MARKETING INSIDER
FEBRUARY2025
WELCOMETOTHE FIRSTMONTHOF MARKETINGINSIDER!
We’re excited to introduce MarketingInsideryour inside look at all things marketing at EQ!
This will be your go-to update for our topperformingsocialmediaposts,newclientwins, sectorinsights,andkeyreporting. We’ll also showcase any newsarticlesorPRfeatures we’ve appeared in, giving you a full picture of how EQ is being seen externally.
Let’s break down the numbers, celebrate our wins, and continue building a strong, visible, and engaging brand!
KeyTerms& KeyTerms& Phrases Phrases
KPIs(KeyPerformanceIndicators):These are numbers that show how well something is working. They help track success in marketing, business, or projects.
Reach:This means how many people have seen a post.
Engagement:This means how many people have interacted with a post.
PR(PublicRelations):This is how a business or person manages their image and reputation. It’s about getting positive attention through news, social media, and other channels.
SEO(SearchEngineOptimization):Improving a website to rank higher on Google.
LeadGeneration:The number of potential customers/clients.
PPC(PayPerClick): This is where businesses pay a fee each time someone clicks on their ad, rather than earning visits organically.
CTR(ClickThroughRate):measures how often people click on an ad or link after seeing it.
Impressions:This means the number of times an ad or piece of content is displayed on a screen.
If you come across any words or phrases you’re unsure about, feel free to ask - we’re happytohelp!
8,235 Website Visits
EQ’s Organic EQ’s Organic Growth Journey Growth Journey
The Marketing team were asked to create a 3 minute video regarding our organic growth journey from 2024/2025 for the Sumer conference. Check out the video below by clicking on the image:
Top Performing Top Performing LinkedIn Posts LinkedIn Posts
Post: Harris Academy Careers Fair
1,147 EngagementRate:13.6%
Post: Reducing Payments on Account for 2024/25 Tax Year
Reach:1,053 EngagementRate:49.1%
Post: Tax Efficient Investments Reach:977
EQ in the EQ in the News News
EQ featured in the Scottish Financial Times and The Courier with articles on our graduate and trainee applications.
Between the two publications, we achieved 79,500 impressions! That is potentially 79,500 new clients who have been exposed to the EQ brand!
TopNew TopNew
Sector Sector Reporting Reporting
Our focus sectors have all been assigned growth targets for the 2024/25 financial year. For the “A” sectors (Agri and Professions), this target is 18% of the annual turnover of the sector. For “B” sectors (Leisure and Healthcare), the target is 12%. The numbers below show the percentage of that target the teams have achieved so far. Well done everyone
Agriculture50.35%ofannual targetachievedsofar
Leisure239.27%ofannual targetachievedsofar
Professions138.05%ofannual targetachievedsofar
Healthcare76.81%ofannual targetachievedsofar
ComingUp ComingUp
PR around promotions and new joiners.
We are aiming to issue ourfirstclient engagementsurvey. A client engagement survey is a questionnaire used to measure how satisfied and connected clients feel with our products, services, or overall experience. The results provide us with an opportunitytolearnandgrow. A communications matrix and schedule for 2025 which will clearly detail where to find certain types of information, and how to strategically interact with the Firm.