Mallorca • Issue No. 2058 • 12 - 18 Dec 2024
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Palma sets sights on America THE Fundación Turisme Palma 365 has announced that the North American market will be its primary focus in 2025, with a budget of €1.5 million confirmed for the upcoming year. This strategic shift is aimed at capitalising on the high-spending, culture-oriented profile of North American tourists. The connection with New York, currently serviced by United Airlines with three weekly flights, will see an increase to four flights per week starting in May 2025. However, the long-term goal for Palma City Council is to establish daily flights throughout the year. To strengthen its presence in the North American market, the foundation plans to open a communications agency in New York, similar to its existing
Photo: Facebook/United
“New era for tourism”
Regular flights to the US.
agencies in Berlin, London, and Madrid, which cater to the German, British, and domestic markets. Additionally, a promotional trip to New York is scheduled for late February 2025. This trip will include a delegation of trustees and local business representatives.
The itinerary will feature meetings with tour operators and members of the specialist travel press. Beyond the North American initiative, the Fundación Turisme Palma 365 is also working to enhance connectivity with North Africa, focusing on Tangiers. This follows the
twinning agreement signed with the city last September. The emphasis on strengthening Palma’s international links reflects the city’s commitment to broadening its tourism appeal and fostering global connectivity for both visitors and residents.
Gear up for the first charity ride “Rolling out in Mallorca 2025” CYCLING enthusiasts on the islands can now prepare their bikes for the first Charity Cycle Ride 2025 in Mallorca. Berthon Spain, in partnership with 6Points Cycling Challenges and with the support of e3Systems and Marine Results, is organising this charity ride in aid of the Mallorcan charity Yachting Gives Back. This exciting event brings together the worlds of sailing and cycling on the island. It will take place on January 18 at 9.00am, starting from the Vino del Mar restau-
rant in Port Adriano. Participants can choose from three routes: approximately 40km, 50km, and 65km. The event operates on a first-come, first-served basis, with a maximum of 50 cyclists, so be sure to register early to secure your place. A minimum
donation of €35 is required, which must be paid in advance to confirm your booking. For more information on how to register, visit the Berthon Spain Facebook page. It’s time to pump up the tyres! Credit: Pexels/ RUN 4 FFWPU
First Charity Cycle Ride.
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Nautical leader in Spain NEITHER the renowned America’s Cup in Barcelona nor the glamour of Puerto Banus and the Costa Brava surpass the Balearics as the leading hub of the nautical sector. The Balearics accounted for 18 per cent of recreational boat registrations in Spain up to November 2024. With 878 registrations, the archipelago is ahead of Barcelona (11.1 per cent) and Madrid (6.7 per cent). Nationally, the market recorded 4,883 registrations from January to November 2024. These figures are derived from a report by ANEN, based on data from the Dirección General de la Marina Mercante. The charter market remains a cornerstone of the Balearic dominance, accounting for 27.2 per cent of all charter registrations, it retains a significant lead over Barcelona (11.9 per cent) and Girona (8.8 per cent). This growth in the nautical sector has had an impact on the marine employment. Over the past six years, the workforce has grown by 80 per cent, rising from 3,000 to 5,500 employees. Furthermore, the industry achieved a turnover of €1.1 billion in 2023, €460 million of which was generated by the construction and repair of boats at Palma’s Moll Vell.
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