future nostalgia HIGH SUMMER 2023
”Whether you’re Italian or a tourist, Italian summers are all about gelato. This season we were inspired by the rich, natural colors of Italy’s favorite treat – coming in soft oranges, basil greens, and muted blues.”
NICOLETTA GRAZIOLI, DESIGN MANAGER
DESIGN IDEA
This season we took our dedication to style, functionality and artistry to a new level, while including the hallmarks of a strong summer wardrobe: breathable fabrics, fluid silhouettes, and a palette of seasonal colors and joyous patterns. And as temperatures heat up, the need for a formal-informal warm-weather style increases and thus we embrace linen, cotton and Tencel®, knowing that they will keep your customers cool but still sartorially fulfilled. We also see the return of stripes and paisley prints in a muted color palette, as well as allover embroideries created in close collaboration with our Italian suppliers. Together, our exclusive fabrics and detailed craftsmanship forms a collection made for the man who wants to look his best, throughout the summer season.
Eton’s High Summer Collection returns after a three-year hiatus, with a stylish range of dress and casual shirts as well as accessories. Merging tradition with the seasonal needs of the modern man, we combine rich sources of inspiration into an elegant collection, made for both work and play.
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SUMMER BUSINESS IN SOFT SEASONAL COLORS
In 2023 Eton continues its efforts to become a more responsible business by designing more sustainable products, with extra consideration for the planet. For example, organic cotton reduces water consumption by 91% when compared to conventional cotton, while Tencel® is a more sustainable fiber as it's harvested from certified wood sources.
KEY ACCESSORIES
April shirting brings a spring feeling, with softer colors and updated patterns in our most classic and popular qualities such as Signature Twill and Poplin, as well as our new performance program in Cotton-Tencel Stretch.
Classic accessories in soft seasonal colors and patterns, from our best-selling silk ties to printed pockets squares. All designed to work effortlessly and match perfectly with our dress shirts.
DELIVERY MONTH APRIL
100004627 | 6507-55 Orange Paisley CottonTencel Print Shirt® 1. A000337005580 | A000337006580 2. 10000462725 3. A000337167500 | A000337166500 | A000337165500 4. A000337024780 | A000337021780 1. 2. 3. 4.
Exceptionally soft and vibrant paisley shirt made from cotton and Tencel®.
This fabric is also available as an effect fabric with our Signature Twill/3001.
Remarkably soft medallion print shirt made from cotton and Tencel®.
Elegant medallion print inside collar and cuffs, with a contrast button thread.
Linen pocket square with an embroidered floral pattern. A000337190100
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BeigeTencelCotton-Shirt 100004626 | 6514-43 ® 1. 10000464853 | 10000464823 2. A000337182500 | A000337186500 3. A000337190100 4. A000337013580 | A000337012580 | A000337012980 5. 10000462663 | 10000462627 1. 2. 3. 4. 5. ADDED DETAIL Woven silk and jacquard weave with a rich texture. This tie features a 3D effect pattern. A000337013580
Elegant floral print shirt in easy to wear colors. This print is also available as an effect fabric for Signature Twill / 3001.
10000462125 | 2769-25
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Floral Print Poplin Shirt
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A silk and linen blend tie: irregular texture for a modern tie look. Woven with a bold striped pattern. A000337136280
1. A000337174500 | A000337177500 2. 10000464121 | 10000464131 | 10000464161 3. 10000462125 | 10000462143 4. A000337136280 | A000337137980 | A000337134980 2.1. 4.3.
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Bengal
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An elegant silk and linen tie. The rich blend adds an irregular texture, resulting in a modern tie look.
A000329862880
SignatureStripedTwillShirt
Cotton baseball cap with a Panama texture. This baseball cap features leather details. The back strap is equipped with an embossed Eton logo.
100004623 | 6510-63
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A Signature Twill Shirt made from organic cotton, with bold statement-ma king bengal stripes.
1. A000337214605 | A000337216605 | A000337210805 2. A000337031500 | A000337032500 3. 10000464263 | 10000465825 4. A000329866280 | A000329861280 | A000329862880 2. 1. 3. 4.
Timeless polka dot print on white ground. Printed on our poplin fabric for a crisp feel and look.
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Polka Dot Print Shirt 10000462221 | 2770-21 ADDED DETAIL Woven silk and a jacquard weave with a rich texture. A000337025980 1. 10000462229 | 10000462261 | 10000462271 2. A000337021780 | A000337027780 | A000337022780 1. 2.
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Classic poplin dress shirt with a crisp look and feel – made from organic cotton.
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This shirt features a tone on tone check inside the collar and the cuffs, resulting in an elegant effect.
Light Blue Poplin Shirt 100004625 | 2187-20 1. 10000462532 2. 10000462562 3. 10000462552 | 10000462500 4. 10000462511 | 10000462522 1. 2. 3. 4.
”Our high summer collection of luxury knitwear offers every style a customer could ever want, from our newest polo shirt to the king knit, a refined style which is as close to a dress shirt as knitwear gets.”
WEEKEND KNITS
DELIVERY MONTH APRIL
JOHANNA KINANDER, HEAD OF ASSORTMENT
Exceptionally soft and silky with a lustrous look, the Filo di Scozia is knitted in Italy from a luxurious two-ply, long staple, double mercerized yarn.
KEY ACCESSORIES
Our casual knits come in a variety of styles: from Terry shirts and beautifully made T-shirts and polos to our slightly more refined full buttoned shirts. New this season is a 100% organic cotton knit piqué, available as a short sleeve polo as well as a long sleeve button down shirt.
Casual weekend accessories, such as swim shorts in new seasonal prints. This year we are also excited to offer a cotton terry cap for more casual outings.
Light Blue Piqué Shirt 1000004722 | 9824-22 ADDED DETAIL Floral swim shorts crafted from a high-end tech fabric. Designed for quick drying, these swim shorts feature an elastic waistband, soft net lining, side pockets, and a flap back pocket. Comes with a practical water-proof bag. A000337082505 1. A000337075505 | A000337092505 2. 10000472200 | 10000472228 | 10000472234 | 10000472244 1. 2.
Tonal buttons for an elegant casual look.
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Our new rich piqué shirt, made from 100% organic cotton.
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Navy Blue Striped T-Shirt 100004660 | 9700-27
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1. 10000466027 | 10000466033 | 10000466063 2. 10000467562 | 10000467535 1. 2.
An elegant silk pocket square with a photo collage print.
Striped T-Shirt knitted with a solid colored collar for an elegant contrast.
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1. 10000466633 | 10000466627 | 10000466628 2. 10000470121 | 10000470152 | 10000470131 1. 2.
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Classic crew neck t-shirt made from a cotton and linen blend.
Off Cotton-LinenWhiteT-Shirt 100004666 | 0525-02
Top line accessories with a relaxed style come in the season’s muted color palette.
“Eton aims for elegance, all through summer – these shirts and accessories are made with light fabrics and displays effortless elegance – ready for the casual office and wherever the evening takes you.”
FROM DESK TO DINNER
ELEVATED ACCESSORIES
DELIVERY MONTH MAY
OLOF ENCKELL, HEAD OF ASSORTMENT
May brings a more relaxed mindset – it’s time to replace the blazer with a business casual overshirt – that perfect mid-layer for cooler spring days and the perfect top layer for warmer ones. Whether it's at the office with a dress shirt and tie, or to a more casual dinner, Eton overshirts are the way to go.
DELIVERY MONTH MAY
Warmer weather brings a need for a business casual style, reflected in both the fabrics and the details of our May drop. During this time we believe our customers will be reaching for linen and lightweight wool in a sophisticated muted color palette.
GrayOvershirtChecked 100004663 | 0901 1. 10000466256 | 10000466228 2. 10000462400 1.2.
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Luxurious overshirt made from light linen, wool and cashmere fabrics – woven in Italy.
BeigeOvershirtHerringbone 100004662 | 0969 1. 10000462422 | 10000466264
Dressy overshirtherringboneinsoftand cool luxury linen, wool and cashmere.
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An buttons.Motherblendfreestylisheffortlesslywrinklecotton-linenshirt,withofPearl
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Cotton-linen Shirt 10000462400 | 3444-00 1. 10000462467 | 10000462433 2. 10000462427 1. 2.
10000466120 | 9260-20
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The ideal casual shirt, made with a lightweight mussola cotton fabric. Garment-washed for extra softness.
Lightweight Shirt
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This shirt is rich with details: horn effect buttons and a placket front.
1. 10000466116 | 10000466126 2. 10000466130 | 10000466100 1. 2.
KEY MotherNEWSofPearl buttons add a luxurious appearance.
Fine striped shirt in wrinkle free cotton and linen blend.
100004629 | F6513-61
Green Fine Cotton-linenStripedShirt
2. 1. 10000462921 | 10000462957 | 10000462961 | 10000462933 2. A000337141500 | A000337144500 1.
A paisley printed silk pocket square. Motif also available as shirt print.
A000337144500
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2. Light Blue Tonal PrintStretchFour-WayShirt 100004628 | 8017-21 1. 10000464500 | 10000464528 | F10000469511 | 10000462821 2. A000337105580 | A000337106980 | A000337107980 2. 1.
Woven silk and linen mix quality, a jacquard weave with a rich texture. This tie features an elegant micro floral pattern in sophisticated colors. A000337102980
Elegant Four-Way Stretch Shirt with a tonal floral print – made from 83% recycled polyamide and 17% elastane.
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KEY ACCESSORIES
DELIVERY MONTH MAY
JOHANNA KINANDER, HEAD OF ASSORTMENT
Craftsmanship and care go into every Eton product. For our High Summer collection, we worked in close collaboration with our Italian supplier Canclini to create two truly unique embroidered designs: one herringbone and one Eton Flower.
“With vacation on the mind, May shirts are designed with the goal to enable your customers to feel like their best selves while on vacation.”
LUXURY VACATION STYLE
In May, accessories are made from lightweight fabrics that pair perfectly with our more warm weather shirts. Whether you are looking for bandanas or casual terry caps – this collection has all the extras needed for a sophisticated yet relaxed style.
In May, casual shirts will follow the same natural color palette as our dress shirts, but in a more casual styling made in linen and lightweight cotton blends.
DELIVERY MONTH MAY
Mid Blue Jacquard Open Collar Shirt 100004700 | 9702-24 1. 10000470000 | 10000470012 2. 10000462562 3. 10000468000 | 10000470000 1. 2.
Elegant short sleeve resort shirt with a structured surface.
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Horn effect buttons for added depth.
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Embroidered resort shirt made from exclusive linen and luxurious cotton, with horn effect buttons.
LinenEmbroideredResortShirt 100004665 | 0249-01 1. 10000467101 | 10000467768 | 10000467732 1.
Printed Short Sleeve Shirt 100004664 | 0798-15 1. 2. 1. 10000466415 2. A000337105580 2. A000337061500
A bandana with one of the season’s key motifs: the same bold leaf print as the shirt.
Watercolor inspired print shirt, made from a lightweight cotton and silk blend.
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A000337061500
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A jacquard weave denim shirt with a geometrical pattern inspired by Sardinian rug craftmanship – made from 33% organic cotton and 67% cotton.
Flat press buttons
2.
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DenimResortJacquardShirt
100004667 | 0774-25 1. A000337200001 | A000337202201 | A000337202601 1.
Polo piqué shirt with a heavier gauge knit and bold stripes – made from 100% organic cotton.
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A striped bucket hat made in the same luxurious and heavy piqué fabric as shirt. A000337230105
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Striped Knitted Piqué Polo Shirt
100010017
