Marketing MOMENTS
JULY 2026
WVU Medicine Exterior Signage Rebrand
Signaling a new chapter—these exterior signage concepts reflect our transition to WVU Medicine and a more cohesive identity across our system.
Initial rollout includes our five hospitals and key high-visibility locations, with 19 sites to be rebranded by October 1:
Butler Locations
• Benbrook Medical Center
• Butler Memorial Hospital
- Includes Cypher Building and OB/GYN on 5th Avenue
• Crossroads Campus
• East Jefferson Street - Butler
Clarion Locations
• Clarion Hospital & Health Complex
• Health and Wellness Center
Westmoreland Locations
• Frick Hospital
• Home Health & Hospice
• Human Resources
• Latrobe Hosptial
• Laurel Surgical Center
• Mountain View
• OB/GYN (Weatherwood Lane)
• Orthopedics (Pellis Road)
• Square at Connellsville
• Square at Latrobe
• Square at Ligonier
• Square at Norwin
• Westmoreland Hospital
Frick Hospital Landmark Campus Identification: Main Hospital
Q1 Primary Care Campaign
A coordinated, multi-channel approach powers our Q1 Primary Care Campaign
Close to home. Don’t wait. Expert primary care. Putting o your checkup or screening?
Appointments available now. Same day and telehealth in some locations.
Lynn Mason, PA-C
Expert Primary Care. Here.
Providing our Framework Q1 Primary Care Commercial
SCAN TO WATCH OUR PRIMARY CARE COMMERCIAL
Providing our Framework Top Social Posts | May 1 - June 22
Top-performing social media posts drove strong reach and engagement by highlighting patient-centered moments, team and physician recognition, and community-focused milestones.
Westmoreland Hospital Lobby
Open House
WVU Medicine & IHS Sign Definitive Agreement
#1 POST – 45.7K VIEWS
#2 POST – 38.5K VIEWS
#3 POST – 25.4K VIEWS May Babies
Top Website Performance Highlights | March 1 - May 31
From March through May 2026, Independence Health’s website performance showed positive momentum compared with the previous three months:|
• Impressions increased 6%
• Sessions increased 3%
• Average pages per session improved to 1.87
These gains indicate stronger visibility and deeper user engagement.
Analysis of the top 25 website pages during this period shows strong engagement with content aligned to active campaigns.
Moments
#1 – Find a Doctor
#8 – General Surgery
#10 – Orthopedics & Sports Medicine
#15 – Signs You Might Have Gallbladder Problems and When to Consider Surgery
#18 – Foot & Ankle Care
#21 – FasterCare, Urgent Care – Butler
Community Events & Sponsorships
BUTLER COUNTY CHAMBER
STATE OF THE COMMONWEALTH
WESTMORELAND COUNTY CHAMBER
STATE OF THE STATE
HOSPITAL LOBBY RIBBON CUTTING
WESTMORELAND HOSPITAL
ADULT BEHAVIORAL HEALTH
OPEN HOUSE
WESTMORELAND