248 Communication Toolbox

October

Smart Casual

As the season welcomes in a yearning for refined relaxation, Eton’s collection reflects natural elegance in a testament to contemporary luxury.

STORY OBJECTIVE

Focus on the intrinsic qualities and textures of fabrics to elevate smart casual style. Elevate the tactile experience, emphasizing luxury layering to offer garments that seamlessly blend contemporary style with understated sophistication.

November Refined Classics

This collection brings forth an embrace of the season, inviting in a refined approach to dressing.

STORY OBJECTIVE

Showcase luxurious fabrics through impeccable tailoring and curate a color palette that elegantly transitions through seasons. Merge classic sophistication with a modern flair to elevate the business style experience.

Product Knowledge

October

Signature Oxford Dress Shirts

The epitome of business and smart casual attire, designed for comfort and functionality. Each shirt is tailored to offer a sophisticated appearance without compromising wearability.

VERSATILE STYLE

• Fine stripes, classic check, or solid color with elegant piping.

• Perfect for business and smart casual occasions.

SIGNATURE OXFORD FABRIC

• Fine Oxford texture from very thin tightly woven single-ply yarns.

• Dense weave enhances sharp patterns remaining lightweight opaque 100% organic cotton.

• Wrinkle-resistant for enduring crispness.

TIMELESS DETAILS

Features a wide spread collar and elegant passepoal detail along inner button list.

October

Wool TENCEL™ Lyocell Knit Shirt

Marrying the laid-back elegance with the refined touch of a luxury fabric, this standout piece for the style savvy.

FUNCTIONAL ELEGANCE

Sophisticated tailoring with a sportif touch.

VERSATILE WARDROBE STAPLE

• Featuring mother-of-pearl buttons, a wide spread collar and a back yoke.

• Versatile wardrobe staple for a smart casual look.

LUXURIOUS KNIT FABRIC BLEND

• Knit at renown heritage Reda Mills in Italy 53% Merino Wool and 47% TENCEL™ Lyocell.

• Luxurious as it looks, featuring an elegant drape and a soft touch.

November

SEASONAL VERSATILITY

Cotton & Silk Shirt

The newest addition to our seasonal line-up is a testament to understated luxury and versatile design.

MODERN COLLAR

A wide spread collar adds a contemporary edge.

SOPHISTICATED DETAILING

• A refined laid-back aesthetic.

• Lustrous mother-of-pearl buttons.

PREMIUM MATERIAL

• Tailored from a 70% organic cotton and 30% silk blend fine twill.

• Supreme soft touch and elegant lightweight feel.

OctoberAssets

FORMATS : 16:9, 9:16

November Assets

LOOK BOOK IMAGES

DETAILED IMAGES

FORMATS : 16:9, 9:16

Refined Tranquility