VOLUME 5, ISSUE 5
SEPTEMBER/OCTOBER 2026
Holiday 2026
1-800-257-7104 SHOP ONLINE: ETHOSBEAUTY.COM
Happy Holidays! The holiday season is one of the busiest and most rewarding times of the year. We hope this collection of holiday gift sets helps you delight your clients, grow your retail business, and make this season your most successful yet. Thank you for choosing Ethos Beauty Partners. We truly appreciate your partnership and wish you, your team, and your clients a joyful, prosperous holiday season. Happy Holidays, Josh Hafetz & Kara Kletkewicz Managing Partners Ethos Beauty Partners
ETHOS HOLIDAY September-October 2026
HAIR
bōkka BOTÁNIKA ................... 13 Calicem.........................................10 CBD................................................13 Davines........................................... 4 evo............................................... 6 Gold Professional......................... 9 Kaaral............................................... 8 Keratherapy.................................12 MARIA NILA................................... 7 UNITE.............................................14
SKIN AND NAILS
OPI..................................................11
TOOLS OF THE TRADE
Colortrak.......................................... 9 FRAMAR.......................................11 OLIVIA GARDEN.......................15
Holiday Items are Limited Editions and therefore not eligible for returns. All stock is subject to availability - first come first served. Not all items will be available online. Contact your SBS with any questions or for special ordering opportunities.
Holiday 2026
Holiday 2026 DAVINES HOLIDAY 2026: IN HARMONY, TOGETHER This season, we celebrate the power of many voices coming together. Like instruments in an orchestra, each voice brings its own character and strength. Together, we create something richer, more vibrant, and uniquely beautiful. For a limited time, enjoy an assortment of Davines best-selling products at 25% off retail value. A portion of the proceeds benefit Dynamo Camp, which offers recreational therapy programs to children with chronic illnesses, neuro-developmental disorders or disabilities. Through sound and movement, children develop listening skills, coordination and a strong sense of group belonging.
PIANO SET - FOR A LUXURIOUS AT-HOME ROUTINE Includes: OI Shampoo, 280ml OI Conditioner, 250ml OI All In One Milk, 135ml OI Soufflé, 50ml OI Oil, 50ml Salon Price: $72.00 Pre-pack: DAVKTXMLOI
FRAGRANT HAIR Includes: OI Shampoo, 280ml OI Conditioner, 250ml OI Oil, 135ml Salon Price: $56.50 Pre-pack: DAVKTXMOI
BRIGHTENING & CARE Includes: Heart of Glass Chelating Silkening Shampoo, 250ml Heart of Glass Conditioner, 250ml Beautiful Things Leave In Mask, 90ml Salon Price: $61.50 Pre-pack: DAVKTXMHOG
CLASSIC GUITAR SET - FOR
TRUMPET SET - FOR
MARIMBA SET - FOR LONG-
SMOOTH & SATIN-LIKE STRANDS Includes: LOVE Smooth Shampoo, 250ml LOVE Smooth conditioner, 250ml OI All In One Milk, 135ml Salon Price: $48.00 Pre-pack: DAVKTXMLS
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BASS SET - FOR BLONDE HARP SET - FOR SHINY &
NOURISHMENT & REJUVENATION Includes: NOUNOU Shampoo, 250ml NOUNOU Conditioner, 250ml OI Oil, 50ml Salon Price: $41.00 Pre-pack: DAVKTXMNN
ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com
LASTING LUMINOUS COLOR & SHINE Includes: MINU Shampoo, 250ml MINU Conditioner, 250ml OI All In One Milk, 135ml Salon Price: $48.00 Pre-pack: DAVKTXMMI
Holiday 2026
MARACAS SET - FOR SHINY & DEFINED NATURAL CURLS Includes: LOVE Curl Shampoo, 250ml LOVE Curl Conditioner, 250ml More Inside This Is A Curl Building Serum, 250ml Salon Price: $43.50 Pre-pack: DAVKTXMLC
SAX SET - FOR HYDRATED &
OCARINA SET - FOR HAIR
CITAR SET - FOR REPAIR &
DRUMS SET - DISCOVER DAVINES
FLUTE SET - DISCOVER OI FOR
VITALITY Includes: Nourishing Shampoo, 250ml Nourishing Vegetarian Miracle Conditioner, 250ml Liquid Spell, 125ml Salon Price: $53.00 Pre-pack: DAVKTXMNT
MOISTURIZED STRANDS Includes: MOMO Shampoo, 250ml MOMO Conditioner, 250ml MOMO Serum, 150ml Salon Price: $43.00 Pre-pack: DAVKTXMMO
FOR HEALTHY BEAUTIFUL STRANDS Includes: LOVE Smooth Shampoo, 75ml LOVE Smooth Conditioner, 75ml OI All In One Milk, 50ml Beautiful Things Mask, 40ml Salon Price: $35.50 Pre-pack: DAVKTXMDR
All Ethos promotions subject to availability. Substitutions may occur.
PRONE TO BREAKAGE Includes: MELU Shampoo, 250ml MELU Conditioner, 250ml MELU Spray, 150ml Salon Price: $47.00 Pre-pack: DAVKTXMME
SOFTNESS & SHINE ON THE GO Includes mini travel sizes of: OI Shampoo, 90ml OI Conditioner, 75ml OI Soufflé, 50ml Salon Price: $31.50 Pre-pack: DAVKTXMTOI
September-October 2026 | www.ethosbeauty.com
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Holiday 2026
the vanity - hydrate
the vanity - repair
the vanity - volume
buy 1 x the therapist hydrating shampoo 300ml 1 x the therapist hydrating conditioner 300ml get half price 1 x icon welder heat protection spray 200ml get free 1 x evo cosmetic bag
buy 1 x ritual salvation repairing shampoo 300ml 1 x ritual salvation repairing conditioner 300ml get half price 1 x happy campers wearable treatment 200ml get free 1 x evo cosmetic bag
buy 1 x ritual salvation repairing shampoo 300ml 1 x ritual salvation repairing conditioner 300ml get half price 1 x root canal volumising spray 200ml get free 1 x evo cosmetic bag
Salon Price: $42.90
Salon Price: $43.05
Salon Price: $43.05
easy does it
right on time
clean sweep
buy 1 x mane tamer smoothing shampoo 300ml 1 x mane tamer smoothing conditioner 300ml get free 1 x mane attention protein treatment 200ml
buy 1 x box o’ bollox texture paste 90g 1 x haze styling powder 50ml get free 1 x salty dog salt spray 200ml
buy 1 x common ground scalp shampoo 300ml 1 x ground control scalp treatment 150ml get free 1 x head start scalp exfoliator 150ml 1 x clean sweep head scrubberproduct
value: $61.50,save: 30% pre-pack: EVOKTXMVHY
Salon Price: $36.80
retail value: $74.00 save: 39% pre-pack: EVOKTXMEASY
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value: $61.50. save: 30% pre-pack: EVOKTXMVRP
Salon Price: $34.40
retail value: $69.00 save: 33% pre-pack: EVOKTXMTIME
value: $61.50, save: 30% pre-pack: EVOKTXMVVL
hey there, mister wolf.
ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com
Salon Price: $37.40
retail value: $75.00 save: 32% pre-pack: EVOKTXMCSW
Holiday 2026
THE 2026 HOLIDAY BEAUTY BOXES
PURE VOLUME Includes: 1 Shampoo 11.8 oz 1 Conditioner 10.1 oz 1 Gloss Coat 1.7 oz
TRUE SOFT Includes: 1 Shampoo 11.8 oz 1 Conditioner 10.1 oz 1 Argan Oil 1 oz
STRUCTURE REPAIR Includes: 1 Shampoo 11.8 oz 1 Conditioner 10.1 oz 1 Argan Oil 1 oz
HEAD & HAIR HEAL Includes: 1 Shampoo 11.8 oz 1 Conditioner 10.1 oz 1 Gloss Coat 1.7 oz
Salon Price: $32.00 Salon Value: $38.00 Salon Saves: 16% Pre-pack Kit: MNKTPVH26
Salon Price: $32.00 Salon Value: $39.50 Salon Saves: 19% Pre-pack Kit: MNKTTSH26
Salon Price: $32.00 Salon Value: $39.50 Salon Saves: 19% Pre-pack Kit: MNKTSRH26
Salon Price: $36.00 Salon Value: $42.00 Salon Saves: 14% Pre-pack Kit: MNKTHHH26
SAVE 20% ON TRAVEL MINIS
PERFECT FOR STOCKING STUFFERS, AND GIFT ADD-ONS Please use this QRC to view all the Maria Nila Travel Minis on sale for this Holiday Season.
All Ethos promotions subject to availability. Substitutions may occur.
September-October 2026 | www.ethosbeauty.com
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Holiday 2026
CURLY CARE GIFT BOX INCLUDES: 1 Shampoo 500ml 1 Conditioner 500ml 1 Definition Cream 150ml SALON: $40.99 PRE-PACK: 0KKTXMMCUR
COLOR CARE GIFT BOX INCLUDES: 1 Shampoo 500ml 1 Conditioner 500ml 1 Color Care Serum 100ml SALON: $40.99 PRE-PACK: 0KKTXMMCOL
LISS CARE GIFT BOX INCLUDES: 1 Shampoo 500ml 1 Conditioner 500ml 1 Split End Sealer 100ml SALON: $40.99 PRE-PACK: 0KKTXMMLIS
VOLUME CARE GIFT BOX INCLUDES: Shampoo 10oz Shampoo Travel 2oz Conditioner 8oz Conditioner Travel 2oz SALON: $20.99 PRE-PACK: 0KKTXMVOL
HYDRA CARE GIFT BOX INCLUDES: Shampoo 10oz Shampoo Travel 2oz Conditioner 8oz Conditioner Travel 2oz SALON: $20.99 PRE-PACK: 0KKTXMHYD
COLORE CARE GIFT BOX INCLUDES: Shampoo 10oz Shampoo Travel 2oz Conditioner 8oz Conditioner Travel 2oz SALON: $20.99 PRE-PACK: 0KKTXMCOL
VOLUME CARE GIFT BOX INCLUDES: 1 Shampoo 500ml 1 Conditioner 500ml 1 Volumizing Foam 200ml SALON: $40.99 PRE-PACK: 0KKTXMMVOL
RENEW CARE GIFT BOX INCLUDES: 1 Shampoo 500ml 1 Conditioner 500ml 1 Renew Care Serum 100ml SALON: $40.99 PRE-PACK: 0KKTXMMREN
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ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com
Holiday 2026
Bring a little holiday magic to the chair with Nutcracker Parade, a festive foil inspired by classic nutcrackers and Christmas cheer. Sweet, playful, and full of storybook charm, it pairs seasonal style with the reliable grip and control you need for flawless color work. From bright winter blondes to merry di-mensional blends, this foil keeps sections secure and results polished while spreading festive joy. Cute, classic, and ready to lead the parade through the holidays. Nutcracker Parade 5" x 11" Pop Up Foil Sheets 400ct Item Code: CLCTFNUT400 Salon Price: $19.99
THE PERFECT HOLIDAY GIFT
FOR FLAWLESS HAIR WRAPPED WITH LOVE
For perfect blowouts, purchase Luxury Masque 6.80 fl oz and Blow Out Cream 5.10 fl oz. As our holiday treat, receive Texturizing Spray Wax 6.80 oz. Beautifully boxed. The most stylish gift under the tree.
OUR GIFT TO YOU
TEXTURIZING SPRAY WAX VALUE $19.50 SALON VALUE: $58.50 SALON PRICE: $39.00
SAVE 33% PRE-PACK: GLDKTXMFH ARRIVING IN OCTOBER 2026
All Ethos promotions subject to availability. Substitutions may occur.
September-October 2026 | www.ethosbeauty.com
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Holiday 2026
Salon Price: $198.00 Salon Value: $230.00 SAVE: 13% Item Code: CALKTSCH
PTT-6 FOR SCALP AND HAIR
INCLUDES: 1x Hair Serum Kit (contains 6x Hair Serum 5ml Vials, Home Activator, Alcohol Swabs, Application Brochure), 1x Scalp Detox Cleanser 100ml, 1x Scalp Activating Mist 100ml, 1x Scalp Scrub Tool, 1x CALECIM® Pouch.
Salon Price: $128.00 Salon Value: $138.00 SAVE: 7% Item Code: CALKTSE
ULTIMATE REPAIR REGIMEN KIT Kit includes: 1 Ultimate Repair Shampoo 250ml 1 Ultimate Repair Conditioner 200ml 1 Ultimate Repair Miracle Hair Rescue 30ml Salon Price: $29.50, Salon Value: $50.00 Salon Savings: 41%, Pre-pack: 6KTURH26
SKIN & EYE CONTOUR SET PROFESSIONAL
Includes: 1 Eye Contour Lifting Cream 15g, 1 Professional Serum 5ml 1 Dermaroller, 1 Calecim Pouch (Randomised color: Brown, Pink, White).
Salon Price: $95.00 Salon Value: $109.83 SAVE: 13% Item Code: CALKT2W
THE 2-WEEK SKIN TURNAROUND
Includes: 1 Professional Serum 5ml, 1 Multi-Action Cream 20g, 1 Dermaroller, 1 Calecim Pouch (Randomised color: Brown, Pink, White).
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ULTIMATE COLOR REGIMEN KIT Kit includes: 1 Ultimate Color Shampoo 250ml 1 Ultimate Color Conditioner 200ml 1 Ultimate Color Leave In Mask 30ml Salon Price: $29.50, Salon Value: $47.50 Salon Savings: 38%, Pre-pack: 6KTUCH26
ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com
Holiday 2026
Advent Calendar Twelve Days of Framar This calendar is packed with brand new 5 X 12 limited-edition holiday patterns. Salon Price: $79.99 Item: CLFKTADV26
Duo Brush Set Break Date: October 13, 2026
Detangle Brush + Mini 2pc Salon Price: $14.99 Pre-pack: BRFMXDUO26
Not pictured: 12 pc Nail Lacquer Display GelColor Add On Kits #1 and #2 Break Date: October 1, 2026
From left to right: TOP ROW: Feeling Mmmerry Melt in Your Mani All Treat, No Trick Choco-lotta Cheer Crack Me Up Merry Crunch-mass BOTTOM ROW: Peanut Butter Me Up Deck the Shells OPI Want Them All What a Treet-t White Choco-hot Red-iculously Sweet
All Ethos promotions subject to availability. Substitutions may occur.
September-October 2026 | www.ethosbeauty.com
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Holiday 2026
TRIO HOLIDAY BUNDLES Purchase Any Single Full Collection Each gift box includes retail size shampoo, conditioner, and leave-in. Salon Price Each: $29.95 Salon Value: $45.85 Salon Savings 35% 1 Moisture+Keratin Pre-pack Item: 0DKTHTMO 1 Repair+Keratin Pre-pack Item: 0DKTHTKFM 1 ColorProtect+Keratin Pre-pack Item: 0DKTHTCP 1 Volume+Keratin Pre-pack Item: 0DKTHTVO 1 Blonde+Keratin Pre-pack Item: 0DTBKTHTTB
TRAVEL SIZE HOLIDAY BUNDLES Each collection includes TRAVEL SIZE Shampoo, Conditioner & Daily Smoothing Cream. Salon Price Each: $9.95 Salon Value: $12.85 Savings 23% 1 Moisture+Keratin Pre-pack Item: 0DKTHMOT3 1 Repair+Keratin Pre-pack Item: 0DKTHKFT3 1 ColorProtect+Keratin Pre-pack Item: 0DKTHCPT3
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ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com
Holiday 2026
HOLIDAY CANDLES
Hemp Seed 3-in-1, 6 oz Massage Candles $9.50 each Mistletoe Mischief
Fragrance Notes: Apple, Winter Berries and Sandalwood. ITEM: EBMPMMCAN
HAPPY
Hair Days
Tinsel Tease
Fragrance Notes: Honey, Warm Embers, Amber. ITEM: EBMPTTCAN
Yule Be Begging
Fragrance Notes: Clementine, Roasted Hazelnut, and Bourbon Vetiver. ITEM: EBMPYBBCAN
REPLENISHING MOISTURE DUO 1 Shampoo 10.1oz 1 Conditioner 10.1oz Gift Box: SALON PRICE $22.60 SALON VALUE $28.00 SALON SAVINGS 19% Item Code: B2KTXMRM
Makes a Great Gift!
4PC GIFT SET
CBD Daily Gift Set
THIKK.VOLUME HOLIDAY DUO 1 Shampoo 10.1oz 1 Conditioner 10.1oz Gift Box: SALON PRICE $23.20 SALON VALUE $29.00 SALON SAVINGS 20% Item Code: B2KTXMTV
Includes 1 each of the following: Ultimate Strength Intensive Cream 5oz Ultimate Strength Active Spray 2oz Triple Strength Serum 0.67oz Branded Earthly Body Make Up Bag
Salon Price: $30.00 Salon Value: $63.50 Salon Saves: 53% Pre-pack: CBDKTDGS
MIRACLE RESCUE & REPAIR HOLIDAY DUO 1 Shampoo 10.1oz 1 Conditioner 10.1oz Gift Box: SALON PRICE $22.60 SALON VALUE $28.00 SALON SAVINGS 19% Item Code: B2KTXMMR
CBD AND HEMP ITEMS ARE NOT AVAILABLE ONLINE. PLEASE VISIT OUR STORES OR CALL YOUR SBS. All Ethos promotions subject to availability. Substitutions may occur.
September-October 2026 | www.ethosbeauty.com
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Holiday 2026
PRO DEALS
HOLIDAY SETS ARE HERE! Get ahead of the gifting season. Our limited-edition holiday sets are available to order now — bring them in early and give your clients the perfect pick for everyone on their list. FOR EVERYDAY ESSENTIALS
7SECONDS The Icons Cleanse & protect trio 7SECONDS Detangler 8fl.oz 7SECONDS Shampoo 10fl.oz 7SECONDS Conditioner 8fl.oz Price: $45.13 • Value: $61.75 PRE-PACK: UNIKTXPH
FOR ALL HAIR TYPES
7SECONDS To Shine Hydrate & protect + shine duo U Oil 4fl.oz 7SECONDS Detangler 2fl.oz Price: $26.00 • Value: $35.25 PRE-PACK: UNIKTXMAB
FOR BLONDES
7SECONDS To Shine Nourish & protect + shine duo BLONDA Oil 4.23fl.oz 7SECONDS Detangler 2fl.oz Price: $26.00 • Value: $35.25 PRE-PACK: UNIKTXMBB
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ETHOS BEAUTY PARTNERS | 800-257-7104 | Shop online at www.ethosbeauty.com
Holiday 2026
MINI BRUSH KEYCHAIN Tiny. Cute. Totally irresistible. KEY CHAIN MIXED BUCKET 48PC
MAKES A GREAT STOCKING STUFFER!
GLITTER HEAT PRO SPEED XL Glitter Heat Pro 1 1/4 “ Speed XL Extra-Long Barrel Salon Price: $18.50 (TURQUOISE) Item code: BROGGHP32
KEY CHAIN MIXED BUCKET 48PC Contains: 48 Thermal and Fingerbrush brushes in a combination of mint, hot pink, pink and lavender. SALON PRICE: $285.60 Each brush salon value: $5.95
(mini brushes not sold as open stock)
Pre-pack: SUOGKCB
Glitter Heat Pro 1 3/4 “ Speed XL Extra-Long Barrel Salon Price: $20.75 (GREEN) Item code: BROGGHP42 Glitter Heat Pro 2 1/8 “ Speed XL Extra-Long Barrel Salon Price: $21.75 (PINK) Item code: BROGGHP52 Glitter Heat Pro 2 3/4 “ Speed XL Extra-Long Barrel Salon Price: $25.25 (PURPLE) Item code: BROGGHP62 Glitter Heat Pro Speed XL 12pc Display Extra-Long Salon Price: $258.75 Item code: BROGGHPD12
All Ethos promotions subject to availability. Substitutions may occur.
September-October 2026 | www.ethosbeauty.com
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ETHOS BEAUTY PARTNERS Customer Service 800-257-7104 www.ethosbeauty.com
Store Hours Monday-Friday Reading Store Saturday Sunday
8:30am - 5:00pm 8:30am - 4:30pm CLOSED CLOSED
Ethos Beauty Partners East 100 East Ninth Avenue Runnemede, NJ 08078-0283 856-742-0300
Ethos Beauty Partners West 345 Morgantown Road Reading, Pennsylvania 19611 855-721-5250
NEW JERSEY Parsippany 973-227-0015 360 Route 46 West Parsippany, NJ 07054
Voorhees 856-627-3500 Echo Shoppes 300 White Horse Road Voorhees, NJ 08043
PENNSYLVANIA McMurray 724-942-9508 3523 Washington Road McMurray, PA 15317
Monroeville 412-373-7009 Mosside Plaza 2644 Mosside Boulevard Monroeville, PA 15146
Reading 855-721-5250 345 Morgantown Road Reading, PA 19611
800-257-7104 orders@ethosbeauty.com ethosbeauty.com /ethosbeautypartners @ethos_beauty @ethos_beauty ethosbeauty.com/blog
Thank you!