
Pharma & Health Conference 2014
«Economic Growth and Health in a time of economic crisis»
CONFERENCE PROGRAM
Program Manager: Mr. Emilios Negis, Journalist, EPENDITIS, Pharma & Health Business, Virus.com.gr Last Update: 1ST of July 2014
08.30-09.30 Registration&Coffee
09.30-09.45
Welcome Address: Konstantinos Ouzounis, CEO, Ethos Media S.A
09.45-10.00 Greeting Speech: Makis Voridis, Minister, Ministry of Health
10 00-10.10 Greeting Speech: Konstantinos Frouzis, President, Hellenic Association of Pharmaceutical Companies (SFEE), Vice President & General Manager, Novartis Hellas
10.10-10.25
10.25-10.45
10.45-11.05
Greeting Speech: Theodoros Koletis, Vice President, Panhellenic Union of Pharmaceutical Industry (PUPI) & President, LIBYTEC SA
Speech – Presentation:
Dr. Alexander Zehnder, President & Managing Director, Roche Hellas
"RocheHellas:TransformationthroughInnovation-LearnfromthepastwhilstShaping thefuture"
Speech – Presentation:
Panos E. Vardas, MD, Ph D, Professor of Cardiology, President, European Society of Cardiology
‘InnovationasaPillarofSustainabilityforHealthSystems.Estimatesforthenexttwo decades’
Speech - Presentation:
11.05-11.15
11.15-11.25
11.25-11.35
Vasilis Katsos, President & CEO, Pharmathen S.A. & Secretary General, Panhellenic Union of Pharmaceutical Industry (PUPI)
Speech - Presentation:
Dr. Christos Kazassis, Bioengineer Biomedical Technology Expert
‘MedicaltechnologyintheNHS:theharshreality'
Speech - Presentation:
Christos Antonopoulos, MD, PhD, MRCPath, Medical Director, Roche Hellas
‘ClinicalResearchasaRecoveryLevertotheHealthSystem’
11.35-12.35 Panel I: «Health system viability: could investing in innovations offer solutions?»

Coordinator: Emilios Negis, Journalist, EPENDITIS, Pharma & Health Business, Virus.com.gr
Speakers:
Christos Antonopoulos, MD, PhD, MRCPath, Medical Director, Roche Hellas
Panos E. Vardas, MD, Ph.D, Professor of Cardiology, President, European Society of Cardiology
Dr. Christos Kazassis, Bioengineer Biomedical Technology Expert
Vasilis Katsos, President & CEO, Pharmathen S.A. & Secretary General, Panhellenic Union of Pharmaceutical Industry (PUPI)
Dr. Nikos Maniadakis, Prof. Nikos Maniadakis BSc, MSc, PhD, FESC, Asssociate Dean & Department Director, Health Services Organisation & Management, National School of Public Health
Erik Nordκamp, President & Managing Director, Pfizer Hellas
12.35-13.35 Networking&LunchBreak
13.35-13.45
Speech - Presentation:
Vasilis G. Pentafragas, Executive Consultant, Panhellenic Union of Pharmaceutical Industry (PUPI) & Manager of Corporate Affairs, ELPEN
13.45-13.55
Speech - Presentation:
Paris K. Mposkopoulos, Business Consultant
‘ ComplianceandPatientSupportPrograms'
13.55-14 05
Speech - Presentation:
Xenia Caporis, Market Access Director, Roche Hellas
‘Accesstoinnovation:challengesandquestionsforthefuture’
14.05-14.15
Speech – Presentation:
Kyriakos Souliotis, Ass.Prof. of Health Policy, Faculty of Social Sciences, University of Peloponnese, Scientific Collaborator, Centre for Health Services Research, Medical School, University of Athens
‘Evaluationofpatientsaccesswithmultiplesclerosistotreatment:Findingsfromthe StudyHopeII’
14.15-14.25
Speech - Presentation:
Konstantinos Kofinas, General Manager, IMS Hellas
‘PharmaceuticalMarket:TheCourseofGreekMarketComparedToOtherStates'
14.25-15.25
Panel II: «Patients' access: problems and solutions related to the improvement of patients' access to pharmaceuticals and health care services»

Coordinator: Dimitra Efthimiadou, Pharma & Health Business Magazine
Speakers:
Kathi Apostolidis, Vice President, European Cancer Patient Coalition (ECPC)
Xenia Caporis, Market Access Director, Roche Hellas
Charalampos Karathanos, Pharmacist- Minister’s Consultant, Ministry of Health
Ioannis Karafilis, Β’ Vice President, National Drugs Organization (NDG)
Dr. Joao Barroca, Senior Bayer Representative, Bayer Hellas
Kyriakos Souliotis, Ass.Prof. of Health Policy, Faculty of Social Sciences, University of Peloponnese, Scientific Collaborator, Centre for Health Services Research, Medical School, University of Athens
Vasilis G. Pentafragas, Executive Consultant, Panhellenic Union of Pharmaceutical Industry (PUPI) & Manager of Corporate Affairs, ELPEN
15 25-15.55 NetworkingBreak&Coffee
15.55-16.05
Speech - Presentation:
Konstantinos Chaniotis, CEO,Telenavis S.A.
‘Health’sGeography’
16.05-16.20
Speech - Presentation:
Christina Papanikolaou, Secretary General for Public Health, Ministry of Health “E-HealthStrategyforGreece”
16.20-17.20
PanelIII:«e-Health:trends,prospectsandchallengesrelatedtothe elaborationofelectronichealthsolutionsinGreece»
Coordinator: Giorgos Sakkas, Journalist, Naftemporiki Newspaper Speakers:
George Kakoulidis, Chairman, Hellenic Health Informatics Association (HHIA)
Nikolaos Kourentzis, Country Manager, Agfa Healthcare Greece & Cyprus
Christina Papanikolaou, Secretary General for Public Health, Ministry of Health
George Pappous, Managing Director, National Evaluation Center of Quality & Technology in Health (NECQTH)
Georgios E. Patoulis, President, Athens Medical Association
17 20-17.30 Speech - Presentation: Athanasios Lopatatzidis, MSc, PhD, FRSS, Senior Adviser, BioMedicine Group
17.30-18.30
PanelIV:«PrimaryHealthCare:whatisthesituationafterthefounding ofthePrimaryNationalHealthCareNetworkinGreece?»

Coordinator: Emilios Negis, Journalist, EPENDITIS, Pharma & Health Business, Virus.com.gr
Speakers:
Dr. Georgios Eleftheriou, Surgeon, Doctor of Medicine, University of Athens, President of PD, Association of Physicians EOPYY (ENI-EOPYY)
Vasilis Kontozamanis, Administrator, 1st Regional Health Authority of Attika
Katerina Koutsogianni, President, Crete Rheumatic Patients Association (CRPA)
Athanasios Lopatatzidis, MSc, PhD, FRSS, Senior Adviser, BioMedicine Group
Anna Mastorakou, President, Medical Association of Patras
PARALLEL SESSION:
(Event Hour: 12.35-13.35 p.m)
Educational Seminar for Members of the Board & Executive Members of Patient’s Association: «CommunicationwiththeMedia»
12.35-13.35 Rapporteurs:
Emilios Negis, Journalist, EPENDITIS, Pharma & Health Business, Virus.com.gr
Tasos Gotsopoulos, Communication & Public Relations
Note: Panel speakers are mentioned alphabetically.