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The Indonesian Tourism Promotion Board (BPPI) would immediately be designing a blueprint of the creative tourism in Indonesia. This effort was meant to synergize the creative industries with the development of tourism. Bali Post
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creativity is the key, then the creative tourism should become a new weapon to market our tourism,” he said while adding that
DENPASAR - The Indonesian Tourism Promotion Board (BPPI) would immediately be design- in such kind of tourism, visitors had the opportunity to live in ing a blueprint of the creative tourism in Indonesia. This effort was meant to synergize the creative high quality accommodation and get in touch with local community at particular destination. industries with the development of tourism. Chairman of the BPPI, Wiryanti Sukamdani, said the current development of creative tourism had not been well arranged. Tourism having developed in Indonesia today was competing against green tourism in Hawaii and Thailand. Both destinations had a natural beauty such as mountains and beaches that were no less attractive compared to Indonesia. “Now, the trend is leading to green tourism that focuses the interest on mountain and beach. However, our heavy rivals are like Hawaii and Thailand, so that
we lose in the competition. Meanwhile, our creative tourism such as the culinary tourism and handicraft tourism remains strong,” he said. According to him, creative tourism was also a short term-program of the BPPI. This short-term program was the tourism offering a variety of creative experiences such as the arts, crafts and cuisine workshops to visitors. In addition to creative tourism, his party also launched the low seasons and green tourism. “Pattern of the world tourism has changed. Since the
“This type of tourism is purely based on our creativity such as through great sale, table top, marine tourism and the others we can create,” he said. It was said the BPPI was assessing to develop a research and promotion for a creativity-based tourism. The effort was expected to provide new insights on the tourism sector in Indonesia as well as to foster fresh inspiration in the era of increasingly fierce competition. “We can move quickly to catch up with Malaysia and Singapore, for example, whose potential is not as much as the tourism potential of Indonesia, but in reality they are more developed than Indonesia,” he said. (kmb27)