Costa Blanca North • Issue No. 2062 • 9 - 15 January 2025
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Promising year ahead
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ACCORDING to the hotel association HOSBEC, 2025 is once more shaping up to be a promising year for tourism in the Valencian Community. This positive sentiment is supported by a marked increase in early bookings observed in the latter months of 2024, indicating a shift in traveller behaviour. More people are now inclined to plan their trips well in advance to secure optimal conditions and experiences. As 2024 has now drawn to a close, HOSBEC has released its annual report highlighting significant achievements. The Costa Blanca recorded an impressive 77.6 per cent overall occupancy rate, marking an increase of 4.7 percentage points compared to the previous year. From May to October, the peak summer season, occupancy rates surpassed
Credit: Shutterstock:Margouillat photo
“Experts optimistic for another fantastic year of tourism”
Tourists are drawn to Calpe for its stunning beaches.
the 80 per cent mark, with a remarkable peak of 90.1 per cent reached in August. Specific destinations demonstrated their unique appeal; for instance, Calpe achieved an impressive annual occupancy rate of 81.2 per cent, attributed to its attractive blend of stunning beaches, natural landscapes, and a rich cultural offering.
Furthermore, HOSBEC has indicated that “Benidorm has reaffirmed
its status as a quintessential tourist destination,” concluding the year with an impressive occupancy rate of 81.1 per cent, nearly one percentage point higher than the previous year. Excitingly, October, along with the earlier months of the year, also exhibited significant visitor engagement. This trend is exemplified by February, when occupancy figures surpassed 2023 levels by five points, achieving 76 per centoccupancy. This growth signifies Benidorm’s evolution into a year-round tourist destination with broad appeal.
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