All the individuals who make up our organisation respectfully acknowledge the Traditional Owners of the country on which we live and work. We especially acknowledge the Boon Wurrung / Bunurong people, and other peoples of the Kulin nation on whose ancestral lands Family Life provides services to the community. We pay our respects to Elders past and present, and acknowledge their living culture and centuries of custodianship of these lands, which were never ceded. We acknowledge that the land on which we stand always was and always will be Aboriginal land.
At Family Life, our focus is to eliminate discrimination in the service we deliver and the workplace we provide. We welcome, embrace and encourage the diversity of all our staff, volunteers, clients and community.
Every family deserves to live in a safe and supportive community.
Everything we do supports this through our family and individual support services, community strengthening programs, a network of op shops, a vibrant engaged volunteer community and passionate skilled staff.
We strive to develop innovative solutions to achieve our vision of capable communities, strong families and thriving children.
We are proudly purpose-driven, independent and not for profit.
Our Vision
Adults, young people and children engage and participate within supportive communities.
Families experience positive wellbeing and strong and respectful relationships.
Children and young people experience optimal development and are safe from harm.
Our Purpose Building connection, safety and wellbeing. Together.
CEO Report
This year has reminded us of the importance of connection, innovation and community.
As the social and economic pressures facing families continue to grow, Family Life remains steadfast in our commitment to walking alongside those who need support - not just as service providers, but as partners in healing, growth and change.
At Family Life, we have never been content to maintain the status quo. We are innovators at heart. We pilot new programs, test new models and collaborate with government sector and philanthropic partners to improve outcomes. Our focus on relationship repair is central to everything we do. We understand that healing happens in relationships, and we design our services around that truth.
We have continued to develop and deliver programs that support people to change harmful behaviours and rebuild healthier relationships. We have created safe and empowering supports for victim survivors of family violence to recover and reconnect. Our parenting programs and counselling services equip families with the tools they need to build resilience and strengthen bonds.
Through our Community Op Shops, we are not only creating a sustainable funding stream, but also building community engagement, reducing social isolation, and providing welcoming spaces where people can connect and contribute meaningfully. The revitalisation of Keith Street Community House
and the launch of our Neighbourhood Development project demonstrate how place based, community-led initiatives can foster genuine connection and activate community resources. The magic lies in how we weave these initiatives together, by creating a true wraparound, all of family, all of community approach that leads to better outcomes.
We have recently launched our new Strategic Plan for 2025-2028. It sets a bold direction for the future, with a focus on leading and influencing systems that support families, and driving relational repair to disrupt intergenerational trauma. We are proud of the work that has gone into shaping this plan, and excited about the path ahead.
To our staff, volunteers, partners and board, thank you. Your dedication, compassion and belief in our shared purpose are what make Family Life what it is. Together, we are building stronger families, more connected communities and a future where every child has the opportunity to thrive.
Allison Wainwright CEO
Chair Report
As I conclude my tenure as Chair of Family Life, I do so with immense pride in what we have achieved together over the past financial year.
It has been a privilege to serve this organisation for nearly a decade, and I remain deeply inspired by the unwavering commitment of our people, the strength of our purpose, and the transformative impact we continue to have in the community.
This past year has been marked by significant milestones. The development of our first Reconciliation Action Plan stands out as a powerful reflection of our commitment to walking alongside Aboriginal and Torres Strait Islander peoples in a journey of truth-telling, respect and shared progress. It has been heartening to see this commitment embraced across the organisation.
We also launched our new Strategic Plan, setting a bold and purposeful direction for the years ahead. This plan is shaped by the voices of our staff, volunteers, clients and partners, and it reflects the values and aspirations that define Family Life.
This year we have opened two new Community Op Shops, revitalised our Keith Street Community House, kicked off significant renovation works at our Sandringham Service Centre, and continued to strengthen services and pilot new programs to meet community need.
I would like to extend my sincere thanks to Jeff Philips, who served as Treasurer with diligence and care. Jeff’s financial stewardship has helped ensure the organisation’s strength and sustainability.
We welcomed Geoff McQueen into the role of Treasurer in November 2024, and I am certain that his thoughtful oversight will continue to support Family Life.
I am delighted to welcome Catherine Parisi as the new Chair of the Board. Catherine brings a wealth of experience and insight to the role, having served as Vice Chair and Director at Family Life. Catherine brings a deep understanding of our organisation and a forward thinking approach to leadership. Her appointment marks an exciting new chapter for our Board, and I am confident that her vision and energy will continue to drive Family Life’s impact in the community.
I’m deeply grateful to everyone who plays a part in making Family Life the vibrant, values driven organisation it is today. It has been an honour to serve as Chair, and I look forward to seeing Family Life continue to flourish into the future.
Steve Walsh Chair
Delivering On Our 2021-2025 Strategic Vision
Having reached the conclusion of our 2021-2025 Strategic Plan, it is rewarding to reflect on the impact we have made over this period.
Over the past strategic cycle, we made significant strides in delivering on our commitment to service excellence, community connection, expanded impact, financial sustainability, and empowering our people. Guided by our values and purpose, we’ve embedded meaningful change across the organisation and the communities we serve.
Service Excellence
We have strengthened our commitment to evidence informed practice, implementing continuous improvement processes that have led to measurable enhancements in service quality. The development of individual program practice guides across all areas, implementation of a comprehensive online risk management system as well as targeted system improvements that strengthen practitioner workflow and capability have translated into better outcomes for our clients and the broader community. Our investment in expanded capability across Practice Quality and Program Development has significantly strengthened our ability to embed consistent, highquality practice across the organisation, driving innovation, accountability and greater impact in service delivery.
Community Connection
Our connection with community has deepened, with clients and community members playing an active role in shaping outcomes. We’ve seen a measurable increase in brand recognition and awareness, reflecting our growing presence and impact. This momentum has been further amplified by the launch of a fresh, new website and tailored communication strategies designed to enhance supporter engagement.
A key highlight has been the post-COVID rebound and expansion of our volunteer program, with a renewed focus on social outcomes, fresh energy and increased engagement. This past year has also seen us proudly celebrate 20 years of our philanthropically funded Community Bubs program, an enduring initiative that continues to deliver meaningful outcomes for families and young children.
Expanded Impact
We have taken a strengths-based approach to growth, identifying and responding to opportunities in key target areas. Our digital capability has expanded significantly, offering flexibility of service delivery modality, enhancing client experience and enabling us to reach more people, more effectively.
We’ve deepened our all of family, all of community approach across all areas of our work with a targeted expansion in family violence responses and support for adults who use violence. Through innovative integration of psychoeducation and tailored therapeutic supports, we are facilitating meaningful change for those using family violence that has resulted in positive outcomes across pilot programs. This holistic model strengthens our capacity to support every family member and reinforces our commitment to safer, healthier communities.
We’ve empowered communities to drive local impact through place based initiatives, ensuring that our work is responsive and relevant. Our work in community strengthening has grown through strategic collaboration with state-wide sector and evaluation partners, reinforcing our commitment to building community-led solutions. This approach strengthens local capacity and deepens our all-ofcommunity engagement, particularly in the areas of family violence and early intervention.
Financial Sustainability
We’ve made strong progress in strengthening our income streams through targeted advocacy and funder engagement in priority areas. The growth of our Social Enterprise model, through the onboarding of additional stores and a larger distribution centre, has delivered greater economies of scale and advanced both environmental sustainability and social outcomes. Strategic investment in ICT systems and facilities, including the commencement of a major renovation of our Sandringham Service Centre, is set to enhance client experience and position us for future success.
Our fee for service counselling program, Heartlinks, has also expanded, now offering philanthropically funded mental health packages that provide increased wraparound support for clients.
Our People
We’ve positioned Family Life as an Employer of Choice through sustained investment in our people and a strong commitment to a thriving workplace culture. The Family Life Way, which outlines our culture and approach, is now deeply embedded and consistently demonstrated across the organisation. We’ve empowered frontline leaders, strengthened leadership capability, and embedded a proactive wellbeing culture that ensures our teams feel confident, connected, and equipped to deliver impact.
Key initiatives during this period include the launch of a new Flexible Work Policy, a comprehensive Learning and Development Strategy, and an Employee Pulse Survey to inform continuous improvement. The development of a Leadership Capability Framework further supports our commitment to building a resilient, engaged workforce aligned with our values and purpose.
In addition to delivering on our five strategic priorities, Family Life proudly launched our first Reflect Reconciliation Action Plan (RAP). This milestone reflects our deep commitment to walking alongside Aboriginal and Torres Strait Islander peoples in a journey of truth-telling, respect, and shared progress. The RAP provides a framework for meaningful action and accountability, laying strong foundations for deeper engagement, cultural learning and reconciliation across our organisation and the communities we serve.
Our New Strategic Plan 2025–2028
Our new Strategic Plan for 2025-2028 marks a bold and purposeful step forward in our journey to support families and strengthen communities. Developed through a deeply inclusive and consultative process, this plan reflects the voices, insights, and aspirations of those we work with and support.
Developing the Plan: Listening, Learning, Reflecting
The development of our new Strategic Plan began with a reflection on the achievements and learnings from our previous strategy. We engaged over
130 individuals and organisations
in a comprehensive consultation process, ensuring a broad and diverse range of perspectives. This included:
34 staff and
18 volunteers through focus groups
13 Executive Leadership Team members and
six Executive Group members via workshops
ten Board members in strategic planning sessions
14 clients through individual interviews
22 stakeholders including councils, community groups, service organisations, schools, and gathering places
13 funders, partners, and peak bodies through independent interviews
This collaborative approach ensures that our plan is grounded in lived experience, sector trends and community needs. It also reaffirms our purpose and long-term vision, guided by our core values of respect, inclusion, innovation, and accountability.
Following the consultation phase, we undertook a structured sensemaking process to interpret feedback, identify key themes, and surface shared priorities. This was complemented by ongoing internal engagement to test insights and ensure alignment with organisational realities.
Our Three Year Commitment
Over the next three years we will lead and influence the systems supporting families and driving relational repair to disrupt intergenerational trauma. We will build partnerships, grow capability, and use evidence to strengthen practice and deliver measurable gains in connection, safety, and wellbeing.
This plan positions us not only as a service provider but as a changemaker that advocates for systemic improvement and champions trauma capable relational approaches across the sector.
Our Focus Areas
To achieve our vision, we will focus on three strategic imperatives:
We will evolve and strengthen our approach to deliver effective, integrated outcomes in connection, safety, and wellbeing. This includes refining our trauma capable practice, enhancing service integration, and embedding continuous improvement.
Our
Practice
IMPACT
Our Influence Our People
We will build a compelling story that inspires confidence, demonstrates evidence, and conveys authenticity. Through advocacy, storytelling, and strategic communication, we will amplify our impact and influence systems change.
We will empower and equip our people to deliver our trauma capable approach. This means investing in leadership, wellbeing, and professional development, and fostering a culture where the Family Life Way is lived and felt every day.
Snapshot of Services
From early intervention and family engagement to specialist therapeutic support and community activation, our services reflect our commitment to all of family care and lasting change. We continue to innovate and adapt, guided by best practice, lived experience, and the voices of those we support.
Below is an overview of our key service areas:
FAMILY ENGAGEMENT
Children’s Contact Services
Parenting Orders Program
Individual and Family Counselling
Family Relationship Centre
The Orange Door Intake
Family Dispute Resolution
Financial Counselling
Property Dispute Resolution
FAMILY SAFETY & WELLBEING
Women & Children’s Family Violence Counselling
Strength2Strength (specialist therapeutic support for women & children)
Family Safety Advocacy (support of victim survivors of Family Violence)
Children’s Groups (for children impacted by Family Violence or unhealthy relationships)
SHINE Program (family mental health support)
Connect Program (mental health peer support)
Adolescent Violence Support
FAMILIES & COMMUNITY
Family Preservation and Reunification Program
Integrated Family Services (IFS)
Integrated Family Services Plus (IFS+ intensive support)
Home in Focus (all of family Family Violence response)
3,787 individuals accessed individual counselling and case management services
1,639 couples and families accessed family support and counselling services
2,079 adults and children participated in 125 group programs
510 students across 24 schools supported in the Bayside, Kingston and Frankston areas
11,056 members of our community were supported by Family Life services including:
476 individuals volunteered with Family Life providing
48,874 hours of service
192,904 customer purchases made across Family Life’s 12 Community Op Shops Two new Community Op Shops (Brighton & The Edit) Family Life engaged clients from
258 postcodes and from more than 64 LGAs across Australia
Accomplishments
This year, our commitment to supporting families has been evident in the growth of our initiatives, the depth of our community engagement, and the adaptability of our services to meet evolving needs.
We deepened our commitment to place based support with the launch of the Hampton East Neighbourhood Development Project. In June, we hosted the Hampton East Neighbourhood Summit, bringing together over 50 representatives from government, services, community organisations and local residents to explore local challenges and opportunities.
As a result, four working groups are now driving collaborative action across key areas including children, families, community, and systems. The launch of Support4Change
marked a purposeful refinement of our courtmandated services. With a focused structure and renewed intent, the program supports individuals who use family violence to reflect on their behaviour and begin meaningful change through group and individual counselling - building insight, skills, and healthier relationships.
Our incredible volunteers gave a remarkable 48,874 hours of their time, an extraordinary gift of energy and care that powers our Social Enterprise and builds community connection.
We have increased group delivery to children who have experienced parental separation and/or are exposed to parental conflict. What About Me? (WAM) group for children supported
36 kids, including ten sibling groups, over the six session programs.
A Family Life
Financial Counsellor
co-located at The Orange Door delivered much needed support to more than 136 parents who had experienced financial hardship due to family violence.
Our Family Relationship Centre secured a grant to support kids during Children’s Week 2024, enabling a vibrant series of events that reached hundreds of families. Events engaged local families at Crib Point and Tanti Community Houses, partnering with Bunnings and Headspace Rosebud, and connecting with school and play groups. We also participated in the Frankston City Council celebration and finished the week with a successful community market stall at Tootgarook Primary School, showcasing our commitment to child wellbeing and community connection.
Family Life’s Social Enterprise expanded with two new Community Op Shops in Brighton and The Edit in Black Rock, bringing fresh innovation to the secondhand shopping experience.
With
12 Community
Op Shops
and a Distribution Centre, supported by 38 staff and over 450 volunteers our retail network continues to thrive as a trusted community hub.
Building on its early success, pilot program Talk4Change secured extended funding to continue supporting men seeking to change harmful behaviours and strengthen their relationships. Over the past year, 86 men completed a tailored mix of individual counselling and group sessions, receiving responsive, integrated support. The program’s insights and outcomes are already shaping the future of Family Life’s work, and with funding confirmed for another ten months, even more men, children and families will benefit from this transformative initiative.
We supported families experiencing Young Person Violence in the Home, using a co-allocation model that combined case management and counselling. This integrated approach has led to positive outcomes, with strong referrals from The Orange Door and Child Protection, and meaningful change for many families.
Keith Street Community House was refreshed as a vibrant hub for connection, celebration, and support, delivering Family Life programs and services directly into the heart of Hampton East. Through events, partnerships, and weekly activities, the house has become a welcoming space for families and community members to come together, feel supported, and build lasting relationships.
Over the past financial year, we offered Family Safety Advocacy services to
726 victim survivors of family violence, while their family member participated in a specialist program to reduce their use of family violence. Of these victim survivors, 94 were referred into intensive family violence counselling services at Family Life, focused on healing and recovery from the impacts of family violence.
Our SHINE program supported
154 children
and their families through direct case management, and
121 children
through group programs delivered across four schools. The team’s strong partnerships with schools enable early intervention and whole family engagement. With new roles and a specialised focus on complex mental health, the SHINE and Connect teams are now better equipped to meet growing community needs.
Family Life’s Early Help (Brief Support) program supported
over 200 families this year with free, short term, strengths-based assistance for parents and carers. Supported by the Victorian Government, this place based model ensures families can access support within their own communities when they need it most.
Launched in March 2025, Home in Focus is a pioneering therapeutic program supporting families where the father remains in the home after a family violence incident. Operating across Bayside, Kingston, and Frankston, the program works holistically with all family members to interrupt cycles of violence and foster safer, healthier relationships.
Over the past year, our School Focused Youth Service program supported
510 students across 24 primary
and secondary schools
in the Bayside, Kingston, and Frankston areas through targeted interventions focused on physical and emotional wellbeing.
Parenting and Family Support
At Family Life, we understand that parenting doesn’t come with a manual, and that every family faces unique challenges.
Our parenting and family support services are designed to walk alongside families as they navigate the ups and downs of raising children, strengthening relationships, and building resilience. Whether they’re experiencing conflict, emotional distress, or simply need guidance, our team provides practical, compassionate support tailored to each family’s needs.
“My practitioner was fantastic - so professional and caring. I was empowered as a mother and so too were my children. I was invited to return if needed, which is very reassuring!”
Over the past year, 591 families were supported to strengthen relationships and co-parenting skills, 359 families received child-centred and family focused support, and 143 families accessed contact services to safely maintain connection between parents and children. These numbers reflect our commitment to helping families thrive.
Supporting Parents: Maria’s Story
‘Maria’ first heard about Family Life’s Early Help (Brief Support) program through her son’s school. As a mum of three boys, she had been feeling overwhelmed, her middle son had an ADHD diagnosis, and her youngest was showing signs of anxiety and possible ADHD too. What worried Maria most was his anger and aggressive behaviour, which was starting to affect the whole family. Their interactions were escalating into shouting matches, and she knew something needed to change.
Maria had a clear sense of the behaviours she wanted to shift in herself, but she felt stuck and unsupported. Working together with an Early Help Practitioner, Maria developed support goals using an all of family approach. One simple but powerful step was a family support phone call that brought Maria and her husband Jack together. It gave them space to talk honestly about how they were feeling and introduced psychoeducational strategies to help
them better understand their own reactions, and their children’s.
Over the following weeks, Maria and Jack received more resources and support. They began to notice fewer arguments and felt more confident as a parenting team. Jack shared that he had learned to recognise when Maria was feeling overwhelmed and how he could support her to take time for herself.
As part of their support goals, their youngest son was connected to Family Life’s Heartlinks program for individual psychology support, and the Early Help program funded an ASD assessment. Maria and Jack were also given information about parenting programs like Family Life’s Tuning into Teens, which could help them stay united as they raised their boys.
Our Approach to Family Violence
Family Life’s work with people who use family violence is grounded in a trauma capable and relational framework that recognises the complexity of each individual’s circumstances.
We offer a tailored therapeutic support that addresses the root causes of violent behaviour, including early life trauma, social conditioning, and systemic disadvantage, alongside gendered drivers of violence. Our approach is underpinned by the belief that every person has inherent value and the capacity for change.
Over the past year,
1,427 adults who had used family violence participated in therapeutic interventions and case management support through Family Life.
We recognise that family violence affects the entire family, and that children are not just bystanders but are deeply impacted. That’s why we prioritise the voice of the child as central to our approach. Through child inclusive practices and dedicated therapeutic support, we help children feel heard, understood and safe.
Home in Focus
Launched in March 2025, Home in Focus is a pioneering therapeutic program designed to support families where the father remains in the home following a family violence incident. Operating across Bayside, Kingston, and Frankston, the program works holistically with all family members to interrupt cycles of violence and foster safer, healthier relationships.
The program is built on a foundation of long-term change. It supports fathers to understand their attachment styles and explore the emotional and relational factors that have shaped their use of violence. Through therapeutic engagement, fathers are guided to repair relationships with their children and practice positive co-parenting, whether families remain together or not.
Since opening referral pathways in April, the program has steadily gained momentum. Home in Focus is actively supporting seven families, including 18 children and 14 adults. Referrals have come from Child Protection, The Orange Door, Good Shepherd, and internal Family Life services.
In the past year,
465 children engaged in counselling and therapeutic interventions to support their recovery, alongside
686 women who participated in trauma capable programs to heal from the impacts of family violence.
Additionally,
726 victim survivors were offered Family Safety Advocacy support while their current or former partners engaged in our programs.
Our goal is to disrupt intergenerational cycles of trauma and foster healing - empowering individuals, families, and communities to thrive in safe, connected, and nurturing environments.
The diversity of presenting issues, ranging from mental health challenges and substance use to housing instability and financial hardship, highlights the complexity of family dynamics and the importance of a tailored, trauma capable approach.
Practitioners work relationally with each family, using tools to identify strengths and areas for growth. The program’s dual focus on prevention and recovery ensures that both parents and children are supported in breaking cycles of abuse and building stronger connections to community, safety, and wellbeing.
A key milestone was the delivery of the program’s first all of family therapeutic session. Designed to be inclusive and child friendly, the session created a safe space for engagement and collaborative goal setting. One practitioner reflected:
“The session laid a strong foundation for ongoing therapeutic work. The family’s openness, the children’s engagement, and the parents’ reflections suggest a readiness to explore new relational patterns and build safer, more connected family dynamics.”
This early success highlights the program’s potential to create meaningful change. By keeping the person using family violence visible and accountable, while elevating the voices of children throughout the process, Home in Focus is reshaping how families heal and grow together.
While still in its early stages, Home in Focus is already demonstrating the value of proactive, all of family therapeutic support. It offers a hopeful pathway for families navigating the aftermath of violence, one that prioritises safety, connection, and long-term wellbeing.
Ana’s Journey
When ‘Ana’ first connected with our family violence counselling service, she was navigating the aftermath of significant family violence. A mother of three, she had spent time in a women’s shelter and in jail, and was living with anxiety, panic attacks, and substance use. Leaving the house was a struggle; encountering men triggered deep fear.
Her early sessions were brief and online. She was withdrawn, avoided eye contact, and often dissociated. With support from her case worker, sessions moved to a café, then to our office, where Ana slowly began attending alone.
Progress was gradual. Her counsellor focused on building trust, grounding techniques, and exploring identity and values. Together, they developed strategies to manage anxiety and panic, and gently unpacked past trauma. A turning point came during a transparent conversation about ownership of her healing. Ana realised she had the power to shape her journey.
Exposure therapy helped her reclaim everyday experiences, like visiting the supermarket. Over time, sessions extended to 45 minutes. Ana began to speak more, make eye contact, and reflect on her strengths. She set goals, explored safety, and rediscovered her self-worth.
After 19 sessions, Ana felt ready to conclude support. She had stopped using drugs and alcohol, reconnected with her children, travelled with her family, and was moving confidently through her community. She left her final session with a plan for art therapy and a renewed sense of empowerment.
Supporting Families Through Separation
Separation is one of the most challenging experiences a family can face. It brings emotional upheaval, complex decisions, and often, a need for support that goes beyond legal arrangements.
At Family Life, we understand that separation affects every member of the family, and our services are designed to provide compassionate, practical support during this difficult time.
Our separation and counselling services offer a holistic approach to navigating the emotional and relational impacts of separation. Whether families are struggling with co-parenting arrangements, communication breakdowns, or the emotional wellbeing of children, our team is here to help.
Over the past year,
274 adults
participated in post-separation support groups focused on co-parenting and children’s wellbeing.
In total,
1,639
couples
and families
accessed our family support and counselling services. These numbers reflect the growing need for trauma capable support that helps families move forward.
A Story of Reconnection
‘Brad’ reached out to our Frankston Family Relationship Centre looking for help. He wanted to reconnect with his daughter ‘Lily’, who was eight years old. Brad hadn’t seen Lily since she was a baby - he’d spent six years in prison and was now trying to rebuild his life. He was homeless, unemployed, and receiving support through the NDIS. There was a long history of challenges, including drug use and breaches of an Intervention Order, but Brad was determined to try.
Lily’s mum, ‘Sharon’, agreed to participate in the mediation process. Both parents wanted Lily’s voice to be part of the conversation, so they consented to a Child Inclusive Practice session. When Lily met with our child consultant, she shared something simple but powerful: she felt like she didn’t have a dad, and she really wanted to meet him.
This moment became a turning point. Brad and Sharon attended a mediation session and agreed to begin supervised visits through our Children’s Contact Service. Over eight sessions, Brad and Lily began to build a relationship. They played, talked, and laughed. Both said they enjoyed the time together.
As trust grew, the family returned to mediation. They agreed that Lily could spend a few hours with Brad every fortnight in a public place, like a park. Sharon and Lily met with Brad’s NDIS worker, who would supervise the visits. Everyone felt comfortable with the arrangement. Three months later, Brad and Sharon came back for a review. Things have been going well and Lily is happy and thriving.
Community Connection and Support
We believe that strong communities are the foundation of safe, resilient families. Our work in schools and local neighbourhoods reflects our commitment to all of community support, recognising that wellbeing is shaped not only within the home, but through the relationships and environments that surround it.
By engaging children, families, educators, and community members, we create opportunities for connection, learning, and early intervention that help prevent crisis and promote long-term wellbeing.
Over the past year, our School Focused Youth Service program supported:
510 students
across
24 primary and secondary schools in the Bayside, Kingston, and Frankston areas through targeted interventions focused on physical and emotional wellbeing.
We also worked with 164 teaching and wellbeing staff from 21 schools through 13 capacity-building activities, expected to benefit more than
4,351 students at risk of disengaging.
Beyond the school gates, more than 8,747 participants attended over 76 community events delivered or supported by Family Life in partnership with kindergartens, gathering places, and community houses. These numbers reflect the power of community-led support.
The Habitat for Humanity team refreshing the Keith Street Community House.
Revitalising Keith Street Community House
We know that place matters, and that every neighbourhood holds its own strengths - local knowledge, relationships, and resources that can create powerful change. This year, we’ve focused on bringing that philosophy to life through the revitalisation of our Keith Street Community House in Hampton East, with a particular emphasis on rebuilding connection in readiness for the re-opening of the nearby Bluff Road social housing.
Community houses play a vital role in fostering social connection, reducing isolation, and providing access to meaningful support and activities. They’re more than just buildings; they’re welcoming spaces where people can come together, feel seen, and find a sense of belonging. These same values are the focal point of our Keith Street revitalisation.
As part of this activation, we’ve co-located several of our programs and services at Keith Street, including Early Help, Community Bubs, Integrated Family Services (IFS), School Focused Youth Service, and Creating Capable Communities. This move has helped create a more integrated and accessible hub for families, children, and young people, right in the heart of the community.
Throughout the year, Keith Street has come alive with events and activities that reflect the spirit of connection and celebration. In December, we marked the 20th anniversary of Community Bubs with a festive end of year celebration. Families gathered for a barbecue and children played with bubbles and music, bringing smiles and gifts to little ones. It was a moment to reflect on two decades of support and the enduring impact of this program.
In February, we hosted the Keith Street Community House Open Day as part of the Bayside Neighbourhood Development Project. With 51 service providers and community members in attendance, the day was filled with sensory play, pot painting, and a shared meal. The “Keith Street Love Wall” invited attendees to express ideas and feedback, helping us better understand local needs and aspirations. The event strengthened relationships between services and residents and reinforced Keith Street as a place of collaboration and care. We also celebrated International Women’s Day in partnership with Castlefield Community Centre, creating space for inspiring conversations, inclusive activities, and community connection. And during National Families Week, we teamed up with Sandringham East Primary School for a vibrant
arts project. Students contributed handprints and messages to a banner themed “Lending a Hand to Thrive,” sparking conversations about safety, belonging, and mutual support.
Weekly programs have also played a key role in building connection. Our Baby Music Group has welcomed up to 11 children and eight parents each week, offering joyful musical experiences that support early development and strengthen caregiver bonds. Following each session, our Coffee and Chat for Parents provides a relaxed space for parents to connect, share experiences, and build friendships, often in the lounge room or garden depending on the weather.
These activities and programs are more than just events. They’re part of a broader effort to foster inclusion and create opportunities for families to thrive. By embedding ourselves in the neighbourhood and listening to the voices of those who live there, we’re helping to shape a community house that truly reflects the needs and strengths of its people.
Keith Street Community House is becoming a place where families feel welcome and supported. As this momentum builds, we’re excited to see how the space and the community around it grow even stronger.
Reconciliation Action Plan Progress
Since launching our inaugural Reflect Reconciliation Action Plan (RAP) in October 2024, Family Life has taken meaningful steps to embed reconciliation into the heart of our organisation.
This journey reflects our deep commitment to fostering respectful relationships, promoting cultural understanding, and driving positive change for Aboriginal and Torres Strait Islander peoples and communities.
Our RAP was developed through a collaborative and reflective process, guided by our vision to create capable communities, strong families, and thriving children. It provides a framework for strengthening relationships with Aboriginal and Torres Strait Islander organisations, partners, and communities, and is grounded in our values of inclusion, respect, and accountability.
Throughout the year, we have actively participated in key cultural events and initiatives that support our RAP goals, including actively participating in National Reconciliation Week and NAIDOC Week activities. RAP Working Group (RAPWG) representatives have attended a range of community events, including Nairm Marr Djambana Reconciliation Flag Raising, Willum Warrain Cultural Forum, Derrimut Weelam Gathering Place Flag Raising, Mornington Peninsula Council Reconciliation Week event and Bunjil Place Reconciliation Week event in Narre Warren.
We are honoured to continue our sponsorship for annual NAIDOC dinners for both Nairm Marr Djambana and Derrimut Wheelam gathering places, attended by Board members, Executive leadership, RAPWG representatives, and Family Life staff. This ongoing commitment to our relationships with local gathering places demonstrates our collective commitment to reconciliation and cultural respect. As we move forward, we remain focused on delivering our RAP commitments with purpose. Our journey is ongoing, and we are proud of the foundations we have laid. Through continued engagement, learning, and action, we aim to build a more inclusive organisation and contribute to a reconciled Australia, one where the cultures, histories, and contributions of Aboriginal and Torres Strait Islander peoples are recognised, respected, and celebrated.
Sector Support and Advocacy
We believe that a solutions focused, collaborative approach with local communities, partner organisations, funders, and government entities is crucial to realising our vision of thriving children, strong families, and capable communities.
This year, Family Life has continued to play a leading role in strengthening our sector through advocacy, knowledge sharing, and strategic partnerships that influence policy and practice across the family services landscape.
circumstances and the importance of relational repair. Our approach, grounded in trauma capable care and tailored support, addresses the root causes of violent behaviour, including early life trauma, social conditioning, and systemic disadvantage.
Sector Support and Advocacy Highlights (2024–25)
• Charitable Reuse Australia Conference - Liz Thomas, Head of Retail, facilitated a Customer Insights session.
• FRSA National Conference – Allison Wainwright (Chair of the FRSA Board) opened the event and presented with Tony Johannsen on Home in Focus and Talk4Change.
• Webinar with Collective Change Lab & Place Matters – Allison Wainwright joined John Kania and Jo Blundell to discuss trauma and community support.
Men’s Health Week Event – Tony Johannsen emceed the event featuring speaker Matt Brown, Co-Founder of She is Not Your Rehab.
Hampton East Community Summit – Led by Family Life’s Community Activation team, bringing together 50 local representatives to discuss community needs.
Ongoing Sector Leadership – Allison Wainwright served as Chair for Family and Relationship Services Australia (FRSA) and held a board position at the Centre for Excellence in Child and Family Welfare (CECFW). Brian McDowell (Director Services) served as Deputy Chair of the Bayside Peninsula Integrated Family Violence Partnership, as well as contributing to area leadership forums.
Our People
At Family Life, our people are the foundation of everything we do. Their dedication, compassion, and expertise drive our vision and make a lasting difference in the lives of families and communities.
We are proud to foster a workplace culture that values inclusion, wellbeing, and professional growth, and we remain committed to being an Employer of Choice in the sector.
Throughout the year, we have continued to invest in our people, recognising that a thriving employee experience is essential to delivering high-quality services and achieving our strategic goals. Our commitment to workplace flexibility, health and wellbeing, and the Family Life Way ensures that our team feels supported, empowered, and connected to our purpose.
Launch of Our Employee Value Proposition
In February 2025, we proudly launched our Employee Value Proposition (EVP) - a clear and compelling expression of what it means to be part of the Family Life team. The EVP outlines the unique benefits, experiences and opportunities we offer, and reflects our commitment to fostering an environment where every team member feels valued, engaged and inspired to thrive.
Aligned with our values, culture and vision for the future, the EVP reinforces what makes Family Life a great place to work, and highlights the ways we support our people in their careers and personal development.
The launch of the EVP marks an important milestone in our ongoing efforts to attract, retain and develop a capable and committed workforce. It also serves as a foundation for future initiatives that will continue to enhance the employee experience across the organisation.
Supporting Practice Excellence
A major highlight of the year was our Internal Practice Symposium. Themed “Journey to Excellence: Advancing Skills Through Person Centred Practice,” the symposium brought staff together for a day of learning, collaboration, and inspiration.
The event featured a series of interactive workshops, guest speakers, and peer-led sessions designed to strengthen practice capability and celebrate the expertise within our teams. It provided a valuable opportunity for staff to explore new approaches, and deepen their understanding of trauma capable, person centred care.
The symposium also reinforced our commitment to continuous learning and professional development. By investing in our people and creating spaces for reflection and growth, we ensure that our workforce remains equipped to deliver high-impact services and adapt to the evolving needs of our clients and communities.
Looking Ahead
As we begin implementing our new Strategic Plan, we will continue to prioritise the wellbeing, development, and engagement of our people. We are proud of the culture we’ve built, one that values authenticity, collaboration and excellence, and we remain focused on nurturing and fostering a supportive workplace.
Our Volunteers
Our volunteers are the heart of community change. Their generosity, dedication and community spirit continue to inspire us every day.
Over the past year,
476 volunteers
have contributed their time, equating to an incredible
48,874 hours of service across our
12 Community Op Shops and Distribution Centre.
These hours represent more than just time. They reflect thousands of moments of connection and care that impact the lives of those who walk through our doors.
Our volunteer community spans generations, from students seeking experience and confidence, to long standing volunteers who have supported us for decades. For younger volunteers, the experience offers valuable skill-building and personal growth. For older volunteers, it provides meaningful social connection, routine and wellbeing benefits that contribute to a vibrant and fulfilling lifestyle. And for others, volunteering provides a sense of purpose and
Each volunteer brings their own story, strengths and passion, and together they form a powerful network of support that amplifies our impact.
A highlight of the year was our National Volunteer Week Lunch held at Sandringham Yacht Club, attended by
158 volunteers.
The event was a wonderful opportunity to come together, share stories and celebrate the collective achievements of our volunteer community. It was also a chance to reflect on the incredible contributions made by individuals who give their time so generously.
As we continue to grow and evolve, volunteers will remain central to our work and impact. We are committed to fostering a volunteer experience that is inclusive, rewarding and aligned with our values. Whether through our Community Op Shops, programs or support services, volunteers extend our reach and deepen our connection with the people and places we serve.
At Family Life, we are proud to share in the journey with these everyday changemakers.
Volunteers reported being satisfied with their volunteer experience
Reported good, very good or excellent connection with their manager/ supervisor
Volunteers reported good, very good or excellent connections with their volunteer colleagues and Family Life 99%
Celebrating Bob Standaloft
We honour the life and legacy of Bob Standaloft, a cherished Family Life volunteer and Lions Club member who recently passed after 25 years of dedicated service to both organisations.
Bob first joined Family Life in 2000, alongside fellow Lions Club member, Bob Clarke. The two Bobs began their journey at our Sandringham headquarters, assembling desks, shelves, and anything else that needed putting together. Their practical skills and generous spirit quickly became invaluable, and they went on to support the opening of our original Cheltenham store and the very first Bluff Road store in Highett, even helping to install the cash register.
Bob was best known for his meticulous work testing and tagging electrical items, a task he took great pride in and performed with care and precision. His contribution helped ensure the safety of countless donated goods, allowing them to be resold and reused in the community. But more than that, Bob brought warmth, reliability, and a quiet strength to everything he did.
His presence was a constant - steady, kind, and deeply appreciated by staff, volunteers, and customers alike. We are deeply grateful for Bob’s service and friendship, and we extend our heartfelt condolences to his family and loved ones.
Bob Standaloft pictured middle, Bob Clarke left and Gerry Ryan right.
Social Enterprise
Family Life’s Social Enterprise continues to be a vibrant and vital part of our organisation, connecting communities, creating opportunities and generating impact through purpose-driven retail.
Across our 12 Community Op Shops and one Distribution Centre, a dedicated team of 38 staff and 476 volunteers work together to create welcoming spaces that offer more than just great finds, they offer a place for community to connect.
This year, our stores welcomed nearly 250,000 community members, with 192,904 customer purchases
made across the network. These numbers reflect the growing reach and relevance of our Social Enterprise, and the important role it plays in supporting our broader vision.
We were proud to expand our footprint with the opening of two new stores, Brighton and The Edit, located in Black Rock. These new store additions help us reach new audiences and further embed our presence in the local community.
Beyond day to day operations, our Social Enterprise also creates space for celebration and connection. A standout moment this year was the Family Life Fashion Through the Ages event, held in September at Brighton Town Hall. The fashion show brought together staff, volunteers, supporters and community members for an afternoon of high tea, music, entertainment and storytelling. With a silent auction, goodie bags and prizes, the event was a joyful celebration of style, history and community spirit.
None of this would be possible without the incredible contribution of our retail staff and volunteers. Their time, energy and commitment are the driving force behind our success. Through every shift, every conversation, and every item sorted or sold, they help create welcoming spaces that foster connection, dignity and opportunity.
The Edit
The Edit, our newest Social Enterprise store, opened its doors in December and has quickly become a standout destination for secondhand shopping with a difference. Designed as a curated, ever-changing retail experience, The Edit offers themed collections that transform monthly, creating a fresh and exciting atmosphere with every visit.
Every few weeks, the team completely reimagines the space, unveiling a new look that delights customers. Themes have included a festive Christmas Celebration, a Bridal Edit, and a Gentleman’s Edit, each bringing its own style and story to life. One customer was overheard saying, “It always looks so lovely in your shop, with the beautiful displays,” capturing the spirit of creativity and care that defines The Edit.
The Edit brings together a well connected and creative team who curate themed retail experiences that surprise and excite with each new transformation. Customers enjoy the convenience of finding everything in one beautifully presented space, while shopping sustainably and supporting community connection. The store’s dynamic, ever-evolving approach makes thrift shopping feel specialoffering a unique alternative to mainstream retail that’s both environmentally conscious and community minded.
Board
Family Life is a not for profit incorporated company limited by guarantee, governed by a voluntary Board.
The Family Life Board of Directors is a multidisciplinary group with a diverse range of experiences, dedicated to continuing the work of Family Life for years to come. We extend our sincere and heartfelt thanks to each Board member and Patron for their invaluable contribution, thoughtful leadership and unwavering commitment.
Chair of the Board and Director
Steve Walsh
Vice Chairs and Directors
David Stewart
Catherine Parisi (Elected as Vice Chair Nov 2024)
Judy Pridmore (Nov 2024 concluded tenure as Vice Chair)
Treasurer and Director
Jeff Phillips (Retired Nov 2024)
Geoff McQueen (Elected as Treasurer Nov 2024)
Company Secretary and Director
Carmel O’Brien OAM
Directors
Michael Laps
Duncan de Crespigny
Virginia Woodger
Melanie Coupe
Glenn Fernandez
Patrons
Malcolm Parks OAM
Len Gill
Heather Spooner
Treasurer’s Report
For the 2024/25 financial year Family Life completed external audits and achieved compliance with governance and management standards.
In addition, we closely monitored recommendations from the Australian Charities and Not for Profit Commission and the Australian Institute of Company Directors, to ensure our future readiness as a social purpose organisation. Management has successfully promoted Family Life innovations to support government reform directions delivering expansion of our service footprint and revenue growth. This is reflected in our end of year deficit of $169,300, down from a surplus of $228,097 in 2023/24.
Planned capacity building investments across the organisation have continued in the past year, building on the substantial investment made in prior years. Responding to the growing complexity of the community Family Life supports and the work we undertake, we have focused our investment on improving practice quality. The most significant investment has been the renovation of our Head Office in Sandringham. Due to complete in October 2025 the projects will significantly improve both client and staff experience making it a significant social asset for our Bayside community. We have also continued our investment in staff training and upgrades of our client management systems which has been pivotal in our ability to respond to the expansion of our work in the family violence sector.
Government funding increased by $545,891 during the financial year, up 2% from prior year, largely driven by the increase in funding from the Department of Family Fairness and Housing and the Court Services Victoria supporting our growth in services responding to families facing family violence.
Continued strategic investment has occurred in Social Enterprise, with the opening of two new stores and improved operational performance resulting in $530,747 growth, an increase of 17% from the prior year. In addition to providing Family Life with a diversified income source, this growth in sales has enabled significant expansion in social impact. Our stores are deeply connected to the community, providing opportunities for our volunteers and local community to find connection and purpose, in addition to providing pathways to employment and diversion of waste from landfill.
2024/25 has seen continued challenge in attracting charitable donations. To respond, Family Life continues to prioritise strategic engagement and relationship management to foster meaningful philanthropic and government partnerships in order to attract funding to support innovation and enhanced community support.
Financially, this strategic approach to invest for the future and grow our impact is reflected in our expenditure of $27,834,548, an increase of 2%. The Board and management have maintained a strong cash flow and balance sheet for Family Life.
Family Life was solvent as at 2024 to 2025 and the Board expects this trend to continue. We invite you to share in our impactful work by making a personal tax deductible donation.
Geoff McQueen Treasurer
STATEMENT OF PROFIT OR LOSS AND OTHER COMPREHENSIVE INCOME FOR THE YEAR ENDED 30 JUNE 2025
Supporting notes A complete copy of the Family Life Limited audited financial statements are distributed at our AGM and available on our Website.
STATEMENT OF PROFIT OR LOSS AND OTHER COMPREHENSIVE INCOME FOR THE YEAR ENDED 30 JUNE 2025
2025 Donor and Supporter Acknowledgements
Family Life gratefully acknowledges the financial grants received from federal, state and local governments as well as funding support from philanthropic trusts, businesses, service clubs, community groups, schools and individuals. We would also like to acknowledge the pro-bono support of our professional services partners.
4th Brighton Brownies and 5th Brighton Guides
Alan Henderson
Andrea Farnan
Anglicare Victoria
Attorney-General’s Department
Aurora Apartments
Australia Post Community Grants
BayCISS
Bayside City Council
Bayside Community
Emergency Relief
Beaumaris Uniting Church
Belle Property
Bentmoor Community
Men’s Shed
Black Rock Primary School
Brian M. Davis
Charitable Foundation
Brighton Lions Club
Brighton North Rotary
Cabrini Brighton
Capel Sound Community Hub
Carmel O’Brien OAM
Castlefield Community Centre
Centre for Excellence in Child and Family Welfare
Charitable Reuse
Australia
City of Casey
Community Housing
Limited
Complete Moving Solutions
Court Services Victoria
Craig Schwerdt
Christine Richardson and Andrew Booth
CWA Brighton
CWA Mentone
Cybec Foundation
Deloitte Australia
Department of Education
Department of Education, Victoria
Department of Families, Fairness and Housing
Department of Social Services
Derrimut Weelam
Gathering Place
Each
Family and Relationship Services Australia (FRSA)
Family Safety Victoria
Firbank Grammar School
- Sandringham Junior Campus
Frankston City Council
Frankston Mornington
Peninsula Local Learning and Employment Network Inc (FMPLLEN)
Freemasons Community Relief
Fundraising Institute of Australia
Glen Education GO Salary
Good Shepherd Wallaroo Community House
Good Start Early Learning
Grange Road
Kindergarten
Hampton Community Centre
Handled with Care
Harris Carlson Lawyers
Helloworld Travel
Highett Neighbourhood Community House
Holy Trinity Anglican Church
Jamie Moir
Jeff Phillips
K&L Gates
Karla Thomsen
Kingston City Council
Knox Private Hospital
Len Gill
Made By Fressko
Magistrates Court of Victoria
Malcam Investments
Malcolm Parks OAM
Mondelēz Australia
Mornington Peninsula Shire
Mums Supporting Families In Need (MSFIN)
Myer Community Fund
Nairm Marr Djambana
Neo Construct
Nepean Health Care
No To Violence (NTV)
Orwil Street Community House Inc
Our Place (Frankston North)
Our Place (Westall)
Our Village
Peninsula Community Legal Centre
Peninsula Grammar
Peninsula Kingswood
Community Foundation
Philanthropy Australia
Planetshakers Church
Peninsula Service
Ray White Cheltenham
REA Group
Rotary Club of Bentleigh
Moorabbin Central
Safe and Equal
Sandringham Club
Sandringham Lions Club
Sandringham Primary School
Sandybeach Centre
Simon Marks
South Eastern
Melbourne Primary Health Network (SEMPHN)
Spotlight
Stan Oakley
Steve Walsh
Stonnington Youth Services
Tamarack Institute for Community Engagement Techware
The Flora & Frank Leith Charitable Trust
The Frank Alexander Family
The Victoria Golf Club
Trevor West Menswear & Formal Hire
Tulip Street Early Learning Centre
Vauna Jaensch
Victoria Legal Aid
Victoria State Government
Victorian Aboriginal Child Care Agency (VACCA)
Victorian Council of Social Services (VCOSS)
VINCO Accountants & Advisors
Volunteering Australia
Volunteering Victoria
Westall Community Hub
Willum Warrain
Aboriginal Association
How to Support
GET INVOLVED
Whether you choose to volunteer your time, make a donation or raise awareness, your support makes a real difference in the lives of our most vulnerable members of the community.
How you can support Family Life
Make a Donation
One off and recurring donations are greatly appreciated and can be made through our website.
Dedicate a Gift
Instead of a physical gift, ask for a donation in honour of your next milestone or celebration.
How you can get involved
Volunteer in our Op Shops
Volunteer in our Community Op Shops or take part in our corporate volunteering program.
Create Corporate Partnerships
Connect Family Life with local corporations to facilitate collaborations.
Other ways you can help:
Host an Event
Organise a fundraising initiative in your community or workplace to raise funds for Family Life.
Leave a Bequest
Create a meaningful legacy by leaving a bequest to Family Life in your will.
Facilitate Student Placements
Consider student placement partnership opportunities for education providers.
• Support our Community Christmas Appeal by donating food, toys or vouchers.
• Hear our latest news by following us on social media @FamilyLifeAU
• Stay up to date by subscribing to our eNewsletter.
• Donate your preloved items to our Community Op Shops.
• Connect us to organisations open to donating goods to our Community Op Shops.
Take Part in Friendship Day
Connect Family Life to your local school for participation in our Friendship Day initiative.
