STRATEGIC ALLIANCE
The aim this year is to share a wide range of partnerships, benefits and perks to give EO members more value, variety and make it a Wow Experience.
Top Tip: Open up the ‘Wow Deals Deck’ on a regular basis as it is continuously updated with the latest partnerships and benefits. If you have any leads and ideas for partnerships, do reach out! strategic@eokenya.org
DEAL SPOTLIGHT
SPECIAL EO OFFER:
186 issues. 3+ years and counting. Zero missed weeks.
That’s what marketing excellence looks like when it’s done properly.
We’ve helped EO Kenya keep the attention of 100+ busy CEOs week after week, while covering the stories of 60+ EO events, from intimate forums to big end-of-year celebrations, without missing a beat. We’ve supported continuity across 3 different boards, with one partner built for the long haul. This is what we do for businesses too. If you’re tired of inconsistent marketing, “random posts” with no results, agencies that disappear, or doing nothing because the marketing mess feels worse than silence
Let’s fix it.
We work with EO chapters across the world (from Toronto to Puerto Rico) with the same standards, and we bring that same discipline to your brand: strategy, content, campaigns, and reporting owned end-to-end.
(Yes, free. No pressure. Just clarity.)
Click here to see all the WOW Venues and Contact info for easy booking
APRIL
OTHER
My Biggest F**k Up 2.0
Speaker: EO Member
Time: 7.00pm onwards with dinner and drinks.
Venue: TBC
2026 EO Kenya Learning Calendar
Setting up family business governance, planning for sucession.
Speaker: Joe Okello and African Family Business Enterprise
Time: TBC
Venue: Hilton, Kwetu
JUNE
BTS
A BTS at Mayers
Speaker: Mayers
Time: TBC
Venue: TBC
MAY
WORKSHOP
Design Thinking: Tools to Solve Real Business Challenges
Speaker: TBC
Time: TBC
Venue: TBC
27TH MARCH
Looking back at play highlights How to sell your business - Maitri Capital
Here’s a message from Our Learning Chair
Bringing capital into your business can mean the difference between maintaining control and feeling like an employee. Valuation isn’t the only thing that matters; do you have liquidity control, boardroom rights, and access to information? Without these, you risk losing your identity in the process. Are you ready for that?
Neha and Poonam, two very successful sisters, shared an eye-opening list of considerations when bringing in capital, whether through debt or equity. Structure sets you free, but if you get it wrong during negotiations, the deal can quickly turn sour. There were valuable insights not just for those raising funds, but also for family businesses, where similar considerations apply when setting up governance.
It was a great morning connecting with fellow members over breakfast and coffee.
Our next follow-up event will be in May, in partnership with the African Family Business Institute, focusing on family governance. The tentative date is May 13th, to be confirmed. Enjoy the holidays!
With James Savage
Message from your MARCOM Chair
Hope you’re enjoying the Friday Shot and some of the new touches I’ve brought in over the past few months. I’ve really enjoyed putting a spotlight on our tenured members, their stories are a great reminder of the depth and value within EO. I also hope it’s opened your eyes to the global opportunities out there and just how much more EO has to offer beyond our chapter.
If you’ve got ideas, stories, or anything you’d like to see featured, please do share. This works best when it reflects all of us.
I’ve got about 14 Friday Shots left before I hand over, so we’ll keep the momentum going.
This week, we’re introducing four new members who’ve joined us this year, with another five in the pipeline, so more to come. If you see any of them at upcoming events, do take a moment to give them a proper EO welcome.
Next Friday is Easter Friday, so there won’t be a Friday Shot. Wishing you all a great Easter break and some well-earned time to recharge.
Regards,
James
Meet Ashish Sennik
Ashish Sennik (Ashu) is a Nairobi-born entrepreneur and industrial leader with decades of experience across engineering, manufacturing, and industrial solutions in East Africa. After completing his early education at St. Austin’s and further studies in Canada, he returned to Kenya to join Desbro Kenya Limited, his family’s enterprise and one of the region’s largest chemical trading companies.
In 1997, driven by a strong entrepreneurial vision, he founded Desbro Engineering Limited, a specialist in stainless steel fabrication and bespoke engineering solutions serving the food and beverage, pharmaceutical, hospitality, and manufacturing sectors, earning a reputation for precision and dependable project delivery.
In 2011, Ashish established Afri Piping Systems Kenya Limited to address the growing demand for advanced industrial fluid handling solutions. The company delivers high-performance HDPE piping systems, industrial flow
solutions, and turnkey installations, and is now a trusted partner to infrastructure developers, utilities, contractors, and major industrial clients across East Africa. Ashish continues to provide strategic leadership to both Desbro Engineering and Afri Piping Systems, guiding their growth and commitment to quality.
Outside of work, Ashish is an avid sportsman, competitive shooter, and Mason, and maintains an active lifestyle through regular gym training and padel.
Meet
Muzzamil Mir
Muzzamil Mir’s entrepreneurial journey began with the founding of Executive Rentals, a company established to provide reliable and professional transport services. This venture served as a launchpad for his expansion into multiple industries, laying the groundwork for a diverse and impactful career.
Today, Muzzamil operates a Hertz Car Hire franchise in Kenya and serves as the CEO of Redline Auto and Tire Center Nanyuki, where he leads strategic operations and represents Isuzu Kenya in the region. In addition to his work in the mobility and automotive sectors, he is a shareholder and board member at Morgan Forex Bureau, contributing to the company’s strategic direction and long-term growth.
His professional experience spans automotive services, mobility solutions, and financial services, supported by a strong
Shot Callers
Meet your Peers
network of cross-industry partnerships. Known for his collaborative spirit, Muzzamil enjoys connecting with people, exchanging ideas, and identifying opportunities for mutual growth.
Outside of business, he is passionate about travel and sports, and takes great pride in his family—particularly his two children, one a lawyer and the other a doctor.
Meet
Sukhwinder Singh Panesar
As the Director at Glory Paints, Sukhwinder Singh Panesar is the driving force behind the company’s operational excellence. By bridging the gap between the technical precision of Research & Development and the strategic demands of Sales, he ensures that innovation is not just created in the lab but successfully delivered to the market.
Sukhwinder’s leadership style is defined by a rare blend of flexibility and decisive problem-solving. In an industry that requires constant adaptation, his ability to communicate complex visions into actionable growth has been pivotal in scaling the business. He thrives on navigating organizational challenges, always keeping the focus on sustainable expansion and cutting-edge product development.
Shot Callers Meet your Peers
When he steps away from the helm of Glory Paints, Sukhwinder maintains his competitive edge and focus on the golf course or the padel court. Whether in the boardroom or on the green, he values the discipline and social connection that come with staying active.
Meet Raj Shah
As the CEO of Avenue Lease & Rentals EA Ltd, Raj Shah is redefining how organizations approach asset management. He leads an entrepreneurial leasing powerhouse that empowers businesses to finance and manage critical infrastructure ranging from corporate fleets to complex project assets. Raj’s professional obsession lies in building scalable systems and forging strategic partnerships that remove operational friction, ultimately making life easier for his clients.
Beyond the boardroom, Raj’s life is fueled by a pursuit of challenge and precision. He is a dedicated husband and father to two energetic boys, though he still finds time to sharpen his focus on the golf course or test his limits in endurance sports.
Shot Callers
Meet your Peers
His most rugged pursuit, however, is his long-standing role as a navigator in the Rhino Charge. This grueling off-road event perfectly mirrors his professional life: a blend of strategic navigation, high-stakes adventure, and a deep-seated commitment to conservation work.
Final call to register!
Date: 6 May 2026
Time: 9:00 AM – 5:00 PM (GMT+3)
Location: Jeddah, Saudi Arabia
REGISTER NOW
The clock is ticking for the SPARK Saudi Summit 2026. This is your final opportunity to secure your place at one of the year’s most anticipated gatherings of entrepreneurs and visionaries at a preferred rate. Registration is moving fast, and the window to lock in your spot is closing. Don’t miss the chance to join fellow EO members in the vibrant city of Jeddah for a day dedicated to innovation, leadership, and high-impact networking. Whether you are looking to ignite new business strategies or connect with a
Spark Saudi Summit 2026
global community of peers, SPARK is the ultimate catalyst for growth and inspiration. This summit is designed to push boundaries and foster the kind of “once-in-alifetime” connections that define the EO experience. Register now to ensure you are part of the conversation in Jeddah and ready to spark the next chapter of your entrepreneurial journey.
Stop
reading the headlines start living the future
Date: 19th – 24th April 2026
Location: Shanghai & Hangzhou, China
Cap: 20 Leaders
Attention MEPA members!
We are excited to share an exclusive opportunity from EO GBAM to dive into the heart of global technological advancement. Join the China Innovation Tour this April for a high-impact, six-day journey through Shanghai and Hangzhou.
This curated expedition focuses on the frontiers of AI, social commerce, and robotics, offering a rare “under-thehood” look at the systems driving tomorrow’s economy. This isn’t just a tour; it’s a strategic deep dive designed to sharpen your competitive edge through direct exposure
China Tech Tour 2026
to world-leading innovation.
Through our EO network, we have secured a special rate of EUR 5,400—a significant reduction from the standard EUR 11,200. This all-inclusive program covers five-star accommodations, meals, and all in-country travel. With only 12 spots available on a first-come, first-served basis, rapid action is essential.
Includes full program; excludes flights and visas.
CONTACT ASHLEY
READ MORE HERE
Registrations Open!
Date: 20th Sep - 30th Sep 2026
Location: Highlands, Scotland, UK
REGISTER NOW
Prepare to embark on a once-in-a-lifetime journey through one of the most breathtaking regions on Earth—the Highlands of Scotland. This is a land steeped in ancient history, dotted with formidable castles, and world-renowned as the legendary birthplace of whisky.
We have curated a premier 10-day, back-road expedition behind the wheel of classic Land Rover Defenders. This itinerary is designed to stay with you forever, embracing rugged mountain ranges, sweeping coastlines, and iconic historic routes. There is ample time woven into
MyEO Land Rover Adventure Scotland, Whisky & Castles
the journey to explore hidden gems, unwind in nature, and indulge in local culture.
Please note that this exclusive expedition requires a minimum of 12 guests to proceed. Once this milestone is reached, the adventure is guaranteed. Should the minimum not be met, you will have the flexibility to transfer your booking to an alternate date or receive a full refund per our terms.
Register before 1 Apr 26 to hold your spot
27TH
Upcoming MyEO Events
Global Leadership Conference 2026
15th–17th April 2026
MyEO Events at EO’s Global Leadership Conference invite you to experience Dublin beyond the main stage—through connection, movement, and unforgettable shared moments. Curated MyEO experiences are designed to help you kick off GLC early, connect deeply with fellow EOers, and create legendary memories on the Emerald Isle.
REGISTER
SUYO: A Retreat for Women Who Lead
25th April -1 May 2026
Experience SUYO, a transformative surf-and-yoga retreat for women leaders in Costa Rica, running 25 April-1 May 2026. Expect guided workshops, nourishing food, oceanfront stillness, and a powerful community of women.
REGISTER
Bali and Komodo Islands Voyage
Set sail 19–29 September 2026 aboard Aqua Blu for an exclusive 10-night EO adventure. Explore Bali and the Komodo Islands through diving, kayaking, hiking, and curated island experiences an unforgettable luxury expedition with fellow explorers. 19th – 29th September 2026
REGISTER
MyEO x Zero G
21 - 22 September 2026,
Experience a once-in-a-lifetime MyEO adventure in Bordeaux from 21-22 September 2026, featuring a members conference and an exclusive Zero-G flight with astronaut-led experiments, real weightlessness, and rare insights into European space training.
REGISTER
27TH MARCH
UPCOMING EVENTS
Global Leadership Conference
Uniting EO’s Leaders Worldwide
15th -17th April 2026
Location: Dublin, Ireland
REGISTER NOW
SPARK Saudi Summit 2026
Igniting Leaders. Ideas. Impact.
6th May 2026 & (7th May, 2026 –GSEA MEPA Finals (Associated Event)
Location: Jeddah, Saudi Arabia
REGISTER NOW
The EO/London Business School Growth Forum (EO/LBS)
For a transformative learning experience on growing your business.
26 - 30 April 2026
Venue: London, UK
REGISTER NOW
EO Saudi Summit
Unlocking Opportunities for Entrepreneurs
Location: Riyadh, Saudi Arabia May 2026
REGISTER NOW
UPCOMING EVENTS
EO@Oxford Program
Unlocking strategic innovation
26th May 2026
Venue: Oxford University, UK
REGISTER NOW
Regional Leadership Academy - RLA
13th - 17th June 2026
Location: Cape Town, South Africa
REGISTER NOW
EO IGNITE 2026
Experience it Live
10th -12th June 2026
Location: Winelands Cape Town, South Africa
REGISTER NOW
EO Women Summit 2026
8th – 11th June 2026
Location: Pestana Palace Lisboa, Lisbon, Portugal
REGISTER NOW
UPCOMING EVENTS
The EO Global Speakers Academy
The power of your story
28 Sept - 2 Oct 2026
Location: Bangkok, Thailand
REGISTER NOW
Past Friday Shots
