Email Marketing Trends that are Dominating the Inbox Email marketing is outperforming all other digital marketing channels including search marketing, display advertising and social media marketing. Email remains the most effective channel for producing high ROIs, reaching new customers and retaining current customers, increasing customer engagement and maximizing sales. Email marketing today is much more advanced than it was years ago with personalization, automation and segmentation offering new ways to connect with consumers and increase the life cycle value of customers. Email marketing is constantly evolving so staying ahead of the trends and strategies that are driving email right now is critical to any email marketers success. In this article, we discuss the top email marketing trends that can help you increase your email opens, engagement and conversions.
01
User-Generated Content in Emails
Consumers are more willing to trust brands if they have positive reviews from other customers. Including user-generated content in your emails, like customer reviews, testimonials, or photos of customers using your products can help increase sales and convert shoppers into paying customers. www.eTargetMedia.com
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