WORKING TOGETHER WE CAN GIVE YOUR PRODUCT THE POWER AND THE PASSION
Keep this edition handy Because it features:
• Publication Information • Advertising Rates • Localised Calendars • Advert Specifications • Addresses and Phone Numbers • Festival Days
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Introductions
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To our advertisers
Distribution
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Meet some of the team
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Statistics
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Trust is the key
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Offices
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Print prices
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Web prices
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Calendar
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EuroWeekly
MediaPack
Back page
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Dear Sirs,
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Please find enclosed information on our publication, the Euro Weekly News.
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The Euro Weekly News is the most established free English language newspaper in the whole of Europe with six different editions and a circulation of 580,667* copies every month to over 3,000 distribution points every week on mainland Spain and the island of Mallorca.
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MEDIA PACK IS FOR KEEPS
15 Regional and National holidays
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CONTENTS
The Euro Weekly News, Casa de la Prensa, Calle Moscatel 10, Poligono Ind Arroyo de la Miel, 29631, Benalmadena, Malaga, Spain. Telephone: (0034) 952 561 245 Fax: (0034) 952 440 887 marketing@euroweeklynews.com www.euroweeklynews.com 2
Each edition contains local news, a full TV and satellite guide, plus European news and financial information (including stocks and shares listings). We feature items of local interest, plus information on what’s on and where to go with entertainment news and updates. In all, we believe that we are providing the most comprehensive and definitive guide aimed at the ex-pat population in Southern Europe.
‘“ Without Passion you don’t have energy, without energy you have nothing” Donald Trump.
*FOR UP TO DATE STATISTICS www.euroweeklynews.com/our-business/stats
TO OUR ADVERTISERS DISTRIBUTION* Costa del Sol 46,000 copies every week
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Churriana, Torremolinos, Benalmádena, Montemar, Málaga, Fuengirola, Mijas, Coín, Alhaurín de la Torre, Alhaurín el Grande, Monda, Cártama, Benamara, Guadalupe, La Caleta, Burriana, Capistrano, Torrenueva, Miraflores, La Cala, Calahonda, Riviera del Sol, Cabopino, Elviria, El Rosario, Las Chapas, Marbella, Nagüeles, La Campana, Nueva Andalucía, San Pedro, Guadalmina, Puerto Banús, Los Naranjos, La Cañada, Estepona, Guadiaro, Benavista, Bel Air, Los Boliches, Aloha Pueblo, Atalaya, Arroyo de la Miel, Sabinillas, Duquesa, Sotogrande, Cartama / Estacion, Pizarra, Alora/ Estacion, El Chorro (Lakes), Ardales, Teba, Almargen, Olvera, Torre De Alhaquime, Setenil De Bodegas, Serrato, El Burgo, Yunquera, Alozania, Tollox, Guaro, Casarabonela, Zalea Villa Franco, Antequera, Mollina, Campillos, Fuerte Del Piedra, Ronda, Benaojan, Montejaque, Cortes De La Frontera, Atajate, Gaucin, Casares,Monda,Torreguadario, Los Barrios, Nuevo Guadario, San Roque, La Línea.
Costa Blanca North 25,000 copies PER week
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Albir, Alfaz del Pi, Alicante City centre, Altea, Benidoleigh, Benidorm, Benissa, Benitachell, Cala D’Or, Calpe, Campello, Coveta Fuma, Denia, Finestrat, Fustera, Gandia, Gata de Gorgos, Jalon Valley, Javea, La Cala Benidorm, La Cala Finestrat, La Nucia, La Xara, Los Pinos, Moraira, Muchamiel, Oliva Town, Orba, Pedreguer, Pedreguer, Pego, Piles, Polop, San Juan Playa, Teulada, Vergel, Villajoyosa.
Costa Blanca SOUTH 30,000 copies PER week
Costa De ALMERIA 13,000 copies PER week
Los Gallardos, Turre, Garrucha, Las Buganvillas, Puerto Rey, Palomares, San Juan, Villaricos, Huercal Overa, Albox, Arboleas, La Alfoquia, Antas, Antas Real Industrial Estate, Vera, Vera Playa, Mojacar Playa, Mojacar Pueblo, Puerto Lumbreras, Baza, Velez Rubio/Blanco, Urcal, Aguilas, Zurgena, Almanzora, Taberno, Pulpi, Los Lobos, Cariatez, Sorbas, Uliela del Campo, Lubrin, La Mela, Bedar, El Pinar, El Campico, Almerimar, Berja, La Mojonera, Roquetas de Mar.
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AXARQUIA 10,000 copies PER week
MALLORCA 10,000 copies PER week
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Cala Mayor, Sant Augusti, Illetas, Bendinat, Portals Nous, Costa den Blanes, Puerto Portals, Son Caliu, Palmanova, Magalluf, Son Ferrer, El Toro, Santa Ponsa, Andratx, C’an Pastilla, Palma, Santa Maria, Alaro, Inca, C’an Picafort, Puerto Alcudia, Pollensa, Puerto Pollensa, Festival Park, Concell, Algaida, Campos, Cala Millor, Porto cristo, Cala D’or, Cala Egos, Costa de la Calma, Peguera, Playa de Palma, Calas de Mallorca, Soller, Port of Soller, Deia, Valdemossa. * September 2010, for current please visit www.euroweeklynews.com/ourbusiness/stats
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El Palo, Rincon de la Victoria (Commercial Centre, Añoreta Centre), Velez-Malaga, El Ingenio, Sayalonga, Torre del Mar, Marina del Este, Torrox Costa, Torrox Pueblo, Chaparral, Capistrano, Frigiliana, Algarrobo, Viñuela, Alcaucin, Competa, Rio Gordo, Colmenar, Villnueva del Rosario, La Herradura,Salobreña, Velilla, Nerja, Caleta, Almuñecar, Motril Town, Motril Costa.
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All of the EWN editions are available to view in virtual format on our website www.euroweeklynews.com so that all our advertisers adverts can be seen by our thousands of visitors every week.
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TO OUR ADVERTISERS We are able to offer some extremely competitive rates, coupled with the supporting cast of our bilingual in-house team, covering every aspect of our business, sales, marketing, production design and probably the most crucial of all, after sales back-up.
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‘Not WE CAN, but WE WILL’
Albatera, Algorfa, Benijofar, Cabo Roig, Campoamor, Cartagena, Ciudad Quesada, El Chaparal, Gran Alacant, Guadamar del Segura, Hondon valley, La Manga, La Marina, La Mata, La Siesta, La Zenia, Lorca, Los Alcazares, Los Altos, Los Montesinos, Mazarrón, Murcia, Pilar de la Horadada, Pinar de Campoverde, Playa Flamenca, Ricón, Rojales, San Javier Airport, San Luis, San Miguel de Salinas, San Pedro del Pinatar, Santa Pola, Sucina, Torre de la Horadada, Torre Pacheco, Torrevieja, Villamartin
We are convinced that this combination will give you, the client and your business, the best opportunity to reach your goals in today´s very competitive market place. Let us help you to enhance your business with the incredibly powerful advertising medium that is The Euro Weekly News.
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MEET (SOME OF) THE TEAM
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Michel Euesden Managing Director The greatest thing that my parents ever gave me was a strong work ethic and I grew up knowing that there is no substitute for hard work.
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Although my personal and professional partnership with Steven is the driving force behind our unprecedented success, the secret to our success is our team of passionate individuals. Some people are born to greatness. Some have it thrust on them. And some like Mr E and I throw common sense out of the window and choose of their own free will to go into the communications business. And love every minute of it! Steven Euesden Sales Director I am immensely proud of our achievements in Spain as many people who work and live abroad soon realise to 4
their cost, making a success of any business venture requires an investment of twice the amount of blood, sweat and – yes – tears as in the UK. As sales director my achievements can easily be measured in monetary terms. However, the real achievement is one impossible to fully quantify. The strength of any team is only as good as its weakest link. The team used to consist only of Michel and me and, given our unbreakable bond, that team was unbeatable. As we grow and expand, we have accepted new like-minded individuals into our team – our vision – and I am proud to say that bond is as solid as ever.
“The back office support is the key to your
success; we have a team of dedicated professionals in the chosen field, all there to help you reach your potential.” ALFREDO BLOY EDITOR EWN is dynamic, forward-thinking and fast-paced, something not usually associated with the expatriate business community in Spain.
This is due to the ethos of EWN’s directors Michel and Steven who embody the motivated, uncompromising, relentless energy required to not only to keep a company afloat through this dark recession, but to actually expand and improve with every step they take.
If ever there was a feeling of being part of something special, something with a bright future, the EWN is it. And I am proud to play a role in it. NICKI BURGESS PRODUCTION MANAGER I am responsible for day-to-day EWN Media Group operations. I handle planning and processing all group publications. Having lived and run businesses in Spain for
24 years, I joined EWN in April 2009. The company is like no other in Spain. I have never known such a team atmosphere where everyone pulls together to deliver the best publication of its type in Spain. At the EWN we do whatever it takes to get it right, and this is the secret to our success.
MEET (SOME) OF THE TEAM
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JOSE VALENTIN HEAD OF DESIGN AND PRINT Working at the EWN is always an exciting rollercoaster ride, always with fresh challenges to achieve, knowing each week is different to the next. Although some weeks
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In my 23 years in the print, publishing and web development industry I have never worked for a company so passionate about everything they want to
AMALIA CALLE PADILLA SENIOR ACCOUNTS MANAGER I won’t lie and say that working at the EWN is a
But I will say, as Head of the Finance Department here for the last three years that EWN enjoys a team of the hardest working and most loyal individuals I have ever come across.
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AND IT MANAGER
No day is ever the same. Being in a busy newsroom puts me at the forefront of what is going on in Spain and getting that first piece of news out onto the EWN website for our readers before anyone else is very satisfying.
achieve and I am proud to be a part of it.
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KEVIN HICKS WEB DEVELOPMENT
EWN is fast moving, challenging and also a fun place to work all at the same time.
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Here we make a product that has life, that every week says something new.
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are stressful, long and hard, I love working here and the creative work we do in my department, design and layout.
The company motto of ‘passion’ is one that all the departments share as a way of life and a reality of who we are. We are ‘passion’ therefore EWN is ‘passion’. bed of roses. Neither will I say that we ‘work hard and play hard’. 5
HELPFUL STATS ‘At EuroWeekly we believe in being different.’
When placing your ads consider some of these stats that we have arranged for you.
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Our readership is slightly biased on the feminine side, they holiday in the UK and are mostly residents here and own their own homes. They are most probably retired with more than 60% over 55 and 55% speaking English alone.
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HELPFUL STATS
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TRUST IS THE KEY
BOTH IN PRINT
Consistent Advertising = Familiarity = Trust = Customers People won’t buy from you until they trust you
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Trust and confidence take time to build up. To be successful with newspaper advertising, you need persistence, patience, and a budget to keep your newspaper advertising running to build that trust.
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Your ad should appear in the same place in the newspaper at least weekly for an indefinite period [forever]. Expect to run your newspaper advertising for two months before you see any sort of increase in sales. It takes some time to build trust. And if you quit,you will have to start all over again.
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No other advertising vehicle has the extensive reach of newspapers. In order to target the largest audience possible or corner the market in the most direct way, newspaper adverts are where you should channel the majority of your advertising budget. There are 6 regions that we cover here in Spain and print 134,000 copies of our paper every week. There is no better way to get your message in front of a massive audience.
AND ON THE WEB
OFFICES Costa Del Sol - Head Office Tel: +34 952 561 245 Fax: +34 952 440 887 andalucia@euroweeklynews.com Costa Blanca North Tel: +34 965 842 777 Fax: +34 965 845 280 costablanca@euroweeklynews.com M A K I N G
Costa Blanca South Tel: +34 966 713 596 Fax: +34 966 715 596 torrevieja@euroweeklynews.com
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Almería Tel: +34 950 472 109 Fax: +34 950 478 789 mojacar@euroweeklynews.com
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Mallorca Tel: +34 971 682 795 Fax: +34 971 680 438 mallorca@euroweeklynews.com
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If you are not advertising with us your competitor probably will be, so don’t get left behind. Talk to us today.
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PRINT PRICING
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WEB PRICING
ADVERT EXAMPLES
RIGHT HAND COLUMN Size
Price/mth*
300x250px ........................................169.99 300x100px .......................................... 99.99 125x125px ...........................................49.99
Size
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MAIN BODY TEXT Price/mth*
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468x60px .............................................129.99 240x120px ............................................ 99.99 720x300px ......................................... 399.99
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10% off on 3-month bookings +25% to appear on every page
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SIZE MODULES
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PUBLICATION DATES 2011
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CALENDAR
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SPANISH HOLIDAYS Remarks
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New Years Day Epiphany Regional/All Regions Andalucia Regional Balearic Islands Regional Good Friday Labour Day Madrid Regional Canary Islands Regional Castilla-La Mancha Regional Murcia Regional La Rioja Regional Assumption Day Assumption of Mary Ceuta Regional Asturias Regional Extremadura Regional Catalonia Regional Valencia Regional Hispanic Day Columbus Day All Saints Day Constitution Day Immaculate Conception Day Christmas Day Christmas Holiday In lieu of Christmas Day
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January 1 January 6 February 28 March 1 April 22 May 1 May 3 May 31 May 31 June 9 June 9 August 15 September 2 September 8 September 8 September 11 October 9 October 12 November 1 December 6 December 8 December 25 December 26
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MEDIA PACK 2010-2011 STEVEN AND MICHEL EUESDEN ‘Success is a journey, not a destination’ Ben Sweetland
If you should need any help at all please do not hesitate to call us directly.
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Hope you enjoyed our Media Pack, and can see now that by working together we truly can give your product the power and the passion.
Casa de la Prensa, Calle Moscatel 10, Poligono Ind Arroyo de la Miel, 29631, Benalmadena, Malaga, Spain. Telephone: (0034) 952 561 245 Fax: (0034) 952 440 887 marketing@euroweeklynews.com www.euroweeklynews.com
EUROWEEKLY MEDIA PACK KEEP TO HAND YOU WILL NEED IT