LadyBoss Summit Special Edition 2026
LADY BOSS
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Reclaim Your Power
An Interview with Rosie Salvaggio, CEO of Hocus Pocus Cleaning Services
To reclaim your power is the most radical, disruptive, and necessary act of a woman's life. It requires you to stop asking for permission to heal and start building the exact life you were meant to lead. When you look at the cover of this magazine, you see a woman who is grounded, approachable, and undeniably in command of her destiny. But what a photograph cannot fully capture is the absolute grit it takes to build a sevenfigure empire from the ashes of emotional burnout.
Rosie Selvaggio is the CEO of Hocus Pocus Cleaning Services, a highly sought-after coach, and a fierce advocate for mental health. Long before she was leading a massive company, she was an MSW and a practicing therapist. She understood the human condition on a clinical level, yet even healers are not immune to profound struggles. Rosie had to survive her own season of severe emotional turmoil, completely rebuilding her identity from scratch to take her power back.
Photos: Tony Ortiz and Christopher Ormeño
When our LadyBoss leadership team sat down to select this year's cover story, the decision was immediate and unanimous. As we prepare for the 2026 LadyBoss Summit under the banner of "Empowered Women Empowering Freedom," we knew our feature story had to reflect the raw reality of survival. True empowerment is not just a motivational speech. It is a tangible economic opportunity. Over the years, when our ASPIRE encountered
survivors of human trafficking who desperately needed a safe, reliable place to rebuild their lives, we did not look for a corporate initiative. We called Rosie.
She answered that call by providing jobs for these survivors within her company. Because of her clinical background, she did not just offer them a paycheck. She offered a trauma-informed,
therapeutic work environment. She understood that these women were coming to the table with a uniquely difficult set of experiences, and she adjusted her leadership to meet them exactly where they were. She gave them the economic dignity they needed to reclaim their own power.
“My life did not change because of one big moment. It changed because I got tired of surviving the same patterns over and over again.”
Sitting down with Rosie was not like a standard corporate interview. It is a masterclass in radical authenticity and a roadmap for taking back control of your life. We wanted to pull back the curtain on how she actually manages the weight of her success, her healing, and her ongoing mission to uplift the women around her.
LadyBoss: You built a sevenfigure empire from scratch. Can you take us back to the turning point? What was the exact moment you decided enough is enough and started your new life?
Rosie: My life did not change because of one big moment. It changed because I got tired of surviving the same patterns over and over again. There was a point where I realized I was
really good at getting through really hard things, but I was not actually building the life I wanted. I stopped asking how to make it through, and I started asking what I was actually choosing. That shift changed everything.
LadyBoss: That shift in mindset clearly translated into your business operations. Your company, Hocus Pocus Cleaning Services, transforms spaces. How does cleaning up a physical mess help a woman clear her mind and start fresh?
Rosie: I have seen over and over again that when someone’s space feels heavy or chaotic, it mirrors how they are feeling mentally. Cleaning is not magic, but it can reset the story when we feel stuck. When a space feels lighter, people breathe differently. Sometimes the first step toward clarity is not therapy or a big life decision. It is creating an environment that does not constantly remind you that you are overwhelmed.
LadyBoss: That ties perfectly into our summit theme. What does personal freedom look like to you today compared to when you first started?
Rosie: Freedom is the ability to run our business in a way that actually reflects what we believe. It is being creative with how we support our team, how we serve our clients, and how we show up locally. Personally, it means I can be present for my kids while also making sure our employees are treated with respect. Freedom is building something that does not require you to compromise who you are.
LadyBoss: Building a business of that scale is incredibly stressful. How do you protect your peace and avoid burnout while running a company?
Rosie: I have burned out more than once, and every time it forced me to rethink how I was operating, not just in the business, but in real life.
Protecting my peace has meant setting boundaries around work hours, actually unplugging when I am on vacation, and taking care of myself physically and mentally instead of treating that as optional. I have also learned to lean on policies instead of emotions when making decisions, because clarity protects everyone. Peace is not something I stumbled into. It is something I have had to build intentionally.
LadyBoss: Part of building that peace is owning your narrative. Many women hide their past struggles to look professional. Why did you choose to be so open about your journey through trauma and healing?
Rosie: There is a difference between honoring your story and living in it. I do not believe in putting trauma on a big display, but I also do not pretend my life has been easy. I own my story because it is the reason I see people the way I do and
lead the way I do. The hard seasons have shaped me, and I am grateful for the growth they brought even when it was not comfortable.
LadyBoss: It takes immense confidence to lead with that kind of vulnerability. What is the biggest lie you used to believe about yourself, and how did you overcome it to become the confident CEO you are now?
Rosie: For a long time, I believed I was not enough. I believed that there were rooms I did not belong in or that the things I had been through somehow made me less worthy of a seat at the table. Over time, I realized that doubt does not disappear. You just learn how to move forward alongside it. I have felt the fear at every stage of my career, and I have kept going anyway. Looking back, I can see that those moments did not diminish me. They strengthened my sense of who I am.
When Women Gather With Purpose
Melissa Mohr
You are part of something powerful today.
Being in this room at Lady Boss Summit 2026 is more than attending an event. It is more than a ticket, a lanyard, or a seat at a table. You are part of a gathering of women who understand that leadership is not just about position; it is about participation.
When women gather with purpose, something shifts. It’s powerful and beautiful, like nothing else in the world. Women have always been the infrastructure of communities. Women do everything from building businesses, supporting families to volunteering in our communities. We don’t stop there, we are organizers and
mentors who stretch resources to make systems work. For generations we’ve laid the foundations of communities with our invisible labor. The world functions because women show up consistently and quietly carry so much responsibility.
Today, that same energy is in this room. Its volume is amplified, we are using our voices and our choices to lift one another up in this community of Lady Boss. The impact is undeniable.
There is the visible impact: the conversations you will have, the collaborations that may begin, the ideas sparked during panels, the connections formed over coffee. The will be confidence
gained and inspiration shared. The reminder that you are not building alone.
There is also an invisible impact. Lady Boss Summit is not simply a conference. It is a fundraiser for Aspire to Autonomy, an organization supporting individuals impacted by human trafficking and exploitation. Every ticket someone purchased. Every sponsorship that is secured. Every business that is represented. Every conversation that spreads awareness, it all contributes to work that uplifts women many of us may never meet.
What we are doing here today matters. What you are doing here today matters.
When you support women in this room, you are strengthening businesses, families, and leadership pipelines. When you support the mission behind this event, you are strengthening women beyond this room, women rebuilding their lives, reclaiming autonomy, and creating new futures. You are doing more than you realize simply by being here.
Leadership is often defined by titles, but true leadership is demonstrated through action. It’s demonstrated through showing up, through investing in community, through lifting others as you climb.
Today is about connection. It is about growth. It is about celebrating ambition and resilience. It is also about collective responsibility, about recognizing that when women align their energy with intention, impact multiplies.
This is what makes gatherings like this powerful. The room you are sitting in represents influence, not performative influence or social media influence. True influence that can bring a mission forward, fund that mission; the kind that launches businesses, supports families, and changes outcomes.
As the day unfolds, I invite you to look around at the people here with you. Notice the entrepreneurs, nonprofit leaders,
and corporate professionals; there are creatives and founders, sponsors, and volunteers all gathered together with purpose.
These women who decided to invest their time here are leaders, and that includes you. This is a community in motion. Carry that awareness with you beyond today.
Continue supporting what moves you, whether that is Lady Boss Summit, Aspire to Autonomy, another nonprofit you believe in, or a womanowned business you admire. Stay connected, involved, and engaged in yourself and your community.
When women support women, not only in celebration but also in infrastructure and in mission, we create ecosystems of strength.
Those ecosystems last. Thank you for being part of this ecosystem.
“When women support women, not only in celebration but also in infrastructure and in mission, we create ecosystems of strength.”
the Author
Melissa Mohr is the founder of Mohr Coaching & Development, a board member of Aspire to Autonomy, and the Event Chair for Lady Boss Summit 2026. Her work centers on helping people and organizations move forward with clarity and confidence.
For mor information about Melissa, vist www.coachmelissamohr.com
About
Making Space
You are the woman who has been holding a lot: the plan, the fix, and the decision. Everything often lands with you, so you step in, you organize, and you make it happen. Most days, this looks like leadership.
As a Social Scientist and Transition Specialist, I have studied these movements: the movement of capable women over-functioning. This does not happen from a lack of skill or commitment but from the absence of decision authority.
The Essence of Decision Authority
Decision authority is the ability to choose from clarity instead of urgency. When it slips away, effort replaces choice, speed replaces discernment, and carrying replaces deciding. We have been taught that action creates clarity, so we move first and decide later.
However, clarity does not typically come from movement alone. It comes from making space and pausing long enough to know
where you are before you choose where you are going next.
The MOVING Method™
In the MOVING Method™ is where Mindset and Motivation come together so you can intentionally make space before you act. Making space is orientation in action; it is internal, quiet, and invisible work. It is the breath before, the questions during, and the thoughtful decision that comes before the plan. This is where decision authority lives.
Framework for Growth:
M: Mindset, Motivation, Make Space
O: Organization, Ownership, Order
V: Vision, Values, Voice
I: Involvement, Intuition, Insight
N: Now, Next, Navigation
G: Grace, Grounding, Growth
About the Author
Navigating from Now to Next
Presence comes before process. In this method, "N" is how you navigate from your Now to your Next; this is decision authority in practice. It asks three simple questions:
• What is true now?
• What belongs next?
• What is one clear decision that helps you navigate forward?
If you do not know what is true now, you may organize a story that is not real. If you have not decided what comes next, you may build systems that do not serve you. Navigation helps you choose well. With decision authority, we choose consciously in homes, in teams, in families, and in businesses.
Jevata Crawford is the author of Moving in Place and creator of the MOVING Method™ which restores decision authority through making space before order.
Jevata Crawford
LadyBoss Network Empower. Connect.
The LadyBoss Network has evolved from a traditional networking group into a lifesaving movement as an official mission of ASPIRE to Autonomy Inc. In their commitment to be A Supportive Presence Initiating Recovery and Empowerment, we are building an unbreakable community of support around survivors of human trafficking. We continue to provide the vital resources and connections that help women entrepreneurs grow and amplify their voices, but our ultimate purpose is generational impact.
When you join us, you elevate your own success while standing in the gap for the vulnerable. True leadership is measured by the freedom we help others achieve.
Good day, LadyBosses
True healing does not begin in isolation; it begins the moment we decide that no one should have to walk through their darkest season alone. When we founded ASPIRE to Autonomy Inc., we knew that providing a safe harbor was only the first step toward genuine, generational freedom. We are not just here to help survivors navigate their trauma; we are here to equip them with the clinical and practical tools to completely reclaim their narrative.
As the Founder and Chief Clinical Officer of ASPIRE, it is my profound honor to welcome you to the 2026 LadyBoss Summit. You are stepping into a room built on resilience, strategy, and unapologetic empowerment. This year's theme, "Empowered Women Empowering Freedom," is not just a marketing concept. It is the very heartbeat of our clinical mission. Every single day, my team and I witness the incredible courage it takes for a woman to rebuild her life from the ground up, and we know that true autonomy requires both deep psychological healing and tangible economic opportunity.
You are sitting in this room today because you understand the weight of that mission. By being here, you are not just investing in your own professional and personal development. You are actively funding the therapeutic interventions, the safe spaces, and the critical resources that allow our survivors to step out of survival mode and into their God-given purpose. Your presence here today is quite literally an act of community intervention.
Throughout this summit, you are going to hear from dynamic women who have walked through the fire and emerged as the architects of their own empires. My deepest hope is that you absorb their wisdom, forge unbreakable connections with the incredible leaders seated next to you, and leave this theater with a renewed conviction to build your legacy. We heal together, we rise together, and we build freedom together.
Welcome to the room. Welcome to the movement.
Founder, President
ASPIRE to Autonomy Inc.
MARISHKA TITUS MICHENER
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