LONDON 18-19 Nov 2026 | Excel London
2026
BROCHURE
INTRODUCING B2B MARKETING LIVE Thousands of targeted professionals. Industry-leading decision-makers. Unmatched exposure. B2B Marketing Live returns to Excel London on 18-19 November 2026, bringing together the biggest names in marketing. Join 100+ top suppliers and showcase your solutions to a highimpact audience from the UK and beyond. Past speakers have included leaders from Dragons' Den, The NBA, ITV, Adobe, LADBible, Pretty Little Marketer, HubSpot, Hootsuite, and more, addressing professionals from major brands like IBM, Amazon, BAE Systems, Mastercard, and BBC. With 88% of attendees holding decision-making power and 71% actively seeking new solutions, this is your chance to connect with the right buyers.
2025 STATISTICS THE B2B MARKETING LIVE AUDIENCE IN NUMBERS
2025 STATISTICS A GROWING GLOBAL PLATFORM, B2B MARKETING LIVE ATTRACTS A BROAD AUDIENCE FROM THE UK AND ACROSS ALL AREAS OF THE GLOBE.
30 countries attend across Europe
INDUSTRY Automotive ....................................................................... 2% Banks .................................................................................... 4% Charity ................................................................................. 1% Commercial and Professional Services .............. 5% Consumer Services ....................................................... 4% Education ........................................................................... 2% Finance ................................................................................ 7% Food, Beverage, and Tobacco ................................. 2% Health Care Equipment and Services ................. 1% Healthcare and NHS ..................................................... 3% Industrial Services ....................................................... 1% Insurance ........................................................................... 4% IT Software & Services .......................................... 14%
Legal ...................................................................................... 2% Manufacturing and Construction ......................... 1% Media and Entertainment ......................................... 2% Multiple ................................................................................ 5% Other .................................................................................... 6% Public Sector .................................................................... 8% Real Estate ....................................................................... 2% Retail Trade ....................................................................... 4% Technology Hardware and Equipment ................ 2% Telecommunication Services ................................ 13% Travel .................................................................................... 5% Utilities and Energy ...................................................... 3%
COMPANY TURNOVER (P.A) £100,00 PA..........................................8% £100,00 - £500,000 PA................7% £500,000 - £1m PA.........................7% £1m - £5m PA.....................................24% £5m - £50m PA..................................26% £50m - £100m PA.............................7% £100m - £500m PA..........................9% £500m+ PA...........................................12%
EMPLOYEE COUNT (%) 0
10
20
1-19
22
20-49
17
50-99
12
100-199
12
5000+
11
200-499
10
500-999
8
1000-4999
8
88% of attendees had influence on the final signoff
WHAT YOU THOUGHT... “WE WERE VERY IMPRESSED WITH THE EVENT! IT WAS SOOP'S FIRST EVENT AND WE FOUND IT VERY BENEFICIAL.
We can say what we want about B2B Marketing Live but our customers really know the score. Here’s some of their thoughts below.
We've got a good number of leads as a result. “
“IF YOU WANT TO FIND A NEW COMPANY, B2B MARKETING LIVE IS THE PLACE TO BE.”
Soop Marketing
Visitor
“... the show was great – will probably be best one of the year for us. Bang on our target audience.”
“You can meet loads of businesses that can add value to your own.” Visitor
Martech3D
...even before our followup has started, we're 98% of the way to our pipeline goal for the event, so very successful, and we are a happy team! 6sense
“What I enjoyed most was the array of different exhibitors that I got to talk to.” Visitor
TOP REASONS WHY VISITORS ATTEND To research the latest products/ innovations To network To attend seminars
VISITOR PROFILES
JOB TITLES CMO Marketing Director CRO Founder/Co-founder CEO Marketing Manager Head of Marketing Marketing Lead
VP Marketing Head of Growth Commercial Manager Senior Marketing Manager Brand Manager Head of Brand Global Brand Manager
STANDS & SPONSORSHIP Check out the different options available to support your marketing and sales strategy.
STANDS
FIND THE RIGHT STAND FOR YOU SHELL SCHEME: £725 per sqm Shell scheme stands come with pre-built walls, carpet, and a fascia name board. This option offers a ready-made structure, making it easier to set up your stand. Please note, the shell scheme does not include graphics, furniture, or electricity.
SPACE ONLY: £650 per sqm Space Only stands are as they sound. We give you a blank canvas to create something special within a designated area.
Shell Scheme and Space Only packages don’t include electricity and furniture, but you can purchase these on our easy-to-use exhibitor portal
TURNKEY OPTIONS A fully-equipped, ready-made exhibition stand. Our unique model of turnkey exhibition packages are focused on keeping costs down and delivering unbeatable ROI whilst removing much of the hassle to exhibiting
TURNKEY
WE HAVE OPTIONS FOR TURNKEY AND ENHANCED TURNKEY STANDS AT A RANGE OF DIFFERENT SIZES. BELOW ARE SOME EXAMPLES Example
6sqm with Enhanced Turnkey Package
Example
12sqm with Enhanced Turnkey Package
Example
24sqm with Turnkey Package
HEADLINE SPONSORSHIP
TAKEOVER THE MAINSTAGE, GET THE BEST SEAT IN THE HOUSE, YOUR BRAND EVERYWHERE! TAKE CENTRE STAGE As the Headline Sponsor of B2B Marketing Live, your brand will be positioned at the forefront of one of the UK’s leading B2B marketing events, delivering maximum visibility, credibility, and influence across the entire delegate audience. The package is designed to drive meaningful engagement with senior B2B marketers and decision-makers, supporting lead generation, brand awareness and long-term relationship building.
WHAT IS INCLUDED IN YOUR PACKAGE? One Mainstage speaker session on Day One. One speaker session in a breakout theatre of your choice with data provided Mainstage branding featuring your company logo Data from all sessions in the Main Stage 36sqm turnkey exhibition stand in a prime location Official headline sponsor status across event marketing Official headline sponsor status across the event website Custom registration form question with opt-in to support lead capture Back page advert of the printed onsite show guide Social media promotion before and during the event
£60,000
DISCOVERY ZONE BRING YOUR BRAND TO LIFE Are you a budding start-up or a small business eager to make your mark in the field of sales and marketing? Join us and position your brand in the forefront of key decision makers. Lead generation has never been easier buckle up and brace yourselves as your business takes flight to reach new heights.
WHAT IS INCLUDED IN YOUR PACKAGE? Bar table 2x bar stools Your logo/graphics on backdrop 500w power socket 1x lead scanning app licence Company profile listing in Discovery Zone exhibitor filter (inc. clickable link) Dedicated Discovery Zone marketing promotions Meet our audience of 4000+ senior decision makers & budget holders
£3,995
SPONSORSHIP ELEVATE YOUR BRAND Partner with us to produce incredible content, create interactive networking events or unique experiences that will make your brand stand out. Alternatively, steal the show with a variety of physical and digital branding options. From jaw dropping banners to massive outdoor signage, surround attendees with your brand through their Contact Centre Expo experience.
SPONSORSHIP OPPORTUNITIES Expert Topic (webinar) .................................................................... £5,000 Digital Advert (starting from) ......................................................... £500 Entrance Sponsorship .................................................................. £14,000 Lanyards ............................................................................................... £12,000 Badge Sponsor ..................................................................................... £8000 Floor Tiles (3 tiles) ................................................................................. £825 Networking Cafe .............................................................................. £10,000 VIP Club Lounge Sponsorship ........................................................... POA Breakout Theatre Sponsorship ............................................... £12,000 Seminar Session .................................................................................. £5,000 Flexible Working Zone Sponsorship .......................................... £9,350 You Are Here' Board Sponsorship x2 ...................................... £3,750 Happy Hour Package ............................................................................. £625 After Party Sponsor (starting from) ............................................. POA Delegate Lounge Sponsor .......................................................... £12,000 Premium branded banner above stand (starting from) ...... POA App Sponsor .......................................................................................... £7,500 Workshop Sponsor ................................................................................... POA
GET IN TOUCH FOR MORE DETAILS ON OUR SPONSORSHIP OPPORTUNITIES
5 REASONS WHY FACE TO FACE EVENTS ARE ESSENTIAL IN EVERY B2B MARKETING STRATEGY
UNDERSTAND YOUR AUDIENCE
4000 +
On average, the number of adverts we are exposed to every day.
Get live feedback on what works and what doesn't. Achieve more in two days than in two months on the phone. BUILD STRONG RELATIONSHIPS BASED ON LOYALTY AND TRUST Cut through the noise straight to a highly targeted set of Contact Centre and Customer Experience professionals. Build rapport, earn trust and create strong relationships. GET MORE LEADS, CLOSE MORE DEALS You could spend years on the road trying to get to all the potential meetings available at Contact Centre Expo. Let the customers come to you.
93% of businesses say meetings improve their ability to close deals.
VALUE FOR MONEY - SERIOUS ROI We’re becoming desensitised to traditional forms of advertising. In person events provide the necessary push for deals to happen, while hatching and nurturing future opportunities. LET YOUR BRAND STORY RESONATE Immerse your audience in what you and your brand is all about. Spread brand awareness and unearth new potential customers, suppliers and strategic relationships.
48% of organisations receive an ROI of 3:1. 29% of brand receive 10:1 or more!
CONTACT For all exhibition enquiries, please contact:
Marcus Alakiu
Commercial Manager marcus.alakiu@roarb2b.com
Organised by ROAR B2B www.roarb2b.com