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Robert De Niro gives Nobu chain the Hollywood glitz Credit: Twitter @Eater
by Tom Woods THE Nobu Marbella hotel may have opened its doors to the public in mid-March, but the official opening of this latest venue of the exclusive franchise takes place on We d n e s d ay, a n d i t w i l l not be a quiet affair. A l l No b u ’s b i g n a m e s will be there: the owner and executive chef Nobu M a t s u h i s a ; c o - fo u n d e r and Hollywood megastar Robert De Niro; Film Dire c t o r M e i r Te p e r ; a n d C h i e f E xe c u t i v e Tre v o r Horwell. The f lourish of Japan-
Issue 054
HEAVEN’S SAKE: Nobu Matsuhisa and Robert De Niro have built a global empire.
ese culture which characterises the brand will be in evidence, including the now traditional sake ceremony which inaugurates every Nobu restaurant.
This will involve filling a barrel with special Nobu rice wine, before the owners then break the lid with wooden mallets.
The sake is then offered to all attendees, who are invited to celebrate a toast as a sign of good luck, and then a par ty on a Hollywood scale begins. It has always been the aim of Nobu to revolutionise the hotel indust r y, f o c u s i n g o n t h e seamless inte g ration of its restaurants. Each hotel has its own identity and desig n, ref lecting the character of each location. Nobu Marbella is based in the Puente Romano hotel, while the Nobu Empire itself owns 30 establish-
ments on five continents. A cclaimed che f Nobu Matsuhisa opened his first Amer ican restaurant in Beverly Hills, in 1987. His resounding success led to him meeting with Robert De Niro and Meir Te p e r, w h o t e a m e d u p and have been co-owners since 1994.
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