Dep. Legal MA-74-2004 - ISSN 2488-1562
Costa del Sol • Issue No. 2064 • 23 - 29 January 2025
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‘SURRENDER to the Andalucian Crush’. That’s the name of the promotional campaign the Costa del Sol has joined at FITUR, the world’s biggest tourism fair currently on in Madrid. After the region celebrated its biggest and most profitable year in history, with record employment, record numbers in tourists visiting, and more nationalities arriving at Malaga airport than ever before, the Costa del Sol is going all-in this year aiming for even more quality tourists and higher income. Campaigners from all the Costa del Sol communities and councils are present at FITUR this year with the objective of wooing even more nationalities than they have traditionally done before, and nationalities from even further afield than before. The message each of the groups are spreading is the same: ‘Q’ for quality, as they seek to present Andalucia not only as a tourist destination, but as a space of art, passion, history and beauty. Famous faces are at the
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Costa del Sol goes all-in at FITUR
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Antonio Banderas with Juanma Moreno.
forefront of the Costa del Sol campaign, such as Eva Longoria and Antonio Banderas, and this year not only the beaches, as the campaign is putting a great deal more emphasis on inland treasures including castles, pueblos blancos, spectacular views, and historic sites. The Minister of Tourism and Andalucian Foreign Affairs, Arturo Bernal, highlighted the important role of the Costa del Sol in the region. “The excellent data collected from 2024 has contributed to Anda-
lucia having lived the best tourist year in its history,” he stated. For the inauguration of the massive event, the Symphony Orchestra of the Soho CaixaBank Theatre of Malaga, promoted by Antonio Banderas, opened the
Fully authorised to operate in Spain. ceremony, including in its emotive repertoire of original soundtracks from the most emblematic films shot in each of the provinces of Andalucia and the majestic scores of Gladiator; Pirates of the Caribbean, Interstellar, and The Lion King.
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