABOUT MHV MEDIA The digital world, growing at an unprecedented pace, has seen thousands trained and guided at the hands of the experienced and dedicated trainers at MHV Media in a short span of one year. To the people who are confident, willing to learn and earn and make their dreams come true, MHV Media provides all the tools to succeed in the super competitive startup industry. The company offers a wide range of services in the field of IT and Digital Marketing. The team at MHV is composed of expert graphic designers, content developers, web and application developers, and email and video marketers who work to keep the client’s organization ahead of the competition curve. The products and services provided by MHV Media include: • • • • • • • • •

Raksha Kawach Application Google Map Marketing Facebook+Instagram Marketing Google Marketing Application Development Website Development Secret Youtube Master Secret Blogging Masters Raksha Kawach T-Shirt

The company provides all-round 24x7 support in online business setup, from content www.businessconnectindia.in | Vol. 3 | Special Edition July 2021 INDIA

management, video marketing, social media marketing all the way to logo design and search engine optimization. The most significant service MHV Media offers is personalized training for its clients to assist them in their organization’s growth. Working as a team with the clients, they analyze different strategies and market dynamics to keep the clients updated with the latest developments in the field. MHV Media operates with a vision to set and achieve targets while focusing on expansion and further growth from New Delhi to Kolkata - West Bengal, Varanasi, Uttar Pradesh to Dubai in the next few years. The company has witnessed transformations in the digital field and is evolving with them to accomplish more and more with time and experience. JOURNEY SO FAR Since its inception, MHV Media has focused on achieving excellence through rigorous, quality-oriented processes to devise solutions that helps their clients with setting up their business and ensuring growth. The dedicated professionals at MHV Media provide best-in-class IT solutions right from the product development stage to after-sales services.

at MHV Media believe in defining, “ We designing, and delivering such IT solutions

to our clientele and investors that help them excel and outshine their competitors and eventually become a front runner in their respective domain.

”

The company ensures that the clients and investors retain their faith in MHV Media. They work with complete integrity to fulfill the client’s expectations and stand true as an immensely trustworthy business partner. They value the trust put in them when an organization entrusts its funds and startup in their hands. They strive to cater to their needs through their world-class services and efficiency in delivery. The result of this is that their client retention rate is higher, and clients keep coming back to them and believe in MHV Media. The investors, clients and customers are the greatest priority for MHV Media. Being an ISO Certified organization, there was never a question of misplaced trust or authenticity in any association with MHV. They stand by their stakeholders whenever they need it, and keep the clients updated regarding their projects at regular intervals. To ensure their satisfaction, the company has developed marketing strategies that involve well-tailored training to set up their venture. The company believes that R&D is essential for the growth, survival and marketing enhancement of any organization. To keep their clients’ organizations ahead of its competitors, the team undertakes thorough market and domain research. They always go an extra mile to assist their partners any time of the day. THE LEADERSHIP AND WORK CULTURE Mr. Rakesh Kumar, the Operations Manager at MHV Media, started his journey as a telecaller. As an overachiever since the very beginning, he was appreciated for his dedication and hard work and promoted to Manager within a month. Handling an entire team of people and with a 100% success rate, he proved to be a great asset to the organization.

RAKESH KUMAR Operations Manager Mr. Rakesh believes that leadership has changed a lot in recent years, from just being a concept in HR to one of the greatest strengths of any organization. At MHV, leadership is all about a parallel process of growth of an organization alongside that of the people attached to it. The employees, clients, potential associates, investors, and everyone that MHV has impacted directly or indirectly is included in the holistic growth that the leadership at MHV envisions. Owing to its focus on shared growth and positivity, the employees at MHV feel that the company is their “second home”. A hub of learning and growth, it is one of their favourite spots and holds the credit to lift them up in different fields. The motto of MHV Media is “Growth Together”. The company helps its employees develop through weekly sessions, allows them the space and encouragement to follow their passions and work in any department of their choice within their core strengths. “We have never stopped ourselves, and nor do our employees,” states Mr. Rakesh. FUTURE PLANS MHV Media is in expansion mode, with a number of lowhanging projects in its hands. The company has recently established contractual agreements with new investors, which reflects its constantly growing legacy. The company is optimistic about its future in foreign and domestic lands, considering its unencumbered success and positive client responses so far. MHV Media has successfully established two branches within a year in Delhi, and has seen exceptional growth. The company is set to progress on a similar track and expand its business across continents. 25

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Health

Valuable Tips to Avoid Computer Vision Syndrome

To prevent infection from the coronavirus, during the pandemic, people from all sections including business, education, sports, TV, media spent the majority of their time at home. With the work-from-home cultures developing nowadays, in all spheres, people are spending an increasing amount of time on their computer, laptop, tablet, or cell phone. Many that do not work from home but are required to sit at home due to Corona spend the bulk of their time gazing at a phone or television screen. People can encounter problems such as burning or itching in their eyes as a result of this. This affects not only adults and older people, but also children who spend time on tablets or use laptops for school-related activities. According to recent reports, Computer vision syndrome is an eye condition caused by spending long periods in front of a laptop, television, or computer. Because of the corona infection, everyone is at home, and the problem with the eyes has been getting worse in recent months. Otherwise, vision problems can grow if care is not received promptly.

Symptoms of the Syndrome

Over some time, repeated computer usage affects the eyes. While there is no evidence of this at this time, working on a computer screen for 8 to 10 hours a day puts a lot of strain on the eyes, which can cause pain and lead to computer vision syndrome. The following are signs and symptoms of this: 1. 2. 3. 4. 5. 6.

Blurred Vision Double-eye look Reddening of the eyes Eye itching Headache or Migraine Neck or back pain

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“Computer Vision Syndrome affects 60 million people worldwide. Computer vision syndrome or digital eye strain causes burning and prickling in the eyes, as well as dryness, heaviness, redness, and trouble holding the eyes open for long periods”.

Doctors agree that people nowadays spend the majority of their time on a computer or laptop for 12 hours. When you read a book, you can get up and go anywhere you want in 30 to 40 minutes, but you can’t do that when working on a computer. For hours, people do not get up. The term “computer vision syndrome” was coined as a result of this. Dry eyes, swollen eyes, watery eyes, and muscle fatigue are all signs of this.

Here are few suggestions for keeping your eyes safe when operating on a tablet or laptop. •

The computer screen should be located directly in front of or just below the eyes. The computer should not be put directly in front of the eyes. The higher the screen is above the eyes, the greater the focus on the eyes would be.

•

Antiglare lenses should always be used while operating on a regular monitor or laptop. Antiglare lenses should be used in the frames of those who wear them. Those that do not have glasses should wear plain antiglare glasses. Antiglare glass can also be used on the computer screen.

•

Every storm hour requires a break, and the eyes should be quickly washed 5 to 10 times to ensure that water enters all regions of the eye and maintains the eyes moist.

If you have an issue with your eyes, see a doctor right away to get medication, so you don’t get a potentially dangerous disease. Perform these eye exercises. • • • •

Do stretching exercises as well as eye exercises. It’s important to keep in mind that the air from the Air Conditioner (AC) should not be directed directly into your eyes. Protect your eyes from some kind of bright light; if there is clear light from a lamp or tube light on the screen; avoid it as it will damage your eyes. When operating on a computer or laptop some people turn off the light. This should not be done. While working on the screen, adequate lighting is needed.

Methods of protection 1.

Visit the doctor if any symptoms remain.

Just wear glasses while working. Wear blue contact lenses or buy a pair of blue-blocking glasses. Do not use your computer, television, or phone in the dark.

3. 4. 5.

Keep your desktop, laptop, and phone at least one and a half feet away from your eyes. Apply eye drops to your eyes if they are dry.

Take regular breaks when working on the computer or laptop. Remove your eyes from the screen after a half-hour break, shut your eyes, and sit for 1-2 minutes to relax your eyes.

Eating Green vegetables (which are high in vitamin A) will help you maintain good eye health. The antioxidant and antiinflammatory effects of the nutrients lutein and zeaxanthin found in green leafy vegetables protect our eyes.

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MISHIKA ENERGY PVT LTD .

A Rising High Flyer for Fuel of Industrial Cities Indranil Roy | Business Connect

The use and demand for High-Speed Diesel (HSD) in industries is surging day by day. For its higher efficiency and low emissions, HSD is becoming a preferable fuel in ships, commercial vehicles, stationary diesel engines, locomotives and pumps, etc. Although gasoline still beats HSD in acceleration and maximum speed, excessive emissions and fuel consumption make HSD a competitive choice. As a result, light-duty HSD engines are expected to be deployed in the near future, pushing engine manufacturers to innovate their products. In India, the application of this low sulphur distillate is nothing alike. But along with the application, the country has floated pipelines to foreign nations. Such cross-border projects require dedicated Companies that ensure sustainability and supply of quality fuel. And not to mention, India has many established names pioneering the space, driving the economy and building networks abroad. Mishika Energy is a rising star in this space. Its fervour is driven upon an iron-clad motivation to boost the economy and help the Industrial verticals make turnaround profits. www.businessconnectindia.in | Vol. 3 | Special Edition July 2021 INDIA

AN AMBITIOUS COMMENCEMENT Mishika Energy set sails in Feb 2021 with a goal to provide first-class fuel to industrial cities in India. In a broad sense delivering quality High-Speed Diesel to every heavy-duty engineering verticals. The Company is inspired by the Indian Armed Forces’ ethics and ethos and aspires to serve the country by redefining energy distribution in industries that promote economic progress. The mission is to build footholds in every Industrial region, deliver the requisite fuel in time with safety to stir up their profits. Nonetheless, its ultimate vision is to serve society – A priority prospect it tends to innovate in the near future. Mishika Energy is established in Gorakhpur, a place of historical and cultural significance. Its solutions are certified with ISO 9001:2015, which proves it a preferable brand. THE PILLARS OF PROSPERITY R&D in petrochemicals generally focuses on developing technologies, products and processes to preserve the serenity of the environment, public health while improving all aspects of a company, ranging from production to sales and distribution. In addition, customer satisfaction remains an endless concern, and companies strive to grow on it. Adhering to these, Mishika Energy seeks to drive progress on R&D. Its modus operandi is synchronized with its mission to deliver fuel with ease and safety. For that, the Company is in process of launching its own mobile app for customers to have a better interface and carry out realtime monitoring of the tankers & stock. Subsequently, it also foresees to invest in digital marketing “It is going to be a healthy mixof digital marketing clubbed with personal interaction with the customers,” says Sangeeta. Although the need for face-to-face interactions can’t be negated, digital marketing will foster better outreach at a faster rate.

A CULTURE OF EQUAL MINDSET A suitable leadership not only brings spearheading progress but gives direction to a contributing team. An adept team can step up the game from any level. Furthermore, it’s proven that female Directors attain better success in business while maintaining a work-life balance. Mishika Energy is the brainchild of two ardent individuals who believe the Company can revolutionize the space. And the same thought process is ensuring smooth functioning as well as prospects for Mishika Energy. It has a zealous ecosystem where everyone is committed to a common goal and treated equally. Transparency between everyone ensures an open culture for new ideas and suggestions to thrive and to be implemented. ENVISIONING A BRIGHT FUTURE Although at initial stages, Mishika Energy is set to create waves in the industry and build sustainable networks.It’s at the final stages of commencement, and it will begin by delivering fuel via mobile fuel stations, which will soon join portable petrol pumps in the future. Furthermore, the Company is planning to introduce LPG & CNG models on the same business line. Its already in discussion with automobile companies popular in these models. Mishika Energy has laid big footsteps in months, and the progress is more than expected. Although the journey will be long and competitive, Mishika Energy is geared-up and ready for the adventure.

“

SPIRITED LEADERS AT HELM Mishika Energy is the conjoined venture of two passionate entrepreneurs - Meera Srivastava and Sangeeta Srivastava. Meera is a strong woman capable of shaping opportunities into reality. As a mother of an Army Officer, she strongly believes Mishika Energy to be a valuable opportunity for people from the armed forces and communal growth. On the other hand, Sangeeta is a new-age entrepreneur who firmly believes in the integration of innovation and ideas. She is an alumnus of Lucknow University and spent 8 long years as a teacher and assistant professor. She believes that continuous improvement in our services clubbed with technology as well as rigorous ground coordination will take the company to the apex. Both of them are well edified on the concept of startups and aims to grow roots, no matter the challenge. With only a few months in business, Mishika Energy has made convincing footprints in major industrial cities while carrying out ground-level coordination with potential customers. This is further opening windows of expansion i.e., a path to other eminent cities, and bright prospects in foreign markets.

PARTING WITH A HEEDFUL NOTE

Observe your surroundings. There is an endless list of issues that either needs replacement or rectification. Technology is the key. Implementation of proper technology will address your challenges and further contribute to the society. – Meera & Sangeeta Srivastava

”

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Muclix Systems Pvt. Ltd.

Leveraging next-generation technology to revamp the quality of living Mehak Malhotra | Business Connect

n today’s fastly moving world, everything is technology-driven. From our workplace to home, every device we use is allied by software. The entire world is encircled by innovation and IT outsourcing organizations. India has remained an acclaimed name for providing some of the leading techmoguls to the world. While many prominent companies are serving the globe with topmost software solutions, we are going to irradiate the work of Muclix Systems Pvt. Ltd. An entrant in the entrepreneurial realm with the mission to render Next-gen software solutions. Muclix Systems Pvt. Ltd. is a flourishing venture founded by two siblings, The

Founder and Director, Munish Jha and The Director and CFO, Rupa Jha with a motivational drive to innovate software products and platforms serving masses globally to plan and shape the future of individuals and create new employment with comprehensive individual service solutions. The foremost vision of the company is to generate new job opportunities fostering high-performance and accessible software solutions. The company’s idea to accomplish the favourable goal is by attaining five different objectives contributing to one customary target.

• Prestige and Recognition – By using specialized application platforms, the organization endeavours to acquire prestige,

•

recognition and goodwill from the society in which it operates to create brand awareness and customer interactions. Company profitability – The company gains profit by working efficaciously, following all the norms abided by law with means of finest work performance and credible application platforms to the customers. Company growth – The firm thrives to bestow ample job opportunities through ceaseless growth. Providing expansion and diversification covering various locations. Company stability – The company attains its stability in terms of customer satisfaction, credit score, employee satisfaction, etc against industry competency for sustainability through modernized tools and platform. Social responsibility – Developing and contributing resources that can tame the social hindrances is the company’s other important aspect.

STRENGTHENING THE SCALABILITY

Muclix Systems Pvt. Ltd. started its remarkable journey during the global pandemic to spread awareness amongst the multitude through its first product launch “SOCLLE” in August 2020. It is a next-generation application resolving social networking hitches with Artificial Intelligence. This was followed by a profusion of steps taken by the firm to extend its horizons and scalability. Marketing and Advertising had a primary role in this. The company designed some impactful marketing strategies like Segmentation (Market segment or business categories),

Munish Jha

Founder & Director www.businessconnectindia.in | Vol. 3 | Special Edition July 2021 INDIA

Targeting (Target audience or customers), Positioning (Brand awareness) and Messaging (Digital promotion) to procure desired outcomes. Another fundamental pointer while talking about augmentation of the business is a persuasive R&D. Research and Development embarks a crucial role in an organization to retain its position in the long run. It analyses the potential shortcomings and helps the team to shape better approaches that can exterminate errors. At Muclix, it is of utmost supremacy to perpetuate an R&D department. It looks over various facets and helps the company to deliver top-grade software solutions to the customers.

AN OPTIMISTIC WORK CULTURE

Over years-earned extreme knowledge and expertise, The Founder and Director of Muclix Systems Pvt. Ltd, Munish Jha believes that leaderships is often misinterpreted. Leaders are more judged by their influence on others than their intentions. To ameliorate such miscommunications, he persuades to be a promising leader for his employees. Munish has layed an optimistic work culture for his company where employee engagement is prioritized. For him, nourishing a comfortable environment for the teammates holds paramount importance. It is regarded that content and pleasant employee brings ten forth of the output for the company. When the personnel is satisfied with the work and timely acknowledged by the organization, they outperform their responsibilities and live beyond expectations.

Rupa Jha

Director and CFO

Needless to mention, a buoyant work premises makes a significant contribution.

• Customer service • Nurture existing customers and continue finding progressing opportunities • Organize events to promote the company through digital mediums • Examine and refine customer satisfaction

DIVULGING FUTURE PURSUITS

ENTHRALLING THE WISHFUL ENTREPRENEURS AND READERS

With diligence and adaptability in work, Muclix System’s proficient team looks forward to launching more people-centric, artificial-intelligence-based products shortly. They will be framed with a futuristic outlook to settle technological challenges. The establishment will passage the angel investors and capitalists for the augmentation of the company. There are also enormous other facets that the company strives to supervise in the near future,

The Founder and Director of Muclix Systems Pvt. Ltd, Munish Jha concludes his lifelong learning and ground apprehension of the domain by sharing a few words of wisdom for aspiring entrepreneurs. He addresses every hurdle as a ladder to the next course of life. He believes that failure fathoms the inner strength of an entrepreneur as the stepping stone of success. Every business goes through its share of ups and downs in the initial hour, but only with persistence in hard work and fearlessness, one can effectuate fruitful resolution.

“

The enlightened leader also states a precise note for the readers of the magazine.

Every problem comes with a hidden solution which an individual needs to identify on his capacity. Once the solution is recognized, it generates immense opportunity for the masses to implement it in the favour of a better life”, highlights Munish Jha.

“SOCLLE is Muclix’s first product that can be downloaded from Google playstore and its website is https://soclle.com “ 31

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Lifestyle

5 Easy Ways to go from Ordinary Life to Extraordinary “I think it’s possible for ordinary people to choose to be extraordinary.” - once Elon Musk said. Now, whether you see him as the real-life Iron Man, most of us view him as an exceptional man on the planet. But even Elon believes that any ordinary person – including you – can become extraordinary. Before going to have the extra, first, let’s have a chit-chat about ordinary! by ordinary, I mean, you are into something which you don’t like, but you don’t have any choice, except keep doing that. You are one of a crowded people -who is not fully living their life by doing what they love to do. On the other flip side, an extraordinary life is one you make. A life that you live on your terms & condition and do what you are passionate about. Basically, you have command of your own life. Even some people pay you for what you like to do. Most importantly, what matters is that what makes you happy.

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Today, we are sharing with you 5 easy tips to turn your ordinary life into an extraordinary one. So, without wasting any time, let’s dive into it.

Understand yourself, what you really like and want in your life. You need to find out what you really want in your life, what really excites you to do? If you cannot find these answers, then spare time with yourself and keep your eyes on every moment that makes you happy, who you want to be. Once Chalmers Brothers said, “Observing yourself is the necessary starting point for any real change.” After that, you will have more clarity.

Get Paid for The Thing you Love to Do. Getting to know yourself is not enough. You must start selling your loveable works. In this way, you cannot just make money, but you will also understand values. Earning values and making money through passion will give you confidence. There must be a goal to earn and live by doing things in your own way.

Consider Long Term Investment in Learning. In order to turn ordinary life into extra, you have to keep educating yourself every day. It could be a skill that you know nothing about it right now, but after six or seven or at the end of the year, you know them. Keep growing yourself wherever you get a chance to learn something, do not let those chances go away. Keep challenging your brain to try new things.

Become Financially Independent Credit Cards, Loans, and other EMIs allow people to live certain quality of life instantly -this life is chosen by ordinary people. Over time, debt impacts people’s financial stability in the near and long term. To become financially independent, you must stay away from debt. You need to prioritize saving and investment as well. Read some financial education books, it will give you more clarity to manage cash flow, tax, and more. That’s what extraordinary people do. Always dream big but also be ready to face difficulties.

Equally, Deal with The Success and Failure Failure and success both are part of our lives, most certainly part of the business. As an extraordinary, you keep trying new things in life, either you will see lots of success and failures. There will be sunny and stormy days. In that case, you should be ready to deal with the situation. Create situations where you are able to make it through financially, emotionally, physically, and mentally.

Succeeding in life and being an extraordinary person is not that easy task. It takes effort and time to become one. However, as you become extraordinary, people will start following you. One of the most important things is that extraordinary people care for others.

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EDUCATION FOR ALL: Transforming Lives And Careers Kriti Anand | Business Connect

ith the world sheltering itself inside their houses in a bid to escape from the virus, online education has been seen becoming the norm. Even though it was an option way before the advent of pandemic, it has now become the main source of learning and engagement for students. It has stepped in as a viable alternative to school education and significantly reduced the exposure of children to the wide-spread disease. Making online education more feasible for students all over the world, Texila American University Consortium introduced Smartlabz, an online tutoring project with innovative features.

COMPANY OVERVIEW

Smartlabz is a project of Texila American University Consortium, founded by Mr. S P Saju Bhaskar (Founder and President) and Mrs. Chithra Lakshmi (Co-Founder) in 2010. Mr. Saju’s prowess is driven upon in-depth understanding of education and innovation. His responsibilities focus on consistency and optimization of the entire operational structure. His leadership has fortified TAU with a robust and value-added system, keeping it at the forefront of the innovation curve. Mrs. Chitra, on the other hand, is an exceptional strategist in charge of global accounting and finance operations in Guyana, India, China, the Philippines, Hong Kong, the USA and UAE. Leveraging her deep knowledge in Finance, HR and experience in teamwork and gap analysis, she streamlines the day-to-day functions with the company vision and mission. The Texila family has been transforming the lives of students and communities for more than a decade now, with its reach in more than eighty countries. www.businessconnectindia.in | Vol. 3 | Special Edition July 2021 INDIA

S P Saju Bhaskar

Founder & President “We have touched the lives of students with our EduTransformative programs in medical sciences, management, and public health, providing opportunities to all to break through the barrier of success through affordable education.” Texila has created doctors and healthcare workers, some of them firstgeneration doctors in their entire community in some remote part of the world. Students from TAU go on to create lasting changes for the greater good of their communities. Texila’s ambitious project and world’s leading online tutoring company, Smartlabz aims to introduce latest technological advancements into the online education space. The project combines personalized tutoring, learning experience, scientific pedagogy and online teaching to create a learning experience for school-aged students that is fun and educative. The premier online destination for affordable education, Smartlabz offers personalized tutoring experience to elementary, middle and high school students anytime, anywhere, and in any subject. It also helps students prepare for ACT and SAT exams. Each individual student at Smartlabz is catered to by a personalized tutor who listens to them and accommodates their learning needs. The program assesses the student’s academic prowess, personality, scheduling needs and scoring goals to match them with the most suitable tutor who would play the role of teacher as well as coach: appropriately challenging and motivating the student throughout the process. 36

The tutors design for the students a customized learning plan based on their learning and understanding levels and pace that aligns perfectly with their unique learning needs. This is determined through an online assessment that then becomes a starting point to track the student’s progress periodically.

gain a knowledge of every basic and advanced concept without much of a fuss. Smartlabz also provides an extensive library of online content, question banks, animations and simulations for maximum student engagement and learning.

VISION FOR THE FUTURE

The teaching program is structured to be adaptive and targets the skills the student needs to focus specifically on to speed up their progress, and introduces challenging new content that is fun and interactive to keep the student engaged throughout the program. The platform helps students connect to a tutor instantly, or schedule a session to develop prerequisite skills in whatever subject they need.

Since its inception over a decade ago, TAU has gained prominence in the education sector as it puts students first and paves the way for them to achieve excellence in their life and

WHAT SETS THEM APART

An organization distinguishes itself from the crowd by setting up and adhering to its core values and culture. For Texila, its values are integrated in its every activity. It achieves excellence by captivating its integral value system. Their values are centered around:

• • • • • • •

Customers: They value their customers as they are the center of all their activities. People: They value, engage, enthuse & reward. Leadership: They value Leadership without title. Integrity: They value Integrity, Transparency, Honesty & are Ethical. Innovation and Creativity: They Value Innovation in Work & Creativity in Thought. Responsibility: For them, their actions create value for stakeholders, thereby benefiting the community at large. Global Growth: They value sustainable growth that promotes profitability to fuel their global aspirations.

Smartlabz sets itself apart by valuing each student individually. Students have varied learning abilities. Some of them are quick-learners, while others take time to understand the concepts. They need to be tutored according to their pace, instead of applying the same curriculum to all. Home-based education allows for this and enables instructors to devise course structures that address the learning requirements of a particular child. For example, if the student is weak in math and strong at writing, SmartLabs can construct an online tutoring program that challenges their math skills more than their writing skills.

Chithra Lakshmi Co-Founder

career. With advanced degrees, TAU’s proud alumni occupy higher designations in various world-renowned organizations like WHO, UNICEF, etc. TAU equips its students with the skills and prepares them to face the competitive market and excel in their respective professions.

Studies have shown that home-schooled children with online tutoring deliver better results in academic tests in comparison to students who undergo traditional schooling.

With a vision to “Bringing Education To Life”, Texila undertakes various initiatives to ensure that knowledge is disseminated to all irrespective of age and country. It strives to provide students with advanced learning experience. In the near future, Texila has plans to:

Apart from tailored learning programs, online tutoring also provides a healthier learning environment under parental guidance. Education is not limited to rote learning of subjects; teaching values of kindness, compassion, and love for others is just as important.

• •

Smartlabz has also made it possible for families living in remote areas to gain access to quality education where there is an absence of well-managed schools. Parent-led homebased education with online tutoring enables students to 37

Establish three medical schools in three different countries where there is a huge shortage of physicians and healthcare workers. Make SmartLabz a part of the students learning platforms they use day to day, at home and at school, exemplifying excellence in student satisfaction. www.businessconnectindia.in | Vol. 3 | Special Edition July 2021 INDIA

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SYNERGY INSTITUTE FOR ACCELERATED LEARNING PVT LTD Bringing the World’s Best Curriculum in the Indian Education Space Indranil Roy | Business Connect the learning process joyful, stress-free while instilling them with the confidence to excel. The integration of academic and projectbased learning strengthens a student’s imagination and cognitive ability. The Institute takes every deliberate measure to unlock a student’s true potential, turning them into problem solvers. In simple words, it enables them to deal with real-world challenges and be future-ready. “Our programs are best suited for students who wish to study in the topmost universities of the world and who are desirous of creating a positive change in society”, asserts the CEO proudly. A VISION OF QUALITY EDUCATION FOR EVERYONE The story of Synergy Institute started in 2018 with Mrs Seema Poddar’s vision to offer quality education. Over the last couple of years, the dimensions of education have been shaped and reshaped. Technological inclusion has emerged plenty of startups in the Edtech space who brought dynamic changes in various disciplines. Nonetheless, a large proportion of educators still feel a strong need to change the ways. While NEP 2020 intends to make education more vibrant and qualified, long-term implementation has yet to happen. Moreover, Private schools have their limitations, which gives edupreneurs a scope to renovate the space. Even more, the burden of the pandemic has made online education widely appealing for health and comfort. The Scenario helped her recognize the critical need for a trusted organization offering advanced learning programs. Seema has over a decade of knowledge in IB education and is well-edified with the education business. Over the years, she witnessed how private tutors and counsellors limit their services and care not about a student’s sustainable career. Eventually, students end up taking courses/programs from foreign universities, which are extremely expensive. Therefore, Seema and a few other like-minded people assembled a tight cadre of educators distinctively accomplished in pedagogy. Together, they mapped a curriculum that encompasses IB, IGCSE, Indian, American, and Australian curriculum. “Our mission is to help our students excel beyond the school level while preparing them for various skills required.”, asserts Seema. Their education module is designed with extensive study and takes all of a student’s needs into account. In the last two years, 99% of its students have shown stunning improvement in understanding, engagement, and performance, demonstrating its team’s hard work. Synergy Institute is growing at a steady pace, offering programs that enrich students’ knowledge, meet academic needs, and help in creating a reputable holistic profile.

SEEMA PODDAR Founder

hether you’re seeking advanced learning in mid and higher education or counselling for a pathbreaking career, Synergy Institute is an allinclusive choice. Founded in 2018, the Institute offers a broad set of ‘Accelerated programs’, from a variety of disciplines, for students from Grade 6 to 12. The programs are built upon a strong foundation with conceptual clarity in each subject. Also, it includes challenging modules centred on amplifying their strengths and meeting their needs. Moreover, the programs are taught by leading scholars in respective fields, who make

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A RESEARCH-DRIVEN EDUCATION MODEL Technology is no longer knocking on the doors and has become an integral part of the business fraternity. In the education sector, innovations are driving the change and bringing forth radical transformations. AIs are handling multi-disciplinary responsibilities, making job prospects for the students of this generation very challenging. In such times, innovative ideas cannot take flight without engaging in a rigorous and constant process of R&D. Therefore, Synergy Institute commits to intense research to synchronize with trends and forthcoming challenges. The Company complies with the critical need to arm its students with research, creative and critical thinking, proper communication and collaboration coupled with a solid base in their areas of interest and passion. They also reach out to skilled mentors for incorporating improvements in their teaching methods. Keeping the focus on services and teaching methods have enabled the holistic engagement of students. “Our current batches are showing remarkable improvement in their understanding and performance”, conveys the founder. The Success of their students has proved prudent in attracting more students. While their outreach grows through word-of-mouth soon, the Company plans to enter social media marketing for better reach. To conclude, the focus upon R&D not only fosters growth but their sustainability as well. CARVED ON TRANSPARENCY AND COLLABORATION Synergy operates on a synergetic bond between its stakeholders - students, teachers and parents. Therefore, the entire Company strongly believes in the core values of empathy, collaboration and trust. This inspires every person to work for a cause that keeps them engaged. The senior leaders collaborate with the educators providing all the guidance and support required to maintain efficiency. All crucial decisions are made after discussions between consultants and the leadership team. The leaders work with passion, drive and authenticity that reflects on their efforts to create change and impacts those they serve. The admin staff members also provide constant support to the teachers for the smooth facilitation of the classes. Along with the unity, the teachers enjoy teaching their students in their time and comfort.

THE ROAD AHEAD In a broader sense of prospects, Synergy has laid several milestones to achieve. They’re in the process of implementing robust online infrastructure and presence. They’ve also invested in Learning Management Systems (LMS) and Competency Management Systems (CMS) for faster and simplified quality education. With eyes on growth, they’re seeking VCs/ Angel investors who see the potential in their mission and business. Parallelly, they’re planning for loans from banks which will be utilized in hiring marketing experts and technocrats. They’re also willing to collaborate with experienced Edtech companies to create a stronger and bigger platform that can benefit - both teachers and students. Quality education should not be a privilege for a few. And to work on that, Synergy wants to introduce its ‘Accelerated programs’ to schools as well.

“They have joined us for the mission of providing quality education, and it’s our responsibility to keep them off pressure”, asserts Seema.

Seema and her team are working on a strong belief that they can create waves in the Indian Education Space. As such, they’ve opened doors for every visionary who wishes to contribute and collaborate in their mission.

THE JOURNEY SO FAR Synergy’s progress can be assessed upon the increasing number of students and teachers - and their performance. As stated earlier, a significant proportion of its students have displayed remarkable overall development. Starting with just 2 students, they are on their way to make a Century very soon. They’ve also grown into a team of 28 educators from only 6. They have formed a partnership with one of India’s eminent counselling firm to provide consultancy to their students who wish to study abroad. These laurels make the Company proud and empower its vision to deliver quality education while helping students realize their personal goals and true potential. Last but not the least, they’ve recently converted themselves into a Pvt. Ltd. Organisation.

FROM THE FOUNDER’S DESK

“Take risks for what you are passionate about. You owe that to yourself. Even if you fail, you will have the satisfaction of trying. If you are really passionate and not in the business of making money, you will make it happen, and success will follow… Focus on the quality of the services/products you wish to offer”.

www.businessconnectindia.in | Vol. 3 | Special Edition July 2021 INDIA

Education

ARE EDTECH

STARTUPS TRULY SHAPING INDIAN

GINNI ROMETTY, AN AMERICAN BUSINESSPERSON • Present stats depict India reaching a Rs 5 Lakh Crore economy ($ 5 trillion) in the coming five years and Rs 10 Lakh Crore($10 trillion) in the next eight years with Education and training sector emerging as one of the major contributors to the economic growth. • Presently about 4000 Edtech Startups are running in India. • India retains its position as the 3rd largest start-up ecosystem in the world with more knowledgeable professionals coming under the Entrepreneurship umbrella.

EDUCATION SYSTEM?

www.businessconnectindia.in | Vol. 3 | Special Edition July 2021 INDIA

The only way you survive is you continuously transform into something else. It’s this idea of continuous transformation that makes you an innovation company” In recent years, India has emerged as a rapidly growing economy but has there been a similar achievement attained in education? According to current reports, the revolution made in Information and communication technology has rejuvenated the Indian education system. In India, the rise in educational business took place with the launch of online learning (E-learning) methods (Mobile or Tablets and Video Learning) which completely transformed the traditional processes of teaching. The new approach termed as “Edtech” offers a wide range of learning tools both for students and teachers. According to recent reports, the global market of education technology is expected to grow to $ 41 billion at a CAGR of 18.5% by the year 2022. Social media revolution, e-publishing, and e-books have altogether metamorphosed the roots of education. According to Prof. S. Sadagopan, Dean, IIIT Bangalore, the digital revolution has impacted every youth and the fundamentals of learning popularly called 4Ls of Learning- Lecture, Library, Laboratory, and Life. Examples of some pioneering Startups Education companies like College Dekho (2010), Byju’s (2011), Vedantu (2011), Simpli Learn (2012), Nayi Disha (2012), Embibe (2012), School Guru(2012), Testbook (2012), Superprofs (2014), upGrad (2015), Unacademy (2015), are to name a few have gained novel technologies, and are changing teaching styles to improve learning experiences and results. New technologies like AR (Augmented Reality), VR (Virtual Reality), Blockchain and STEM (Science Technology Engineering Maths) Labs have been successful in producing products through Ed-tech startups in India which are of tremendous use in overall learning of mechanisms. Over the years, despite advances in our education system we haven’t been able to increase ranking in the Global Prosperity Index (104th position in education, Annual Global Prosperity Index 2018). The lacuna lies in its western origin. Much of India’s present education system doesn’t give freedom to choose the desired career.

However, the rich legacy of ancient India in the learning of science, arts, medicine is outstanding. The knowledge centers at Takshashila, Kanchipura, Nalanda, Odantapuri, Sri Dharyakataka, Kashmira & Vikramshila had a great glory in the past. Many foreign travelers like Fa-Hien (China: 399-412 A.D. Chandragupta II period) and Hiuen Tsang (China: 629-645 A.D. Harshvardhana period) who visited India in the 5th & 7th centuries A.D. had found flourishing universities of the world-wide repute in India. Nalanda University near Rajgir in Bihar was one of the reputed universities of ancient times, owing eminent scholars, large buildings, library, prayer halls, canteens, hostels and other academic centers in its campus. The subjects taught over there were Grammar, Logic, Metaphysics and Ritualistic books. According to recent reports, India at present spends about 4.6% GDP on education and aspires to spend about 6% in the coming financial years. With the draft finalized for NEP-2019, and already running Pradhan Mantri Kaushal Vikas Yojana (PMKVY) 2016-20 schemes, Pradhan Mantri YUVA Yojana for developing Young Entrepreneurs, NRF (National Research Fund) for overcoming funds for researchers, National Scholarships/ Fellowships and education loan for School, college and University students Modi Government has generated a lot of hopes for a significant improvement in filling the gaps of the present education system in India. Education Startups have a brilliant future. Revitalization of the higher education system will bring the world-class education system in India and help to reach its aim of turning into a “Knowledge Superpower”. We need to bring excellence in the teaching and evaluation system by introducing the latest technology and make its accessibility to students belonging to small towns and villages. Leadership is required to bring a revolutionary change in every nook and corner for improvising the system, the buzzword to attain in higher education is “Quality”. The linking of Universities with society, business, Startups, and industries are required on an urgent basis. The perpetuation of Private universities in parallel is a good signal of the growing education industry in India which has brought competition and better opportunities for students and researchers. The number of MOUs may be signed for collaborations with Government organizations, Industries for bringing opportunities for entrepreneurship. www.businessconnectindia.in | Vol. 3 | Special Edition July 2021 INDIA

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TABULA RASA

A Stirring Social- Enterprise Transforming the Lives of Ex-Felons Kajal Dobhal | Business Connect Being the harbinger of colossal social transformation in a positive direction, social entrepreneurship has gained immense popularity across the business landscape. Witnessing the new-fangled social enterprises here and there, we can notice the presence of paragon humanitarian insights airing around us. Tabula Rasa is one such off beat as well as praise worthy attempt by Veer Raj. In a free wheeling conversation with the ‘good-scout’ founder of this unique organisation, we came across some heart-warming actions and insights outlined by this business. Thereby, take a deep dive into this marvellous and inspiring read to keep the flames of entrepreneurship kindling in your heart. INSPIRATION BEHIND THE ESTABLISHMENT “ I visited penitentiaries 4-5 times. Being a child of age 6-7, I couldn’t digest the fact of humans being locked up just like that as I was unaware of their actions that stimulated the happening,” disclosed Veer Raj. His own experience induced him to contribute his knowledge and profundity to educate the prisoners to make a difference. As a follower of the ideology– ‘Knowledge can be gained by sharing”, he commenced a journey of commitment and dedication to be substantive to this overlooked segment of society. In this direction, he began teaching a batch of 30 prisoners in 2016, despite being a 8th grader! Then, one thing led to another and he concluded to expand his offering in the form of prisoners teaching program and later, turn it into prisoner rehabilitation program in 2020. With this endeavour, he aspired to Mel the lives of prisoners after their release to help them lead a normal life. Thereby, Tabula Rasa was inaugurated as a result of persistent brainstorming. BUSINESS PORTFOLIO Tabula Rasa is a non-profit and non-governmental organisation that began its entrepreneurial excursion amid the glooms and dooms of the first wave of Covid-19 induced pandemic. Earlier, due to no involvement of any venture capitalist, this social enterprise heavily relied on crowdfunding only. But defying all the odds, it kept crossing the impediments and successfully attained permission from three central jails of Bihar, to begin with its first batch of rehabilitation program. “As COVID-19 was spreading, we were not allowed to visit the prison once, but we kept ourselves optimistic. God has been kind, through all these days and slowly, we got on to a

VEER RAJ CEO of Tabula Rasa- A social Enterprise www.businessconnectindia.in | Vol. 3 | Special Edition July 2021 INDIA

slow but steady start. It took pace only in October 2020, and till March 30 2021, we had reached limit of our first batch of 500 prisoners. We taught them Jhumari dance, Madhubani painting and Manjusha art,” reveals Veer, regarding the initial stage of his venture. APROPOS OF THE EXCLUSIVE VISION At Tabula Rasa, people are endowed with better opportunities as second chances. Here, the vision is to stir the waves of skill development that can create exemplary job offerings for the ex-convicts to allow them go ahead with a fresh innings of their lives after their release. Veer has been an avid supporter of ‘selfless actions’ that led him to set up an inspiring venture aligned with the notion of making the world a better place. As he hosted a talk show named The Talk Show With Veer, here his research led him to unveil an astounding fact that 50% of prisoners have accidentally landed up in the prison, which is quite unfortunate. In this unique presentation, they interviewed several ex-felons and conversed about their lives after been to the prison. “We have ensured to expanded ourself as an aggregator, which would also help them find job after their release. We are working on a web development related to this project, which will be out, once the situation gets better,” mentions Veer, about his mission behind his brainchild. Beyond any doubt his altruistic zeal and actionable insights are quite commendable and deserve lauded attention.

care and understanding among the team members. And these archetypal values only paved his way to grab – Young entrepreneur award 2021 by the IAF. Under his auspices, the enterprise has nurtured a semi formal, yet progressive relationship within the team members. The management always strives to make leaps as a better team and this is what gives it leading edge. Addressing the work culture thriving at his establishment, Veer elucidates, “I do not believe in a strict work culture. Our employees should enjoy performing their tasks rather than feeling like working or being told to perform something.”

RELIANCE ON SWOT ANALYSIS For the Founder, decision making amid the unprecedented times was not a cakewalk but still a feasible exertion. He never take any significant decision when he is stressed out of any challenge. Before taking any step with a gargantuan impact, he always ensures ample amount of time to himself to figure out the best possible manner to make better use of any opportunity. And in his such attempts, SWOT analysis comes in handy as an effective trouble shooter in any situation. LINING UP WITH R&D For any organisation, investing in R&D has always proved to be lucrative. In view of this, Tabula Rasa also heavily relies upon R&D for its successful implementation of thoughtful ideas. Veer claims that he personally supervises all the research operations that have granted them with better results in a short span of time. Owing to this only, team Tabula was able to acknowledge the sufferings of the prisoners who have to live in isolation after their resocialization as society doesn’t accept them. He affirms that this fait accompli compelled them to expand themselves as a pioneer in this direction and they will be resonating to create a difference in best possible manner. A LEADERSHIP ALIGNED WITH HUMANITARIANISM When asked to spotlight his leadership competencies, Veer revealed, “I am immensely influenced by the quotes of shri Bhagvad-Gita as it is said to consist all the answers to the questions lying within us.” For him, being a leader doesn’t emphasize on leading a group with strict ideas, rather he gives credence to propelling respect,

Moreover, his mentorship also spurs the formulation of innovative ideas. He firmly reckons that innovation is all about identifying an issue and bringing out the simplest solution for it. “The more simpler is the solution, the more innovative is the idea,” asserts the Founder.

“

For the future, the dynamic leader has envisioned to extend his venture’s impact scale to at least 5000 felons by the end of 2025, while helping more than 1000 of those individuals find suitable jobs. THE PARTING WORDS BY THE FOUNDER

Entrepreneurship is all about following your passion and delivering it to the people in the best possible way. I would like to quote a shloka from Shri Bhagavad-Gita – ‘You have a right to perform your duties, but you are not entitled to the fruits of your actions.’ So guys, don’t wait for the right time to come, as soon as you get a click in your mind start following your passion. Labour is the parent of other two Words – Luck and Chance.

”

www.businessconnectindia.in | Vol. 3 | Special Edition July 2021 INDIA

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www.businessconnectindia.in | Vol. 3 | Special Edition July 2021 INDIA

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THE PICTURE FACTORY (TPF) Reimagining Businesses Through Innovation & Creativity Indranil Roy | Business Connect What gives a brand a distinct presence over others in the same line? One may argue digital marketing, but sometimes, even that isn’t enough to have the edge over competition. We are living in an era of transformations, and the scenario demands solutions that adhere to the changing dynamics. More than digital outreach, companies require solutions that present them as fashionable and places them in the trending section. The Picture Factory (TPF) provides an umbrella of such trendsetting solutions, guaranteeing a stellar online presence to any brand. It offers photoshoots, Web Designing & Development to digital marketing services, online sales-boosting, and much more. In short, everything to scale any e-commerce or online business to new heights. A LEADER OF DIFFERENT TASTE To create something distinguishable, one has to have a distinct understanding of aspects. Mr Akash Gupta, Founder of TPF, is a man of such qualities. Young and innovative at heart, Akash strongly believes in swimming against the stream. His background revolves around modern marketing aspects. And he has considerable exposure in working with startups on evolving, planning & executing marketing campaigns. The stint helped him conclude that e-Commerce brands need to focus on the larger picture, i.e., a long-term strategy. For that, brands require a company with the right expertise and solutions that ensures a turnaround growth - This planted the idea of TPF in his mind.

AKASH GUPTA

After an amounting research on what he was planning, Akash incepted TPF. And his idea has showcased an incorrigible growth - both organic and inorganic aspects. TPF houses all the innovative technical tools to reduce time in cumbersome aspects of photo/video post-production while increasing the efficiency to meet customer demands. Aside from technology, TPF has a small but innovative crew on hand, whose diverse skills ensures that its clients get the most out of their money.

Founder & CEO

STACKEDWITH EXCLUSIVE OFFERINGS Whether it’s a stunning photoshoot for a fashion manufacturer or Bollywood designer, an engaging TVC commercial for a potential e-Commerce brand or a fantastic video shoot for pre-wedding www.businessconnectindia.in | Vol. 3 | Special Edition July 2021 INDIA

and wedding, TPF has all of it covered. It has 24x7 in-house Photographers, videographers, Makeup Artist, Hair and Fashion Stylists who collaborate with editors, warehouse support team, Tech team and online Growth selling support team to create tailored contents. Besides these, TPF is in digital marketing - and it amasses all the cutting-edge platforms, such as Unicommerce Software and Website development platforms, like HTML, CSS, JavaScript, SQL, Python, PHP, and Bootstrap. From Search Engine Marketing (SEM) to Search Engine Optimization (SEO) and social media marketing, the Company has everything to optimize brand’s awareness and presence amongst the targeted audience. THE HEART OF INNOVATIVE SOLUTIONS Anything out of the ordinary demands intensive research and analysis on prominent aspects, and if it’s digital, the need for research goes up a notch. TPF is all about creative ideas and innovative minds congregating to scale businesses. Therefore, a good amount of time and resources go into R&D. Its shooting expertise with advanced equipment and subsequent high-definition editing in 360° view is an excellent example. TPF prefers universal shooting as the White Background + Grey Background Images + Product/model Videos impresses clients - both in creative and outdoor shoots.

firm having a presence in eminent shooting studios across the Country. Soon, it plans to expand to Surat, Mumbai & Punjab with new teams and start 4 new offices by 2022. Akash also plans to launch India’s First Online Omni marketplace portal. He is working on a number of e-Commerce projects and wants to expand his reach in the online market. PARTING NOTE OF THE LEADER “To accomplish great things, we must both dream and act, therefore always deliver more than expected and give it your all.” – Akash Gupta

Parallelly, TPF takes analytical approaches, like SWOT analysis, to ensure every campaign brings the desired results and reaches the maximum audience. It follows call-to-action practices, such as Second-screen marketing/multiplescreen marketing, to increase interactivity and build better outreach. A CULTURE TO LOOK UP TO “Ambition is the path to success. Persistence is the vehicle you arrive in” – Bill Bradley Building a strong and sustainable company isn’t a one man’s job. It requires the persistence and commitment of everyone on board. Although TPF was born amid the doom and gloom of COVID-19, the team’s hard work and dedication have held the sails high. As the man at the helm, Akash feels proud to lead a team enthusiastic as himself. He believes in transparency and communicating with everyone, cultivate new ideas and helps in understanding other’s concerns. The team has every opportunity to develop new skills through challenging tasks. Akash believes in inspiring not only by presenting an opportunity for day-today implementation but also by sharing innovative ideas and shaping them into reality. “Your communication should be in both directions, not be in one direction,” avers Akash. The confluence of challenges and ideas motivates the team and inspires for betterment. A CELEBRATING JOURNEY Only a year in business and TPF has already hit the century in aligning businesses with the digital curve. Its tech competencies, market knowledge, with trending practices make it a preferred partner for e-Commerce brands like Amazon, Myntra, Flipkart, Snapdeal, etc. TPF has a record of producing 1.5 Million+ photos and video content each year for catalogues, lookbooks; and launches campaigns (indoor & outdoor) for over 100 fashion and E-commerce brands. It has a presence in 20+ marketplaces, onboarding 2000+ sellers across India. Attention to customer requirements and satisfaction gives it exceptional popularity in multiple marketplaces. TPF is a symbolic representation of Akash himself. He enjoys assisting others in achieving their goals. He is proud of the leadership skills he is bestowed with and prefers leading through action, not words. He likes multitasking and experimenting and turning challenges into opportunities. WHAT’S NEXT? A journey of thousand miles starts with a single step. At the outset, Akash’s vision was to create the best brand stories and Tempbridge is steadily empowering that vision. By earning milestones and building presence, TPF is showcasing the potential to be high-flyer in its arena. Down the five years, TPF envisages being India’s biggest e-commerce consultancy 47

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Innovation

THE CORONAVIRUS IN INDIA: HOW TO

PREPARE FOR THE GREAT UNKNOWN

Mark Taiwan once said, “I’ve had a lot of worries in my life, most of which never happened.” This thought I have been keeping in mind for a quite few years when I realized that too much worrying about something that probably doesn’t matter in my cases and never going to happen. In January I heard that a virus is spreading all across the world from China. At the moment I took simply just because of this thought. But On March 25, 2020, Indian prime minster Modi announced that India is going to be completely lockdown for 21 days. At the moment, this thought blew up. I never knew in such kind of incident is going to happen. Later, I started drawing a big picture in my mind how our lives and cities are going to look like. I’m sure most of you have pictured it as well.

Since at the moment, we are unknown and don’t know how long this virus will be around us, so I have made a few checklists to stay productive while not being fully active.

Stay Informed

The COVID 19 pandemic is making our life miserable these days, we have been instructed by the government to stay home as much as possible and keep washing hands and many more. In such a situation, there are a lot of fake news are being viral via Social media, and most people don’t know what are the truths about it. To get rid of misconception, you have to update yourself so that you can act accordingly. Here you can believe in some genuine websites. If you are looking COVID 19 pandemic related news or new update, you should check out the WHO (World Health Organization) website.

Stay healthy

The more important thing to do is stay healthy. Gyms are closed and there are very few grocery stores are running at the moment. I would highly recommend you make some exercise environment at home. You can do exercise on your terrace or in your own room. Since every junk food shops and restaurants are shut down, people are cooking foods themselves at home, which is great for our health. But don’t fall into the trap of drinking all night and sleeping all day.

Get Medical Help If You Need It

If you are sick or feeling unwell, I would suggest you make a call to your family doctor or near the hospital. Tell them about your symptoms, also, you can inform doctors via mobile phone about your neighborhood illness (in case they are not going to doctor). We should lead by example in our leadership to aid our societies to return to a wealthy and healthy state. The advantage to community and overall business would be fruitful eventually. www.businessconnectindia.in | Vol. 3 | Special Edition July 2021 INDIA

Maintain Your Finance

Economists have been doing math since they have heard that the whole world is locked down. People have been told that the whole market will be close except for essential business. I know this is more important to prevent the virus. But the most important thing you have to consider how long your saving balance will put food on your table and pay your bills without revenue coming in. This is about deficiency control, new revenue streams, and communication. Weather, you have a business that is still running or your revenue stream is shut down for a limited period of time. You have to keep updating your customers and employees about when you are going to potentially be up and open again, and what are you providing if you are still running, and start figuring out ways to monetize things your business or brand can provide that might you never even thought before.

Be Grateful

seeing such kind of situation, it is easy to have fear and uncertainty around us, which can let us fall down the rabbit hole of depression and negativity. With every single day that passes, it will be another missed opportunity, so don’t miss it and be grateful, just do what you like to do by staying home because the day is coming closer and once again we will back to our normal life and all of us being able to pursue our endurance again. Positively change your perspective about this situation and look at it as a productive vacation. Be grateful for what you have instead of fretting about what we don’t.

Help The Community

as we all are in quarantine and we are missing things out, but there are a lot of people who are doing much worse in this situation. In spite of lockdown, a lot of people are returning home from metropolitan towns because they don’t have enough food and essential things to live life. So, if you can help them in any way, we strongly suggest you do so. In this way, you can make lockdown successful. Although, there are a lot of NGOs and social activists are helping those people now. Recently, I watched a video where an IAS officer was distributing foods among the homeless and daily wage people. However, that is not enough for such kind of population we all have to contribute ourselves to help others.

Keep Fighting The Good Fight currently, we all are in a very challenging time and we want to get out of this situation. At the time all we can do is follow the above steps. Also, keeping in mind those five points that keep you safe from the virus.

One more important thing, be thankful to those doctors who are working so hard to recover coronavirus patients. 49

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Impressively endeavouring into the automobile servicing realm

Mehak Malhotra | Business Connect

ver a steady period, the automobile servicing market has experienced tremendous growth. It is observed that as soon as the warranty period terminates, only one-third of the cars revive to their primary dealers. The remaining population prefers a private garage or servicing centre. In conversation with Tanmay Goyal ( Founder, Triumb ), Business Connect presents you with a new business venture TRIUMB, using a special chemical composition to clean cars and give them a new shine.

CAN YOU ARTICULATE OUR READERS WITH AN OVERVIEW OF TRIUMB?

TRIUMB is a platform, dedicated to car cleaning as well as providing local garage comparisons on our website. We plan to collaborate with various organizations across the country to avail the benefit of our services which is to get their cars cleaned while they are parked inside the organization on a daily, weekly or monthly package basis. We are an App-based Car Cleaning Management platform making car cleaning easy, cost-effective and time-saving. Our Mission is to build the most efficient and user-friendly platform for automotive solutions. At Triumb we believe everything should be a call away.

HOW WOULD YOU DELINEATE THE INTELLECTUAL MINDS BEHIND THE COMPANY’S FOUNDATION?

The Founding team comprises 4 members, Tanmay Goyal (Founder & Director), a man with a vision and leadership qualities binds the whole team together and with his great managerial skills, will take it forward. Harsh Agarwal (Co-founder), is a hardworking guy who we’re fortunate to have on the team as it is for his exemplary operational skills, everything sales smoothly. Anshuman Vyas (Co-founder), he’s the dormant techsavvy guy every successful team ever has had. Manages everything backend, knows

TANMAY GOYAL

Director and Founder

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the system inside out, and bets you can’t go a day without him. Samarth Prakash (Co-founder), is who we count on for his unconventional and refined marketeering. All four of us complement as well as challenge each other in ways; in our belief, the team has the perfect amount of all elements. Under these guys work the dedicated teams who are the real assets of this company, for it is their efforts that give us the confidence to dream of a remarkable future ahead.

your existing universe and continuously improving to keep up with the everchanging consumer preferences, development and diving into new scopes should be kept at bay at least until you’ve created a strong base in the market and have decent funding and backup to keep the fuel going.

CAN YOU SHARE YOUR REMARKABLE INCEPTION JOURNEY WITH US?

Leadership is about having a vision. It is also about having the mettle to realize that vision. A leader should be able to inspire, motivate, and create engagement and a sense of ownership in the team. He should set a path for everyone to follow. A leader should act as a coach and a mentor to the team. But above all, a leader should be grounded. And being just a human as you and I, he might have pitfalls too, but then should know how to learn, rise, do better than ever and set an example for all.

The idea to build your next-door car cleaning platform has been lingering around with me for the past 6 years, before I leapt courage to gather around like-minded individuals, and brought them on the team. The company started with a bunch of innovative and diligent minds from Manipal University Jaipur coming together to map out the future of the company on paper, during the pandemic of 2020. Spending months on the research, market analysis and developing a profitable business plan the company finally got officially registered in March 2021 and is now in its pre-launch phase, already in talks with many investors as well as startup funding schemes to start the fullyfledged operations.

HOW SIGNIFICANT IS RESEARCH & DEVELOPMENT FOR THE PROGRESSION OF YOUR SERVICES?

R&D is very essential as it gives you some really useful insights and is the key to survive in the long run. Along with creating new products and adding features to old ones, investing in R&D connects various parts of a company’s strategy and business plans, such as marketing, competitiveness and cost reduction. R&D today has such importance that a lot of small businesses are bought out by larger firms in the industry for their R&D. So whenever you read about a firm being acquired by some fat company, now you know what that is for. However, speaking strictly for a startup, you’ve to be extremely cautious about the process. While the rewards can be very high, the process of innovation is complex and risky. The majority of R&D projects fail to provide the expected financial results. So, that’s exactly where you draw the line. While I completely support the idea of researching around

CAN YOU SHED LIGHT ON YOUR PERSUASION OF LEADERSHIP AND WORK CULTURE IN THE ORGANIZATION?

We at Triumb follow the principles of a flatwork culture where there’s less hierarchy, less management, omit lengthy protocols and get work done fast. We are a bunch of open-minded individuals who love to welcome prospering ideas whether they come from the top management or just our regular finance guy. We listen and try to learn from everyone around us.

CAN WE HAVE A GLIMPSE OF TRIUMB’S ACHIEVEMENTS?

The company within a very few days of starting its operations got incubated under the E-Cell – Manipal University Jaipur. Further on milestones, Triumb was launched officially on 26 March 2021 through a live webinar hosted by E-Cell. The company was launched by Mr. Mithilesh Kumar, Joint secretary of PHDCCI in presence of our Mentor Dr. Kulwant Singh, Deputy Director ( E-cell, MUJ ) Within a month of its launch, the company has a fully functional Web Portal ready to go live, a dedicated team and is actively in contact with many leads for funding and investment.

WOULD YOU LIKE TO CONTRIBUTE A TOKEN OF ADVICE FOR THE ASPIRING ENTREPRENEURIAL ENTRANTS?

The formula for a successful business: Find your niche, Look for Problems, Build a solution/Product, Find your target audience segment, Market it to them. 2. Find a mentor to guide you through. Hang around with people from various spaces. 3. Networking is the way to stick around and make it big. 4. Don’t get overwhelmed by the plenty of options out there, it’s too easy to get carried away with the kind of consumerist mindset these days. Build a product you have absolute confidence in. Give it all you have. Don’t go all over the place. You’re on your way to failure if you do that. 5. Change is inevitable, the demands and expectations change too fast these days. Never get comfortable with success. You wouldn’t even know when someone else takes away your audience if you’re not continuously offering excitement to your customers. Keep the engagement going. Pay attention to the customer feedback, it’s the true reflection of your service and the most genuine piece of advice. 6. Always look at things from two perspectives : • Your business goals • Customer’s needs Try to align these two as much as you can, to strive in the long run.

IN DRAWING THE INTERVIEW TO A CLOSE, WOULD YOU LIKE TO IMPART A MESSAGE FOR THE BUSINESS CONNECT READERS?

We came up with the idea to embark on this journey in very challenging times. When the whole world was facing a crisis, we were up at nights, hustling to make this happen. But just as anybody else, the chatters about the sufferings and environmental issues concerned us too and gave us moments of retrospection. That’s when we realized to act towards our social responsibilities and decided to do something about it. And keeping that in mind, we’re proud to say that we came up with a product for car cleaning which uses a special chemical composition to help cut 99% consumption of water by volume. We hope this helps us give back to nature and do our bit for society.

Here are a few things I’ve learnt from my experience over time and would love to share with the readers if it brings any value to them: 51

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Top 10 Most

PROMISING VENTURES IN

LUBRICANT INDUSTRY

Driving the wheels of change Indranil Roy | Business Connect

Lubricants and their applications have significantly evolved throughout history. In the prehistoric era, people used mud to lubricate sledges to carry rocks, timbers and other heavy items. Animal fat was used to lubricate axles of wagons, until 19th Century when petroleum industry touched new heights and crude oil became the source of lubricants. Since then, technology and has further improved the lubricating capacity of crude oil making it suitable for applications in automobile, aeroplanes, diesel locomotives, turbojet, and other power machinery. Modern lubricants have also fostered smooth and fast operating of heavy-duty machinery in industries and further increases their production capacity. From this, we can conclude that Lubricants are the lifeblood of machines. And without it, industries wouldn’t have conquered so many revolutionary feats.

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Sandeep Gaikwad Director

Amid such a scenario, Yeskolube gets its upper hand with its nationwide sales and stock point network. Within a year of inception, the Company has floated sales and stock networks across India.

India has the third-largest market of lubricants after USA and China and accounts for 7% of the global demand. Govt. initiatives, like Atmanirbhar Bharat, has inspired hundreds of entrepreneurs especially, in the industrial sector - to create innovative and effective replacements to offshore solutions. Inspired by this, Yeskolube India Pvt. Ltd. started with a singular goal - to make indigenous lubricants available to Indian manufacturers and industries that are on par with international standards. Yeskolube is the youngest, and one of the fastest-growing brand - in the world of forging and casting lubricants, becoming one of the prominent manufacturers within a very short span.

ECO-FRIENDLY AND SUSTAINABLE LUBRICANTS

The manufacturing industry has to often bear the brunt when it comes to environment-related issues such as carbon emissions and climate change. Nonetheless, Yeskolube is hyper-aware of the need for developing sustainable, environment-friendly products that can minimize environmental impact. With this end in sight, they have developed a new range of non-graphite lubricants that are much more eco-friendly than graphite-based solutions without compromising performance or efficiency.

GERMINATING INTO A HIGH-FLYER

Yeskolube’s journey began in 2020, a period riddled with challenges and transformations. But, that didn’t deviate the Company from its vision. Yeskolube has emerged as one of the rising stars of the lubrication industry, providing highquality, best-in-class products at cost-effective prices. The Company has a strong base established in Pan-India, with manufacturing facilities in Maharashtra and Rajasthan. Both of the plants are capable of producing 500 tons of lubricants monthly. The facilities are equipped with state-of-theart infrastructure and have the best-in-class testing and storage units. Adding to this, it has a cadre of accomplished mentors who guides a team of strong credentials to handle a nationwide clientele with utmost quality and support. Yeskolbe is now ISO 9001:2015 Certified Company.

UNYIELDING TO CHALLENGES & UNCERTAINTIES

While its products help the industrial world run smoothly, Yeskolube strives to thrive on challenges. It has a team of highly qualified chemical and technical experts, who work consistently on product optimization. They self-evaluate and compete with themselves, and this progressive spirit shapes them as one of the premier manufacturers of die lubricants in India.

“

Mr. Sandeep further adds,

“We pride ourselves on going the extra mile to help out our clients, whether it be working tirelessly to deliver your order on time or helping you out wherever needed”.

Yeskolube is the brainchild of Mr. Sandeep Gaikwad, a practically expertise professional with a career spanning over 14 years in this space. Under his stewardship, Yeskolube manufactures and supplies hot forging and casting die lubricants to all the corners of India. India is moving towards an independent, self-sufficient future. And, it has become quintessential to ensure that quality hits the mark. With that in mind, Yeskolube formulates its products with the best raw materials, which helps clients to achieve high performance &savings.

ADHERING TO THE MARKET AND SCOPE

Despite the Pandemic, the Indian lubricants market still has the potential to prosper. According to a study conducted at the outset of the pandemic, the Indian market was projected to grow at 1.5% per year between 2019 and 2024, with the consumer segment showing the strongest growth at 3.1% during the same period. India has a large industrial sector, of which 5 verticals - chemicals, power generation and transmission, auto and auto component manufacturing, metals, and off-highway transportation shows the highest consumption of lubricants. But, with the afflictions of COVID-19, the demand is shrinking; thus, raising the probability of market contraction.

Even the pandemic has not dampened their spirit to grow; they have set up two manufacturing units during the ongoing pandemic. Yeskolube firmly believes in ensuring 100% and strives for client satisfaction through excellent product performance, timely delivery, and the best-inclass post-sales service. Their commitment, integrity, and passion have paid rich dividends, helping them become a reliable partner for forging and casting companies in India and overseas.

AT PAR WITH PROSPECTS

The manufacturing industry is witnessing a dynamic shift towards sustainability and self-dependence. Simply put, thriving in an atmosphere of innovation. Yeskolube is proud to be a part of this indigenous band of companies that are coming up with ingenious solutions, bringing local manufacturers into the spotlight while staying true to the international quality demands, at a fraction of the cost. With the world embracing technology like never before, there is a need to keep up with the dynamic demands of the industry, and Yeskolube is fluidly navigating. With a range of highly efficient products that are environment-friendly, economical, and technically superior to other indigenous manufacturers in India, Yeskolube is changing the face of the manufacturing world, one drop at a time! 53

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Tourism

Turn Your ‘Working from Home’ Into an Enjoyment at Staycation The Covid-19 has completely changed the way we live as a human being on this planet. With the extensive spread of the pandemic, the world has turned to be coming to a halt and we are forced to stay at home for the sake of safety. Although, the companies have started to open, still most of the employees are told to maintain business continuity with Work from Home procedures. A long time spending at home can be a bit gloomy, what about choosing some places where you can find your peace of mind while working from home? Take a staycation in the hills or by the beach from where you can enjoy your work from the home period.

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Here are some spots around India which are open for bookings that would turn your ‘work from home’ into enjoyment at staycation: •

ZOSTEL It is one of the largest and oldest networks of hostels and homes in India that covers over 30 destinations across the country. Zostel offers a long term stays at its various hostels. Nothing can be better than picking up a spot in the lap of nature and enjoying your work.

•

ADIVAHA This is a luxury resort in Dharamshala, situated within the mighty lofts of the Himalayas that is a great getaway from the hustle-bustle of the city where you can peacefully spend your working hours.

•

THE BUNGALOWS LIGHTHOUSE The most amazing place to quarantine yourself with your family or friends. A place that has four rooms per villa, a swimming pool, and a view to mesmerize where you can sit back with your laptop and enjoy the beautiful sea that will inspire you to work.

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ECHOR – NARKANDA COTTAGES Snuggled in the palm of greenery that is surrounded by the mountains, a villa that is perfect for wanderers. These stunning cottages will definitely offer you the peace and serenity that you deserve in this time of a period. A place one can enjoy staying as well as working.

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TAJ THEOG A place where one can experience the authentic Indian Hospitality with the added comfort of safety and hygiene. It has started to re-open from 21 August, the place has 99 rooms that offer a stunning view of nature. Although the spa and pool are remaining shut for now but one can work here enjoying the scenery and ambiance.

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FORT NALAGARH This 15th-century fort is situated in the lap of the Shivalik range and the Sirsa river. This place rises above a 20-acre estate of forest and orchards. One can enjoy their work outdoors in the garden or even relish the old-school rooms.

•

TARAGARH PALACE A palace that is surrounded by tea estates and pinewood forests, one can enjoy horse-riding on the property and a place where you can find a spot to sit and work outdoors. It also offers some features like a seasonal swimming pool, garden, etc.

•

JIM’S JUNGLE RETREAT, CORBETT Enjoy breathing fresh forest air, free from all the worries, and give yourself in the safe hands of jungle refuge. Adore the carefree adventure and unite with nature, nestled between the Himalayan foothills and the Shivaliks. This place will help you get away from the pandemic blues.

Working from home won’t be that boring when you are in places where you can enjoy nature, it has the power to give you peace. No matter how hard the situation may be, humanity shall triumph. Stay positive, this too shall pass.

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RNI NO. : DELENG/2018/76695

DIGITAL Transformation

Embracing The Digital Future

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