CONSULTING LIMITED
Company Profile
Revelance Consulting Alexer Systems LimitedLimited
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General Information Corporation Name Revelance Consulting Limited
Registered Address Transnational Plaza 9th floor Wing B City Hall Way | Opp. Supreme Court P.O. BOX 11223-00100 Nairobi, Kenya
Company Registration PVT/2016/023427
KRA PIN Number P051610387
Contacts Revelance Consulting Limited Transnational Plaza 9Th Floor Wing B City Hall Way | Opp. Supreme Court Po Box 11223 -00100 Nairobi, Kenya Tel: +254 700150120 Email: info@revelance.co.ke
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Background Operation Revelance Consulting limited (asl) is full-service idea company that uses the power of media, strategic marketing and public relations to drive client campaigns and improve revenue and public awareness for its clients. Revelance Consulting limited has the specialized expertise and experience required for the complexities involved in brand positioning. We are a specialist communications and public relations. We understand the unique needs of the corporate world and have extensive experience in long-term management of corporate brand management across africa. We set ourselves apart with our time-tested practice of developing innovative ideas that are compelling and action-oriented. Whether you are a business of one or one thousand, and your need is simple or full-scale, our imaginative team of experienced professionals is eager to develop and execute your plan. We not only bring the creative horsepower to the table, but also have the in-house technical support required to deliver a smart and successful project start-to-finish. Our client focused approach to budget is what has made our company successful over the past 10 years. As the media landscape has evolved, so has asl. Today, in addition to our video production services, our offerings include branding, public relations, product launches, fundraising, copy writing and more. Not only do we promise to deliver a unique, on-budget, on-schedule winning product, but we also promise you will have a ton of fun along the way. We are flexible, creative and cognizant of the needs of our clients. In a nutshell we are nice to work with and will work through the challenges and problems of a fast paced marketing world so you, the client, will not have to. Asl can assess, design and implement a campaign of any size. We offer marketplace analysis, planning and campaign implementation as well as graphic design and media creation. Asl offers its professional commitment to the successful implementation of this project.
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Mission Provide exceptional products and services that address evolving client needs and challenges
Vision Achieve customer satisfaction by delivering quality COMMUNICATIONS products and services.
Products and Services •
Above and Below the Line Communication Services
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Media Liaison and Monitoring Services
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Provision of Event Management Services that require tailored communication services.
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Marketing Services
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Public Relations management
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Website and online content development
Client Spread •
Government and Private Organization (B2B)
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Direct Consumers (B2C)
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Non-governmental Organizations (NGOs)
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How we integrate your marketing communication There are three elements in any Integrated Marketing Communication strategy: the consumer, the channels through which the message is communicated, and the evaluation of the results of the communication. Several promotional methods can be used to communicate with individuals, groups, and organizations. When an organization combines specific methods to manage the integrated marketing communications for a particular product, that combination constitutes the promotion mix for that product.
Mass Communications ADVERTISING Advertising is a paid nonpersonal communication about an organization and its products transmitted to a target audience through mass media, including television, radio, the Internet, newspapers, magazines, video games, direct mail, outdoor displays, and signs on mass transit vehicles. Advertising is changing as consumers’ mass media consumption habits are changing. Companies are striving to maximize their presence and impact through digital media; ads are being designed that cater to smaller, more personalized audiences; and traditional media like newspapers are in a decline due to a drop in readership. Individuals and organizations use advertising to promote goods, services, ideas, issues, and people. Being highly flexible, advertising can reach an extremely large target audience or focus on a small, precisely defined segment. Advertising offers several benefits. It is extremely cost efficient when it reaches a vast number of people at a low cost per person. Furthermore, advertising a product a certain way can add to the product’s value, and the visibility an organization gains from advertising can enhance its image. For instance, incorporating touchable elements that generate positive sensory feedback in print advertising can be a positive persuasive tool. At times, a firm tries to enhance its own or its product’s image by including celebrity endorsers in advertisements. The following is a list of common advertising platforms; 1.
Print and broadcast ads
2. Packaging–outer 3.
Packaging inserts
4. Cinema 5.
Brochures and booklets
6.
Posters and leaflets
7. Directories 8.
Reprints of ads
9. Billboards 10. Display signs 11. Point-of-purchase displays 12. DVDs
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PUBLIC RELATIONS Publicity is nonpersonal communication in news-story form about an organization or its products, or both, transmitted through a mass medium at no charge. Although many promotional activities focus on a firm’s customers, other stakeholders—suppliers, employees, stockholders, the media, educators, potential investors, government officials, and society in general—are important to an organization as well. To communicate with customers and stakeholders, a company employs public relations. Public relations is a broad set of communication efforts used to create and maintain favourable relationships between an organization and its stakeholders. Maintaining a positive relationship with one or more stakeholders can affect a firm’s current sales and profits, as well as its long-term survival. Public relations use a variety of tools, including annual reports, brochures, event sponsorship, and sponsorship of socially responsible programs aimed at protecting the environment or helping disadvantaged individuals. The goal of public relations is to create and enhance a positive image of the organization. Increasingly, marketers are going directly to consumers with their public relations efforts to bypass the traditional media intermediary (newspapers, magazines, and television). The following is a list of common public relations and publicity platforms; 1.
Press kits
2. Speeches 3. Seminars 4.
Annual reports
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Charitable donations
6. Publications 7.
Community relations
8. Lobbying 9.
Identity media
10. Company magazine
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SALES PROMOTIONS Sales promotion is an activity or material that acts as a direct inducement, offering added value or incentive for the product to resellers, salespeople, or consumers. Examples include free samples, games, rebates, sweepstakes, contests, premiums, and coupons. Marketers frequently rely on sales promotion to improve the effectiveness of other promotion mix elements, especially advertising and personal selling. An effective promotion mix requires the right combination of components. To see how such a mix is created, we now examine the factors and conditions affecting the selection of promotional methods that an organization uses for a particular product. The following is a list of common sale promotion platforms; 1.
Contests, games, sweepstakes, lotteries
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Premiums and gifts
3. Sampling 4.
Fairs and trade shows
5. Exhibits 6. Demonstrations 7. Coupons 8. Rebates 9.
Low-interest financing
10. Trade-in allowances 11. Continuity programs 12. Tie-ins
Personal Communications PERSONAL SELLING Personal selling is a paid personal communication that seeks to inform customers and persuade them to purchase products in an exchange situation. The phrase purchase products is interpreted broadly to encompass acceptance of ideas and issues. Personal selling is most extensively used in the business-to-business market and also in the business to consumer market Personal selling also provides immediate feedback, allowing marketers to adjust their messages to improve communication. Such interaction helps them determine and respond to customers’ information needs. The following is a list of common personal selling platforms; 1.
Sales presentations
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Sales meetings
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Incentive programs
4. Samples 5.
Fairs and trade shows
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We put your brand in the spotlight
DIRECT MARKETING Direct marketing, or marketing that communicates directly with target customers to generate a response or transaction. Direct marketing contains a variety of traditional and new forms of marketing communication initiatives. Traditional direct marketing includes mail and catalogues sent through the mail; direct marketing also includes e-mail and mobile marketing. Internet-based technologies have had a profound effect on direct marketing initiatives. E-mail, for instance, can be directed to a specific consumer. Firms use e-mail to inform customers of new merchandise and special promotions. The following is a list of common direct marketing platforms; 1. Catalogues 2. Mailings 3. Telemarketing 4.
Electronic shopping
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TV shopping
6. Fax 7. E-mail 8.
Voice mail
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Mobile marketing
INTERACTIVE/ONLINE MARKETING We now examine in greater depth several electronic media vehicles: websites, blogs, and social media. Websites Firms have increased their emphasis on communicating with customers through their websites. They use their websites to build their brand image and educate customers about their products or services, as well as where they can be purchased. Retailers and some manufacturers sell merchandise directly to consumers over the Internet. Many firms operate websites devoted to community building. Blogs A blog (weblog) contains periodic posts on a common webpage. A well-received blog can communicate trends, announce special events, create positive word of mouth, connect customers by forming a community, allow the company to respond directly to customers’ comments, and develop a long-term relationship with the company. Social Media Social media is media content distributed through social interactions. The three most popular facilitators of social media are YouTube, Facebook, and Twitter. In these online sites, consumers review, communicate about, and aggregate information about products, prices, and promotions.
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Previous Experience Development of website and tracking system Website and Software Development Contract Type: Direct Completion Year: 2016-2017 Contact Person or Supervisor: Managing Director, Ahadi Movers. www.ahadimovers.com Description of Work • Developed a real time fleet tracking system for the company. •
Use standard web development technology for the development.
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Upgrade and maintenance of the website after completion.
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Upgrade and maintenance of the tracking system
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Monitoring, in real time, of the company’s fleet using the tracking system
MMA Advocates Consultancy services Consultancy services Contract Type: Direct Completion Year: 2017 Contact: www.mmaadvocates.co.ke Description of work: • Provide expert advice in their marketing strategy and also management of their public relation. •
Create a framework for the marketing of their services of the next couple of years and start a marketing campaign for the company.
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Conclusion Communications and public relations Revelance Consulting Limited has the specialized expertise and experience required for the complexities involved in brand positioning. We are a specialist communications and public relations. We understand the unique needs of the corporate world and have extensive experience in long-term management of corporate brand management across Africa.
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