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ExperienceTennesseeproducestwoprimaryannual publications:theExperienceTennesseeTravelGuideandthe AfterJackTraveler’sGuideBotharedesignedtoinspire explorationacrossSouthCentralTennessee,featuringeasy trip-planningtools,suggesteditineraries,topattractions,and curatedroutesthatkeepvisitorsengaged,entertained,and discoveringmoreateveryturn
TheExperienceTennesseeTravelGuideisatraditionaltravel planningresource perfecttousewhilevisiting,butalsobuiltto helptravelersplantheirnexttripbeforetheyarriveTheguideis distributedatfiveTennesseeInterstateWelcomeCenters,six areastateparks,theTennesseeWhiskeyTrailheadand WelcomeCenter,theWayneCountyWelcomeCenter(Natchez Trace),andtheDowntownColumbiaWelcomeCenter.
TheAfterJackTraveler’sGuideservesasatargetedretention pieceandisdistributedexclusivelyattheTennesseeWhiskey TrailheadandWelcomeCenter.Designedspecificallyforthe largenumberofvisitorswhoexperienceLynchburgasaday trip,AfterJackhighlightsalternativereturnroutesbacktomajor metromarkets guidingtravelersofftheinterstateandintothe scenicbackroadsandsmalltownsthatdefinetheSouth CentralregionEachrouteincludescommunity-by-community recommendations,encouragingvisitorstoextendtheirtripand exploremorealongtheway
Annual
Annual Business Strategy Session with SCTTA Tourism Team: Executive Director, Operations Director, Media Director, and Marketing Director, plus three additional visits throughout the year from a SCTTA team member s leading to Virtual Brochure Rack (10
ght on Experience Tennessee socials d posts and campaigns, for example, I Valentine’s Day)
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