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AVAYA DEMONSTRATES UC DIVERSITY AT GITEX

DELIVERING INNOVATION & QUALITY Arista Networks delivers software driven cloud networking solutions for data centres, storage and computing environments. “Arista’s switching and routing platforms re-define scalability, agility and resilience,” says Guenther Brand, Vice President – Europe, Middle East and Africa. “Arista has the best in-class hardware with the differentiation to the competitors is Software.” Arista delivers the most efficient, reliable and highperformance Universal Cloud Network architectures based on 10G, 25G, 40G, 50G, and 100G platforms delivered with an extensible operating system (Arista EOS) which is built on an open, programmable state sharing architecture that

delivers maximum system uptime, reduces CAPEX and OPEX by simplifying IT operations and enables business agility with single image running on all our platforms, explained Guenther. The company expanded its local presence in UAE and have local team to support the increased demand on Arista solutions. The year has been extremely well for the company in ME and worldwide. Mr. Guenther commented that GITEX serves as a huge opportunity to meet their existing customers and partners in addition to networking better. Arista has a huge market presence and potential in the UAE and Kingdom of Saudi Arabia and recently has entered the Kuwait, Jordan

and Egypt markets which are key markets for growth. Arista have set the right corner stones to expand its presence in the region to support its customers locally and satisfy their demand. Arista has big plans for the upcoming quarter as well as the next year. Guenther says “We shall be coming up with campus PoE switches early next year where our customers want our software capabilities to be extended to the campus network in addition to our cognitive WiFi steps. As well; we shall also expand and integrate new routing and MPLS features.” To know more about their solutions please visit Arista at the GITEX Technology Week in Hall 7.

Avaya is demonstrating the diverse capabilities of its Avaya Vantage™ device to connect people in new ways at GITEX Technology Week 2018. One application being shown is the ability for simultaneous live voice translation which can be used to empower the Expo’s 25 million international visitors, speaking more than 1,000 languages, to easily and effectively communication and share ideas. “Every year at GITEX, our customers, partners and industry peers look to Avaya to define the global technology roadmap,” said Frederick Sabty, VP Hospitality Worldwide at Avaya. “We believe it is our responsibility as a market leader to develop and demonstrate human-centric innovations that not only enable business but also positively impact society. We hope these practical solutions will inspire others to leverage the tremendous potential of open platforms in creating meaningful and impactful experiences.” “In general terms, communications have become very open and broad. While soft clients now regularly connect to multiple service, the physical phone has lagged,” said Dave Michels, Principal Analyst & Founder, TalkingPointz. “Avaya’s Vantage endpoints are built for modern communications. They bring the power of APIs and apps to an always-on, familiar desktop device. These powerful and open devices show the company continues to be one of the top leading vendors in terms of IP desktop phone innovation.” Avaya is one of two companies named a Worldwide Leader in both Contact Center Infrastructure and Unified Communications by Gartner 2018 Magic Quadrants

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GITEX 2018

TALLY 18: CELEBRATING ENTREPRENEURSHIP’ At GITEX 2018, Tally is bringing a revolutionary product to the market – Tally 18.

EVOLVING WITH THE TECHNOLOGIES Established in 1996, NeoSoft Technologies is headquartered in Mumbai. With 22 years in the market, NeoSoft has been participating at GITEX for the last 15 years. The company is also a certified CMMi level 5. “We have

“The whole concept of the new product is celebrating entrepreneurs. Tally has always been an entrepreneur-friendly software and we always understand the challenges faced by the entrepreneurs in managing business compliances,” says Vikas R Panchal, Head of Business Development at Tally. “ We are here to solve the challenges faced by the entrepreneurs. Tally 18 is meant for the SMEs.” According to Vikas, Tally makes it very easy for the SMEs to manage their compliance. “Our VAT solutions are approved by the FTA (Federal Tax Authority). We have over forty five thousand customers in the UAE. Their compliance is managed very easily and all they need to do is to manage their sales and purchase inventory. “ Vikas also adds that Tally software is a complete business management solution. “Regardless of how automated a software is, a business owner will always have to feed some facets to the ERP manually, depending on the nature of the business. So entreprenuers need a software that understands their business and is compatible with it. Tally plays an important role here as it the most flexible software that can manage and run any type of business.”

UNINAND TECHNOLOGIES: CUSTOMER JOURNEY MANAGEMENT SIMPLIFIED Established in 2005, Uninand Technologies is a customer journey management solutions company headquartered in the UAE. The company sells through their partner Aristo Star general trading. “As a

seen the entire evolution of technology in Dubai, adopting new and smart technologies says Poonam Lalka, Vice President, NeoSoft Technologies. NeoSoft provides a wide range of services for mobile application, web development, cloud computing, big data and analytics, Internet of Things, etc. Poonam says – “We are purely into software development services. Since we are in this industry for 22 years and we are a global company, we have huge talent across the globe.” NeoSoft Technologies has come up with 3 different Blockchain solutions. For the Healthcare, Banking and Finance and for the Logistics sectors. “Blockchain is all about transparency and we try to do the best to understand the customer’s needs and implement it.” NeoSoft has been working with RTA for their smart city solutions and several other organizations. Calling Dubai her second home, Poonam signs off by saying they are looking for some people who have interesting ideas to build, some interesting clientele and of course customers.

part of our customer journey management solution, we have a wide spectrum of offering. Our queue management system is the jewel in the crown and we have been catering to the market with this solution since the past 12 years,” says Ahamed Jameel, VP Strategies at Uninand Technologies. “At GITEX 2018 we are putting the spotlight on Queaxis. We are completely rebranding the product and also recruiting new reseller partners.” Apart from customer journey management, the company also provides digital signage and customer feedback solutions. “We are present in UAE, and within Middle East, we have installations in Oman, Kuwait, Qatar, Bahrain as well as South Africa and Nigeria and we are also targeting Singapore and the South Asian market.” “We have been participating at the GITEX for the past 4 years and every year our agenda is simple— launch new products and look for new resellers.”

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GITEX 2018

ENTERPRISE MOBILITY SOLUTIONS WITH AN EDGE: INCUBE InCube provides enterprise mobility solutions based on the latest technologies available from the leading companies in the world. “In GITEX 2018, at our stand, we have world-class solutions vendors like Omnitracs, Here, Soti, Microscan, Honeywell etc.” says Khaldoon Zaid-Kaylani, CEO of InCube. “We also develop our own software using the best available resource in the region. We develop and design applications that befit the region when it comes to enterprise mobility solutions.” At GITEX 2018, InCube’s primary focus is on supply chain solutions. InCube also provides mobility solutions for the utility, inspections and emergency vehicles as verticals. The company was established in 2003 in Jebel Ali and has 7 offices in the region as well as in North America and Canada. “We manufacture our own software in addition to the hardware distribution that we do. We have 7 partners and they are all leading names in the world of technology,” says Khaldoon. “There is a major focus on the supply chain solutions when it comes to distribution, planning and traceability,” he adds.

DISTILOGIX: ADDING VALUE TO CUSTOMERS Distilogix is a VAD that focuses on development of software technologies in the Middle East, Africa and Turkey region. Their goal is to provide value to their vendor partners, channel partners, and end customers alike. “We are focused on selecting best of breed technologies and providing full support around these products,” says Omar Kechrid, Managing Director, Distilogix. At GITEX this year, the company is focusing on data center solutions. “Mainly we have 3 vendors that we are showcasing this year – Compuverde, Big Switch Networks and Vembu,” he says. Compuverde

software storage defined solution delivers in all fields according to its users. Big Switch Networks is at the forefront of the nextgeneration of networking technologies. By combining industry standard switch hardware with intelligent SDN control software, the company is delivering next-generation data center networking fabrics for advanced data centers. Vembu offers backup and Disaster Recovery suite of products for on-premise, offsite, cloud backup and disaster recovery diverse IT environments including physical, virtual, applications and endpoints. Talking

about the focus at GITEX and their roadmap ahead, Omar says – “With on-demand workloads, there are still requirements where you need hybrid cloud approach. Our main focus at GITEX is to get these brands in front of the right audience. We want to educate people and solve their problems. In 2019, we shall see fruits of our labour from 2018. We have a lot of projects in pipeline and we are also excited about the innovation these companies are bringing as well. We have many solutions that will further differentiate from the traditional solutions that are out there.”

ZECURION: GUARDING YOUR DATA Debuting at GITEX, Zecurion provides IT security solutions helping companies to protect against insider threats. Alexey Raevsky, CEO of Zecurion feels that the day started great with several contacts and prospective leads. He says – “The size of the show is huge with many exhibitors and technologies. We are here to showcase our information security solutions for internal protection which is protection

O CTO B E R 2018

from inside threats – Data Loss Prevention, Privileged Access Management and Secure Web Gateway.” Calling Data Loss Protection, the most technologically advanced DLP system, Alexey says more than 10 technologies are used together to minimize errors and false positives. Zecurion Privileged Access Management controls all popular remote access controls and monitors thousands

of enterprise systems and devices. Recently, Zecurion bagged the position among the top seven DLP vendors of the world in analytical report “IDC MarketScape: Worldwide Data Loss Protection 2018 Vendor Assessment. In their report, IDC analysts have highlighted Zecurion Device Control solution that monitors and prevents information leakage through USB ports and other local connectors.

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GITEX 2018

ABU DHABI PORTS FIRST LOCAL ENTITY TO TEST BLOCKCHAIN TRADE SOLUTIONS INTERNATIONALLY Maqta Gateway LLC, an Abu Dhabi Ports subsidiary, unveiled at GITEX Technology Week that it began implementing the first international blockchain pilot testing project in partnership with the Port of Antwerp, Belgium. Today’s announcement marks the latest milestone for “Silsal” project,

which is considered to be the first Blockchain-based solution to be developed locally by an Abu Dhabi local entity. The innovative solution provides a seamless and secure link between stakeholders across the trade community using the electronic ledger system. As part of a Memorandum of

NETAPP BOLSTERS AI NetApp is showcasing NetApp® ONTAP® AI proven architecture, powered by NVIDIA DGX™ supercomputers and NetApp AFF A800 cloud-connected all-flash storage to simplify, accelerate, and scale the data pipeline across edge, core and cloud for deep learning deployments and to help customers harness the real business capabilities of AI. The company is currently working with several government organizations in the Middle East to transform smart city concepts into reality. NetApp® ONTAP® AI enables businesses to create a seamless data pipeline that spans from the edge to the core to the cloud by leveraging the NetApp Data Fabric. It eliminates performance bottlenecks to enable secure, uninterrupted access to data from multiple sources and data formats with its massive processing power and capacity. ONTAP AI is an architecture that enables customers to manage and protect data with a single set of tools regardless of where the data resides. ONTAP allows businesses to move their data freely to wherever it is needed and simplifies AI deployments. It also ensures that GPU’s are maximally utilized so that customers are leveraging the full power of their investment.

Understanding signed between Maqta Gateway and the Port of Antwerp to exchange experiences and promote collaborative innovation, the two parties will test this advanced project. The latest test of the Silsal project will play a vital role in supporting companies conducting trade transactions

between the UAE and Belgium, providing full cargo visibility and streamlining trade flows and supply chains. The pilot project will test the capabilities of the technology to exchange, identify and acknowledge cargo documents and certificates between Abu Dhabi Ports and the Port of Antwerp.

DU PRESENTS GOV2071 GUIDEBOOK EXPERIENCE

du, from Emirates Integrated Telecommunications Company (EITC), today announces an extension of its deep strategic relationship with the World Government Summit through unveiling the muchanticipated ‘Government in 2071’ Guidebook Experience at GITEX Technology Week 2018. His Excellency Omar Sultan Al Olama, Minister of State for Artificial Intelligence and Managing Director of the World Government Summit, visited the stand and was welcomed by Mohamed Al Hussaini, Chairman, EITC, along with Osman Sultan, CEO, EITC and senior management, to experience the purpose of ‘Government in 2071’ – which aims not only to predict the future, but to prepare for it by informing and inspiring policy makers to plan for dramatic shifts that the public sector may face from now until 2071. Complimenting GITEX 2018’s theme, Experience Urbanism, the ‘Government in 2071’ experience invites individuals to explore reflections of what the future may hold, based on societal and technological megatrends.

NAVSOFT: TAILORED SOLUTIONS, CUSTOMIZED APPROACH Navsoft has been participating in GITEX for over a decade now. Abhishake Rungta, Director of Navsoft says that the company has a hands-on experience in delivering end-to-end enterprise solutions. “We are primarily focused in four key areas— Application development, enterprise solutions, outsourcing and IT staffing and we also develop our own products. We have an end-to-end e-commerce ERP, a healthcare solution and a retail app,” he adds. Navsoft caters to over 450 customers across 33 countries. “We also have the Fortune 100 clients like Citibank, CGI insurance , LG electronics, Cadbury etc. We also work closely with small and medium corporates. We provide an end to end solution to the clients and all our solutions are enterprise driven.” The company also provides consultancy to the customers for any design and development and provides maintenance as well. “We are Oracle and Microsoft partners, so we can also help the customers with integration services, if needed, for their ERP products. With this, we give them a complete customized product. We are also the implementation partners for Netsuite and Salesforce.” The company has a good customer base in UAE as well with some big names like— Al Naboodah, Drake and Skull etc and a significant base in Saudi too. “We understand the customer pain-point and give them a tailored service.”

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GITEX 2018

MICROSOFT BRINGS DATACENTER EXPERIENCE AND AI TECHNOLOGIES TO GITEX 2018

Microsoft today has returned – with even stronger presence at the 38th GITEX Technology Week this year, to exhibit under the theme of “tomorrow is here today” and introduce an array of ground-breaking technologies and innovations with focus on intelligent Cloud, Datacenters, and AI technologies of the future for organizations in the region, to achieve more. The company is hosting a Datacenter Zone, which features a cutting-edge Augmented reality experience, developed in collaboration with Blink Studios. Attendees can step into an AR portal and take a virtual stroll around a typical Datacenter. Participants can also see first-hand how Microsoft delivers the market-leading sustainability, security and the broadest compliance that has won the trust of customers around the world.  There will also be “Partners Zone” from 28 regional partners and ISVs at its GITEX Stand. Each of them showcased solutions and services for all industries, built on top of Microsoft’s intelligent cloud platform. Platinum partners include BLACKSTONE, CDW, Crayon, NOURNET, Redingtonsitecore. Golder partners are CATEC, cobweb, emitac, Hitachi Solutions, ITQAN, Luware, Mindtree, myCloudDoor, netways, Parallels, paramount, Plantronics, REVONIC, SUSE, VERIPARK and WANDISCO. ISV Partners include HumanLogic, HyperNym, IoTPLUS, ROAMWORKS, Khatib & Alami and skiplino.

MIDDLE EAST SMART CITIES BOOST GLOBAL MARKET TO USD 1.2 TRILLION

The Middle East is boosting the global Smart Cities market growth, which research firm Markets and Markets expects to nearly triple to USD 1.2 trillion by 2022, industry experts announced today at the opening of GITEX Technology Week. Across the Middle East and North Africa, innovative public-private partnerships are powering the future of Smart Cities; from Dubai in the UAE to NEOM in the Kingdom of Saudi Arabia. SAP is the first multi-national enterprise application software company with live cloud data centers in the UAE and Kingdom of Saudi Arabia, the latter part of a wider Saudi Arabia Digital Hub. Pushing the boundaries of future urban mobility in Smart Cities, SAP is marking the Middle East debut of one of the world’s smartest concept vehicles at GITEX this year. Visitors to the SAP booth can experience how vehicle chassis and pods can be rearranged for smart taxi fleets, and how connected logistics and waste management are revolutionizing the Smart City vehicular experience.

BARCO TO SHOWCASE LEADINGEDGE IT SOLUTIONS AT GITEX Barco, the global technology company, is set to present its wide range of exceptional enterprise and entertainment systems at GITEX Technology Week 2018. Returning to the event after seven years, the company will showcase its full spectrum of products that cater to the increasing demand for efficient IT solutions from diverse organizations in the region. Barco will introduce its world-leading wireless presentation and collaboration platforms – ClickShare and WePresent. Visitors to GITEX Technology Week can also experience the new TouchBack feature on the ClickShare CSE-200 that allows presenters to control the system via touchscreen, and get familiar with Barco’s smart boardroom solution ClickShare CSE-800 that has built-in switchers, blackboarding and annotation. The company will also present its portfolio of control room applications, spanning different technologies (LCD, LED and RGB laser rear projection), dimensions and resolutions. Also on display will be UniSee, Barco’s LCD video wall platform that provides a seamless viewing experience for high-end meeting rooms, lobby and reception areas, experience centers and control rooms. Ramzi Itani, Vice President for Middle East and Africa at Barco, said: “We are proud to introduce our latest products at GITEX Technology Week, the region’s premier platform for technology innovation. Our systems fulfill the critical need for high-quality visualization, realtime video processing and collaboration that are necessary to engage stakeholders, wherever they may be located, to maximize situational awareness and enable instant decision-making. We look forward to unveiling some of our most progressive technology solutions in collaboration with our partners at this year’s exhibition.

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ETISALAT DIGITAL AND ERICSSON DEMONSTRATE UNIFIED IOT PLATFORM FOR SMART TRAFFIC MANAGEMENT Under the GITEX theme: Experience Future Urbanism, the two Digital giants will demonstrate IoT Accelerator capabilities, as well as locally develop and promote use cases for the UAE transportation sector. The demonstrations include Secure Vehicle Tracking, Automotive Surveillance and eCall Accident Simulation Alert, which notifies authorities, emergency services, insurance providers, the Roads and Transport Authority, and other vital stakeholders of the occurrence of an accident. Additionally, Etisalat Digital and Ericsson will showcase the latest smart parking and smart traffic light control solutions. The solution is built using Ericsson and Etisalat IoT platforms, and provides an integrated approach to traffic management optimization, paving the way towards a true smart and sustainable city. The solution automates the transport ecosystem of roads, vehicles, drivers and traffic management authorities. By uniting technology and markets, cities can solve traffic issues. Alberto Araque, Vice President/Internet of Things & Digital Payments says: “This showcase with Ericsson is a testimony to our efforts and focus on our strategy ‘Driving the Digital Future to empower societies’. We are also thankful to the vision and leadership of UAE for inspiring to deliver world class networks and innovative services for the smart city future. We are pleased to partner with Ericsson, global leaders in the 5G and IoT domain, and to demonstrate use cases that have the potential to transform the transportation experience in the UAE as we know it.” Alp Uysal, Head of Strategy, Technology and Sustainability, at Ericsson Middle East and Africa says: “Making data actionable is the key to a successful smart city. Ericsson Transport solutions jointly developed with Etisalat will enable the city to manage growing traffic and increase driver safety more efficiently and at lower cost. This is a ready-made IoT solution that Etisalat Digital can offer to cities and governments today.” Using Ericsson’s and Etisalat Digital’s IoT capabilities and Mobility Solutions, this unified IoT Platform offers advanced traffic management through intuitive and easy-to-use interfaces. All software is configured and updated remotely from the Etisalat Digital cloud, meaning software updates are done without any interruptions in operational processes, and without significant changes in staffing requirements.

GITEX 2018

CENTRIFY TO HIGHLIGHT THE IMPORTANCE OF ZERO TRUST SECURITY The company will showcase its world-class identity and access management solutions and advocate the new security mandate – ‘never trust, always verify’ based on a Zero Trust approach.

WESTERN DIGITAL’S BEYOND SURVEILLANCE CAMPAIGN KICKS OFF AT GITEX Western Digital Corporation (WDC), the leading storage solutions provider in the region, kicked off its new exciting ‘Beyond Surveillance’ campaign at GITEX Technology Week 2018. Visitors can get a first-hand experience of the latest in storage solutions at the two-storey Western Digital stand from the 14th to the 18th of October 2018. The Beyond Surveillance campaign that emphasizes on no compromise on storage when it comes to safety and

insights. With the company’s portfolio of WD Purple drives, capturing, storing and analyzing data with edge-tocore solutions has become easier and adapted to new innovations. As a part of this campaign, the company will launch three new products around the themes of Capture, Store and Analyze. This lineup includes the WD Purple MicroSD card; the new WD Purple with up to 12TB capacity; and the WD Ultrastar 14TB.

In addition, WDC will be showcasing displaying its market-leading range of storage technology including the recently launched superfast Black NVME SSD along with its existing range of superior storage solutions. We will also see the current range of WD Blue, Green and Black SSD drives and the diverse range of SanDisk mobile storage solutions, which include the iXpand and Dual Drive – storage solutions for the iOS & Android phones.

FUTURE OF TRAVEL TECH UNVEILED BY AMADEUS AT GITEX 2018 As the Middle East’s travel and tourism industry continues to move into the digital age, Amadeus is bringing to life new solutions to help businesses improve the travel experience for customers anywhere in the world. During GITEX Technology Week, running from October 14-18 at the Dubai World Trade Centre, visitors can explore how Amadeus is supporting airlines and airports, hotels, search engines, travel agencies, and tour operators to capture the value of digital transformation. The adoption of emerging technologies within the Middle East’s travel sector is anticipated to rise in the coming years, especially as Dubai Expo 2020 draws nearer. Connecting different travel services in faster, easier ways to work towards shared goals is a major priority for the industry. Travelers in the region are also migrating towards digital retail platforms. Amadeus predicts that online travel bookings in the Middle East will reach around 40% of total gross bookings by 2021, with gross bookings for air, hotel, car and tour services growing at an average of around 8% over the coming years. Maher Koubaa, Vice President & Head of Airline Group - Middle East and Africa, Amadeus, said: “Technology is a powerful force behind the growth of the Middle East’s travel industry. Whether you’re an airline looking to streamline flight operations, or a travel agency seeking to offer the best deals to discerning consumers, we look forward to engaging with organizations at GITEX Technology Week to shape a better future of travel.”

O CTO B E R 2018

The revolutionary concept of Zero Trust Security assumes that the threat actor may already exist within an organization, posing as an employee of the organization. Alternatively, it may assume the credentials of an employee of the organization. The concept of Zero Trust seeks to limit the opportunity of such an internal threat actor to use the assumed employee credentials and breach other parts of the organization. “Previous cyber security practices assumed the integrity of a user’s credentials at face value and chose to verify them subsequently. In the new paradigm, a user is never trusted till both their credentials and device are rigorously verified. Identity access management solutions further grant the user access to the organization’s resources, but only as much to complete their task, mandated by their job role. The Zero Trust security best practice is applied to all types of users including end-user of IT, privileged user, supplier, customer or partner. It also applies to all types of resources and assets whether through an application or compute infrastructure resource,” said Kamel Heus, Regional Sales Manager MEA, Centrify. “GITEX gives us the perfect opportunity to meet face-to-face with security practitioners looking to manage.”

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