Media Coverage & Statistics for the 2014-15 Volvo Ocean Race.
The purpose of the Race Report is
to align the perceived, measured and
real results of the Volvo Ocean Race’s
reach and impact for existing and new
stakeholders.
The report summarises key findings
from the global research programme for
2014-15 as well providing a description
of the key assets and values related to
the race.
The report delivers data relating to the
media reach and original, objectively
derived insights into the values
associated with the Race as well as
the impact on stakeholder brands.
