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IN the past, the vast majority of tourism was centred around the peak summer months of July and August, but in more recent years, Easter has seen accelerated growth, with 2025 set to hit new records for travellers. To put this into perspective, almost 94 million international tourists visited Spain sometime in 2024. Easter appears to have significantly impacted these figures, with 24 million attributable to the first four months alone. This is welcome news for estate
agents, as Easter, when the weather typically starts to warm up, is the ideal time for potential buyers to secure a coastal holiday home. As Marc Pritchard, Sales and Marketing Director for Taylor Wimpey Spain, explains: “We have found that many buyers take advantage of the holidays not only to discover new areas, but also to make purchasing decisions that they have been considering for months. The in-person visit, in a holiday environment, is decisive.”
Easter has also become an opportunity for Spaniards to travel within the country and enjoy a getaway. According to the Observatory of the Madrid Federation of Travel Agencies (Femav), just over 91 per cent of Madrid residents opted to take a trip at Easter in 2024. Of those, 77.7 per cent chose a domestic destination, with around 39 per cent staying at their second home or family home. Interestingly, in 2025, the eBooking platform is seeing a growing trend towards
getaways in small coastal towns in Andalucia, Murcia and Valencia, compared to previous years. As with the international market, this opens up a big opportunity to increase the number of coastal holiday homes sold to the domestic market. With Easter becoming the new summer, bringing an increase in both national and international visitors potentially in the market for a future holiday home, coastal estate agents may just have found their very own golden egg.