WithYou. WithYou.
For every connection. For every connection.
We believe in the power of people. You’re the reason clients trust us, colleagues lean on each other, and new opportunities emerge every day. And in today’s digital world, your personal brand on platforms like LinkedIn can help amplify that impact - both for your own career and EQ as a whole.
Here’s your best practice guide to showing up confidently on LinkedIn and using your profile to build stronger relationships, attract clients, and grow your professional network.
Why does Why does LinkedIn LinkedIn matter? matter?
Your LinkedIn profile is no longer just a digital CV. It’s your professional landing page. Think of it like the EQ website: it tells a story, creates a first impression, and helps the right people find you.
Whatitcandoforyou(andEQ):
Strengthen your network and build client relationships
Establish you as a go-to expert in your area
Showcase the EQ culture and brand through your lens
Support recruitment by showing what it’s like to work here
Generate new business through authentic engagem
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1.Headline
Tell people what you do and how you help; clearly and with a dash of personality.
Example: Tax Advisor | Helping rural clients plan for the future with confidence.
2.HeaderImage
Use the EQ LinkedIn header image. You can find the guide on how to update yours here.
3.AboutSection
Share your story - how you got here, what motivates you, and what you love about your work. Make it human, not robotic.
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4.Experience&Achievements
Use bullet points, highlight key wins, and explain the impact of your role.
Bonus: Don’t forget modules or extracurriculars if you're early in your career.
5.FeaturedSection
Showcase posts, presentations, or content you’ve created or contributed to, e.g. client events, sector updates, award wins.
6.Skills&Endorsements
Add relevant skills - especially those that align with EQ’s strategic service lines (e.g. cloud accounting, rural tax, succession planning).
Creatingcontent Creatingcontent tthatconnects hatconnects
Posting on LinkedIn isn’t about “selfpromotion.” It’s about value. Whether you’re sharing an insight, client success (with permission), or highlighting a colleague, it all tells a story.
Whattopost:
Personal reflections from career milestones
Insights from client work (while keeping confidentiality)
Key takeaways from training or CPD
Client events, community impact, or volunteering stories
Celebrating team wins, awards, or new starters
Networking+ Networking+ buildingrelationships buildingrelationships
Commenting on posts, reconnecting with old contacts, and sharing articles isn’t just “activity”. It’s modern-day relationship building.
Ideas to grow your network:
Follow clients, sector experts, and colleagues across Sumer
Comment on posts from people in your region or service line
Use LinkedIn to support business development - add meaningful and value-add comments on prospective clients’ posts
EQ + your EQ + your personal brandpersonal brand
Your success is our success. When you shine online, EQ does too. If you’re comfortable, consider:
Adding “at EQ Accountants” in your profile headline
Tagging EQ in your posts for visibility and resharing
Collaborating with Marketing on post ideas, sector themes, or events
Want help? The Marketing team is here to support you.
Final Final reminder reminder
You don’t need to post every week or become a ‘LinkedIn influencer.’ Just showing up, being yourself, and sharing small moments of value can go a long way.
At EQ, we’re not just building a business, we’re building relationships. And LinkedIn is one more place to do just that.