Marketing Insider

MARKETING INSIDER

FEBRUARY2025

WELCOMETOTHE FIRSTMONTHOF MARKETINGINSIDER!

We’re excited to introduce MarketingInsideryour inside look at all things marketing at EQ!

This will be your go-to update for our topperformingsocialmediaposts,newclientwins, sectorinsights,andkeyreporting. We’ll also showcase any newsarticlesorPRfeatures we’ve appeared in, giving you a full picture of how EQ is being seen externally.

Let’s break down the numbers, celebrate our wins, and continue building a strong, visible, and engaging brand!

KeyTerms& KeyTerms& Phrases Phrases

KPIs(KeyPerformanceIndicators):These are numbers that show how well something is working. They help track success in marketing, business, or projects.

Reach:This means how many people have seen a post.

Engagement:This means how many people have interacted with a post.

PR(PublicRelations):This is how a business or person manages their image and reputation. It’s about getting positive attention through news, social media, and other channels.

SEO(SearchEngineOptimization):Improving a website to rank higher on Google.

LeadGeneration:The number of potential customers/clients.

PPC(PayPerClick): This is where businesses pay a fee each time someone clicks on their ad, rather than earning visits organically.

CTR(ClickThroughRate):measures how often people click on an ad or link after seeing it.