Marketing MOMENTS
MARCH 2026
Q3 Lung Campaign Wrap Up
Patient-centered campaign highlighting the life-saving impact of annual low-dose CT screening. Creative featured a real patient story demonstrating early detection, minimally invasive robotic surgery, and positive outcomes — reinforcing the strength of our Advanced Lung Center.
CHANNEL MIX:
• TV spots
• CTV (streaming television placements)
• YouTube
• Programmatic display (targeted digital banner advertising) – local market
• Paid search
• Radio
• PatientPoint, BMH Happenings Channel, WA screen savers (internal network)
• Digital billboards
• Explore Clarion
JANUARY (LUNG CAMPAIGN 1/1 – 1/31)
TOTAL VIDEO IMPRESSIONS (DIGITAL MARKETING): 472K
SOCIAL MEDIA
Video views: 303K | Total impressions: 480.3K | Total clicks: 14.2K
YOUTUBE
Total video impressions: 170K
Q3 Heart Campaign Wrap Up
CHANNEL MIX:
Flagship physician-led video anchoring our Heart Month strategy, highlighting comprehensive, team-based cardiac care — from surgery through ICU recovery to follow-up — reinforcing Independence Health System’s clinical expertise and 24/7 commitment to heart patients.
• TV spots
• CTV
• YouTube
• Programmatic display
• Paid search
• Radio
• PatientPoint, BMH Happenings Channel, WA screen savers (internal network)
• Digital billboards
• Explore Clarion
To view video, scan code.
HEART MONTH (2/1 – 2/23)
TOTAL VIDEO IMPRESSIONS (DIGITAL MARKETING): 530K
SOCIAL MEDIA
Video impressions: >227K | Total impressions: >318K | Total clicks: 11K
YOUTUBE
Total video impressions: 303K
Providing our Framework Top Social Posts -
Jan. 1 - Feb. 15
TOP CONTENT POSTS
#1 POST – 105,248 VIEWS
First New Years baby at Butler Memorial Hospital
#2 POST – 48,672 VIEWS
Groundhog babies
TOP POST – 218K VIEWS
Our top social media post was the Severe Weather Update (not pictured)
#3 POST – 38,573 VIEWS
#4 POST – 31,624 VIEWS
Advanced Lung Center – Butler 1-Year Anniversary
Valentine’s babies
Top Website Pages and Web Views
MARKETING DRIVEN
JANUARY 1 - FEBRUARY 15
#6 WEIGHT MANAGEMENT PAGE
#7 A ROUTINE LUNG SCREENING FOR JANE
Google roll out of AI mode to everyone in US
#17 ORTHOPEDIC WALK-IN CLINIC (BUTLER)
#20
PRIMARY CARE SERVICE LINE PAGE
Medical Minute Segments
The Medical Minute segments provide a polished short video that is run on WTAE, Wednesday evenings at the conclusion of ABC World News Tonight, followed by our PCP/Specialist Commercial. After the interview, we utilize the videos on social media, website, etc.
COMING SOON
MARCH 11
Dr. Anthony Mustovich
Orthopedics
MARCH 18
Dr. William Strieff
General Surgery & Bariatrics
MARCH 25
Dr. Sarah Treter
General Surgery
Dr.
To view video, scan code or click here.
To view video, scan code or click here.
Moments
To view video, scan code or click here.
Dr. Leanne Woiewodski Cardiology
Dr. Greg Bisignani Orthopedics
James D’Antonio Cardiology
Dr. Anthony Mustovich - New Butler Orthopedic Surgeon
ORTHOPEDIC LAUNCH: JIFFY KNEE™
Coordinated, multi-channel introduction of our newest orthopedic surgeon, Dr. Anthony Mustovich — one of only two in Pennsylvania certified in Jiffy Knee™ surgery — positioning Independence Health System as a regional leader in advanced joint replacement.
LAUNCH STRATEGY
• Dedicated physician/Jiffy Knee™ landing page www.independence.health/mustovich
• Organic welcome video
• Fact sheet & branded image assets
• In-facility digital placements (PatientPoint, Zoom Rooms, BMH Happenings Channel)
• On-site welcome signage (BMH, East Jefferson Street)
• Service line video production (scheduled for March 5)
• Video to run on programmatic display, in-facility screens, social
• Print advertising
• Digital billboards
• Medical Minute (air date March 11)
•
•
• One of only two
• Patient-centered philosophy focused on listening, education, and shared decision-making
• Guides patients through all treatment options, from nonoperative care to advanced surgical solutions
• Completed orthopedic surgery residency at Dwight D. Eisenhower
• Served over a decade in the U.S. Army Medical Corps, including leadership roles in orthopedic
• Committed to evidence-based, minimally