5 strategies for brokers to improve performance and outcomes
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t is a common misconception that hard work translates to productivity. The truth is you could work into the wee hours of the morning and still achieve very little. Productivity goes beyond ticking off a few items on your to-do list. To be productive means to do everything on your list, using the least time possible and get maximum outcome. Productivity requires smart planning, strategizing, and laser-focusing on the actions that will take you closer to achieving your goals. As a real estate broker you need to assess the habits that are working for you and what are not. Take time to really look at what you hope to achieve and where you are currently. And if your productivity needs a boost, here are a few tips to point you in the right direction. 1. Time management It is often tempting to take up more tasks as that would mean more work is getting done. The danger with that, however, is that you could have a pile of unfinished or poorly done tasks. Take time to create a list of all the tasks you need to accomplish. Two, arrange these tasks according to their potential impact and urgency. Rethinkcrm.com suggests arranging them in this order: • • • •
High-impact, high-urgency tasks High-impact, low-urgency tasks Low-impact, high-urgency tasks low-impact, low-urgency tasks By arranging your tasks in this order, you will be able to allocate each task enough time. Consequently, you will finish your work in good time and the quality of your service will not be compromised. And if the tasks become a little overwhelming do not be afraid to delegate, all hands on deck means you get to have greater outcomes.
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2. Your marketing strategy The real estate market is quite competitive; a client may be looking at other brokers. A solid marketing strategy will help you stand out from the crowd. There is a digital revolution taking over the real estate industry, you need to leverage digital media as a marketing tool. To start, you will need • Define your objectives and Target Audience As a broker, what is your target audience? Where does your audience spend its time online? What methods will you use to reach them? What is your budget? What tools and resources do you need? • Develop a commercial real estate marketing plan that will provide you with a comprehensive overview of your goals and means to achieve them. • Consider what tools and resources you will need—will it be contact management, email marketing, listing presentation • Upgrade your company’s website, it is what your clients interact with first. • Add your listings on commercial real estate portals • Optimize your websites SEO Regardless of what marketing tool you’ll use, let all of them focus on increasing visibility for THE POWER IS NOW MAGAZINE | DECEMBER 2021
