01.04.26
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LOSE the LOGO In 2024, the University of Bristol changed their logo to remove its ties to the slave trade, so why is it still on campus? Julia Mullins
photographed over 150 outdated University of Bristol logos across more than a dozen university buildings.
Co Editor-in-Chief
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rom brochures and business cards, to banners and maps, the University of Bristol logo is stamped across campus. The signage cemented in metal, vinyl, and ink. So how long should it take to change a logo? In early February, over three days, I
In 2024, the University of Bristol unveiled a new logo, a change which removed the Colston family emblem due to their role in the transatlantic slave trade. The legacies of slavery report led to a consultation regarding the renam-
ing of buildings. The outcome of this was announced by Evelyn Welch in an open letter and included a 10 year, £10m ‘Reparative Futures’ programme, and the modernisation of the logo. The dolphin in the bottom left quadrant, was replaced with an open book which, according to the university, ‘reflects the institution’s core mission - education and learning.’
You can see the logo’s polished design evolution on a dedicated page of the University of Bristol website, but on campus things look a little different.
‘logo will be updated on digital platforms first along with some prominent signage on campus,’ and changes to other signage are to be made when it needs replacing.
According to a University of Bristol press release from February 2024, the replacement of the logo would be phased to ‘limit wastage’ and remain ‘cost effective.’
When the new logo was announced, the university didn’t commit to a timeframe for the physical changes to take place, but said that ‘there is likely to be a mix of logos used across the uni-
The same press release states that the
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