At 360 Media Relations, we know how important your image is to you, so it is important to keep it safe all the time and manage unexpected mishaps such as negative media, consumer dissatisfaction and crisis whenever and however it happens.
360
Media Relations All-round impact protection
SUMMARY OF 360 MEDIA Background As the name suggests, the 360-degree Media Agency is a provider of comprehensive media, brand and image management services to corporates and individuals in an environment saturated with information that often is either incorrect or deliberately distorted to achieve a negative objective. The company’s creation was inspired with the need by many corporations and individuals in Kenya and the East African region for a service that could effectively manage the diverse needs of information by traditional and, increasingly, social media. At 360 Media, we emphasize on innovative ideas for our clients that will be effective to achieve the client needs and attractive for use by the mainstream media and the now ubiquitous and ever changing digital sphere. We do this through regular research on communication trends and effective messaging, which is a key component in fostering creativity. This interest in and promotion of new ideas, gives our team wider access to information and also expands our network of talent.
Brand and image management services to corporates and individuals
360
Media Relations All-round impact protection
OUR SPECIALITIES Media Networking One of our key strengths is the understanding of the mainstream and digital media spheres. We are privileged to have a pool of talented professionals who have in the past worked in major media houses in Kenya. We understand the house style of individual media houses and have mastered the content that is acceptable in those media houses. Our relationship with media houses is another aspect our clients love.
Corporate and Individual Brand Consultancy 360 media we understand then need to preserve the image of our clients in the public eye. In the ever-competitive world, images are normally the most fragile component that keeps a company intact. Therefore, guarding this image is our key priority as it can make or break an organization. At 360 media we ensure that our clients’ image in the public eye remain to be positive at all times. This is achieved by ensuring only the right content if fed to the public through the mainstream and digital media channels. More so, at 360 media, we give a keen eye to the digital media, which has proven to create havoc to organizations, by nurturing and making our clients brand to be trusted in the public domain.
We ensure that our clients’ image in the public eye remain to be positive at all times
360
Media Relations All-round impact protection
Crisis Management Because of the networks and relationships, we have built in newsrooms across the country, 360 media is a very effective crisis media manager. We have the expertise to restore public confidence and reassure the public of the positive brand promise of corporates who for whatever reasons might find themselves at the wrong end of negative publicity. We manage press coverage, press visits, appearances on TV and blogs to moderate whatever negative information have been put out. 360 Media objective is not to mislead the public but to ensure that there is balance and correct understanding of clients’ actions, services or products at all times knowing that there might be instances when mistakes are made.
Social Media Management We have a comprehensive database of all the blogs and the bloggers in the region. We have deliberately cultivated relationships with them, an aspect that allow us to position our clients whether corporate or individuals positively on social media. When necessary, this network allow us to effectively counter information that could be damaging to clients before it is published. We do this by blending messages that go to social media to create a cocktail of truthful and well-balanced packages to overturn earlier assertions that may have put cracks in our clients’ base. We also tend to reach out to those who are at the forefront fighting our clients’ bases.
We have a comprehensive database of all the blogs and the bloggers in the region
360
Media Relations All-round impact protection
Media Management It is our responsibility to report to our client on the events captured in the media that directly or indirectly affect the operations of their organizations. This is done through daily media monitoring reports. The reports will have information on what the competitors are up to and also what the media is saying about our client. Other than that, we capture and document all the functions of our clients through video or text and create a database for easy comparison in the future. We are also the link between media houses and our clients.
Media Monitoring We are happy to provide regular reports on how clients are being reported, analyzed or reviewed on all media platforms with a narrative of whether this coverage is positive or negative and how it can be managed to better benefit clients. Depending on the need, the reports can be daily, weekly or monthly.
We report to our client on the events captured in the media
360
Media Relations All-round impact protection
SOME OF OUR CLIENTS CHINA ROADS AND BRIDGES COMPANY
KENYATTA UNIVERSITY
CHINESE EMBASSY
MOUNT KENYA UNIVERSITY
MINISTRY OF TRANSPORT
KENYA PIPELINE COMPANY
Overwhelmed by too many advertising options?
360
Media Relations All-round impact protection
Contact us today 360 Media Limited 17th Floor, ICEA Building, Kenyatta Avenue, P.O. Box 15168, Nairobi 00400
+254 (0)20 515 7072 / 722 451 699 info@360media.co.ke www.360media.co ke