PRO UD LY PRESEN T S
15
Local Market Experts
Meet Your Trusted E&V Advisors
M ichelle (Shelly) Rea Designated Principle Broker | License Partner ?
+1(541) 350-8256
michelle.rea@evrealestate.com
matchingheartstohomes com OR - 200908013
Michelle A Rea, known as Shelly, is the Owner, Licensed Partner, and Designated
Principal Broker of Engel & Völkers Bend. With more than 20 years of experience in leadership, sales, and client services, she is known for delivering personalized, high-touch real estateexperiencestailored to her clients?uniqueneedsand aspirations
Since 2020, Shelly has led Engel & Völkers Bend with a focus on innovation, collaboration, and strategic growth. Her expertise in business development, advanced marketing, and strategic planning has positioned the brokerage as a leader in Central Oregon?sluxury market, ensuring exceptional servicefor every buyer and seller
A Bend resident for over 35 years, Shelly brings unmatched local insight and a deep commitment to her community An Accredited Buyer?s Representative (ABR), she is passionate about mentorship and crafting tailored solutions for each transaction. Outside of real estate, she enjoys interior design, traveling, exploring Central Oregon?s natural beauty, and spending time with her two beloved dogs? guided by her belief that ?What you giveiswhat you get.?
Why Understanding Your Story Matters
Selling a home is about more than just listing square footage and features It?s about presenting your property in a way that connects with buyers on a deeper level, drawing them into the experience of living there. One of the most effective ways to do this is by telling your home?s unique story ? because stories createresults.
As your real estate agent, my goal is to not only sell your home but to create a connection between your property and the buyers. When we craft a meaningful narrative about your home, we add value beyond bricksand mortar. Wehelp buyersenvision themselvesin thespace, creating alasting impression that gets results
The Power of a Story to Drive Results
People love stories because they evoke emotion, and in real estate, emotion sells. While buyers may start their search based on practical factorslikelocation, price, and size, their final decision often comesdown to how they feel about ahome. That?swherethepower of storytellingcomesintoplay.
When we create the story of your home, we?re showcasing more than just its physical characteristics ? we?retelling potential buyerswhy thishomeisspecial. Wehighlight thememoriesit hashosted, theunique detailsthat makeit stand out, and thelifestyleit offers Thisemotional connection helpsyour homeriseto thetopof buyers?lists, ensuringyour property isn?t just another optionbut theoption
Writing theLove Story of Your Home
Every homehasahistory, aseriesof momentsthat madeit special. Whether it?swhereyou raised afamily, celebrated milestones, or simply enjoyed peaceful mornings with a view, your home has memories woven intoitswalls By writingalovestory toyour home, wecanpresent it inaway that buyerswill connect with
We?ll talk about the joy of entertaining in the open kitchen, the relaxation that comes from sunsets on the deck, or the comfort of cozy evenings by the fire. These small details can make a big difference when it comestograbbingattention? anddrivingoffers
Your Next Chapter and Creating Opportunity
Oneof themost important partsof selling ahomeisunderstanding why you?reready for change. Your next chapter isasimportant to thisprocessasyour home?shistory. By sharing themotivation behind your move ? whether it?s downsizing, relocating, or simply a new adventure ? we position your home as the ideal placefor someoneelsetobegintheir next chapter too
Buyers respond to authenticity. When they understand that you?re ready for something new, they?re more likely to see themselves stepping into your home and making it their own This connection is what drives results, helpingsell your homefaster andat thebest price
Why Stories Get Results
1. Emotional Engagement: Buyers make decisions based on how they feel about a home. A compelling story helps them feel connected to your property, making them more likely to act quickly andsubmit offers
2 Memorability in a Crowded Market: In today?s competitive market, standing out is crucial A well-told story makes your home memorable, ensuring buyers think about it long after they?ve left theshowingor clickedthroughtheonlinelisting.
3. Stronger Offers: When buyers feel a strong connection to a home, they?re more likely to submit competitive offers By creating an emotional bond, we help drive up interest and increase your chancesof getting thebest possibleprice
Due to the unique nature of your home, finding exact comparable properties can be difficult. Rather than pulling townhomeswith ADU's welooked into singlefamily homes that are in SW Bend with similar square footage and an ADU Homes selected are the 6 best comparablepropertiesthat haveclosed sinceNovember 1st, 2025.
MEDIAN PRICE PER SQ/ FT
$478
AVERAGE PRICE PER SQ/ FT
$465
AVERAGE DAYS ON MARKET
26 DAYS
% OF ORIGINAL LIST PRICE RECEIVED
100%
61237 Go r ge V i ew St r eet
$1,120,754 2,027 Sq. Ft. Main
4 Bed | 3 5 Bath 320 Sq Ft ADU .2 Acre Lot Built: 2005
1974 4 H o l l y gr ap e St r eet , L o t 3
$1,279,000 2,608 Sq. Ft. Main
4 Bed | 3 5 Bath 589 Sq Ft ADU
.17 Acre Lot Built: 2025
19728 H o l l y gr ap e St r eet , L o t 2
$1,279,000 3,197 Sq. Ft.
4 Bed | 3.5 Bath ADU included above 17 Acre Lot Built: 2025
1216 SW Br y anw o o d Pl ace
$1,300,000 2,023 Sq Ft Main
3 Bed | 2.5 Bath 480 Sq. Ft. ADU 13 Acre Lot Built: 2005
Pending Listing
61661 W o o d r i ver D r i ve 1-2
$1,375,000 2,067 Sq Ft Main
3 Bed | 2.5 Bath 528 Sq. Ft. ADU
12 Acre Lot Built: 2022
$210,000
2,579 Sq Ft 2023 Basic Facts Type
Condo/Townhouse/Apt Price by SqFt $413 per sq ft Land Use Townhouse (Residential) APN/TaxID 181208 BA 05717 Previously sold for $210,000 on 7/31/2018
Property Information
Property Facts
Legal Description Parcel Number 181208 BA 05717
County Deschutes County
Tract 410170015 012023 Carrier Route C004
Description LOT:25 SUBD:RIVERWALK SEC/TWN/RNG/MER:SEC 08 TWN 18 RNG 12 MAP REF:181208-BA Current Use Townhouse (Residential)
Public Record History
and Financing Activity
Estimated Value
This chart compares a property's estimated and assessed value over time
Source: Public Records and Listings
Update Frequency: Property valuations are updated twice monthly; property assessments are an annual value.
Photos
Historical Photos
C P t S
Comp Property Adjustments
Charming home on a beautifully landscaped, nearly 1/3 acre lot near the old mill, offering an exceptional combination of space, location, and opportunity This thoughtfully re-envisioned
Live the west side bend lifestyle in a home that blends charm, craftsmanship, and opportunity This beautifully designed tudor with adu is just minutes from the deschutes river,
It's all about the location! this home is set along the scenic canal trail with iconic old mill smokestack views, this light-filled, modern three-bedroom home offers an exceptional blend of luxury and
Comp Property Adjustments
Address
Agent Notes
Single Family Residence, approx. same size, much older but large lot size and privacy
Highlighted fields were changed by agent to reflect knowledge of this property
Single Family Residence, approx. same size, less rooms
Single Family Residence, approx. same price per sq ft, overlooking canal, less rooms
Comp Property Adjustments
Property Subtype Townhouse (Residential) Single Family Residence
Listing Broker –
ListingCourtesyof RE/MAXKeyProperties
Description – Set in sought-after woodriver village along the deschutes river, this modern craftsman with adu pairs high-end finishes with an unmatched location walking distance from the old mill A floor-to-ceiling
Highlighted fields were changed by agent to reflect knowledge of this property
$995,000 List Date 4/30/2026 Days in RPR 4
Note from Thomas Graup:
$1,300,000 Closed Date 4/7/2026 Days in RPR 4 Adjustments to Subject Property -$16,731
Note from Thomas Graup: Single Family Residence, approx same
$939,000 List Date 4/24/2026 Days in RPR 4
Note from Thomas Graup: Single Family Residence, approx same
List Price
$1,375,000
List Date 4/28/2026 Days in RPR 6
Set in sought-after woodriver village along the deschutes river, this modern craftsman with adu pairs high-end finishes with an unmatched location walking distance from the old mill A floorto-ceiling fireplace anchors the open living room and kitchen,
● Pending Comp Property Stats Average List Price $1,157,000 Average $/Sqft $490 Average Days in RPR 5 Pending List Price (2 properties)
Average List Price by Square Footage
$1,210,228
Range
$1.37M Last Edited 5/5/2026 Price per Sq Ft $469
Range of Comparable Properties
Compares the estimated value of the subject property with the comps selected in the CMA
CMA Summary
This section compares the prices of 4 agent-selected properties near the subject property.
Average of Comps $1,226,959 Adjustments -$16,731 Result of CMA Analysis $1,210,228 (or $469 per sq ft)
$1,066,280
$1,066,280
Market Trends
Market Trends for Bend, OR 97702
Condo/Townhouse/Apt
March 2026
Market Type
Key Details
April 2026 Median Estimated Property Value
Condo/Townhouse/Apt.
This graphic displays property estimates for a market area and a subject property, where one has been selected Estimated property values are generated by a valuation model and are not formal appraisals
Source: Public records, and MLS sources where licensed Update Frequency: Monthly
March 2026 Active Listings
Bend, OR 97702
Condo/Townhouse/Apt
This graphic summarizes key statistics for properties that were in an active status on the last day of each month RPR uses list date and a derived pending date to determine if the listing was active on the last day of the month An end-of-month snapshot of active listings helps to understand inventory levels, price points and duration on the market
Source: Listing sources
Update Frequency: Monthly
March 2026 Sold Listings
Bend, OR 97702
Condo/Townhouse/Apt
This graphic summarizes key statistics for properties that sold each month RPR uses a derived sold date to determine when a property moved into a sold status within the given month These statistics are important for understanding the price points on sold properties as well as the difference between the list price and sold price, which reveals whether buyers are paying over or under the asking price
Source: Listing sources
Update Frequency: Monthly
March 2026 Sold Listings
Bend, OR 97702
Condo/Townhouse/Apt Median Days in RPR - 12
Total Sales and Active Listings in Bend, OR 97702
Condo/Townhouse/Apt.
This graph compares the number of sales with the number of active listings in the local market
Source: MLS data where licensed
Update Frequency: Monthly
Median Sold Price vs Sold Listings in Bend, OR 97702
Condo/Townhouse/Apt.
This chart compares the trend of median sold price and number of sold listings for the given location
Source: Listing Data
Update Frequency: Monthly
Median List Price vs Active Listings in Bend, OR 97702
Condo/Townhouse/Apt.
This chart compares the trend of median list price and number of active properties for the given location
Source: Listing Data
Update Frequency: Monthly Median Price Number of Properties
Neighborhood
Sold Home Stats
Price Range of Comps Sold
This chart shows the distribution of homes reported sold in the past three months within different price ranges in the area of your search. The amount shown for the subject property is sold data where available, or the property's estimated value when sales data is unavailable (such as a non-disclosure state) or provided in range format
Source: Public records data
Update Frequency: Daily
61579 SW Riverwalk Ln, #1, Bend, OR 97702
Price per Square Foot of Comps Sold
This chart shows the distribution of homes reported sold in the past three months at different prices per square foot
Source: Public records data
Update Frequency: Daily
Size of Homes Sold
This chart shows the distribution of homes reported sold in the past three months of different sizes in the area of your search.
Source: Public records data
Update Frequency: Daily
Age Range of Comps Sold
This chart shows the distribution of homes reported sold in the past three months of different age ranges in the area of your search.
Source: Public records data
Update Frequency: Daily
61579 SW Riverwalk Ln, #1, Bend, OR 97702
Number of Bedrooms in Homes Sold
This chart shows the distribution of homes reported sold in the past three months, compared by the number of bedrooms, in the area of your search
Source: Public records data
Update Frequency: Daily
About RPR
RPR® is the nation's largest property database, exclusively for REALTORS® . It empowers REALTORS® to help buyers and sellers make informed decisions, backed by a real estate database covering more than 160 million residential and commercial properties in the United States
RPR is a wholly owned subsidiary of the National Association of REALTORS® and a member benefit to REALTORS® .
RPR's data sources range from MLSs and county-level tax and assessment offices, to the U S Census and FEMA, to specialty data set providers such as Esri (consumer data), Niche (school information) and Precisely (geographic boundaries)
Learn More
For more information about RPR, please visit RPR's public website: https://blog.narrpr.com
97702 TOWNHOUSE STATS
ET H EROW T OW N H O U SES ( Cl o sed i n L ast Year ) 61325 T r i p l e K n o t Ro ad
61337 T r i p l e K n o t Ro ad
Cl o sed 6/ 14/ 20 25
$1,795,000 3,003 Sq/ Ft $598 Sq/ Ft
3 BD | 3 5 BA 105 DOM 92% of List
Cl o sed 4/ 0 3/ 20 26
$2,190,000 2,918 Sq/ Ft $751Sq/ Ft 3 BD | 2.5 BA 0 DOM 100% of List 19312 Eat o n L an e Cl o sed 2/ 27/ 20 26 $1,625,000 4,168 Sq/ Ft $396 Sq/ Ft 4 BD | 4.5 BA 71DOM 91% of List 613 47 K i n d l e Ro ck Cl o sed 10 / 0 6/ 20 25
$1,370,000 2,886 Sq/ Ft $475 Sq/ Ft
3 BD | 3 5 BA 34 DOM 94% of List
Tow nhouse M ar ket Summar y
Bend Condo/ Tow nhouse M arket Year t o Dat e
Last 5 Years - 97703 Zip Code
Tow nhouse M ar ket Summar y
Broken Top Condo/ Tow nhouse M arket Year over Year Last 3 Years
Tet herow Condo/ Tow nhouse M arket Year over Year Last 3 Years
Working with Engel & Völkers Experts at your service
When considering buying or selling a property, it’s essential you work with true market experts who take the time to understand your unique real estate goals. Engel &Völkers advisors are known for their unparalleled professionalism and dedication to providing high quality, personal service. These characteristics are evident among all Engel & Völkers real estate advisors in local markets across the globe.
Each of our advisors is devoted to the core values of competence, exclusivity, and passion, as they represent a luxury global real estate brand with over 40 years of brand heritage and experience. Engel & Völkers advisors are leaders in their local markets with valued connections that help maintain our reputation for excellence around the globe.
Through our unique and powerful marketing strategies, backed by an iconic brand and global network, we will ensure your property is best positioned to sell while meeting your specific goals.
Christian Völkers, Founder
The Engel & Völkers story
This is us.
Engel & Völkers shops are located where our clients are, in the world’s best locations. Founded in 1977 in Hamburg, Germany, Engel & Völkers began as a specialty boutique agency providing luxury real estate services to wealthy European investors in search of real estate experts who were highly professional, knowledgeable, and discreet. With proven competence and passion, Engel & Völkers quickly earned a reputation for unparalleled levels of service, a highly valued professional network, and local market expertise. Our successes led to a greater demand for specialized services, including yachting, development services, and specialty designations surrounding highnet-worth clientele
In 1990, Engel & Völkers opened its first international shop in Majorca, Spain. This marked the beginning of our global expansion. Today there are more than 16,000 real estate advisors in over 30 countries. With an Americas headquarters located on Park Avenue in Manhattan, our Americas network continues to
grow throughout the US, Canada, Caribbean, and Mexico—allowing more consumers to benefit from our renowned client services.
Understanding that luxury is personal and based on experience over pricepoint, we ensure customized service for every client as they achieve their real estate aspirations.
Trusted advisors
A higher standard
At Engel & Völkers, our passion is exceeding client expectations, so it’s only natural we align ourselves with exceptional real estate professionals to serve clients across the globe. It’s why we don’t simply have agents but instead trusted advisors to guide you through your home journey with extensive neighborhood expertise, distinguished care, and a bit of fun.
An Engel & Völkers advisor is an area expert and most often, a longtime neighborhood local surrounded by a network that shares the ability to reach buyers and
markets locally, nationally, and around the world. We hold our relationship with you closely and give back to the communities we share. Most importantly, an advisor can talk about the real estate market and where your home fits in the bigger picture. Engel & Völkers advisors provide more than facts. As local experts, our advisors live and breathe the communities we serve and will provide you with valuable insights relevant to your personalized needs and will see to every detail throughout the transaction process and beyond.
Competence. Exclusivity. Passion.
The core values that define us
The thousands of professionals who represent Engel & Völkers worldwide share a single vision: achieving the aspirations of discerning individuals around the world, be it in a private or business context, with total passion. To achieve this vision, our company was founded on a set of core values deeply rooted in our DNA today. These values are carried with pride by every advisor associated
with Engel & Völkers throughout the globe, allowing us to adhere to the highest service standard worldwide. Through sophisticated training, distinctive marketing capabilities, and a global network, our advisors can competently meet your real estate needs by developing a customized strategy and providing specialized services. And they will do it all with total passion.
It’s not just business It’s personal
When working with Engel & Völkers, you are our highest priority. Our collaborative approach to the sales process means involving you in as much or as little as you desire. Through it all, we will provide proactive and ongoing communication, reporting on the status of your home as frequently as you would like and through the channels most convenient for you. You will receive regular updates on your property’s status, written reports on each showing, and details of our marketing campaigns before they are implemented. We consider open and frequent communications between our advisors and clients to be essential. Our goal is to have the successful sale of your home be the first of many opportunities in which we can be of service.
Detailed information to keep you up to date:
• Written reports after each showing
• Activity reports on the status of your sale
• Latest market information
• Evaluation for marketing measures
• Advice on aesthetic improvements
GG magazine Lifestyle. Personalities. Real Estate.
GG is your global guide to style and design. Engel & Völkers’ GG magazine is a high-end, glossy publication that offers our clients a way to stay informed on the latest news and trends in the world of luxury living. Published seasonally in six languages, GG unlocks exclusive access to some of the most fascinating personalities and stunning geographies while uniquely showcasing our clients’ finest listings to a curated audience of global clientele with an appreciation for the best in life. As part of GG, your property is delivered directly to Engel & Völkers’ top clients, distributed through our global network of attractive markets, and made available on newsstands throughout Europe. GG celebrates life and culture, and continues to be the centerpiece of our marketing efforts and the anchor for our growing brand influence.
Private Residences
A curated property collection
Private Residences offers your property both national and international exposure, showcasing the finest properties within the Americas represented by Engel & Völkers. Highlighting your property’s most attractive attributes and details, this publication reaches potential buyers via partnerships with Modern Luxury Media and Dolce magazine, distributing to thousands of high-net-worth consumers along with digital and social media applications and additional exposure throughout Engel & Völkers shops.
It’s all in the details
Live your luxury.
Every market is different and every person distinct. From starter homes to dream homes, and even castles (yes, we can help with those too), Engel & Völkers makes luxury personally yours by discovering what it truly means to you.
No matter the price, size, or style of a home, Engel & Völkers ensures our clients receive the very best service and care. With experience and achievements in the worldwide locations where we operate, our network has
a breadth of tools and strategies for market research, strategic marketing, and listing exposure. These, combined with global brand recognition, continue to provide the Engel & Völkers advantage of reaching a wider audience of potential buyers for every home we represent. Through periods of strong economic growth and less certain times, Engel & Völkers has maintained consistent success in its sales, and we look forward to serving you.
Global reach
Marketing with power
Engel & Völkers offers a distinct marketing portfolio to showcase every property at its finest to the greatest audience of potential buyers locally and across the globe. While there is no limit to our brand offerings, we work to identify the most influential marketing strategy to promote your specific property to whom we believe to be the ideal buyer.
Each Engel & Völkers shop has the ability to leverage our brand’s national and international marketing resources to create customized, multi-channel campaigns for each property we market.
By identifying the unique qualities of a property and placing it in the context of current and trending market conditions, we then identify target market groups and create campaigns to provide maximum exposure alongside messaging and branding to attract the most qualified buyers. Our creative approach is backed by consumer data and testing to ensure we highlight your property in the best light.
Professional photography and videography
Visual storytelling
Whether online or in print, your home has only one chance to make a great first impression with potential buyers. Because it takes only a few moments for an opportunity to be won or lost, it becomes all the more critical that your property is presented professionally and artistically. We only work with professional photographers and videographers who have earned our trust in the quality of their work. They are the best in their fields and produce work that captures the details and essence of a property’s prominent features and assets.
On our websites, brochures, print advertising, and videos, exceptional presentation is an essential requirement of the Engel & Völkers brand that greatly increases your home’s impact with potential buyers.
Broadcasting throughout the Americas Shop TV
ShopTV is a powerful platform that showcases listings in Engel & Völkers shops across the Americas. These exceptional properties are displayed in high-definition alongside pertinent sales information, including the location, price, and listing advisor’s contact information.
By leveraging the reach of our network, these listings are displayed not only in front of Engel & Völkers advisors and license partners in major markets but also in front of potential buyers across the Americas.
Making virtual a reality
Bring your home to life
Every home has features that two-dimensional photography simply can’t capture with distinction. Whether you’re buying or selling a home, Engel & Völkers has virtual reality offerings to create an optimal experience. Clients can enjoy stunning 3D guided tours of Engel & Völkers listings to discover every aspect of a home, envision life there, and refine their search. As a seller, we provide an exceptional listing experience by including a virtual tour as part of our marketing strategy.
Our virtual reality technology allows prospective buyers from around the world to immerse themselves in your property in order to make a more informed decision. By leveraging Engel & Völkers’ global reach and virtual reality offerings, the possibilities are endless.
Smart marketing. Extensive exposure.
Giving you the EDGE
Our Extensive Domestic & Global Exposure (EDGE) platform provides unprecedented reach to get your property in front of qualified consumers whether they’re next door, in the Americas, or abroad—because they deserve to see it and you deserve to sell it. Working with an Engel &Völkers advisor gives you the EDGE that gives each listing extensive online exposure in major markets via a suite of highly trusted and strategic digital and mobile marketing partners—an expectation of today’s savvy consumers and international clientele.
But we don’t stop there, with a global network of more than 16,000 real estate professionals in 35 countries, we not only reach millions of consumers but are also able to collaborate with our fellow Engel & Völkers advisors to strategically handpick and refer buyers for the specific properties they seek…like yours.
Let us provide the EDGE you need to sell your home and begin your next adventure.
Multi-platform strategy
All encompassing reach
Local exposure:
• Access to Engel & Völkers advisor contacts and relationships
• Exclusive exposé display
• Inclusion in prominent local publications
• Local press opportunities
• Tailored property showings
• Premium yard sign
• Retail shop locations
Regional/National exposure:
• Access to Engel & Völkers Americas network
• Print advertising opportunities include:
– Private Residences Americas
– The Wall Street Journal
– Architectural Digest
– Forbes Magazine
– Private Air
– Town & Country
– Modern Luxury
– Mansion Global
*Based on market availability
International exposure:
• Access to Engel & Völkers’ global network
• Worldwide exposés display
• Print advertising opportunities include:
• Financial Times
• GG magazine
• Globe and Mail
Online exposure:
• engelvoelkers.com
• evrealestate.com
• shop.evrealestate.com
• Engel & Völkers social media platforms
• Financial Times.com
• JamesEdition.com
• Juwai.asia
• Juwai.com
• Listhub*
• ProperStar
• MansionGlobal.com
• Realtor.com*
• Rew.ca*
• WSJ.com
• Zillow*
A global online platform Engaging qualified buyers
The Engel & Völkers global platform is the center of our integrated online marketing strategy. Inclusive of our local, national, and international sites designed to introduce and engage highly qualified potential buyers worldwide, our online presence receives over four million unique visitors every month. With the optimal consumer experience in mind, as well as innovative tools and functionality, the Engel & Völkers global platform increases engagement and interest to support the sale of your property. As part of an overall digital strategy, our shop-level websites concentrate on listing exposure to local and regional homebuyers, while potential buyers can discover our listings throughout the nation and the globe from our Engel & Völkers Americas and global sites for maximum exposure.
Trusted real estate resource
With 75 million unique monthly visitors*, Realtor.com is a leading resource for home buyers and sellers of today and tomorrow, providing a trusted, comprehensive source of for-sale properties in addition to information, tools, and professional expertise to help people move confidently through every step of their home journey. Its continued mission is to help make all things “home” simple, efficient, and enjoyable.
*Based on market availability
Trusted real estate resource
Engel & Völkers collaborates with realtor.com International, a leading global real estate platform, to provide unmatched exposure to international property listings. This partnership enhances Engel & Völkers’ global visibility, connecting clients with premier real estate opportunities worldwide.
realtor.com International features 3.6 million listings from over 80 countries, offering extensive market coverage.
With over 700,000 visits per month, the platform reflects consistent audience interest. It also sees 7.5 million property searches monthly, showcasing its effectiveness, with 2 million views per month, further increasing listing visibility.
Through this partnership, Engel & Völkers strengthens its global real estate presence, making property discovery seamless for clients while delivering exceptional results for advisors and partners.
*Based on market availability
Connecting with today’s consumers
Zillow is the leader among online real estate search engines, reaching approximately 231 million visitors each month.* Listing your home with Engel & Völkers means capitalizing on the largest real estate platform in the United States, with nearly two-thirds of visits arriving through mobile devices. As a valued partner, your home will be accessible to millions of online visitors, appearing with Engel & Völkers branding to truly stand out.
*Based on market availability
Zillow
Zillow Group
Connecting with today’s consumers
Zillow is the leader among online real estate search engines, reaching approximately 231 million visitors each month.* Listing your home with Engel & Völkers means capitalizing on the largest real estate platform in the United States, with nearly two-thirds of visits arriving through mobile devices. As a valued partner, your home will be accessible to millions of online visitors, appearing with Engel & Völkers branding to truly stand out.
*Based on market availability
ProperStar Think Bigger. Go Global.
Properstar empowers Engel & Völkers advisors to connect properties with local and international buyers seamlessly. As part of the Engel & Völkers EDGE program, Properstar enhances your property’s visibility through a trusted network of qualified agents and global property portals.
WHY PROPERSTAR?
Global Reach: Access an international audience through Properstar’s network, connecting you to:
• 70+ Million consumers monthly
• Across 42 countries
• On 60+ property portals
Verified Buyers: Showcase properties to serious, qualified buyers for a higher chance of success.
Broad Exposure: Ensure visibility in key global markets, reaching motivated buyers from diverse regions. Update date to 2024 - stats remain the same
The Wall Street Journal | Barron’s Group
Exceptional exposure worldwide
WSJ.com reaches a distinguished monthly global audience of 54.6 million digital readers with an average household net worth of $1,956,000.
When you list your home with Engel & Völkers, your property is seen not only on WSJ.com but also on its affiliated sites Barron’s, PENTA, MarketWatch, and Mansion Global, targeting European, Latin American, Indian, and Chinese consumers.
We ensure that your home has online exposure in all major markets—a high priority for selling premium properties to today’s digitally savvy and often international clientele.
Reach the world’s leading corporate executives
FT.com has over 63 million monthly readers worldwide, reaching 31% of chief executive officers around the globe. Based in Great Britain, FT.com draws traffic from the United States, Canada, Germany, France, and beyond, with 10% of its readership from Asian countries. Its truly global audience enjoys a median household income of $312,000 and an average net worth of $3.2 million—empowering you to reach the wealthiest home buyers and sellers across the globe all in one place.
The world’s luxury marketplace
JamesEdition is the premium online marketplace where high-net-worth buyers search worldwide to find extraordinary real estate, yachts, jets, jewelry, and accoutrements of a luxurious lifestyle.
Engel & Völkers participates in the exclusive real estate listing program for homes on the market for 500,000 euros or greater. With 1.5 million monthly real estate visitors in 140 countries, your home will be showcased online to premier global markets including, London, Berlin, Milan, Zurich, Hong Kong, Dubai, Moscow, Sydney, and Buenos Aires, as well as the United States and Canada.
Listing your home with Engel & Völkers provides access to this desirable audience, where 35% of visitors have a household net worth of $5 million or more and 45% own three or more homes.
We’re here to guide you home
REW.ca, or Real Estate Weekly, is a comprehensive online platform dedicated to providing Canadians with valuable resources and information related to real estate. Whether you’re buying, selling, renting, or investing in property, REW.ca offers a wealth of tools and guidance to navigate the complex world of real estate transactions with 3.1 million monthly visitors.*
The platform features an extensive database of property listings, including homes, condos, townhouses, and commercial properties, across various regions in Canada (with the exception of Quebec). Users can easily search for properties based on their preferences, such as location, price range, and property type. Detailed property descriptions, high-quality images, and virtual tours provide prospective buyers and renters with a thorough understanding of each listing before scheduling viewings or making inquiries.
*Based on market availability
Social media exposure
Engaging fans, sellers, and buyers
The Engel & Völkers network uses social media to connect with advisors, consumers, and influencers across the globe. The content, news, and listings we share engage and inform followers—ensuring that our brand, services, and premier properties remain a topic of conversation. As part of our social media strategy, we are located where our clients are and where potential clients want to be, provide content of value and enjoyment, and drive traffic to our properties. On a local level, our shop emulates this strategy with a focus on featuring notable listings like yours to increase their exposure to a targeted sphere of influence. We then rely on our global network to help amplify our properties worldwide.
An app that moves you
The majority of real-estate-related searches are happening on mobile devices, which is why the fastest growing component of our digital marketing strategy is dedicated to providing mobile-friendly experiences for smartphone and tablet users to ensure optimum usability on all devices. The EVInsider app searches and finds the most accurate and up-to-date MLS listings, as well as Engel & Völkers property listings based on your selected preferences. We’ve also ensured that our listings appear on other popular real estate mobile apps, including many of our EDGE partners.
The EVInsider app gives you a variety of customized search options, including:
• Home searches filtered by important property features like price, beds, baths, lot size, and square footage
• Home searches categorized by new-tomarket, price reduction, and open houses
• Saved searches to keep track of viewed homes
• One-click-contact to an Engel & Völkers advisor
Print advertising
Targeted premium publications
In addition to our online multi-national advertising strategy, our relationships with the world’s leading print publications, local magazines, and newspapers ensure maximum exposure for the homes we represent. Engel & Völkers maintains strategic partnerships that provide our properties heightened exposure in local, national, and international print publications such as The Wall Street Journal, Architectural Digest, Mansion Global, Modern Luxury, and Town & Country.
Our brand’s own luxury lifestyle publication, GG, is designed to promote select Engel & Völkers properties to an exclusive network of valued clients through Engel & Völkers’ global shops and subscriptions in more than 30 countries.
On a local level, we also work closely with widelyread regional print publications to secure the best placements for Engel &Völkers listings and to maximize targeted exposure.
Public Relations
Your home. Its story.
Engel & Völkers is proud of its award-winning, multifaceted public relations strategy reaching local, national, and international media outlets to garner editorial exposure for the properties we represent. Homes with compelling stories and notable features are shared with key reporters, editors, and producers from some of the most highly regarded news outlets. Through these efforts, we identify the best angle to bring your listing into trending, news, design, or lifestyle stories as part of a larger conversation led by an esteemed third-party resource. Editorial Engel & Völkers property features have appeared in outlets such as ELLE Decor, Unique Homes, Town & Country, The Wall Street Journal, The New York Times, People, and other major metropolitan media throughout the Americas, Europe, and Asia.
Comparative Market Analysis Research and results
When listing your property with Engel & Völkers, you receive the invaluable benefits of its exposure to our highly targeted contacts, shops, and advisors across the street, country, and world. The listing process begins with a comprehensive analysis of your property by an Engel & Völkers advisor who uses proprietary tools to create a Comparative Market Analysis that includes a pricing and marketing strategy, giving your
Our property pricing perspective:
• Detailed knowledge of the local market provides insight into the buyer’s perception of the home’s value.
• Accurate pricing based on Comparative Market Analysis is key to achieving the best possible value from the sale of your home.
• Starting with an accurate price from the outset will yield the highest results.
• Interest in a home decreases the longer the home remains on the market.
home a greater chance of finding the best buyer in an acceptable time frame. A Comparative Market Analysis performed by an Engel &Völkers advisor is one of our essential services; it ensures the most accurate assessment of your home’s value based on data and information that includes current and historical real estate activity in your market.
• Certain home improvements may be suggested to help it sell; however, in some instances, the portion of the price related to home improvements may be less than the actual cost of improvements.
• An offer will typically be lower than the listed price but can be negotiated higher as an offer also signifies that a connection to the home has already been made.
Time and exposure
Know when to take action
The following chart demonstrates that interest and excitement among potential homebuyers are highest within the first four weeks a property is on the market. During this time frame, you have the best opportunity to apply Engel & Völkers’ marketing programs, communicate the value of your property, and ultimately,
sell it. Preparation and an effective pricing strategy are crucial in capitalizing on this initial exposure, and your Engel & Völkers advisor is very experienced in strategically navigating through this critical time for optimal results.
An effective pricing strategy Listing to sell
Asking price compared to Market Value
Percentage of potential buyers who will look at property
To find the ideal buyer for a home, it must be exposed to a large, relevant audience of potential buyers. Because Engel & Völkers has shops and advisors spanning the globe, there are no boundaries to the exposure we can provide for your property. The market has a direct impact on the amount of attention a home will receive based on its listed price. Pricing above market value will get the
Pricingiseverything.Ifyoumisstherightpricerange, thechancesarefewerthatbuyerswillndyourhome
attention of fewer potential buyers, while pricing at or slightly below market value will attract more. As a trusted advisor, it is my passion and responsibility to understand market trends in order to create the most strategic listing and marketing strategies, inclusive of pricing, to ensure that you receive the best value for your home—allowing you to move on to the next phase of your life.
Initial
consultation
Identifying your specific needs
No two clients are the same. The better we know you, the better we can serve you, which is why we start with an individual consultation. Our goal is to get an in-depth understanding of your expectations and to learn more about the property you’re interested in selling through the person who knows it best: you. Your Engel & Völkers advisor will review every aspect of your property, ask detailed questions, and research local market trends and activity to ensure the most comprehensive strategies are implemented to sell your property.
These steps will determine key marketing points, the ways we collaborate on an effective, compelling pricing strategy, and your home’s target audience, as well provide a full understanding of your specific real estate goals. This crucial first step outlines a strategic course for you, your advisor, their brokerage, and the Engel & Völkers brand as we work together to sell your home at the highest price point in a timely and stress-free manner.
The scope of our research:
• Review your property
• Conduct a homeowner interview
• Research market activity and trends
• Identify target audience
• Outline pricing strategy
• Gain a full understanding of unique homeowner needs
Outlining our strategy
An in-depth look
Following an initial assessment, we prepare a customized presentation in which we explain what our research and expertise have discovered regarding the value of your property. This tailored presentation will include our analysis of the market and who we’ve identified as the most qualified buyers for your property. We will share the specific steps we plan to take—inclusive of advertising, strategic placement within online real estate search engines, public relations and social media opportunities, direct mail strategies, and exclusive Engel & Völkers offerings—to maximize exposure of your property to the target audiences we’ve identified. We will also work together to determine a pricing strategy that meets your goals.
In providing this highly detailed view of the sales strategy, we are able to learn more about your expectations so we can make sure to meet and exceed them at every stage in the process.
Our measures for property marketing:
• Expert evaluation of the property
• Detailed analysis of the target audience
• Current local market activity and historical trends
• Marketing and advertising support
• Pricing strategy
A tailored marketing campaign
Designing custom strategies
With a comprehensive understanding of your home’s position in the market and a pricing strategy to meet your goals within an acceptable time frame, our marketing team will develop and execute a custom strategy to promote your home to the target audiences we have identified. Professional photographers will capture images of your home that stand out on the pages of world-class publications. Our designers and copywriters will work together to build campaigns that may include direct mail, online and print advertising, social media, and high-end showcase exposés in targeted shops throughout our global network. We will market your property to prospective buyers, whom we have specifically identified both within and outside our network, and among our existing portfolio of shops throughout the Americas and around the world.
Full service marketing and advertising:
• Professional, high-quality creative assets
• Engel & Völkers brand recognition
• Advertisements in local, national, and international publications
• Preferred placements and branding on top real estate search sites
• Presence on the Engel & Völkers global website platform
• Social media and public relations
Planning a successful in-home event
Letting your home tell the story
Careful planning, strategic preparation, and a deep understanding of your property are essential for a successful home showing or open house. From strategic scheduling and professional staging to the creative approach of hosting an in-home event, seasoned Engel & Völkers advisors consider these necessary elements to best showcase your property. Our contacts include professional services for light repairs, landscaping, and staging.
We work with you to identify the most convenient dates and times for showings and promote them accordingly to achieve the best results and work with your schedule. After the showing, we will collect valuable feedback and information from those who have attended to enhance our marketing efforts going forward.
Proven measures for ensuring a successful showing:
• Talking points to elaborate on the home’s best features
• Depersonalizing interior design where appropriate
• Minimizing clutter
• Ideal scheduling
• Light repairs and landscaping to enhance curb appeal
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From offer to closing Achieving the best possible outcome
Our service focuses on quickly relaying purchase offers and advising on the submission of counteroffers, the negotiating process, inspections, contractual issues, and closing preparations. While we communicate throughout this process, it is our role to stand firm and skillfully negotiate on your behalf to achieve the best results for you. We will assist when escrow opens, be present at closing, and handle the exchange of keys.
Ideal conditions for a successful closing:
• Agreement between all parties concerning the purchase price and contingencies
• Proper preparation of all required documents
• Regular communication between all parties
• Escrow management
• Full service at closing
• Assistance during the transition of property
Beyond the transaction
An ongoing relationship
Even after the transaction, our commitment to service continues. We remain dedicated to our clients and will promptly respond to any requests or questions you may have as you seek to live the best life possible in your new home. Our passion is knowing the communities we serve inside and out, and we want to be a continuous resource for you—after all, we live here too.
At Engel & Völkers, we take a long-term view of our client relationships. Through our research and interactions, we further understand your preferences to provide ongoing customized service for your future real estate needs. We also aim to impress you with the high-quality service we provide so we can continue as your advisor— and potentially one to your friends, colleagues, and family members—as you seek to achieve your future real estate goals.
