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ExperienceTennesseeproducestwoprimaryannual publications:theExperienceTennesseeTravelGuideandthe AfterJackTraveler’sGuideBotharedesignedtoinspire explorationacrossSouthCentralTennessee,featuringeasy trip-planningtools,suggesteditineraries,topattractions,and curatedroutesthatkeepvisitorsengaged,entertained,and discoveringmoreateveryturn
TheExperienceTennesseeTravelGuideisatraditionaltravel planningresource perfecttousewhilevisiting,butalsobuiltto helptravelersplantheirnexttripbeforetheyarriveTheguideis distributedatfiveTennesseeInterstateWelcomeCenters,six areastateparks,theTennesseeWhiskeyTrailheadand WelcomeCenter,theWayneCountyWelcomeCenter(Natchez Trace),andtheDowntownColumbiaWelcomeCenter.
TheAfterJackTraveler’sGuideservesasatargetedretention pieceandisdistributedexclusivelyattheTennesseeWhiskey TrailheadandWelcomeCenter.Designedspecificallyforthe largenumberofvisitorswhoexperienceLynchburgasaday trip,AfterJackhighlightsalternativereturnroutesbacktomajor metromarkets guidingtravelersofftheinterstateandintothe scenicbackroadsandsmalltownsthatdefinetheSouth CentralregionEachrouteincludescommunity-by-community recommendations,encouragingvisitorstoextendtheirtripand exploremorealongtheway
Ad in Experience Tennessee Travel Guide
Ad in After Jack Traveler’s Guide
25 Printed Travel Guides Per Print Cycle
Annual Influencer Visit and collab-post to Experience Tennessee Socials
Annual Article Feature written by assigned journalist and featured on ExperienceTN com and a Field Notes Newsletter distributed to 25,000+ subscribers
Annual Business Strategy Session with SCTTA Tourism Team: Executive Director, Operations Director, Media Director, and Marketing Director, plus three additional visits throughout the year from a SCTTA team member
Enhanced “Give the Gift of Tennessee” Holiday Campaign highlight on Field Notes Newsletter.
Guaranteed reel inclusion with SCTTA Santa for “Give the Gift” Camp
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