media guide • Families Magazine is a blend of regionally focused advertising, editorial and information targeted at parents of children aged 0-12. • It is deliberately not glossy. Its strength is the in-depth and useful editorial relevant to parents living in North Yorkshire. • It is so popular because it gives truly local information and advertisers get a local response. • Over 80% of advertisers book a series of adverts because they are so pleased with the response. • Reaches 18,000 families throughout York, Harrogate, Wetherby, Tadcaster & Selby as well as surrounding towns and villages. • Published 6 times a year, each issue reaches over 34,000 readers every 2 months. • Excellent visibility for your advert with under 30 pages and only 40% advertising – your advert is seen alongside editorial which parents read.
Tel: 01405 860831 • Email: editor@familiesvoy.co.uk • www.familiesvoy.co.uk
What our advertisers & readers say “Many thanks for doing brilliant job with my ad position. Looks a great edition and I’m looking forward to pouring over it! I had great results with my prior ads with you so I have a good feeling about my latest run.” Rachel Bentley Independent Phoenix Trader
“Please book us in for the full 6 issues in 2012 – we’ve had a great response to our ads in Families once again.” Liz Waites, Attach-a-Tag
“We’ve tried advertising in another local parenting magazine but received no response at all. We’ve had lots of response from Families Magazine.” Kate Henebury The Little Gym, Harrogate
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• Inserts £48 per thousand
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“We have certainly been pleased with the response we have had from advertising with you. Please send your list of features coming up so we can think about when we might advertise again.� Carrie Cook Belmont Grosvenor School, Birstwith, Harrogate
“We’ve been inundated with calls about our party packages.� Mike Marks First Steps@Roko, York
“I run a playgroup - how I can get hold of your magazines to hand out to all the parents? It’s an amazing magazine to read and I’d love the parents I know to be able to have a copy.� Amanda Crowder
“We will be handing out goody bags at the Harrogate Baby Fair - we wondered if it would be possible to have some Families Magazines to give to parents?� Megan Harrogate Baby Fair
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media guide
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Distribution Families Vale of York launched in 2004 and is now regarded by many advertisers as the foremost publication for reaching local parents of young children.
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Published every two months, the magazine has an estimated 42,000 readers across York, Harrogate, Wetherby, Tadcaster, Selby and the surrounding areas as shown on the map. Copies are distributed through hand-selected nurseries, pre-schools, playgroups, private & state schools, selected shops, children’s out of school classes, health & leisure centres, doctors’ surgeries, libraries and family days out places.
Artwork & Payment Artwork should be supplied as a high resolution PDF (300dpi) or JPEG in CMYK colour. However, we can work with artwork in other formats. There is usually no charge for minimal changes to, or creation of, straightforward artwork but if files require more work, there will be a small charge. Please contact us to discuss what you can supply. Payment terms are 30 days from the date of publication. Discounts offered are subject to all payments being received by the due date. Expenses and interest at 2% per month may be charged on overdue amounts. We keep computer data in relation to all adverts received and created. You must let us know if you do not want us to do this for you.
Issue Deadlines
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Online advertising with Families www.familiesvoy.co.uk is part of the larger Families website and we can offer online and magazine advertising tailored to your needs. Call for further information.
The deadlines for booking adverts and submitting editorial are: Jan / Feb Main feature Babies & Pregnancy March / April Main Feature Childcare May / June Main Feature Parties July / Aug Main Feature Summer Holidays Sept / Oct Main Feature Schools / Clubs & Classes Nov / Dec Main Feature Christmas
1st week of December 2nd week of February 2nd week of April 2nd week of June 2nd week of August 2nd week of October
In addition to our annual features each issue includes our popular ‘What’s On’ guide, local news, reviews, and features on relevant topics such as healthy eating, parenting, travel, alternative health and much, much more.
The Extended Family Families is a group of magazines established in 1990 and now operates on over 30 regions across the UK. Each region is independently owned and operated under license. In the North of England Families Vale of York, Families Leeds, Families Pennines, Families Manchester and Families Cheshire reach over 200,000 readers between us. We can arrange discounts if you would like to book in more than one regional edition.
Tel: 01405 860831 • Email: editor@familiesvoy.co.uk • www.familiesvoy.co.uk Families Vale of York, PO Box 201, DN14 9ZW