AGENDA 09:00 - 09:30
Registration & Breakfast
09:30 - 09:35
Welcome Address - Chair: Benedict Buckland, MD & Chief Strategy Officer, alan. agency
SESSION ONE - THE FUTURE OF MARKETING 09:35 - 09:55
MARKETING IN THE AGE OF AI-ENABLED CX Rusty Warner, VP Principal Analyst , Forrester
09:55 - 10:15
WHEN TO SWIPE RIGHT ON FUTURE COLLABORATIONS Adam Clyne, CEO & Founder, Coolr
10:15 - 10:35
BEYOND MQLs: REFRAMING SUCCESS IN B2B MARKETING Stefano Iacono, Marketing Director, 6sense
10:35 - 10:50
Question and Answer
10:50 - 11:25
Tea, Coffee and Networking
SESSION TWO - METRIC MADNESS 11:25 - 12:05
DATA TO DRAMA: WHY USING AI FOR METRICS MAKES ALL THE DIFFERENCE Lauren Walker, Chief Client Solutions Officerl Officer, Annalect Lee Fulmer, Senior Advisor, McKinsey & Company Deepak Shukla, Senior Data & AI Specialist, Amazon Web Services Nadia Schegrova, Head of Analytics, Currys
12:05 - 12:20
Question and Answer
12:20 - 13:20
Lunch and Networking