Direct selling companies provide more importance to customer-centricity. Customer-centricity is the term used to describe the importance of customers in all activities of the business. Direct selling companies give special attention to customers by satisfying their needs and make the best decisions to make them happy. Customer satisfaction is the main objective of every direct selling company.
Direct Selling News (DSN) surveyed various direct selling companies and classified them into the Platinum and Gold categories according to the customer-distributor ratio. The customer-distributor ratio indicates how many customers come under one distributor. In the Platinum list of companies, more than 10 customers come under one distributor. In the Gold list of companies, there must be 5-10 customers under one distributor.
