2026 CATALOG
By the Numbers
Since 1998, our business has generated buyer insights and performance data that shaped our private-label line. In 2025, we introduced our wholesale program for the first time. Here’s how we’ve grown in just seven busy months:
A Note to Our Wholesale Partners
100+ Specialty Retailers onboarded and carrying our line
60%+ Assortment Expansion broadening our wholesale offering for 2026
Same-Day Fulfillment on orders placed by 12:00 pm CST (Mon–Fri)
Over the past year, we asked a simple question: “How can we better support your business?” Your feedback has been front and center as we planned for 2026 and we’re excited to show you what’s coming.
Stable Pricing, Strong Partnerships
2025 saw the marketplace shifting almost constantly and keeping prices steady was a priority for us. We’re proud to say that we held our pricing for 2026 with no increases. Our team worked hard behind the scenes to make sure we could offer pricing that helps protect your margins, something many of you told us you value greatly.
A Fresh New Look on Classic Favorites
We’ve also given several longtime favorites a modern glow-up! We have updated the packaging and refreshed designs to keep your shelves looking current, cohesive and retail-ready.
New Products Inspired by You
• New Mix & Match Puzzle Tins, expanding our best-selling tin program • New kids’ games and puzzles that build developmental skills through hands-on play • Fresh arts & crafts kits designed for creative, repeatable fun • A packable outdoor game that’s easy to merchandise and great for on-the-go families • A new PDQ display featuring a curated mix of new merchandise These additions were built around the feedback you shared with us and we hope they make it easier to explore new categories and grow your assortment with confidence. Thank you for your ongoing partnership. Here’s to a strong 2026 ... and to another year of great products together!
Our dedicated team is available to support your business at every stage of the customer journey, from pre-sales consultations to post-purchase support. We look forward to building a successful partnership with you! Thanks for helping us bring AreYouGame to your shoppers.
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ARTS & CRAFTS
ARTS & CRAFTS
NEW ITEM
PETE THE CAT® AND THE NEW GUY - PUZZLE & COLOR:
Get creative with the Pete the Cat and the New Guy Color-In 24-piece jigsaw puzzle. Build-and-color activity that kids assemble. Then bring to life with the 8 included vibrant markers. ITEM 31021 CASE PACK 6 UPC 6 89623 31021 7
$6 / pk 6
MAKE YOUR OWN CUSTOM THANK YOU CARD KIT
“Thank You!” means so much more when it appears on a one-of-akind handwritten (and hand-drawn) card. This complete kit provides everything kids need to say “thank you” in creative, heartfelt ways— 20 blank cards, 20 envelopes, 23 sticker sheets, 12 colored pencils, 50 gem stickers, 40 googly eyes and glue. ITEM 31020 CASE PACK 6 UPC 6 89623 31020 0
$10 / pk 6
$10 / pk 6
MAKE YOUR OWN CUSTOM BIRTHDAY CARD KIT What grandparent, parent or friend doesn’t love getting a unique, handmade birthday card? Our all-in-one card-making kit includes 20 blank cards, 20 envelopes, 23 sticker sheets, 12 colored pencils, 50 pom poms, 40 googly eyes and glue. ITEM 31018 CASE PACK 6 UPC 6 89623 31018 7
NEW ITEM
DANIEL TIGER’S NEIGHBORHOOD® - PUZZLE & PAINT
Bring Daniel Tiger’s Enchanted Garden to life with this Color-In 24-piece jigsaw puzzle, where kids assemble the scene and then paint it using the 12 included watercolors and paintbrush for a creative and hands-on adventure. ITEM 31022 CASE PACK 6 UPC 6 89623 31022 4
$5.50 / pk 6 4
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ARTS & CRAFTS
ARTS & CRAFTS
NEW ITEM
Q2 DELIVERY
3-MINUTE FOLDY FIDGETSTM NEON & GLOW
BEST SELLERS
Neon and Glow 3-Minute kit teaches kids quick origami fidgets using eye-popping, modern prints like tiger stripes, snake prints, splatter paints in neon colors and some glow in the dark features! 100 Sheets of Paper, 15 designs and 5 Sticker Sheets. ITEM 31011 CASE PACK 6 UPC 6 89623 31011 8
3-MINUTE ORIGAMITM
Create delightful origami designs— like animals, toys and flying objects— all in three minutes or less. It’s perfect for quick entertainment or hours of crafting fun. This complete kit includes everything kids (and adults) need to make 20 different designs: 115 colorful sheets, 5 sticker sheets and illustrated instructions.
$7.50 / pk 6
ITEM 31010 CASE PACK 6 UPC 6 89623 31010 1
NEW ITEM
Q2 DELIVERY
3-MINUTE FOLDY FIDGETSTM BOLD HUES
Bold Hues 3-Minute kit includes primary and secondary papers with vibrant, eye-catching geometric prints that turn every foldy fidget into a dimensional piece of art. Perfect for creators who love big color and fresh style. 100 Sheets of Paper, 15 designs and 5 Sticker Sheets. ITEM 31012 CASE PACK 6 UPC 6 89623 31012 5
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$7.50 / pk 6
NEW ITEM
Q2 DELIVERY
3-MINUTE CRAFTS PDQ
Ready, Set…Fold! This PDQ packs in 18 units of folding fun, Featuring our top selling 3-Minute OrigamiTM alongside two brand new additions - Foldy FidgetsTM; Neon & Glow and Bold Hues! The pre-assembled and pre-loaded display arrives ready to shop, filled with with vibrant solid paper and eye-catching patterns - making every fold feel fresh and unique. Perfect for quick crafts, creative breaks or a perfect beginner hands-on activity that eases stress and keeps hands busy. ITEM 31014 CASE PACK 18 UPC 6 89623 31014 9
$135 / pk 1 ( $7.50 ea ) 7
PUZZLES
PUZZLES MIX & MATCH TIN WITH PUZZLE ASSORTMENT WITH PDQ
MIX & MATCH TIN WITH PUZZLE ASSORTMENT WITH PDQ
Featuring three units of each of our top-selling licenses (Daniel Tiger’s Neighborhood, Pete the Cat, The World of Eric Carle and Richard Scarry’s Busy World), this sturdy shelf-display includes a twosided header card for multiple display options. The display comes pre-assembled and pre-loaded with 12 sturdy try-me tin tubes that hold chunky 24-piece jigsaws inside.
An irresistible mix of early-learning favorites with this preassembled and pre-loaded 12-piece PDQ assortment. The PDQ includes four styles and 3 designs of our early learning licenses. Featuring two Roger Priddy’s First 100, Daniel Tiger’s Neighborhood and Eric Carle Mix & Match Puzzle Tins with 24-Piece Puzzle. Perfect for grab-and-go gifting, these compact tins deliver colorful, kid-friendly fun that parents trust and little ones love. ITEM 25009 CASE PACK 12 UPC 6 89623 25009 4
ITEM 25000 CASE PACK 12 UPC 6 89623 25000 1
$72/pk 1 ($6ea)
$72/pk 1 ($6ea) PETE THE CAT® MIX & MATCH TIN WITH PUZZLE
Mix and match Pete the Cat’s groovy styles with this thick 24-piece puzzle inside a durable, try-me tin that doubles as a twisty puzzle. Pete the Cat is one of our top-selling licenses, with more than 200 weeks on the New York Times Bestseller List.
ITEM 25001 CASE PACK 6 UPC 6 89623 25001 8
THE WORLD OF ERIC CARLETM MIX & MATCH TIN WITH PUZZLE
With over 170 million books in print, Eric Carle’s instantlyrecognizable style is known by generations of kids, parents and grandparents. Kids turn the three rings of the tin container to form their own silly combinations of brown, polar and panda bears. It’s great for travel, play at home, building fine motor skills and for carrying the 24-piece jigsaw puzzle that comes inside. ITEM 25006 CASE PACK 6 UPC 6 89623 25006 3
DANIEL TIGER’S NEIGHBORHOOD® MIX & MATCH TIN WITH PUZZLE
Based on the beloved PBS KIDS series, Daniel Tiger’s Neighborhood, this fun 24-piece jigsaw comes in a sturdy tin tube that doubles as a puzzle - kids can twist and turn the three rings to make their own version of Daniel Tiger’s signature outfits.
$6 / pk 6
ITEM 25002 CASE PACK 6 UPC 6 89623 25002 5
NEW ITEM
Brum! Varoom! Beep! Kids twist the rings on the heavy-duty tin container to mix Busytown’s favorite characters—like a bunny driving an alligator and a gorilla piloting a banana car—creating fun, wacky combinations. Those same famous illustrations, plus more, appear on the chunky 24-piece jigsaw inside the tin. With more than 160 million books in print, Richard Scarry’s distinctive style is instantly recognizable by multiple generations.
$6 / pk 6
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$6 / pk 6
FIRST 100 NUMBERS, COLORS, SHAPES MIX & MATCH TIN WITH PUZZLE Roger Priddy’s best-selling First 100 series comes to life in a durable, travel-friendly rotating tin that stores a 24-piece puzzle. Perfect for preschool learning of matching numbers, colors, and shapes.
RICHARD SCARRY’S BUSY WORLDTM MIX & MATCH TIN WITH PUZZLE
ITEM 25007 CASE PACK 6 UPC 6 89623 25007 0
$6 / pk 6
ITEM 25003 CASE PACK 6 UPC 6 89623 25003 2
NEW ITEM
$6 / pk 6
FIRST 100 ANIMALS MIX & MATCH TIN WITH PUZZLE A sturdy colorful rotating tin inspired by Roger Priddy’s First 100 series houses a 24-piece puzzle for early animal learning! ITEM 25004 CASE PACK 6 UPC 6 89623 25004 9
$6 / pk 6 9
FAMILY GAMES
FAMILY GAMES
$8/pk6 DANIEL TIGER’S NEIGHBORHOOD® BINGO & MEMORY MATCH TIN
Based on the beloved PBS KIDS series, Daniel Tiger’s Neighborhood, this 2-in-1 game set provides double the fun! Kids boost their matching, memory, visual recognition, and social interaction skills as they play Bingo and Memory Match. Includes 4 double-sided Bingo cards, 30 Bingo chips, 30 character cards, and complete instructions. ITEM 01034 CASE PACK 6 UPC 6 89623 01034 6
BOB BOOKS HAPPY HATS® MY FIRST READING GAME
With 10+ million books in print, Bob Books’ phonics-based system has been proven to help little ones succeed at reading. Players race to form three-letter words by combining cards with letters on the board. Kids can learn to play in under two minutes, launching them on their way to making reading natural and fun.
BEST SELLERS
SUPER DUPER SUPERHEROTM GAME
Gear up for epic adventure in this fast-paced race to become the next great superhero! Kids collect capes, masks, rings and bracelets, then use them and their imaginations to save the world … all before bedtime! Includes game board, spinner arrow, 4 characters with stands, 16 dress-up tokens, 16 disaster tokens, 4 superpower reference cards, 4 capes, 4 masks, 4 cuffs, 4 rings, storage bag and complete instructions.
ITEM 01020 CASE PACK 6 UPC 6 89623 01020 9
$10/pk 6
ITEM 01033 CASE PACK 6 UPC 6 89623 01033 9
$15 / pk 6 10
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FAMILY GAMES
FAMILY GAMES
Knock! Knock! Who’s There?TM A Memory NEW Matching Game ITEM Knock! Knock! Who’s There? is a classic re-imagined the fun-filled memory matching game that’s perfect for kids and families, includes 72 cards, 36 pairs to match! Players flip over colorful cards to reveal whimsical characters like a unicorn rocking sunglasses, a lion dressed as a bellhop, and more! Match as many pairs as you can, the player with the most matches wins!
$10.50/pk6
FUNGLISHTM GAME
ITEM 01037 CASE PACK 6 UPC 6 89623 01037 7
Express it and guess it with piles of tiles! Players look at a secret word then grab and place tiles with fun, revealing clues. There’s no waiting for turns - guessers call out their answers, trying to be the first to correctly figure out the secret word and move on to the next one. Features 600 words on 50 cards, 120 clue tiles, word board, sand timer and complete instructions. ITEM 01004 CASE PACK 6 UPC 6 89623 01004 9
$5.50/pk 6 NEW ITEM
$7.50/pk 6
The USA Map Puzzle with Bonus Trivia Game
Discover the USA with this 100-piece map puzzle and trivia card set. Kids piece together colorful states, learn capitals and explore fun facts about landmarks, wildlife and history for an exciting and educational adventure. ITEM 25005 CASE PACK 6 UPC 6 89623 25005 6
BLAST FROM THE PASTTM TRIVIA GAME
Pop in an 8-track, slip on some saddle shoes, and enjoy a Blast from the Past! Players test their nostalgic know-how with questions from multiple categories in the ‘60s, ‘70s, ‘80s and ‘90s. It’s a great gift for a challenging age group to find gifts for anyone over 30. Includes 1,312 questions, 6 score cards, 90 scoring tokens and complete instructions. ITEM 01002 CASE PACK 6 UPC 6 89623 01002 5
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$13.50 / pk 6 13
FAMILY GAMES
FAMILY GAMES
CARD CAPERTM CARD GAME
Card Caper is a thrilling blend of card and board game strategy. On each turn, players reveal something about their hidden card—a card that’s higher, lower, a different suit or a different value—and collect information from the other players in a race to uncover their opponents’ hidden cards. Includes 52 cards, a score pad, a custom die and complete instructions. ITEM 13009 CASE PACK 6 UPC 6 89623 13009 9
$7.50/pk 6
BEST SELLERS
DICECAPADES!® GAME
OH HELL!TM CARD GAME
Oh Hell is a devilishly-fun mix of hearts, bridge, and poker. Players place bold bids and take tricks to outscore their opponents in this almost-100-year-old classic that’s hotter than Hades! Its simple rules make it one of the few trick-taking games that appeals to beginners and experts. Includes 52 cards, 28 bidding cards and complete instructions. ITEM 14001 CASE PACK 6 UPC 6 89623 14001 2
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$7.50/pk 6
Get ready for a game night like no other with DICEcapades, featuring zany challenges, wacky questions, and 50 dice for a hilariously unforgettable experience. Can you balance dice on your forehead, build a dice tower, or guess the expiration date on the milk in your fridge? If so, you’re ready for action in this party game that mixes brainpower, physical skills and creativity. Includes 200 cards with 150 trivia questions and 150 challenges, 50 dice, sand timer and complete instructions.
$13.50/pk 6
ITEM 01036 CASE PACK 6 UPC 6 89623 01036 0
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FAMILY GAMES
FAMILY GAMES NEW ITEM
NEW ITEM
KERFUFFLE!TM
Kerfuffle! is a fast-paced, laugh-out-loud dice game where players race to clear their dice, complete wacky challenges and keep everyone on their toes. Perfect for family fun and party excitement. Featuring 101 vibrantly colored dice, and 60 Activity cards and Kerfuffle! game board. ITEM 01035 CASE PACK 2 UPC 6 89623 01035 3
WASHER TOSS
Bring bold color and modern style to outdoor fun with this weather-ready Washer Toss set, complete with vibrant targets, matching patterned washers, and a portable zippered tote for easy play anywhere. ITEM 12019 CASE PACK 2 UPC 6 89623 12019 9
$15 / pk 6
$19.50 / pk 2
LAWN BOWLING & RING TOSS
Make every outdoor gathering a hit with our Lawn Bowling & Ring Toss combo. This high-quality game set features wooden pins and balls that are speciallycrafted to withstand the rigors of outdoor play. The pins double as the targets for Ring Toss, and everything stores easily in a thick, zippered canvas tote bag. Includes 10 wooden pins, 2 wooden balls, 10 plastic rings, 1 wooden base, 1 canvas carrying case, 5 screws and 1 wrench. ITEM 12014 CASE PACK 2 UPC 6 89623 12014 4
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$35 / pk 2 17
CLASSIC GAMES
CLASSIC GAMES
TRAVEL SHUT THE BOX
Rumor has it that Shut the Box’s simple, elegant game mechanic has enthralled humans since its first recorded play in 12th-century Normandy. Our high-quality, take-the-fun-anywhere version features a colorful, compact game set made of environmentally-friendly rubberwood and vibrant dice, bright keys, and a sturdy zip-up travel bag. Includes wooden box with lid, 2 dice, 9 built-in keys, canvas storage bag and complete instructions.
UPDATED PACKAGING
ITEM 12017 CASE PACK 6 UPC 6 89623 12017 5
BEST SELLERS
$7.50 / pk 6
CHINESE CHECKERS
NEW ITEM
BRAINTEASER 3-PACK SOCCER/BURR/KNOT
These sleek, modern black and light beechwood brainteasers offer hours of fun for kids and adults while doubling as stylish décor. Three unique puzzles; Knot, Burr and Soccer that look great on display in any home. ITEM 12018 CASE PACK 6 UPC 6 89623 12018 2
Dating back to 1892, Chinese Checkers is a fast-paced strategy game where players jump pieces in a race to get them across the board. Our high-quality wooden version features an 11.5-inch board, 6 colorful sets of marbles (60 in all) and complete instructions.
$10 / pk 6
ITEM 12002 CASE PACK 6 UPC 6 89623 12002 1
$8.25 / pk 6 UPDATED PACKAGING
MANCALA
$10 / pk 6
Some scholars date the first Mancala board to 5,870 BCE in Jordan, while others place it in a Roman bath in Judea just after Biblical times. Either way, this ancient game of strategy that’s simple enough for parents and kids to play together has been captivating families for thousands of years. Players scoop out polished glass stones then circle the board, dropping them into the other holes as they try to capture the most stones. Includes a solid-wood game board with 14 holes, 48 polished glass stones and complete instructions. ITEM 12003 CASE PACK 6 UPC 6 89623 12003 8
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MAGNETIC DARTBOARD
Aim for fun and keep it safe with this 16-inch Magnetic Dartboard! Your customers can enjoy the classic game of darts without the sharp tips, making it perfect for home or office play—it’s safer for walls and for the entire family. Includes dart board, 6 magnetic darts and complete instructions for the classic “301” game. ITEM 34001 CASE PACK 6 UPC 6 89623 34001 6
$10 / pk 6
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11201 N Airworld Drive, Kansas City, MO 64153 To Place Orders Call: 816-326-1751 Email: orders@areyougame.com
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Why AreYouGame Is Built for Retail Success Shaped by Retailer Feedback
Your insights have been invaluable. Your feedback helped shape our 2026 plans: From new product additions and category growth to updated packaging and displays.
The Right Products at the Right Price
Our product development team focuses on market-aligned pricing that keeps products accessible for shoppers while protecting margins for retailers.
Streamlined Operations
Orders ship from our warehouse in Kansas City, MO, where efficient, accurate fulfillment keeps deliveries on time and reliable.
Marketing Support Ready to Go
Retail partners have access to a library of digital and in-store marketing assets to help promote products with ease: https://bit.ly/AYGWholesale
Unmatched Customer Support
We’re committed to responsive, personalized service and our parts-replacement guarantee helps ensure a smooth experience for both you and your customers. © 2025 Penguin Random House LLC. ERIC CARLE, THE VERY HUNGRY CATERPILLAR, THE WORLD OF ERIC CARLE logo, the Caterpillar logo and related designs, logos, and names are trademarks and/or registered trademarks of Penguin Random House LLC. All rights reserved. PETE THE CAT © 1999, 2010 James Dean by arrangement with MerryMakers, Inc. Pete the Cat is a Registered Trademark of James Dean, US Reg. #3820216 All RICHARD SCARRY® characters and trademarks are the intellectual property of The Richard Scarry Corporation AG. Richard Scarry® series is published by Penguin Random House LLC. Daniel Tiger – © 2025 THE FRED ROGERS COMPANY. All Rights Reserved. © 2005, St. Martin's Press, All Rights Reserved. © 2025 Bob Books New Initiatives, LLC. All Rights Reserved. Bob Books is a trademark of Bob Books Publication, LLC. Dicecapades!® is a registered trademark of University Games Corporations. Card Caper, Oh Hell!, Funglish, Blast From the Past, Kerfuffle!, Knock! Knock! Who's There?, 3-Minute Foldy Fidgets are trademarks of University Games Corporation. All Rights Reserved. Super Duper Superhero and 3-Minute Origami are trademarks of AreYouGame.com. All Rights Reserved.