Mallorca • Issue No. 2043 • 29 Aug - 4 Sept 2024
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A crowded beach in summer.
FOLLOWING the recent anti-tourism demonstrations that have been held in Mallorca, the Association of Distributors (ADED) has launched an initiative to promote tourism in the Balearics. According to Diario de Mallorca, the campaign begins with the association asking members of the local community if they can honestly say that amongst their family and close circle of friends, they don’t know a single person who doesn’t live off the tourist industry, be it directly or indirectly. It urges locals to put themselves in the place of visitors who have
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been recipients of ‘tension, discomfort or […] minor aggression’ and ask themselves if they would want to be received in such a way during their own travels. The ADED campaign aims to offer tourists, who may have been put off by previous treatment from locals or hostile anti-tourism reports, a warmer welcome into the Balearics. The association warns that if residents don’t work to create a more inviting holiday destination, the economy will suffer and the outcome will inevitably be the same as that which the islands ex-
perienced during the pandemic of 2020/2021, when an SOS Tourism was declared. ADED acknowledges that there are many issues that need to be resolved, including the impact that the tourism industry has on local resources. However, it highlights that abuse of any sort, be it verbal, physical or in writing (eg via negative graffiti such as ‘Tourists go home’), is not an appropriate way of dealing with these problems and reminds locals that without the tourists, many residents would lose their livelihood.
Queen Suthida is supporting her regatta team.
to win the regatta. The 52 Super Series was first established in 2012 and soon became a world-renowned event. It is the first time Queen Suthida has visited Mallorca and as well as supporting her national team, she plans to explore the island and enjoy some of the local sights.
AUSTRALIAN actor Chris Hemsworth has arrived in Mallorca ready to embark on his latest project, in which he will collaborate with the National Geographic to film the new series of reality show, ‘Limitless’. The show, which is the brain-child of Darren Oronofsky (Requiem for a Dream, Black Swan, The Whale) is based on testing one’s strength of mind and defying expectations. Throughout the series, Hemsworth aims to embrace life and undertake challenges which seek to push him to his limits and prove his inner potential. The actor became a worldwide name for his performance as Thor in the Marvel Cinematic Universe, and is no stranger to Mallorca having holidayed in the Balearics last summer with his family on a classic Mallorcan yacht which was previously used to take visitors to and from the island of Cabrera. ‘Limitless’ is set to be filmed in various picturesque locations around the island, and will be produced by local company Palma Pictures, which has previously worked with Hollywood stars such as Adam Sandler and Nicole Kidman.
QUEEN SUTHIDA, the queen consort of Thailand, is in Mallorca supporting her regatta team for the 52 Super Series, a sailing event labelled as the Formula 1 of the sea. The event, which commenced in Puerto Portals on Monday August 26, is comprised of 13 boats and includes participants from nine countries across the globe. The Queen, who is a member of one of the wealthiest monarchies worldwide, is accompanied by a number of security staff and assistants, and will be cheering the Thai crew members on as they fight
(Photo Credit, Mar Coello)
Thai Queen sets sail
on 13