251 La Primavera - Spring/Summer 2025

| SUMMER 2025

La Primavera

LA PRIMAVERA

Delve into artistry of elegance and the pulse of urban vibrancy.

Inspired by the architectural wonders and natural landscapes of Barcelona, this spring/summer collection is a fresh take on sartorial classics.

SHIRT: 10001314541 / F6586

TIE: 10001284527

POCKET SQUARE: 10001291141

Dawn of a New Year January

The year begins with a celebration of timeless elegance, revisiting the classics. A fresh take on business attire with pieces that blend traditional sophistication with modern design elements.

January

SIGNATURE DRESS SHIRTS

This selection ushers in a rebirth of a new year, as our Signature Twill Dress Shirts come to life in a palette of gentle yellows, soothing greens, and blush pinks. Merging the timeless elegance of Eton with vibrant, expressive prints, each shirt catering to the modern gentleman who seeks impeccable sophistication.

/ F3614

/ F6587

10001315163 / F4098

10001314521 / F6586

10001314442 / F6587

10001315951 / F6642

/ F6587

/ F6640

/ F6640

/ F6585

/ F6586

/ F6585

Where the eccentric meets the structural and the fantastical emerges.

10001315423 / F6640

TIE: 10001286027

Nuanced Hues

Discover a color palette of hues and subtle tones found in the heart of the city.

SHIRT: 10001315163 / F4098

TIE: 10001286740

POCKET SQUARE: 10001290225?

January

ELEVATED DRESS SHIRTS

In a world that’s constantly moving, Eton ensures you stand out with poise. Our elevated dress shirts boast tailored precision in every stitch, woven from the finest silky soft Supima cotton, a rare variety grown exclusively in the American southwest. Experience the ultimate in business sophistication with a collection designed for the discerning gentleman.

10001217622 / F7169

10001313521 / F3690

SHIRT: 10001217662 / F7169

SHIRT: 10001313541 / F3690

10001217640 / F7169

10001317153 / F7177

10001217652 / F7169

10001313541 / F3690

Life in MotionFebruary

Behold a curated selection of smart casual essentials that redefine comfort with a touch of luxury.

POLOS & OVERSHIRTS

Eton presents a versatile lineup that blurs the lines between business and leisure. Featuring soft knits and breathable fabrics that offer both style and ease. Embrace relaxed elegance in an updated version of our knit polo, now in an ultra-soft cotton & linen blend. Comfort, functionality, and understated style lie at the heart of our Sartorial Overshirt, crafted from an exquisite blend of wool, silk, and linen — perfect for cool days in warmer months.

POLO: 10001294734

OVERSHIRT: 10001268232

OVERSHIRT: 10001268932

SHIRT: 10001301626 / F9706

OVERSHIRT: 10001268932

Exude elegance in every setting.

ELEVATED DRESS SHIRTS

The elevated shirts boast a luxurious cotton-linen-silk blend, offering supreme comfort. This unique fabric combines the softness of cotton, the strength and breathability of linen, and the smooth lightness of silk, ensuring a light, naturally flexible feel. Each shirt features mother-of-pearl buttons and precise 2 mm stitching along the cuffs. The collection comes in a muted color palette of beige, olive, and blue, and includes solid, pinstripe, and floral patterns.

10001314066 / F4055

10001315532 / F6630

10001315763 / F6631

10001315663 / F6632

10001315500 / F6630

10001314165 / F4054

10001314026 / F4055

10001314125 / F4054

The Perfect Vest

Experience versatile comfort in a layering piece for brisk days. The Lightweight Wind Vest boasts a sporty look perfect for layering, with an elasticated hem and zippered front. Paired with side entry pockets, it instantly adds a touch of functionality to any outfit.

February

SIGNATURE DRESS SHIRTS

This season’s cornerstone of timeless sophistication can be seen in a selection of signature twill shirts that embody the essence of spring: a muted palette of business blues, sage green, and crisp white tones, evoking a sense of renewal and refinement. Crafted with our signature twill fabric, experience unrivaled comfort and style, perfect for embracing the season’s smart casual allure.

10001301626 / F9706

Refined Leisure

In the perfect balance between elegance and relaxed sophistication, personal flair is expressed with a polished appearance.

February

KNITWEAR

Expertly crafted in Venetian heritage knitting mills celebrated for luxurious knitwear, this spring line blends cozy comfort with classic elegance. Three highlighted pieces feature lighter yarn qualities for a light, fresh feel suitable for the warmer weather. Quality and craftsmanship lead the way, designed to endure and retain a sophisticated look and luxurious feel throughout the season.

10001242562

10001295132

10001294828

Elegant Resort March

Experience seasonal colors and textures that embody the ease of refined resort living and natural sophistication.

March

LINEN SHIRTS

Eton’s linen shirts excel on beautiful warm days — breathable, moisture-wicking, and quick-drying, tailored for an active lifestyle. Our summer essentials are crafted in a lightweight plain weave, available in a palette of vibrant colors and prints. This season, we highlight the short-sleeve linen shirt and the band collar style as key pieces, each designed to capture an effortless seaside vibe.

A Summer Essential

Timeless and elegant linen shirts take center stage.

SHIRTS: 10001301122 / F0287 | 10001301145 / F0287 | 10001301165 / F0287

10000420045 / F0286 | 10000420065 / F0286 | 10000420022 / F0286

10000420018/ F0286 | 100013022 / F0067 | 100013310 / F0071

100013310 / F0033

March

FILO DI SCOZIA POLO SHIRTS

Eton’s Filo Di Scozia Piqué Polos redefine smart casual with their silky soft feel and sophisticated sportif aesthetic. Available in a fresh summer color palette, each is knitted from extra-long staple Filo Di Scozia yarn, offering an unparalleled lustrous finish and rich texture. Suitable for a range of occasions, the breathable and flexible piqué knit, along with sleek tonal buttons, features rib-knitted collars and cuffs that ensure a neat, structured silhouette.

POLOS: 10001294060 | 10001294064 | 10001294042 | 10001294052 10001294055 | 10001294022 | 10001294025 | 10001294031 | 10001294000 10001294016 | 10001294018

SHIRT: 10001302127 / F0071

SWIMWEAR: 10001297327

SWIMWEAR

Eton’s swimwear collection ushers in a new era of resort luxury, offering the perfect blend of all-day comfort and stylish sophistication. Celebrated for their quick-dry properties and flattering mid-length cut, our swim trunks epitomize refined leisure.

SHIRT: 10001302127 / F0071

SWIMWEAR: 10001297327