Mallorca I No. 2147 I 27 Aug - 2 Sept 2026 I FREE Newspaper Dep. Legal PM - 140 - 2004 - ISSN 2488-1686
Mallorca’s American dream PALMA is looking across the Atlantic as it launches a new campaign aimed at attracting more American tourists to Mallorca in 2027. The Fundació Turisme Palma 365 has approved a €208,120 contract for a promotional campaign targeting travel professionals in the United States. Events will be held in Atlanta, Philadelphia, Chicago and New York this autumn, with two further cities also set to be chosen. Around 120 American travel agents are expected to participate in the campaign, which will focus on professionals already showing an interest in Palma and who could help promote holidays in the Balearic capital. The initiative will finish with an event in New York early next year, bringing US travel agents together with representatives from Palma’s tourism industry. The aim is to strengthen relationships and encourage more bookings to the city. The American market has become increasingly important for Mallorca in recent years, helped
Credit: Instagram/MagalufSquare
€208,120 campaign aimed at attracting more American tourists to Mallorca
by improved air connections. United Airlines’ direct Palma-New York service has proved popular since launching in 2022, with the airline increasing capacity and using larger aircraft on the route. Mallorca also benefits from Air Canada’s direct service from Montreal, giving American trav-
ellers another option through connections across North America. Palma tourism chief Pedro Homar said the strategy was already producing positive results and argued there was no reason to stop the push. The latest campaign reflects Palma’s wider ambition to diversify its tourism markets and attract
visitors who can contribute to the city’s economy beyond the busiest European summer markets. With the US campaign now taking shape, Palma will be hoping its pitch to American travellers translates into more bookings, longer stays and greater visibility for the Mallorcan capital ahead of the 2027 season.
Love Island stars wed Molly Smith and Tom Clare marry at iconic Son Marroig LOVE ISLAND stars Molly Smith and Tom Clare have chosen Mallorca for a spectacular wedding celebration. The couple, who met on Love Island: All Stars in 2024 and won the series, had already completed their legal marriage ceremony in the UK. Celebrating in Mallorca let them share the occasion with many more guests. And what better place than the original love island destination itself? The ceremony took place at the stunning Son Marroig between Deia and Valldemossa. Molly wore an elaborate embroidered strapless bridal gown and long veil, while Tom opted for a white
Credit: Instagram/MollySmith
Newlyweds celebrate.
dinner jacket and black bow tie. Fellow Islanders including Sophie Piper, Joshua Ritchie and Mitch Taylor also attended, with Casey O’Gorman serving as best man. The celebrations continued the following day at Suculenta in Port de Soller, where guests enjoyed a Mediterranean-inspired feast. The glamorous wedding delivered an unforgettable dose of sun, luxury, and romance for the newlyweds.