KINDNESS – Pitch #3 –
PROBLEM
• small children often run around, cry, scream, and yell
out of 15 BSM faculty members... out of 15 BSM faculty members...
• results in them being obnoxious & disruptive to those around them
find small children moderately to extremely distracting/ frustrating at formal events 73%
• this is often due to boredom and a lack of entertainment
• parents struggle to prevent this behavior during formal events (church, weddings, etc.)
where small children are expected to stay quiet & contained
• parents use a variety of ds to entertain them use books
8 think entertaining small children at formal events is moderately to very challenging 73% use toys 0 use snacks think their method is very effective 29% only
ADDITONALY... ADDITONALY...
• we talked to a preschool that specializes in childhood development
• many kids cannot use scissors or write properly because of their lack of fine motor skills
• can lead to problems in the future, like poor academics and social isolation
Developing Fine Motor Skills... Developing Fine Motor Skills...
MARKET RESEARCH
Wooden Busy Boards
Fabric Busy Boards
$15-$30
Busy Cubes
$10-$15+
HOW MIGHT WE...
create a toy to keep
children quiet in public while stimulating their fine motor skills?
PRODUCT
Brainstorming
GOALS:
• quiet
• helps with as many
fine motor skills as possible
• fun, engaging, and
safe for small children
Sketches
Tic-Tac-Toe Board
1st Prototype Steps
Prototype Final Prototype Ideas
2nd
• 3 textures
• not very durable
• shape puzzle
1st Prototype
• limited creative options
• tests understanding & recognition of shapes
2.5 in
• helps with grip strength and manipulating objects
• flimsy foam
• easily breakable
• hard foam interior
Pinch Board
• new fun shape ☺
• 4 more durable and engaging textures
Magnet Puzzle
• workable magnets
• moveable shape puzzle
• more creative opportunity
• have to move small pieces from one hand to the other
2nd Prototype
3 in
• easier to hold
Knobs
• 3 knobs
• variety of shapes and colors
• more engaging
Handle
• denser & bigger foam squishy & firm handle to help with picking things up & teething
Strings
• sturdier cardboard
• thinner string
• still difficult to pull through
Little Knights Feedback loved!
+ magnetic puzzle + spinning & pulling out caps + pulling strings + smiley face ☺ - magnets came out - caps could have came out (nails!) - strings were hard to pull
needs improvement...
Ages 1-5
Final Prototype
Pinch Board
• bigger and cushier left eye
• fun squishy smile
more colorful
• variety of textures to pinch
Magnet Puzzle
• magnets glued in
• handles to help with pinching and moving magnets
• more colorful
• saftey buffer edges
Magnet Puzzle Knobs
5
• allows for buffer room for metal plate
• more colorful
• stopper mechanism to prevent nails from coming out
• encourages on pulling them
Handle
• made from pop-poms
• softer to make it easier to hold, sqeeze, and bite
Strings
• longer
• larger pipe-cleaner loops
• easier to pull through and out
• teaches them how to tie shoe laces
MARKETING
C BE CLEVER Logo
C BE CLEVER
NEXT STEPS
1. Create one more prototype made out of more professional materials (plastic, rubber, silicon, etc.)
safer
more durable
2. Test the product even more with children and a variety of age ranges
3. Go to market and sell the final version created after additional feedback
