Coastal alliance Costa Blanca South • Issue No. 2064 • 23 - 29 January 2025
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MALAGA and Alicante are the sixth and 10th most populated cities in Spain, respectively. They are also ranked fourth and sixth among Spain’s provincial capitals in terms of population. Despite their competitive relationship, starting with FITUR 2025, both cities aim to shift their focus from competition to collaboration. At the International Tourism Fair in Madrid (FITUR), which runs until January 26, the mayors of both cities, Luis Barcala of Alicante and Francisco de la Torre of Malaga, are set to sign a partnership agreement to exchange knowledge and experiences. Both cities thrive in the service and tourism
Image: Alicante City & Beach
From rivals to partners in tourism
Luis Barcala, mayor of Alicante at FITUR.
sectors, offering similar attractions such as beaches, cultural events, sports, cruises, and conferences. This partnership offers a valuable chance for both cities to
evaluate what strategies work best in a highly competitive market. Alicante will also have the advantage of being named the Gastronomic Capital of Spain in
2025, a title that will be officially announced at FITUR. Malaga, too, has a strong gastronomic reputation, recognised both nationally and internationally.
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