Evanthia brochure Matthiola

Matthiola

Matthiola incana

Blooming worldwide

Our vision on Matthiola:

At Evanthia, we see Matthiola as a crop that bridges tradition and innovation. With our Stox series, we focus on reliability, uniform performance, and outstanding quality – key traits that give growers worldwide both confidence and distinction.

Thanks to our cultivation expertise, we understand the significant influence of climate and growing conditions. That’s why we develop varieties that are highly adaptable, with flexibility across seasons and locations. In this way, we help growers get the very best out of their production, whatever their circumstances may be.

What drives us is collaboration. We work closely with growers, traders, and partners to further refine and strengthen Matthiola in the market. With a clear focus on quality, vase life, and profitability, we are building a sustainable future for this characterful crop.

At Evanthia, we believe Matthiola is more than just a flower: it’s an opportunity to grow, to innovate, and to create success together.

Breeding excellence that makes the difference in Matthiola

• Reliable performance – uniform crops, high harvest rates and strong stems.

• Outstanding quality – long vase life, voluminous spikes and excellent flower forms.

• Breeding innovation – unique breakthroughs such as 100% double flowers, shorter cultivation times and heat tolerance.

• Seasonal adaptability –Tailored series for reliable

outdoor cultivation from winter to midsummer, and for year-round production in greenhouses.

• Varied colour ranges – from timeless whites to unique shades like Champagne and Silver.

• Delicate, sweet fragrance that enhances the unique charm and appeal of Matthiola.

• Active breeding pipeline – continuous expansion with new colours and series.

“The StoX series is a valuable development for us as a Matthiola grower. The range includes new colours that were not available before, including trendy shades that are highly appreciated in the market. The option for summer cultivation also provides us with greater flexibility and supply during a period when availability is often limited.”

Lotte van der Meer – Grower Duinland

Technical data

• Starting material: Raw seed

• Stem length: 65-70 cm

• Cultivation location: Greenhouse, tunnel and outdoor

• Plant density: 65-75 / m2

• Sowing period: Winter to end of spring

• Cultivation temperature: Cool, Warm, Hot (depending on series)

• Cultivation time to young plant: 3-5 weeks

• Cultivation time from young plant to end product: 8-18 weeks

• Vase life: 14 days from transport, at least 9 days guaranteed

Mixes

Mixes per series are available upon request with a minimum order quantity.

The Best of All Worlds.

• Sturdy stems & long vase life –Japanese type stock quality

• Sturdy flower petals, many times better than any

Milla series

Tried and Trusted –Reliability all-round.

• Trusted series –established, reliable choice

• With strong colours including aubergine and purple

• 100% double flowers –easy selection after cold treatment

• Strong performance –delivering long, consistent stems from early spring through midsummer

• Uniform crop – even growth and flowering across the field

• Robust quality – strong stems and excellent flower quality

• Heat tolerant – extended production season

• Efficient – shorter cultivation time selection after cold treatment

• Distinctive palette – 7 vibrant colours incl. Champagne & Silver and new upcoming Resilient – less sensitive to pests & diseases

• Reliable – very uniform crop, high harvest rate

• Impressive spikes – tall, voluminous, richly flowering

• Flexible cultivation window – plant from early winter to late spring

Coselja series - particularly well-suited for outdoor cultivation

Stands Tall and Proud, Indoors or Out.

• Distinct look – darker green, ovalshaped leaves and larger flowers

• Robust stems – longer, woodier and stronger, ensuring excellent vase life

• Outdoor suitability – ideal for colder temperature planting with top quality harvest from medium to warmer temperatures

• Versatile color range – available in 6 fresh, vibrant colors

• Sufficient length – producing long, reliable stems outdoors

Where Innovation Blooms

Driven by innovation, guided by customer focus and rooted in cultivation expertise, we continuously improve ourselves and our crops –and have already built something truly remarkable. Just as a seed transforms into a beautiful flower or plant, Evanthia cultivates the way towards the future. We flourish, keep growing and work tirelessly on better products and even better service. Together with our employees, partners and customers, we develop globally applicable seed solutions that guarantee quality and performance. At Evanthia, we believe in collaboration and in the power of growth, because every seed deserves the best possible start.

EVANTHIA

Vlotlaan 560

2681 TX Monster

The Netherlands

T +31 174 715 100

E-mail sales.flowers@evanthia.nl

Website evanthia.nl