Issuu

JUNE/JULY 2026

CLOCKWISE FROM TOP LEFT CINDY DESOUSA (LONGO BROTHERS FRUIT MARKETS) ANNIE ST-LAURENT (METRO INC.) AMANDA CHAN (MAPLE LEAF FOODS) ROBIN POULAIN (CONAGRA BRANDS CANADA) LAURE VELTEN-JAMESON (SOBEYS INC.)

Shining Bright!

MEET THE 2026 STAR WOMEN IN GROCERY WINNERS

JUNE/JULY 2026

Shining Bright!

MEET THE 2026 STAR WOMEN IN GROCERY WINNERS

MERCHANDISING TACTICS TO WIN THE FALL BASKET THE POWER OF IN-STORE MUSIC LEADERSHIP LESSONS • DAIRY’S INNOVATION ERA

CLOCKWISE FROM TOP LEFT LEAH MILNE (THE J.M. SMUCKER CO.) FRIYANA ENGINEER (MCCORMICK CANADA) ELLEN THOMPSON (MARS) SHAHZIL QIDWAI (LOBLAW COMPANIES LTD.) LIZ ANDERSON (FARM BOY)

CHECK INSIDE FOR ALL OUR 2026 WINNERS

Congratulations to our 2026 Star Women in Grocery award winners! Loblaw Companies Limited is proud to recognize our team members for their leadership, dedication, and their many contributions to the grocery industry. Loblaw Companies Limited would like to congratulate all the 2026 winners of Star Women in Grocery.

ANITA SOESILO

JINCY J VARGHESE

Director, Store Technology

Senior Manager, Digital Procurement Technology

JULIE BÉLANGER

REBECCA LU

SHAHZIL QIDWAI

Senior Director, Business Development and Operations

Senior Director, Capital and Merchandise Planning

Category Director, Home Meal Replacement

Contents

June/July 2026 || Volume 140 - Number 4

75 10 22 TOP FROM LEFT: CHANDRA KUMAR/TOBI ASMOUCHA; MILK: SHUTTERSTOCK/TARASYUK IGOR; PEOPLE PORTRAIT/ BROGAN MCNAB; LUNCHBOX: SHUTTERSTOCK/AI GENERATED

Features

Departments 7 Front Desk 8 The Buzz 83 New on Shelf PEOPLE

10 Brewed to last

22 The Leaders

L essons from Nestlé Canada’s Chandra Kumar

25 Star power!

eet the outstanding 2026 M Star Women in Grocery winners MERCHANDISING TACTICS TO WIN THE FALL BASKET THE POWER OF IN-STORE MUSIC

LEADERSHIP LESSONS • DAIRY’S INNOVATION ERA JUNE/JULY 2026

CLOCKWISE FROM TOP LEFT LEAH MILNE (THE J.M. SMUCKER CO.) FRIYANA ENGINEER (MCCORMICK CANADA) ELLEN THOMPSON (MARS) SHAHZIL QIDWAI (LOBLAW COMPANIES LTD.) LIZ ANDERSON (FARM BOY)

Persistence, passion and the rise of Zoey Shamai’s Tonica brand kombucha IDEAS

MEET THE 2026 STAR WOMEN IN GROCERY WINNERS

CHECK INSIDE FOR ALL OUR 2026 WINNERS

On the cover Our annual Star Women issue. Photography by Tobi Asmoucha, hair and makeup by Ashley Readings

Francis Parisien on how value, function and eating habits are reshaping growth FRESH

73 Winning the fall basket

Merchandising tactics to bring the harvest season to life in-store AISLES

13 Yellow, bold and nearly 50 years old

75 Dairy’s innovation era

15 Through the years

81 Lunchbox lessons New

Simplicity and value never ages and the No Name brand proves it The evolving role of women in Canada’s grocery inudstry reflects decades of progress, leadership and change

17 Music to their ears

Low and slow, or loud and proud—the impact of a carefully curated in-store playlist COLUMNS

Shining Bright!

21 A new chapter for plantbased food in Canada NIQ’s

19 Defining the 2026 back-to-school shopping season Caddle research offers

Consumer focus on protein, digestion and health is reshaping the dairy aisle labels, tighter budgets and functional claims are reshaping what families pack for school EXPRESS LANE

84 On board Mercer Canada’s Wilson Leung on how grocers can win the talent war

a closer look at what’s driving purchase behaviour this highstakes season

June/July 2026 || CANADIAN GROCER 5

Front desk 2300 Yonge Street, Suite 2900, Toronto, ON M4P 1E4 (877) 687-7321 Fax (888) 889-9522 www.canadiangrocer.com BRAND MANAGEMENT GROUP PUBLISHER/SVP, GROCERY & CONVENIENCE, CANADA Sandra Parente (416) 271-4706 - sparente@ensembleiq.com

EDITORIAL EDITOR-IN-CHIEF Shellee Fitzgerald sfitzgerald@ensembleiq.com

MANAGING EDITOR Kristin Laird klaird@ensembleiq.com

DIGITAL EDITOR Jillian Morgan jmorgan@ensembleiq.com

ADVERTISING SALES & BUSINESS SALES DIRECTOR Julia Sokolova

(647) 407-8236 - jsokolova@ensembleiq.com

NATIONAL ACCOUNT MANAGER Karishma Rajani (437) 225-1385 - krajani@ensembleiq.com

NATIONAL ACCOUNT MANAGER Roberta Thomson (416) 843-5534 - rthomson@ensembleiq.com

DESIGN/PRODUCTION/MARKETING CREATIVE DIRECTOR Nancy Peterman npeterman@ensembleiq.com

ART DIRECTOR Jackie Shipley jshipley@ensembleiq.com

SENIOR PRODUCTION DIRECTOR Michael Kimpton mkimpton@ensembleiq.com

MARKETING MANAGER Alexandra Voulu avoulu@ensembleiq.com

EDITORIAL ADVISORY BOARD RAY HEPWORTH, METRO BRENDA KIRK, PATTISON FOOD GROUP CHRISTY MCMULLEN, SUMMERHILL MARKET GIANCARLO TRIMARCHI, VINCE’S MARKET

SUBSCRIPTION SERVICES Subscriptions: $102.00 per year, 2 year $163.20, Outside Canada $163.20 per year, 2 year $259.20 Single Copy $14.40, Groups $73.20, Outside Canada Single Copy $19.20. Digital Subscriptions: $60.00 per year, 2 year $95.00 Category Captain: Single Copy $20.00, Outside Canada Single Copy $30.00 Fresh Report: Single Copy $20.00, Outside Canada Single Copy $30.00 Subscription Questions: contactus@canadiangrocer.com Phone: 1-877-687-7321 between 9 a.m. to 5 p.m. EST weekdays Fax: 1-888-520-3608 Online: canadiangrocer.com/subscription-centre

CORPORATE OFFICERS CHIEF EXECUTIVE OFFICER Jennifer Litterick CHIEF FINANCIAL OFFICER Jane Volland CHIEF OPERATING OFFICER Derek Estey CHIEF PEOPLE OFFICER Ann Jadown

SHUTTERSTOCK/AI GENERATED

MAIL PREFERENCES: From time to time other organizations may ask Canadian Grocer if they may send information about a product or service to some Canadian Grocer subscribers, by mail or email. If you do not wish to receive these messages, contact us in any of the ways listed above. Contents Copyright © 2026 by EnsembleIQ, may not be reprinted without permission. Canadian Grocer receives unsolicited materials (including letters to the editor, press releases, promotional items and images) from time to time. Canadian Grocer, its affiliates and assignees may use, reproduce, publish, republish, distribute, store and archive such submissions in whole or in part in any form or medium whatsoever, without compensation of any sort. ISSN# 0008-3704 PM 42940023 Canadian Grocer is Published by Stagnito Partners Canada Inc., 2300 Yonge Street, Suite 2900, Toronto, ON M4P 1E4. Printed in Canada

15 YEARS OF CELEBRATING WOMEN It’s a year of milestones here at Canadian Grocer. Not only are we marking our 140th birthday, we’re also marking 15 years of saluting the industry’s most outstanding women. Back in 2012, we believed there was a void to fill in recognizing the contributions women were making to Canada’s grocery industry. To fill that void, we launched the Star Women in Grocery Awards. That very first cohort of Star Women included legends such as Cindy Lee (T&T Supermarkets), Cori Bonina (Stong’s Market), Jenny Longo (Longo’s), Krista Payne (Sobeys), Stacey Kravitz (then Kraft Canada, now UNFI Canada) and Susan Niczowski (Summer Fresh). It was an amazing debut that set the awards up nicely for the years that followed. What began as a simple recognition program all those years ago has evolved into one of the industry’s most respected celebrations of achievement (and a must-attend event!)—honouring icons, trailblazers, mentors and rising stars from every corner of the business. Since the program’s inception, we have handed out the awards to an incredible 510 women (including this year’s winners), and have celebrated two Icons of the industry, Retail Council of Canada’s Diane J. Brisebois in 2025 and Empire’s Sandra Sanderson this year. (See page 27 for more on this year’s Icon.) We are thrilled to unveil our 2026 Star Women in Grocery winners in this issue. This year’s winners arrive at a tricky moment for the industry with retailers, manufacturers and suppliers facing heightened consumer expectations, economic pressures and the need

to keep up in a rapidly changing world. But the women featured in these pages have proven they have the talent, grit and determination to face any challenge and move their organizations as well as the industry forward. (Read their stories starting on page 25.) As we mark 15 years of Star Women in Grocery, one thing is clear, the future of the industry looks bright. Here’s to the women who have helped build it, those leading it today and the next generation of stars who will carry it forward. CG

Shellee Fitzgerald Editor-in-Chief

sfitzgerald@ensembleiq.com

Keep up to date on the latest news by signing up for our daily e-newsletter. It’s free and we’ll deliver it to your inbox each morning. Visit canadiangrocer.com to subscribe June/July 2026 || CANADIAN GROCER 7

The Buzz Franchisee Mike Zolli, Welland Mayor Frank Campion and store teammates cut the ribbon on a revamped Sobeys store

The latest news in the grocery biz

Food Basics’ first store in Grand Bend, Ont. is more than 32,000 square feet and offers locally sourced fresh meat, produce and grocery products No Frills is on a roll, adding four stores to its growing footprint. Loblaw’s discount banner opened stores in Alberta (Edmonton and Lloydminster) and Ontario (Elmira and Sudbury)

Food World Plus will offer fresh produce, seafood, grab-and-go items and professional catering services when it opens in Mississauga, Ont.

OPENINGS

In recent weeks, NO FRILLS has opened stores in Alberta (Edmonton and Lloyminster) and Ontario (Elmira and Sudbury). Each location offers a range of No Name and President’s Choice products. As Canadians demand value, parent company Loblaw is doubling down on its discount strategy with a five-year, $10-billion expansion plan aimed at opening 70 new stores this year, including 31 No Frills and Maxi stores. Ontario will soon be home to two more LONGO’S locations, bringing the Empireowned banner’s store count to 45. A location in Welland is set to open in June, while a 50,000-sq.-ft. space in King City will debut later this year. SOBEYS in Welland, Ont.’s South Pelham neighbourhood recently reopened its doors following an exterior upgrade, new 8 CANADIAN GROCER || June/July 2026

refrigerated cases and an expanded home meal replacement, bakery, deli and beer and wine sections.

enhance livability and activate the site from day one.”

Ottawa’s growing Findlay Creek neighbourhood is getting a FARM BOY. The location will house the chain’s hallmark offerings such as farm-fresh produce; Ontario-sourced dairy, meat and grocery products; pet, paper and baby products; and a selection of grab-and-go meals.

T&T SUPERMARKET has opened its first California location at Westgate Centre in San Jose. Occupying a 55,000-sq.-ft. former Walmart site, this marks the Asian grocery chain’s third U.S. store. T&T has three additional stores planned for the state in Irvine, the Greater Los Angeles Area and San Francisco.

THIRFTY FOODS is opening a 36,000-sq.-ft. store within Brentwood Block—a nearly eight-acre, pedestrian-focused community currently under development in Burnaby, B.C.—in 2029. In a press release, developer Grosvenor said, “Grocery stores are foundational to thriving and vibrant neighbourhoods, and Thrifty Foods will anchor the community,

Though an opening date has yet to be announced, FOOD WORLD PLUS has announced plans for a 176,339-sq.-ft. supermarket in Mississauga, Ont., promising a full bakery and deli, live seafood tanks, fresh produce, a floral boutique, grab-and-go offerings, dessert parlour, professional catering services and candy aisles with “100 feet of chocolate.”

News to share? Tell us about your openings, comings and goings, etc. by dropping a line to sfitzgerald@ensembleiq.com

SOBEYS/SADE BEZJAK, METRO, LOBLAW COMPANIES LIMITED, FOOD WORLD PLUS

FOOD BASICS has planted its flag in a new market. The Metro-owned discount banner opened its first store in Grand Bend, a popular resort community in Southwestern Ontario. At more than 32,000 square feet, the contemporary store offers a tailored product selection to reflect the community’s diversity, locally sourced products, fresh meat and produce.

Jelena Vrbaski

Rob Levy

Vicki MacDonald

Ola Machnowski

PEOPLE

AWARDS/RECOGNITION

Former vice-president of sales Jelena Vrbaski has been named president of Puratos Canada, stepping up to lead the bakery ingredients manufacturer. Vrbaski, a 15-year company veteran, succeeds Michael Simone, who has stepped into a newly created position focused on the broader North American region.

Retail Council of Canada (RCC) is recognizing Longo’s president Deb Craven with the 2026 Distinguished Canadian Retailer of the Year Award. Craven (a 2021 Star Women in Grocery Award winner) joined Longo’s in 2019 as chief financial officer and later became chief Deb Craven operating officer. In May 2023, Craven was named president—the first woman and first non-Longo family member to hold the position. Prior to joining Longo’s, Craven held roles at Nike Canada, Purolator, Mark’s and Sport Chek.

Flashfood has made changes to its c-suite. Rob Levy joined the company as chief financial officer and Steve Towarnicki stepped into the newly created position of chief revenue officer. Levy will lead Flashfood’s financial strategy across North America, and Towarnicki will oversee sales, go-to-market and account management functions as the company scales its commercial footprint. Vicki MacDonald has been tapped to head Italian coffee brand Illy’s Canadian business. MacDonald was formerly director of sales and marketing, Canada. She joined the company in 2019 as Canadian division manager. Lactalis Canada has made two leadership appointments to its cheese and tablespreads division. Ola Machnowski (one of Canadian Grocer’s 2023 Star Women in Grocery) has joined the company as vice-president of marketing and Vish Aggarwal has been appointed vice-president of sales.

ERIC LA FLÈCHE, MARC GIROUX/METRO; ALEX MILLER/RCC; DEB CRAVEN/TOBI ASMOUCHA

RETIREMENT

Metro president and chief executive officer Eric La Flèche is retiring at the end of September after more than 18 years at the helm of the Quebec-based grocery and pharmacy company. Chief operating officer Marc Giroux will succeed him. To support a smooth transition, La Flèche will become chair of Metro’s Eric La Flèche board of directors. La Flèche joined Metro in 1991, holding several roles, including executive vice-president and chief operating officer. He is credited with transforming the company and executing the acquisition of the Jean Coutu Group drugstore chain in 2018. “It has been a privilege to lead Metro and to work alongside such talented and dedicated teams across Marc Giroux our stores, distribution centres and offices,” said La Flèche, in a press release. “Metro is well-positioned for continued success, with a clear growth plan, a disciplined approach to execution, a great team and a very solid balance sheet. I am proud of what we have accomplished together.”

RCC is also acknowledging Alimentation Couche-Tard Inc. president and CEO Alex Miller with its Distinguished Canadian Retailer of the Year Award. The third CEO in Couche-Tard’s 45-year history, Miller joined the Quebec-headquartered gas and convenience brands in 2012 as director of fuels, real estate Alex Miller and facilities. He went on to hold progressively senior roles across fuels, operations and commercial optimization. Miller was named chief executive in September 2024.

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People

Who you need to know

BREWED TO LAST

How persistence, innovation and hard-earned lessons helped Zoey Shamai build one of Canada’s most recognizable kombucha brands By Andrea Yu • Photography by Brogan McNab

10 CANADIAN GROCER || June/July 2026

WAS IN New Mexico, in 2005, when yoga teacher Zoey Shamai first discovered kombucha. At the time, she was living in an ashram—a community where yoga, meditation and mindful living are practiced. “Everyone there was making kombucha,” Shamai explains. “At first, I hated the smell and I didn’t love the taste, but I had the most incredible digestion boost.” Kombucha—a slightly fizzy, fermented tea—originated in China in 221 BC and gradually made its way to Russia and Europe, eventually reaching hippie communities in the United States in the 1960s. An essential ingredient of kombucha is a live SCOBY (symbiotic culture of bacteria and yeast), which forms from the previous brew. The SCOBY ferments a vat of sweetened black tea into gut-friendly bacteria, enzymes and acids over one to two months. In 2006, Shamai returned home to Toronto and began brewing kombucha, refining her recipe to be less acidic and more palatable. At the time, she was teaching yoga and waitressing at a raw foods restaurant. After developing her recipe, Shamai began producing kombucha in her bachelor apartment. She sold bottles under the name The Fairy’s Tonic to her yoga students and at the restaurant where she worked. “People started to ask for more and more bottles,” she says. To take her business to the next level, Shamai reached out to two health food grocers in Toronto: Noah’s Natural Foods and The Big Carrot, who became her first retail partners in 2007. “I would deliver all of my cases on my bike,” Shamai recalls. The following year, her first distributor came calling: the Ontario Natural Food Co-op, which ramped up her distribution to 100 stores. A year later, she left her waitressing and yoga teaching gigs to focus on making kombucha full time. Then, in 2010, she moved into her first commercial facility and landed her first major retailer—Whole Foods Market in British Columbia. Soon after, Shamai rebranded her company from The Fairy’s Tonic to Tonica. Her next big break was appearing on Dragons’ Den, which aired in 2012. “It was a huge success,” Shamai says. “I got a ton of inquiries after.” The show led to partnerships with new grocers, including Metro and Farm Boy. By 2013, Shamai moved into a 4,000-sq.-ft. production facility in Toronto’s Stockyards district,

using nearly all her savings—about $10,000—to install new epoxy flooring to make the facility food-grade. But when she began production in the new facility, disaster struck, threatening to derail everything she had built. “The space had been sold to me as being ready for food production, but it turned out there was lead in the pipes,” Shamai explains. “The first week we moved in after renovation, all my brews and SCOBYs were destroyed.” It was a devastating moment for Shamai. “It destroyed everything I had been building up for the last six years,” she says. Shamai spent the next seven months scaling her production back up by slowly growing new SCOBYs and finding a new facility. “That was a very difficult time,” explains Shamai. “I was determined to do everything I could to save my business.” Shamai bounced back stronger. In the years that followed, she hit several milestones. Shoppers Drug Mart began stocking Tonica in 800 stores, followed by Loblaws and Sobeys. Then, private-label requisitions started coming in. In 2017, Tonica moved to a 10,000-sq.-ft. facility in Woodbridge, Ont. where it still operates today. The introduction of new formats came in 2020—a one-litre bottle and 20-litre kegs, followed by low-sugar cans a few years later. In 2025, Tonica launched in Save-On-Foods in Western Canada, followed by No Frills in Ontario and Maxi in Quebec this year, bringing its total count to 2,500 stores. As Shamai celebrates 20 years in business, she says the introduction of new flavours and formats is how she keeps the brand fresh. “We’re constantly innovating,” she says. “From launching the litres to low-sugar cans to kegs to changing up our flavours, all of that has helped us stay relevant.” To commemorate the company’s anniversary, Tonica launched a DIY kit for at-home brewing. And a new product line is coming soon, though the entrepreneur says she’s not ready to share details just yet, only that it will be her first foray outside of kombucha. For Shamai, Tonica isn’t just about owning a business—it’s a way to share the benefits of kombucha. “The reason I started this was to help people with their digestion,” she says. “We get emails from people thanking us because we’ve helped them with their IBS, or their digestion or bloating. It just feels so great.” CG

30 seconds with …

ZOEY SHAMAI

TONICA

What has been your best day in the business, so far?

When we had our opening party at our current facility. I had my grandmother and my family and friends all come. There were tears of joy because, for so long, people thought I was crazy for making kombucha in my apartment. We were debuting an automated bottling line that could pump out a thousand cases a day. It was a huge milestone.

What’s the best business advice you’ve received?

The simplest advice, which came from my grandmother, was that to run a business, you always have to have more coming in than going out. That has allowed us to be profitable long before I was able to get bank loans because I didn’t jump beyond my means.

What’s your favourite product from your lineup?

Our Grapefruit Glow and Grapefruit Fizz. Grapefruit is my favourite fruit and my favourite Tonica, both in the glass [bottle] and the low-sugar can.

What do you like to do when you’re not working?

I love to travel with my girlfriends, especially to Costa Rica and other beautiful places around the globe. I enjoy swimming in the ocean. I also love going up north to my cottage in Ontario, swimming in the lake and doing yoga with family and friends.

What is your favourite food?

One of my favourite go-tos is grilled tempeh and broccoli with red pepper and nutritional yeast. It doesn’t sound great, but that’s my favourite thing.

June/July 2026 || CANADIAN GROCER 11

WE ARE P

FOODS

You already know us. We’ve been partners for years.

Quality. B.C. Eggs.

Quality. ONTARIO. Eggs.

Quality. ALBERTA. Eggs.

Made in CANADA egg products.

Together, we’ve always delivered a full range of safe, high-quality products, from local farm-fresh shell eggs to innovative egg solutions to feed Canadians.

Today, we’re P&H Foods, the newest member of Parrish & Heimbecker, Limited – and we can’t wait to show you where we’ll be taking the egg industry next.

2x 2026 Nominee WINNER BEST NEW PRODUCT Meats, Eggs & Seafood

Official Egg Partner of the Toronto Blue Jays™

Ideas

RETAILERS || SUPPLIERS || SHOPPERS || INSIGHTS

MARKETING

LOBLAW

YELLOW, BOLD AND NEARLY 50 YEARS OLD High inflation, sticker shock and a tough job market see shoppers save their dollars with Loblaw’s discount brand, No Name. The year? 1978. Under former Loblaw president Dave Nichol, No Name launched that year as a low-priced private-label brand in response to economic downturn and soaring food inflation. The line debuted with 16 products in yellow-and-black packaging with basic product descriptions. A few months after No Name hit shelves, Nichol turned the concept into a discount retail format, opening the first No Frills store in Scarborough, Ont. Nearly 50 years later, No Name remains true to its no-frills roots, while expanding its product lineup and reaching shoppers in new ways. It now spans roughly 2,900 products across virtually every grocery category, from produce and dairy to frozen and pantry staples. And while today’s economy may resemble the late ’70s, No Name is no longer just about offering the lowest price.

“In 1978, it was mostly about price. Today, customers expect more—quality, transparency and products that reflect how they actually live and eat,” says Lindsay Cook, vice-president of control brand at Loblaw Companies Ltd. Take No Name’s Simple Check symbol, introduced in 2019, that helps customers identify products made without 10 specific ingredients many are trying to avoid, such as artificial flavours, synthetic colours and hydrogenated oils. Individual product launches also stay true to the brand’s simplicity mandate, for example, “Hot Sauce for Everything,” which hit shelves earlier this year. As for what’s next, Cook says the opportunity lies in building trust and relevance. “More broadly, private label is no longer just an alternative. It’s a deliberate choice,” she says. “That raises the bar on both quality and how brands connect. For us, the opportunity is staying consistent on what matters, while being more unexpected in how we show up.”—Rebecca Harris

June/July 2026 || CANADIAN GROCER 13

Balancing national scale, value-added services and local market insight

As natural and organic foods moved into the mainstream, UNFI evolved into a national distribution force across Canada.

THEN UNFI traces its roots to California in 1976, when founder Michael Funk began selling

organic produce out of the back of his Volkswagen. Soon, he and other founding pioneers became so passionate about bringing natural and organic food to more people in more places that they opened a distribution warehouse. Then, through years of bold moves and consistent expansion, UNFI grew, establishing its presence in Canada in 2010. “When UNFI began 50 years ago, natural food was very much a movement. Supply was limited, standards weren’t clearly defined, and access for grocery retailers was fragmented,” says Stacey Kravitz, President of UNFI Canada. In the late 1980s and early 1990s, growing consumer awareness accelerated demand, leading UNFI to become the first certified organic food distributor with national scope. Expanding beyond produce into non-perishable categories was a defining step, ultimately laying the foundation for the full-service distributor and partner it is today. “We were helping build the supply chain from the ground up. Since then, we’ve built the broadest set of product offerings and expert services that drive growth for thousands of diverse suppliers and retailers,” says Kravitz.

NEXT Looking ahead, says Kravitz, the biggest opportunities lie in expanding the services and capabilities UNFI offers customers and suppliers by continuing to evolve its partnership role. That includes supporting growth across channels, enhancing digital and data-driven tools, and exploring new services that help simplify how retailers and brands do business. “By continuing to invest in technology, innovation and partnerships, we’re well positioned to help our customers grow sustainably and meet the evolving needs of Canadian shoppers.” As UNFI marks 50 years, Kravitz says what makes her proudest is that the company’s growth has been guided by a clear set of values focused on how they partner, lead and show up for customers, suppliers, and communities. “In Canada, those values come to life through the people on our team, many of whom have built long-standing relationships rooted in trust, integrity and shared success. As the industry continues to evolve, those values will remain our anchor—ensuring we grow responsibly, inclusively, and always with the customer at the centre.”

Preferred Partner with CANADIAN GROCER || June 2026

Stacey Kravitz

NOW

Today, natural and organic products are widely available across food retail, and UNFI is one of the largest publicly traded wholesale distributors of healthier food options in North America. It serves its customers with an integrated mix of warehouses, distribution centres, direct-to-store delivery and through flowthrough models for dry, chilled and frozen categories. As demand has grown, UNFI has evolved into a value-add partner, with expanding offerings of not just products, but programs, and services that help customers and suppliers differentiate and grow their business. “Our role has been to combine national scale with local understanding. We’ve expanded our assortment, strengthened supply-chain resilience, and invested in insights that help grocers compete more effectively—while remaining flexible enough to meet the unique needs of both independent and chain customers,” says Kravitz. Equally important to the company is showing up for the planet and its communities. In recognition of its 50th anniversary, the UNFI Foundation launched “50 for 50,” awarding funding to 50 nonprofits across the U.S. and Canada to help expand access to nutritious, sustainable food and strengthen local communities. “We’re also proud to also be awarding The Grocery Foundation $50k here in Canada in honour of our 50th year.”

Ideas

YEARS AGO

In the early days, women worked as shop assistants at grocery stores, helping fill customers’ orders.

THROUGH THE YEARS

Canadian Grocer launched the Star Women in Grocery Awards to recognize the contributions of women in the industry. Our 2017 cover put these women in the spotlight—pictured are trailblazers Naniss Gadel-Rab, Mary Dalimonte, Cara Keating, Shannon Skinner and Michelle Scott.

WOMEN IN GROCERY

A cover story from 1985 reported on how the industry, long dominated by men, was “beginning to open up to women in a big way.” The story profiled five women trailblazers who were calling the shots at their grocery businesses, including Doris Gyorffy (pictured), who operated, ironically, a Mr. Grocer franchise in Mississauga, Ont.

WOMEN HAVE LONG had roles to play in grocery–even if they didn’t always get much credit for their efforts. Back in the 1880s, when Canadian Grocer started chronicling the industry, women’s roles were largely limited to shop assistants, bookkeepers or behind the scenes helping operate family-run stores. During wartime, with the men overseas, women were recruited into food production roles to keep supply chains humming and the country fed. As the century elapsed, women stepped into more visible roles across a variety of disciplines (marketing, manufacturing, category management), although senior management roles remained elusive. Today, though challenges remain, women are influencing all aspects of the Canadian grocery industry. (Need proof? Turn to page 25 and read about this year’s Star Women in Grocery winners.) Indeed, women today are leading major grocery retail chains and CPG businesses, they’re driving innovation and technological advancements and managing complex supply chains. Women are doing it all! From our archive, here’s a snapshot of women in grocery through the years.

WOMEN LEADING THE WAY!

Louise Wendling (May 2001 cover), was a top exec at Costco Canada, she also received the prestigious Golden Pencil Award in 2014; Shelley Broader (February 2012 cover) was the first woman president and CEO of Walmart Canada, taking on the role in 2011; and in 2023, Deb Craven (February 2024 cover) became president of Longo’s–the first women and non-Longo family member to hold the title.

October 2010

Our cover featured Cori Bonina, owner of Vancouver’s Stong’s Market, as she was preparing to take on the role of chair of the Canadian Federation of Independent Grocers—the first woman to hold the role in the organization’s 48-year history.

20 0 1

20 12

2024

June/July 2026 || CANADIAN GROCER 15

Additional delicious varieties also available

Ideas

MUSIC TO THEIR EARS

A carefully curated in-store playlist can influence mood and dwell time

SHUTTERSTOCK/AI GENERATED

By Louise Leger

IN GROCERY RETAIL, music isn’t just filling the silence. From upbeat playlists in quick-stop shops to softer, more subtle soundtracks in specialty stores, music helps to shape the shopping experience— influencing to some degree mood, comfort, pace and perception. As grocers vie for consumer dollars, is a well-curated soundtrack another way to build loyalty, encourage dwell time, manage traffic flow and differentiate from the competition? “Music is a powerful psychological tool,” says Anne Potter, manager, music design and messaging at Stingray Business, which supplies retailers with in-store audio and advertising programs. “We know that consumers who enjoy the music associated with brands will view that brand more positively, which will make them more likely to buy the product or service.” More specifically, Potter says research shows that tempo and genre can directly impact dwell time. “Slower, melodic tracks can encourage shoppers to linger in aisles, potentially increasing basket size, while upbeat, rhythmic music can help manage traffic flow during peak hours and diversify the types of selections and purchases being made.” Music can certainly influence shopping behaviour, though perhaps not as hyperspecifically as some might imagine, says Sylvain Charlebois, professor in food distribution policy and senior director at the Agri-Food Analytics Lab at Dalhousie University in Halifax. “There is a correlation, but it is not that granular,” he says. “The best-known research shows tempo matters: Slower music can slow shoppers down and may increase browsing and spending. But no

serious evidence suggests, for example, that ’90s music makes people buy PopTarts. Mood, familiarity, tempo and volume matter more than specific songs.” Music strategies can also vary depending on banner positioning. “Premium banners may use softer, more curated music to create a relaxed, higher-service feel,” says Charlebois. “Discount banners often keep music minimal, generic or absent to reinforce efficiency and cost discipline. Aldi, for example, has publicly said it avoids music partly to reduce costs.” Demographics and geography can also shape a playlist. Urban stores may lean toward contemporary or multicultural music mixes, while suburban or rural

Just push play Stingray Business notes several key variables when curating an in-store playlist: BRAND ARCHETYPE: Who is the shopper? What is the desired feeling the shopper should be leaving with? ENERGY: Does the store aim to drive high-traffic efficiency or encourage a more relaxed, extended shopping experience? LYRICAL STANDARDS: Ensure the content of each song is always appropriate for a family-friendly grocery environment. DAYPARTING: Dayparting ensures that different times of day and different levels of foot traffic are represented musically, such as increasing song energy at the busiest shopping times, or gearing music to retirees early in the day.

stores might favour more familiar, broadappeal selections, he says. That largely reflects the approach of Vancouver Island’s Country Grocer, which uses a company-approved music channel featuring a mix of newer and older songs across a range of familyfriendly genres. “In general, this was selected for being business appropriate,” says Shaun Erdei, manager at Country Grocer ’s Royal Oak store in the Greater Victoria Area. “Popular enough for recognition, but nothing questionable that would offend a large segment of your shoppers.” Overall, at Country Grocer, music’s impact tends to be subtle. “Having been in the industry for a few decades, I would not say that I have seen too much of an effect towards mood, pace or length of shop,” Erdei says. “A good song may keep someone distracted enough or relaxed and comfortable to slow their pace down and enjoy things. That could end right after the song plays out, however.” At independent grocer Vince’s Market, all four Ontario locations run a uniform playlist of pop-rock favourites from the ‘90s to the present that consumers can sing along to. President Giancarlo Trimarchi says the mix is curated based on seasonal timing, management preferences and feedback from customers and staff. It’s important background music aligns with employee needs and tastes. “It’s integral to find the sweet spot between homing in on the brand sound and reducing repetition that can aggravate the hard-working employees,” says Stingray’s Potter. “It is, after all, those very employees who are helping to set the tone for the shopper in concert with the music.” CG

June/July 2026 || CANADIAN GROCER 17

CONSUMER CONNECTION || Ransom Hawley

Defining the 2026 back-to-school shopping season

Price pressure, promotional demand and digital tools are fuelling a more competitive retail environment

Physical retail remains the centre of the back-to-school experience, despite continued digital growth

Back-to-school shopping continues to represent one of Canada’s largest seasonal retail opportunities, with an estimated market size exceeding $4.5 billion annually. This spend is driven by approximately six million students, kindergarten through grade 12, across Canada and average spending of $600 to $750 per child (when electronics are included). But, in 2026, Canadian parents are approaching the season a little differently. According to Caddle’s second annual Back-to-School Shopper Journey study—conducted in partnership with the Retail Council of Canada—parents of students in kindergarten through grade 12 are changing their shopping habits. Surveying 1,398 Canadian parents, the study found consumers are starting their shopping earlier, shopping across multiple trips, aggressively pursuing value and increasingly relying on digital tools and reviews to guide purchase decisions. Price pressure remains the dominant theme. Fully, 91% of parents say back-to-school shopping has become more expensive in recent years, including 53% who say it has become “a lot more expensive,” up from 47% in 2025. Meanwhile, 53% cite “finding good prices and deals” as their biggest challenge this season, ahead of staying within budget (36%) and finding items in stock (23%). As a result, promotions are required in order for brands and retailers to win. The study found that 85% of parents always or often look for promotions and discounts while shopping for back-toschool items, while only 1% say they never consider offers. Best prices were also the top reason parents chose where to begin shopping, cited by 43% of

respondents, followed by good selection (24%) and one-stop convenience (22%). This helps explain why mass merchandisers continue to dominate the season. Retailers such as Walmart lead both as the first retailer visited for back-to-school shopping (34%) and as the retailer where parents expect to do most of their shopping (47%), followed by Costco (21%). E-tailer Amazon reached 25% as an expected primary shopping destination and grocery retailers accounted for 15% . However, there remains significant opportunity for grocers because only 19% of parents expect to complete all their shopping in a single trip. In contrast, 62% anticipate making two to three shopping trips, while another 16% expect to make four to five trips. The reasons are generally practical: stock availability, evolving school supply lists, ongoing deal hunting and comparing prices across retailers. This fragmented shopping pattern creates multiple opportunities for retailers to re-engage shoppers throughout July and August. The research also confirms that physical retail remains the centre of the back-to-school experience, despite continued digital growth. An overwhelming 99% of parents still plan to shop in-store for at least some back-to-school purchases this year, while 83% expect to make purchases online, up 4% versus 2025. Core grocery categories remain in-store driven. Parents continue to purchase food and snacks, personal care products, cleaning supplies, backpacks and school supplies primarily through physical retail locations. This reinforces the importance of strong in-store merchandising, clear signage and convenient cross-category shopping experiences. At the same time, digital behaviour is increasingly influencing in-store decisions. The study found 71% of parents check online reviews when shopping in-store, while 78% research products online before purchasing. Overall, 78% say reviews have changed their purchase decision at some point during back-to-school shopping. Of those shoppers, 44% switched to a different product after reading reviews, while 34% decided not to buy anything at all. Another major trend this year is the adoption of AI-powered shopping assistance. The study found nearly one-in-four parents (23%) already use AI-powered tools to build lists, compare prices or identify where to shop. Another 21% say they would be very interested in using these tools, while 17% say they would consider them if they saved time or money. Only 29% say they prefer to plan without AI assistance. This suggests retailers may soon compete not only on price and assortment, but also on digital utility and planning convenience. CG Ransom Hawley, former packaged goods leader, is founder and CEO at Caddle Inc., the largest mobile-first insights platform that rewards Canadians for sharing data and engaging with brands.

June/July 2026 || CANADIAN GROCER 19

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SHOPPER SENSE || Francis Parisien

A new chapter for plant-based food in Canada How value, function and eating habits are reshaping growth

The plantbased buyer profile remains distinct. Younger consumers, urban households and specific cultural communities, particularly Chinese and South Asian Canadians, continue to overindex

The Canadian plant-based food market has entered a new phase. After years of rapid expansion, the story in 2026 is no longer about penetration or hype. It is now about value, relevance and alignment with real consumer behaviour. NielsenIQ (NIQ) data shows a category that is stable in reach but under pressure in value and increasingly fragmented in performance across segments. Total sales of plant-based foods tracked by NIQ now stand at $1.23 billion in Canada. Over the last 52 weeks, the category declined by 1% in both dollars and units. This top-line view masks significant differences beneath the surface. Some plant-based categories are outperforming their parent categories, while others are declining faster than the market overall. The result is a category without a single, overarching trajectory. A consistent signal emerging from the data is that penetration has largely stabilized. Canadian households are not abandoning plant-based foods; however, they are spending less per household and purchasing less frequently. The challenge facing manufacturers is no longer recruitment; it is value recovery among existing buyers. WHERE GROWTH STILL EXISTS Despite overall softness, pockets of growth remain, particularly within tofu and tempeh. Within the broader tofu, meat and dairy alternatives segment, tofu is the only major subcategory delivering growth. It is posting a 10% increase in dollar sales and a 5% increase in units. Tempeh, while still relatively small, is the fastest-growing segment in the space, with dollar sales up more than 30% year over year.

Importantly, the formats driving this growth are those tied directly to home cooking and culinary usage. These include firm tofu, extra firm tofu, crumbles and ingredients designed to be incorporated into meals. In contrast, many highly processed meat alternatives are either declining or failing to keep pace with their conventional counterparts. This divergence suggests that Canadian consumers are not rejecting plant-based foods outright; instead, they are gravitating toward products that function as flexible ingredients rather than symbolic substitutes. PRICE REMAINS A STRUCTURAL BARRIER Price continues to be one of the most significant headwinds for plant-based foods. Across most protein comparisons, plant-based alternatives are priced well above comparable animal products. As a result, plant-based options are not perceived as the most economical source of protein in the current environment. This matters more than ever. Canadian consumers are operating with a valuedriven mindset. They are actively searching for promotions and adjusting their baskets to manage budgets. In this context, price gaps shape purchase frequency, loyalty and long-term category viability. HEALTH PERCEPTION IS NOT AUTOMATIC Another insight from the NIQ data is that plantbased is not synonymous with healthy in the minds of consumers. When Canadians shop for healthier packaged foods, they prioritize claims such as reduced sugar, high protein, fibre, real ingredients and whole grains. Plant-based or vegan claims rank far lower in perceived importance. Even among health-conscious shoppers, animal-based proteins remain the dominant sources of protein intake. Plant-based options do not appear among the top protein sources for Canadians and remain secondary choices for most households. Health benefits must be explicitly demonstrated. A plant-based label alone is no longer a shortcut to health credibility. WHO IS BUYING AND WHERE The plant-based buyer profile remains distinct. Younger consumers, urban households and specific cultural communities, particularly Chinese and South Asian Canadians, continue to overindex. Quebec also plays a unique role, especially in tofu consumption. Distribution data reinforces this point. Ethnic grocery stores are a key growth channel for tofu and meat alternatives, while mainstream grocery banners dominate plant-based beverages. For today’s consumer, context, culture and cuisine matter as much as price or health claims. CG Francis Parisien is senior vice-president of sales for small and medium businesses in Canada at NielsenIQ (NIQ). He specializes in navigating shifting consumer trends and an evolving marketplace.

June/July 2026 || CANADIAN GROCER 21

THE LEADERS

LESSONS FROM THE TOP

CHANDRA KUMAR, CEO, NESTLÉ CANADA

“… IT DOESN’T MATTER WHAT LEVEL YOU ARE IN THE COMPANY, BE CONFIDENT IN YOUR POINT OF VIEW AND THE FEEDBACK THAT YOU WANT TO GIVE” – CHANDRA KUMAR

What is your leadership story?

By education, I’m an engineer; I did my MBA at McGill, from there I started working for Procter & Gamble. After a few years, I got headhunted by Nestlé—which was 27 years ago. I started in finance in Canada then worked for the company in Switzerland, in Brazil and in Warsaw, Poland, where I was CFO for the region. I came back to Canada and moved into general management, serving as president of our ice cream and then our confectionery business. From there, I moved to the U.S. and was there for five years managing different businesses, and about seven months ago I moved back to Canada as the CEO.

Is there a particular leadership principle that’s non-negotiable for you? One that has always stuck with me, which I learned early on, is to “seek to understand before being understood.” And what I mean by that is, as we become leaders, we usually have a point of view on most things in business. But, if you’re too quick to come up with a point of view, whoever you are talking to, they’ll accept that as direction and maybe not [express] what they are thinking. So, hold back in situations and allow others—could be in a meeting, could be a project—to really tell us what’s on their mind, what their perspective is, and then respond.

How have you learned to get the most from your teams/people?

By Shellee Fitzgerald • Photography Tobi Asmoucha 22 CANADIAN GROCER || June/July 2026

I’ve learned that it’s very important to understand the environment, the context and the culture in which the team is operating, be it in a business unit or a country or whatever, because what works in Poland, will be different from what works in Northern Virginia [where Nestlé’s U.S. business is based]. Different things motivate different people. To get the best out of someone, be it an individual or a

team, you’ve got to understand what their intrinsic motivations are. What are their hopes and their fears? And what do they want to get out of the situation? Once you understand that, then you can be with them in empathy, because that’s what will motivate the individual. They want to be the best at what they do—that’s human nature—and they want to be respected and valued, but that’s different based on the culture and context.

How do you manage conflict or differing perspectives within your team or organization? To have different perspectives at the table is an important thing and something that needs to be nurtured and encouraged. Now, when that devolves into conflict, that’s where leaders have to help the team step back and separate fact from emotion because, usually, when you get to conflict, you get into emotions. You get into deeply held values and beliefs that go beyond the facts of the situation at hand. It’s always good to reground the facts of the situation. Also, be clear on who the decision maker is because a conflict is usually around the situation and decision to be made. Be clear on who needs to make the decision and then empower them to make the decision.

What is one lesson you wish you had learned early in your career? That it doesn’t matter what level you are in the company, be confident in your point of view and the feedback that you want to give. You’re a smart person and you’ve been hired by the company for that reason and people value your feedback. If you’re diffident and hesitate, then that takes away from the impact you’re wanting to have. Be respectful, be firm and be confident from early on in your career is what I would tell my younger self.

How do you continue to learn and develop as a leader? There’s a risk in all roles—especially as you become a senior leader—that you spend more time in the office and in meetings or on internal business issues. So, I carve out time to go out to our factories and to go out and meet customers, suppliers and our own people. I make time and it’s intentional in my calendar to be out so I can learn what’s happening in the marketplace. The thing is to get out of the office physically and mentally to

open yourself up to all the stimuli and information so you can continue to learn. If I’m asking my team to be the best they can be then I have to do the same; they have to see me walk the talk.

well, but we could have done better. It can be uncomfortable reaching out to people and trying to understand their point of view, but you’ve got to push yourself to do it, especially if you’re a leader.

What has been your best day as a leader?

When you leave your current role, what will you have hoped to accomplish?

When I’m interacting with my employees. We have events that we call Chat with Chandra, in which 10 or so people get together to chat with me in a very safe environment; they can ask me anything. That’s where I feel I get more energized because I’m really talking to the folks in the organization who I don’t get to see on a daily basis. I get to understand what they are hoping to get out of their career, what they want of me as a leader. This helps me stay engaged because one thing I’ve seen is that senior leaders, at times, can be unapproachable or unavailable to their employees, leaving employees to feel [a distance] between themselves and leaders. My best days are when I’m able to connect with my team beyond my direct reports.

Tell us about an initiative or project that you’re particularly proud of. When I was CFO in Eastern Europe, I put together a pool of high-potential talent from across Poland, the Baltics and other regions to work on common business issues. I’m really proud of that because it gave an opportunity to a person working in Estonia or Latvia or Warsaw to work across regional issues and bring their talent to bear for the company. It gave them exposure and learning, which they wouldn’t have had otherwise. The ability to raise talent and see them develop to be future leaders is what makes me proud.

What is a mistake that you made as a leader that ended up being a valuable learning experience? We know mistakes are an important source of learning and I’ve had this learning many times in my career. One experience that stands out was being part of a joint venture between Nestlé’s executive team and a partner and our cultures did not match. The Nestlé people retreated into a Nestlé group and the partner did the same. The mistake I made was that I should have tried to bridge the gap and enable us to find a way to work as one team. I wish I had worked harder at that because it resulted in us not being able to deliver on our full potential. We still did

That I have left a strong bench of leaders who are ready to take my role and other similar roles across the company. That we’ve delivered on our commitments to our consumers, our patients and our stakeholders. CG This interview has been edited for clarity and length.

FAST FOUR 1

YOUR FIRST JOB?

An engineering intern at the Procter & Gamble factory in Brockville, Ont. 2

YOUR BIGGEST INDULGENCE?

Time to myself on a Friday night, after a long week. 3

BEST HABIT AND WORST HABIT?

My best habit is my focus—when something needs to get done, I focus and get it done. My worst habit is when I don’t want to do something; for example, personal taxes, then I really procrastinate until the last minute, then I go at it. 4

IF YOU WEREN’T WORKING FOR A CPG COMPANY, YOU’D BE …

A pilot. I’ve been fascinated by planes since I was a child.

June/July 2026 || CANADIAN GROCER 23

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is proud to recognize five of its team members for their leadership, innovation, dedication, and contribution to the grocery industry.

Store Manager, Metro Toronto

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Congratulations to all the winners of Canadian Grocers’ Star Women in Grocery Awards!

Store Manager, Super C Valleyfield

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Introducing Canadian Grocer’s 2026 Star Women in Grocery winners! By Chris Daniels, Shellee Fitzgerald, Rebecca Harris, Danny Kucharsky, Kristin Laird and Rosalind Stefanac

FOR 15 YEARS, Canadian Grocer’s Star Women in Grocery Awards have recognized the outstanding women shaping the country’s grocery industry. This year is no different. The 60 women honoured in 2026 reflect the breadth and diversity of the industry, representing every corner of the country and a wide range of disciplines—from marketing and communications to research and development, in-store operations, sales, HR and more. Selected by our editorial team from nominations by colleagues, peers and mentors, these leaders have distinguished themselves through hard work, dedication and tenacity. Notably, this year marks the second presentation of the Star Women in Grocery Icon Award, a special distinction recognizing one exceptional leader whose influence, achievements and contributions have left a lasting mark on the Canadian grocery industry. Turn the page to meet the Star Women in Grocery class of 2026.

The following interviews have been edited for length and clarity. For extended versions of the Q&As, please visit canadiangrocer.com

June/July 2026 || CANADIAN GROCER 25

Celebrating Excellence:

Congratulations to Our Star Women in Grocery Winners!

Senior-Level Star Cori Norman

VP, Grocery Merchandising, Sobeys Inc.

H H H H H HH H Senior-Level Star Laure Velten-Jameson VP, National Grocery and Bakery Replenishment, Sobeys Inc.

Shining Star Liz Anderson Head of Service Operations, Farm Boy

Shining Star Sarah Dawson

Manager Corporate Affairs, Sobeys Inc.

Shining Star Cindy DeSousa Project Manager, Longo’s

Store-Level Star Andrea Bezanson

Store-Level Star Heather West

Store Manager, FreshCo

Store Manager, Sobeys

Store-Level Star Esther Azgomi

Store Manager, Farm Boy

Store-Level Star Diane Vallecorsa Store Manager, Longo’s

Introducing Canadian Grocer’s 2026 Star Women in Grocery Icon

SANDRA SANDERSON

EMPIRE COMPANY LIMITED

CHIEF MARKETING OFFICER, EMPIRE COMPANY LIMITED

FOR NEARLY FOUR decades, Sandra Sanderson has been at the forefront of marketing for some of Canada’s bestknown brands and retailers. Since joining Empire in 2018 she has helped lead some of the company’s most significant marketing and loyalty initiatives, while navigating a period of rapid change in the grocery sector. Yet, Sanderson’s path to grocery retail has been far from conventional. After more than a decade in consumer packaged goods with roles at Procter & Gamble, Kraft and Coca-Cola, she wanted to better understand the merchant’s perspective and be closer to customers at the point of purchase. That curiosity led her to Canada Post, where she gained experience leading marketing for one of the country’s largest retail networks. The move proved to be an important stepping stone, helping her transition into retail leadership roles at Danier, Shoppers Drug Mart, Walmart Canada and, eventually, Empire. Throughout her career, Sanderson has remained fascinated by what she calls the intersection of art and science. “The idea of using data to decode human behaviour and having creativity build emotional connection,” she says. “That early clarity became my North Star.” Today, Sanderson believes balance is more important than ever as grocery retail has evolved from an era of mass reach to one driven by personalization. Even with tremendous advances in technology, she says the fundamentals of great marketing—trust and connection— remain unchanged. “Technology will be able to handle the scale, but humans need to provide the heart,” she says. While at Empire, Sanderson has helped shape several of the company’s most significant marketing efforts, including the evolution of the Scene+ loyalty program, which grew from 10 million to more than

15 million members, the launch of Empire Media+, and the “Feed the Dream” Olympic campaign. She is equally proud of helping reshape Empire’s community investment strategy, which has contributed more than $130 million to communities across Canada over the past six years. Over time, Sanderson has also developed a leadership philosophy rooted in what she calls “confident humility.” This, she explains, is having the confidence to lead while recognizing the best outcomes happen in drawing on the expertise and perspective of others. “When I was younger, I always wanted to be right,” she says. “Now, I’m focused on getting it right and that clearly requires support and lots of diverse perspectives.” In fact, beyond any single campaign at Empire, she is most proud of “the word-class teams we built and future leaders that I’ve had the privilege to mentor.” Sanderson will retire from Empire this summer, following the completion of

the company’s multi-year transformation strategy. But, she won’t be stepping away completely. Sanderson plans to remain active through board work, advisory roles, mentoring and community involvement. “I’m really excited to be able to prioritize family time, being with friends, travel and new experiences that I just didn’t have the calendar space for before,” she says. As for her advice to the next generation of leaders, particularly women, it is simply not to wait for the perfect career path to reveal itself. “Adopt a growth mindset, get comfortable being uncomfortable and choose the path that requires courage,” she says.—Rosalind Stefanac The Star Women in Grocery Icon Award is presented annually to one woman widely admired for her leadership and contributions to the Canadian grocery industry.

June/July 2026 || CANADIAN GROCER 27

Nestlé Canada recognizes and thanks:

LILY WEN Marketing Director, Beverages

Congratulations, Lily on your Star Women in Grocery Award!

TheThe J.MJ.M Smucker Smucker Co.Co. is proud is proud to celebrate to celebrate

Lindsey Lindsey McDonald McDonald

The J.M. Smucker Co. is proud to celebrate Lindsey Lindsey Mcdonald Mcdonald is truly is truly a Shining a Shining Star within within Leah Milne as aStar 2026 TheThe J.M.J.M. Smucker Smucker Co.Co. SheShe demonstrates demonstrates ourour Basic Basic Beliefs Beliefs andand liveslives Star Women inLindsey’s Grocery Winner. ourour values values every every dayday in her in her actions. actions. Lindsey’s competitive competitive spirit spirit andand herher as aas2025 a 2025 Star Star Women Women in Grocery in Grocery Winner Winner

collaborative collaborative approach approach hashas been been pivotal pivotal to her to her success. success.

Congratulations, Leah, on this well-deserved recognition of your leadership and contributions We We are are proud proud to recognize to recognize Lindsey Lindsey as one as one of this of this years years to the industry! . . StarStar Women Women in Grocery in Grocery Award Award recipients recipients

Having Having spent spent most most of her of her career career in Sales, in Sales, Lindsey Lindsey hashas been been successful successful at building at building trusting trusting andand strategic strategic customer customer relationships relationships thatthat drive drive growth. growth. HerHer deep deep commitment commitment to mentorship to mentorship of young of young professionals, professionals, community community involvement involvement andand fostering fostering the the nextnext generation generation of leaders of leaders in in CPGCPG is making is making a difference. a difference.

proudly congratulates

SARAH

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a Star Women in Grocery award recipient.

From transforming categories and delivering award-winning launches to strengthening retailer partnerships and championing women in the industry, Sarah’s impact is felt across customers, colleagues, and communities. As a proud sponsor of the Star Women in Grocery awards, Kraft Heinz celebrates Sarah and all of this year’s honorees.

CELEBRATING THE WOMEN SHAPING THE FUTURE OF GROCERY

UNFI CANADA proudly congratulates BRIANNE ARNOTT and all of this year’s STAR WOMEN IN GROCERY WINNERS.

What ener e st is a culture of creativity and curiosity paired with a collective drive to push ideas ve the forwar business ahead.

— Brianne Arnott Director nica Events UNFI Canada

2 DCS + 1 CROSS DOCK

700+

65+

5000+

135K

15,700,000

NATIONAL DISTRIBUTION

BRANDS

BROKER PARTNERS

RETAILERS SERVED

DELIVER STOPS PER YEAR

ANNUAL CASES MOVED

SENIOR LEVEL STARS

AMANDA CHAN

VP Marketing, Poultry Optimization Maple Leaf Foods

How did you get your start in the CPG business? Right out of school! I have always been passionate about food—my husband and I even did a four-month noodle tour around the world for our honeymoon—so I knew I wanted to build a career around it. Cadbury was the first company that posted a marketing role on campus at Queen’s; once I got the internship, the rest was history. Between supply constraints and external pressures, how do you keep your team focused on bigpicture growth when the day-today variables are unpredictable? It can be hard because fresh poultry is a dynamic business. Staying close to the consumer and the customer helps. We spend a lot of time in stores looking at what is happening at shelf, what shoppers are responding to and where we can make the experience easier or better. That time in store reminds us why the work matters and helps us stay focused on the strategies we believe in, even when the day-today is unpredictable. And, as a team, we keep coming back to the same question: what is the right thing to do for the consumer, the customer and the business? What is a fun fact about you? You can see my children’s artwork in the background of some of my recent advertising campaigns, including “Maple Leaf Natural Negotiators” and our new Prime Raised without Antibiotics spot.

MYLÈNE DUPÉRÉ

VP, Communications and Alignment Agropur

What do you like most about your job? Empowering our team of communicators to find the most effective ways to deliver our messages. It starts with how Agropur is unique—we’re a co-op, we’re owned by dairy farmers, and in everything we do, we contribute to smaller communities and have a real impact. It extends to the challenges that come with communication, such as determining how to explain business decisions in a manner that makes the most sense to people. I have a strong team that offers a diversity of perspectives. It’s satisfying to see how, when we put our minds together, we can find the best means to explain a situation or communicate an important message. Best advice you’ve received? It’s easy to forget that communication is a two-way exchange, so I would say the best advice I’ve received is simply to listen. I am naturally very passionate, and as someone who works in communications, I love to talk. Expressing ideas, telling stories and sharing perspectives comes easily to me. But, when you take the time to genuinely listen, you gain so much more. You’re able to learn more from other people’s expertise and catch nuances you might have otherwise missed. What are you passionate about outside of work? I’m passionate about anything that helps me stay active, curious and constantly growing.

ERIN HIGDON

RISHMA HUDDA

Atlantic Grocery Distributors Ltd.

General Mills Canada

VP Business Strategy

How did you get your start in the grocery business? After graduating from Memorial University with joint degrees in business commerce and economics, I achieved my professional accounting designation as a chartered accountant. I was working in the mining industry in Labrador when my dad put me in contact with family friend Dave Powell, owner of the Powell Group of Companies, which includes Powell Supermarkets and Atlantic Grocery Distributors, the largest wholesale distributor to independent grocers in Newfoundland and Labrador. At the time, it was a wonderful opportunity to move my young family back home to the island, so I joined the company in 2014 as director of finance. Less than a year later, the grocery industry and its people had stolen my heart, and when opportunity presented itself, I moved into my current role as vicepresident of business strategy. What advice would you give future leaders? Lead from your heart, and have courage to stand up for what you believe in. Don’t let anyone set limits for you. What feels impossible to one person may feel entirely within reach to another. That’s why we’re all better together. What do you like to do outside of work? My passion is spending time with my girls, Georgia and Olivia. I love to watch them dance and love to transform into the loudest dance mom in the crowd— cheering them and their teammates on when they are competing.

Head of Human Resources How did you get your start in the grocery/CPG business? I spent the early part of my career at Loblaw Companies and quickly became a foodie. I later moved to PepsiCo Foods Canada, shifting to the vendor side after spending many years in the retail sector. I have now been at General Mills Canada for almost 10 years as the head of human resources, and I still would say there is never a dull moment in this industry. We have to operate with a lot of agility to remain on top of current food and health trends so that we can effectively meet the changing needs of our consumers and customers. How do you make tough decisions when there are no easy answers? I’ve always taken the approach of “being grounded in facts” as much as possible but, at the same time, being mindful and respectful of all the emotions that come with any tough decision that impacts employees. Being in HR, it is critical to balance the needs of employees with the needs of the business, which can often be tricky. I have found that communicating to employees with as much detail and rationale as possible helps their understanding of tough calls, even if they don’t agree. What’s a fun fact about you? I have a bit of an obsession with true crime documentaries and crimebased shows. Anything with the title Law and Order in it, you can bet I’ve watched it! Probably even more than once.

June/July 2026 || CANADIAN GROCER 31

Congratulations to Kayley Krupica 2026 Star Women in Grocery Award Winner Being named a 2026 Star Woman in Grocery recognizes outstanding leadership, impact, and commitment to advancing the Canadian grocery industry. Kayley’s leadership reflects a deep dedication to people, performance, and purpose – advancing impact for teams, partners, and communities. We are proud to celebrate this well-deserved recognition and join Canadian Grocer in congratulating all of this year’s Star Women award recipients.

Kayley Krupica

Proud to support leadership that helps shape the future of grocery in Canada.

Head of Customer Strategy & Operations, Kenvue Canada Inc.

SENIOR LEVEL STARS

PAM KELLOGG

MEGHAN MARTENS

Burnbrae Farms

P&H Foods

VP, Consumer Marketing

VP, Grading Operations

How did you get your start in the CPG business? I got my start as assistant brand manager at Campbell’s Soup as a co-op student. I enjoyed the balance of leveraging my analytical skills and love of data with the creative side of brand management. It was a tremendous experience and throughout my career I have been a champion for recruiting co-op students.

What do you like most about your job? I enjoy problem solving. I find energy in cutting through complexity and getting to a clear, practical solution. In operations, there is always noise, competing priorities and pressure to react quickly. I enjoy stepping back, simplifying the issue and focusing the team on what will actually move the outcome.

What habit or mindset has had the biggest influence on your career growth? “There is no growth in the comfort zone and no comfort in the growth zone.” This quote was shared at a Conagra Brands leadership meeting early in my career and it deeply resonated with me.

What is a non-negotiable for you? Integrity. That includes being willing to listen, even when it’s uncomfortable. Feedback can be difficult to hear, but avoiding it creates bigger problems over time. I expect the same from the people I work with.

What’s the best part of your role and the most challenging? The best part of my role is coaching, mentoring and assigning stretch roles to give opportunities for team members to practice and build new skills. Keeping in touch and being a trusted sounding board for others is important to me. Being a good mentor is a way of giving back since I’ve had great mentors myself. The most challenging part of my role is crisis management. You just don’t know when the next crisis will happen, so it’s important to have a playbook in place and a team with strong communication and problem-solving skills.

Your best day on the job? A few years ago, we completed a major renovation at Golden Valley [an egg company owned by P&H Foods] and installed new equipment that increased our capacity by 40%. It was one of the most complex operational challenges I’ve worked on. We were commissioning new equipment while continuing to supply products to customers, in a business where shelf-life matters and downtime has real consequences. At the same time, we were maintaining and upskilling the team to support the new operation. The day the system hit its performance targets stands out. It wasn’t just about the output; the team was engaged, confident and proud of what they had accomplished.

Can you share a fun fact about you? I’m a Kellogg who prefers eggs to cereal.

CORI NORMAN

VP Merchandising Grocery, Lawton’s & Local Development Sobeys Inc.

What keeps you passionate about your work? I’ve had the privilege of being part of meaningful industry change—both large and small—from the evolution of laundry powder to liquid to pods, to the introduction of beer and wine in grocery stores across Ontario and New Brunswick. Grocery is a fast-paced, ever-changing industry and being part of the team that brings new, engaging offers to customers, while developing strong teams, is what keeps me energized and motivated. Best career advice you’ve received? “Tell it to my mom!” Early in my career, a leader reminded me that we often overcomplicate our work by using language only a few people understand. The advice was simple: if you can explain it clearly enough for your mom to understand, everyone will understand the objective. I still share this advice often. Whether working with stores, internal teams or external partners, simplicity and clarity almost always lead to faster alignment and better outcomes. What is your leadership style? I lead with a coaching mindset, focusing on empowering teams through clarity, trust and development. Above all, I believe culture matters—strong relationships and an inclusive, supportive environment are what, ultimately, drive performance and results.

LORI POUNDER General Manager Askew’s Foods

How did you get your start in the grocery business? I began my career with Askew’s Foods in 1993 as a part-time cashier after school. What started as a student job quickly evolved into a long-term career when I stayed with the company after graduation. What keeps you passionate about your work? The opportunity to continuously improve. I’m always looking for better ways of doing things and for opportunities to learn and evolve. Equally important are the people. I’ve been fortunate to work in four of our five stores and, in each one, the team has become like family. Developing and mentoring others and seeing them succeed is incredibly rewarding. Best career advice you’ve received? Stay close to your people and never become disconnected from the work. In a business that moves as quickly as grocery, it’s easy to get caught up in strategy and lose sight of what’s happening at store level. Leading by example, staying present and understanding the day-to-day realities of your team is what allows you to make the right decisions. At the same time, you have to be willing to evolve. This industry doesn’t stand still and neither can you. Being open to change, continuously learning and always looking for more efficient ways to operate is what keeps both you and the business moving forward.

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Congratulations Penny Savoie On behalf of WK Kellogg Canada Corp, congratulations on this well deserved recognition of the incredible impact you make in the grocery industry!

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2026

2026-05-14 17:14

Congratulations to Aliki Zacharia on being recognized as a Star Woman in Grocery 2026 Félicitations à Aliki Zacharia, qui a été nommée « Star Woman in Grocery » en 2026 Honouring your outstanding leadership and meaningful impact. Nous rendons ainsi hommage à son leadership exceptionnel et à son influence significative.

Aliki Zacharia Vice President, Corporate Affairs & Communications / Vice‑présidente, Affaires Générales & Communications

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2026-05-29 1:03 PM

Celebrating

LAUREN SITTLER

BUILDING THE FUTURE OF GROCERY As National Sales Director, Lauren is leading a portfolio with some of the country’s largest retailers while guiding teams with confidence and care, consistently combining commercial excellence with people-first leadership. During a defining year of transformation, she strengthened partnerships and inspired teams across the organization, proving that true leadership is measured not only by results, but by the ability to bring people forward together. We are proud to celebrate Lauren’s well-deserved recognition and congratulate all this year’s Star Women in Grocery winners who continue to shape and elevate our industry. Thank you for leading the way.

CHICKEN RAISED WITHOUT ANTIBIOTICS

DINNER DONE RIGHT LIMITED EDITION

Congratulations to Amanda Chan for her passionate and values-driven leadership to drive measurable impact at Maple Leaf Foods and grocery as a whole. Maple Leaf Foods would like to congratulate all the winners of the 2026 Star Women in Grocery Awards

SENIOR LEVEL STARS

ANNIE ST-LAURENT

ELLEN THOMPSON

Metro Inc.

Mars Snacking Canada

VP Private Label

How did you get your start in the grocery business? I started working in the grocery industry as a replenishment assistant while I was still a student. From the beginning, I was drawn to the fast pace of change, the opportunities for innovation and that you never stop learning. What keeps you passionate about your work? What fuels my passion is creating brands that truly matter, by taking a 360-degree approach— from concept to the consumer’s shopping cart. I drive innovation, use cross-functional collaboration and continuously test and refine our products to influence the choices consumers make every day. Best career advice you’ve received? Always stay close to the consumer. In our industry, that’s truly the foundation of everything— understanding what matters most to customers and making sure every decision reflects that. Best day on the job? My best days are when we see a new product come to life for the first time in store and, most importantly, when it resonates with consumers. It’s often a long and collaborative journey, so seeing the result and the impact on customers is incredibly rewarding. How do you like to spend your time outside of work? I enjoy spending time with family and friends and exploring new food experiences.

General Manager

How did you get your start in the CPG business? I began my career in the CPG industry more than 20 years ago and it’s been an incredibly rewarding journey—one driven by a deep curiosity about what motivates consumers. Growing up, I was the kid who was so fascinated with brands that I would send companies ideas for new products and new advertising campaigns! What advice would you give future grocery leaders? My advice would be simple: prioritize connection, do something you love and stay curious. When you step into a new role, be curious, ask questions and don’t be afraid to not have all the answers. You can’t be the expert in everything—take the time to invest in truly understanding your associates, your customers and your consumers. When you’re connected to your associates, you build trust and unlock performance. When you’re connected to your customers, you become a stronger, more strategic partner. And when you’re deeply connected to your consumers, you create the kind of innovation and brand experiences that keep you relevant. What do you like to do outside of work? I try to stay active and spend as much time as possible with my husband and teenage kids (when they will tolerate me!). We enjoy travelling as a family, and we have loved exploring our new Canadian home over the past three years.

LAURE VELTEN-JAMESON

ALIKI ZACHARIA

Sobeys Inc.

GS1 Canada

VP, National Grocery Replenishment

How did you get your start in the grocery business? With a leap of faith! Carrefour, France’s leading grocery retailer, launched a graduate program the year I graduated from business school. I was attracted by the program, but I fell in love with grocery retail. What is a career challenge you’ve faced and how did you overcome it? A few years into my career, it was suddenly put to a full stop due to a combination of events: my husband was relocated from France to Sweden, where Carrefour had no operations. As soon as I arrived in Sweden, I became pregnant. This, coupled with the fact I didn’t speak the language, put a stop to my plan of finding a job. But, I turned this into an opportunity to go back to school. I applied to an MBA program in France, was admitted and started when my son was just six weeks old. A crazy adventure, but one that eventually opened the door to Canada and gave me a very rewarding second career start! How would you describe your leadership style? Positive and collaborative—this is my personality. And I believe we can’t succeed without being authentic. What’s a fun fact about you? I am a “soft Swiftie,” which is something my team has to painfully live with: occasional GIFs, obscure references, the full-blast playlist while driving on a Nova Scotia store tour (“I drive, I pick the music!”).

VP, Corporate Affairs & Communication How did you get started in the grocery business? I grew up on the East Coast, where I was working as the community relations manager for an AHL hockey team. When I moved to Toronto, I found my way into the grocery industry through the Canadian Federation of Independent Grocers. That was my first introduction to the sector, and I spent several years supporting programming, planning and execution for major industry events. Through that network, an opportunity came up with another industry association that had recently rebranded as GS1 Canada. Best career advice you have received? To own and embrace your achievements, and not compare the value of your role or contribution to someone else’s. Depending on your background, your upbringing or where you are in your career, advocating for yourself can feel uncomfortable. Early on, I thought the work would speak for itself. And sometimes it does, but only if people are paying attention and are open to seeing it. I have learned that you can be proud of your work and still be humble. You can recognize the value you bring without needing to diminish anyone else’s. What do you like to do outside of work? I have a teenager who plays competitive sports, so a good portion of my unpaid job is being the driver, cheerleader, videographer, therapist and occasional trainer.

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CONGRATULATIONS to all winners of the

2026 STAR WOMEN in Grocery Awards

We are proud to join Canadian Grocer in recognizing the incredible women in the grocery industry who lead with expertise, innovation, and unwavering dedication. Their contributions inspire us to continually grow and thrive, making life a little more comfortable for everyone. Thank you for the many accomplishments in positively changing the food retail landscape for Canadians every day. Kruger Products is proud to be a sponsor of the annual Star Women in Grocery Awards for more than a decade

www.krugerproducts.com

SHINING LEVEL STARS

LIZ ANDERSON

Head of Service Operations Farm Boy

What’s one thing your volunteer work has taught you about leadership that you wouldn’t have learned in a boardroom? Managing my 10-year-old daughter’s hockey team has taught me more about leadership than I expected. Supporting young girls in a competitive team environment— helping them build confidence, navigate setbacks and be there for each other—is both humbling and inspiring. It has deepened my commitment to championing the next generation of women and reminded me that when team members feel supported and connected to a larger purpose, they flourish. I have learned that’s just as true in the workplace as it is on the ice. Best career advice you have received? A career is not a ladder; it’s a jungle gym. The idea that success means moving straight up is limiting. Some of the most valuable moves I’ve made have been lateral ones—stepping into the role at Farm Boy from a different industry, taking on a new function or raising my hand for a project outside my comfort zone. The jungle gym philosophy gives you permission to explore, to build a more interesting and well-rounded career, and to find opportunities in places you might never have thought to look. What habits or mindsets have helped you stay resilient? The belief that most problems are solvable—you just have to dig in.

BRIANNE ARNOTT

Director, Marketing, Communications & Events UNFI Canada

What is your superpower? I’m a highly tactical multitasker with an almost unnatural ability to hit deadlines, no matter how many plates are spinning. If my life depended on it, I wouldn’t miss a thing … with the lone exception of submitting my taxes on time! What do you like most about your job? I love that my team is small but mighty. We work across multiple disciplines, including marketing, communications, events, strategy and revenue generation, which means no two days look the same. What energizes me most is my team and my peers; their creativity, curiosity and willingness to push ideas forward inspires me every day. What excites you about the grocery business? I’m a triedand-true natural and organic marketer to my core. Working with founders and promoting brands that are genuinely good products for the world makes me feel like I’m contributing to something positive, even in a small way. Grocery touches everyone’s daily life, and that responsibility and opportunity continues to excite me. What are you passionate about outside of work? Outside of work, my greatest joy is my six-year-old son. Along with my husband and our two chocolate lab puppies, we love spending as much time as possible at the cottage—swimming, boating and soaking up the outdoors.

CHANTAL AZEVEDO

Senior Category Manager Metro Inc.

How did you get your start in the grocery business? My journey in the grocery industry began in high school when I took on my first part-time role as a cashier at Food Basics. What started as a job quickly grew into a genuine passion for the business. I spent seven years at store level, gaining hands-on experience across different areas while completing my education. When the opportunity arose to join head office in a contract role, I seized it. From there, I continued to build my career by taking on a variety of roles, each one giving me a broader perspective on the industry and deepening my understanding of the business. That progression—from stores to head office—has been instrumental in shaping how I approach my role today. Best career advice you’ve received? The best advice I’ve received is that if you feel uncomfortable, you’re probably growing. Say “yes” to the challenge, trust what you bring to the table and don’t wait until you feel ready because that’s often where the biggest opportunities are. How would you describe your leadership style? I would describe my leadership style as grounded in clear expectations and accountability. I believe in setting a strong foundation so my team understands their goals and has the support and tools needed to succeed.

JULIE BÉLANGER

Senior Director, Business Development and Operations, Affiliated Independent Group (National Wholesale Division) Loblaw Companies Ltd.

How did you get your start in the grocery business? I began as a part-time cashier in a grocery store and quickly developed a passion for the fast-paced, customerfocused environment. From there, I progressed through a variety of store-level roles, including front-end manager, assistant manager and store manager, gaining a strong operational foundation. I later transitioned into corporate leadership positions, where I held roles such as operations manager, district loss prevention manager, director of operations and business development, and district manager. Today, I’m proud to support independent retailers through Loblaw’s National Wholesale Division. What is a career challenge you’ve faced and how did you overcome it? One of the most significant challenges in my career was stepping into a new role at a new company 10 years ago. It felt like entering completely unfamiliar territory, both professionally and culturally. I approached this transition with curiosity and a strong commitment to building relationships. By actively listening, asking questions and learning from those around me, I was able to quickly gain insight and build trust. That openness allowed me to turn uncertainty into opportunity and, ultimately, succeed in the role.

June/July 2026 || CANADIAN GROCER 39

General Mills Canada is proud to congratulate

Rishma Hudda Head of Human Resources

on being named a 2026 Star Women in Grocery Award Winner Thank you for your leadership and dedication to Team Canada, our employees and the industry.

Congratulations Congratulations to to the the winners winners of ofthe the

2026 2026 STAR STAR WOMEN WOMEN IN IN GROCERY GROCERY AWARD AWARD Unilever Unileverisisaaproud proudGold GoldSponsor Sponsorofofthe theannual annualStar StarWomen WomenininGrocery GroceryAwards. Awards.

SHINING LEVEL STARS

SOPHIE BÉLANGER

Senior Director, Brand Marketing

Keurig Dr Pepper Canada How did you get your start in the CPG business? While completing my master’s degree, I had the opportunity to begin my career at L’Oréal Canada—an experience that sparked my passion for the CPG industry and shaped the foundation of my career. It introduced me to the world of brand building, commercialization strategy and consumer marketing, while surrounding me with inspiring leaders and mentors. Proudest career moment? I’ve been fortunate to experience many defining moments throughout my career, from launching my own agency to helping bring awardwinning campaigns to life and, more recently, serving as chair of the Coffee Association of Canada. Each of these milestones has shaped me both professionally and personally. That said, being recognized as part of the Star Women in Grocery class of 2026 truly feels like the cherry on top. What makes this recognition especially meaningful is knowing it comes from the people I work with every day. I am profoundly touched by this recognition because, beyond the business achievements, it reflects the relationships, trust and collective ambition that have defined my journey. Best advice you’ve received? Stay confident in your instincts, remain endlessly curious and never underestimate the power of listening.

KELSEY BEST

Director, Procurement Operations Bimbo Canada

You’ve been with Bimbo Canada for 15 years. How did your journey there begin, and how did it lead to your current role? I started in a supply management, executionfocused role and grew by saying yes to stretch opportunities—even before I felt fully ready. What’s kept me here is the culture: a team environment that supports you, challenges you and genuinely puts people first. I’ve had the opportunity to work across different areas of procurement, which has shaped how I approach problems with a broader, end-to-end perspective. That combination of people, purpose and continuous growth has led me to the role I’m in today. What is your superpower? For me, it’s the ability to bring clarity and structure in complex situations. When things feel uncertain or fragmented, I focus on simplifying the path forward—what matters most, what decisions need to be made and how we move ahead together. That clarity helps teams gain confidence and build momentum in the work. How do you think about mentorship? It has played a critical role in my development, particularly leaders who gave me trust, space and honest perspective when I needed it most. That’s shaped how I support my team today—through regular check-ins, but more importantly by giving people real ownership and exposure early on.

GENEVIÈVE BOLDUC

MANON BOUFFARD

Danone

Kruger Products

Marketing Lead – Americas How did you get your start in the CPG business? I began my career at Danone as an intern 20 years ago, and quickly discovered the fast-paced, ever-evolving nature of CPG was where I thrived. I grew through marketing roles across food categories—learning the business from strategy to execution by staying close to consumers and the market. My passion for food, health and brands continues to fuel my journey. What do you like most about your job? What I enjoy most is driving growth by connecting deep consumer insights with bold ideas and strong execution. I also truly value the human side—building strong connections, collaborating across teams and unlocking collective energy. What kind of leader do you aspire to be? I aspire to be a leader who builds trust, empowers others and creates clarity. Someone who challenges with high standards but leads with empathy. I also believe leaders should have energy and a sense of fun—removing barriers, staying pragmatic, breaking silos and helping teams move forward together with impact. What is a fun fact about you? At work, I’m decisive and actionoriented—but in real life, I’m a true Libra and can barely choose what to order at a restaurant!

OPEX Manager

What keeps you passionate about your work? The constant opportunity to grow and develop, both personally and professionally. Throughout my journey, I’ve been fortunate to have access to new challenges that pushed me outside my comfort zone. While these opportunities initially made me feel uneasy, over time I began to see them as chances to expand my skill set and build confidence. I’ve noticed that, as a woman leader, working collaboratively as a team comes naturally, and that spirit makes the workplace more enjoyable and productive. The collective support and teamwork, alongside the challenges I’ve been given, have strengthened my leadership skills and honed my technical abilities. Best advice you’ve received? The best advice I’ve ever received from another woman leader is to bring positivity, energy and your own vibe to the team, and make genuine connections with those you work with. It’s important to be clear about your goals and expectations and to explain your vision to your team. What is your best quality? Showing up matters. Establishing a thriving career as a woman in an industry typically dominated by men hasn’t always been simple. It has taken perseverance and reliability to carve out my place, and I’m genuinely proud of that achievement.

June/July 2026 || CANADIAN GROCER 43

GENEVIÈVE BOLDUC Senior Director, Marketing, Americas Danone

CONGRATULATIONS GENEVIÈVE! Danone Canada is proud to recognize Geneviève Bolduc for her impactful leadership and strong contribution to one of the industry’s most competitive categories: yogurt. Over the last 20 years she has played a key role in shaping innovation and portfolio strategy, driving meaningful growth and relevance through consumer-focused products that respond to evolving needs in health and nutrition. Known for her collaborative approach and ability to lead complex initiatives, she has helped strengthen Danone’s position while also fostering talent and contributing positively to the broader grocery industry.

A sincere congratulations to all the winners and nominees for your contributions to our industry!

Congratulationsto toLindsay LindsayMoore, Moore, Congratulations Congratulations to Lindsay Moore, Headof ofRRR&&&DDDat atMondelez MondelezCanada Canada--Head Head of at Mondelez Canada 2026Star StarWomen Womenin GroceryAward AwardWinner Winner 2026 2026 Star Women ininGrocery Grocery Award Winner Lindsay Moore atransformational transformational R&D leader redefining Lindsay Moore isisis aatransformational R&D leader redefining Lindsay Moore R&D leader redefining innovation, sustainability, and operational excellence the innovation, sustainability, and operational excellence ininin the innovation, sustainability, and operational excellence the Canadian grocery industry. With more than 20 years of Canadian grocery industry. With more than 20 years of Canadian grocery industry. With more than 20 years of experience CPG, Lindsay brings together science, strategy, experience ininin CPG, Lindsay brings together science, strategy, experience CPG, Lindsay brings together science, strategy, and consumer insight to create lasting impact. and consumer insight to create lasting impact. and consumer insight to create lasting impact. We are proud to celebrate Lindsay with this We are proud to celebrate Lindsay with this We are proud to celebrate Lindsay with this prestigious award, recognizing her passion for prestigious award, recognizing her passion for prestigious award, recognizing her passion for innovation and deep commitment to shaping the innovation and deep commitment to shaping the innovation and deep commitment to shaping the future of snacking Canada. future of snacking ininin Canada. future of snacking Canada. Mondelēz Canada Mondelēz Canada Mondelēz Canada would also like to would also like to would also like to extend our heartfelt extend our heartfelt extend our heartfelt congratulations to congratulations to congratulations to all the 2026 winners all the 2026 winners all the 2026 winners and nominees. and nominees. and nominees.

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SHINING LEVEL STARS

SARAH BOYLES

Director of Customer Sales Planning Kraft Heinz Canada

What do you like most about your job? When I moved over from sales, I’ll be honest—I was a bit apprehensive. But the work is so dynamic and wide-ranging that I thrive on the pace and the agility it demands. I get to collaborate across every function—from structured, process-driven cadences such as demand review and annual operating planning to staying on top of marketplace shifts and consumer trends. That blend of predictive planning and in-themoment problem-solving keeps me energized every single day. Proudest career moment? Winning this award. Truly. I have been attending the Star Women in Grocery Awards since its inception and I’d always hoped that someday I would be a recipient. Attending this breakfast every September never fails to impress a feeling of pride and esteem for the incredible women leaders in our industry, and I am so honoured to be recognized as a winner. What are you passionate about outside of work? I am very lucky to have three beautiful children who keep my life not only full but grounded. Very little will humble you faster than a 13-year-old saying that you look “chopped” when you’re having a bad hair day. I am also fortunate enough to be part of a close, extended family and we spend much of our free time together, whether at the cottage or travelling for holidays.

ANGELA BRIDGE

TAMSIN CARLING

PepsiCo Canada

Stong’s Market

Canada S&T Deployment Lead

Director of Marketing

How did you get your start in the CPG business? I joined Hostess Frito-Lay in 2002 after spending six years in Deloitte Consulting’s technology practice. I joined as sales and marketing IT manager, with responsibility for modernizing our reporting systems and advancing our direct store delivery technology. I thought I would miss the fast pace of consulting, but I quickly grew to love the connection to the consumer, the variety of projects and the opportunity to see the long-term impact of my work. As it turns out, the pace has been just as exciting, if not more so!

How did you get your start in the grocery business? I started my career in broadcasting—working in radio, TV and promotions. When I was ready for a change, a friend introduced me to the Stong’s Market team and the opportunity to join their marketing efforts. I immediately connected with the store, its values and its commitment to community. That was in 2017. Since then, I’ve learned a tremendous amount about the grocery industry while bringing a non-traditional, promotional perspective to how we approach marketing.

What’s a decision you made that has significantly shaped your career path? Raising my hand to represent Canada on North American and global projects. Those experiences have broadened my appreciation for the complexity of large-scale initiatives, expanded my network, grew my leadership skills and advanced both my technical skills and business acumen.

You introduced a new website to reduce customer friction. What was the one digital hurdle you were most excited to clear for your online shoppers? I was most excited to finally bring our online experience up to the same beautiful, welcoming standard as our in-store environment. The new site feels more aligned with who we are— visually elevated, easy to navigate and designed to reduce friction at every step. I’m especially thrilled we now offer our STEMS floral bouquets and plants online. Customers can order flowers for special occasions or simply to brighten their day, and it all feels seamless and intuitive.

A fun fact about you? I love cooking and I make a mean barbecue rib sauce. Anything else? I have a strong passion for supporting women in STEM and fostering mentorship and inspiring young women in our community to see the power and potential of STEM. I’ve been involved with local schools and non-profits to encourage high school students to recognize the value of staying engaged in STEM.

What habits or mindsets help you stay resilient? Instead of seeing challenges as obligations, I try to view them as opportunities—we get to create beautiful things, we get to serve our community, we get to work with people who care.

SARAH DAWSON

Manager, Corporate Affairs & Government Relations Sobeys Inc.

What do you like best about your current role, and what is the most challenging part? I genuinely enjoy the variety that comes with a profession in communications and government relations. I’m energized by the constant opportunities to tackle new challenges in creative and adaptable ways. What’s your superpower, and how does this help you in your role? I bring personal authenticity to the office every day, and I make a point of getting to know the people I work with. Strong collaboration begins with trust and connection, so I try to build relationships beyond the work. Best career advice you’ve received? The most valuable career learning for me has come from observing leaders who put people at the centre of their decisions, and consider how business choices can affect the well-being and interests of people and communities. Another invaluable perspective that has continued to be a North Star throughout my career was from a public affairs instructor who instilled the importance of mutual benefit in strategic relationship management to advance shared goals. How do you spend your time outside of work? I’m quite a big fan of trying new hobbies briefly and enthusiastically, then moving on to the next shiny thing.

June/July 2026 || CANADIAN GROCER 47

C A N A DA C A N A DA

Irene Shone Irene Shone Director, Business Development, Yogurt,

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Congratulations Congratulationsto toLactalis LactalisCanada’s Canada’s Irene Shone for being recognized Irene Shone for being recognized as asaa2026 2026Star StarWomen WomenAward Award winner! Thank you for your winner! Thank you for your outstanding outstandingleadership, leadership, commitment and commitment andcontribution contribution to the grocery industry. to the grocery industry.

CONGRATULATIONS CONGRATULATIONS Lactalis LactalisCanada Canadacongratulates congratulatesand andapplauds applaudsall allthe thewinners winnersof ofthe the 2026 Star Women in Grocery Awards! 2026 Star Women in Grocery Awards!

SHINING LEVEL STARS

CINDY DESOUSA

FRIYANA ENGINEER

Longo Brothers Fruit Markets

McCormick Canada

Project Manager

Have you always been someone who runs toward the fire, or is that a leadership muscle you’ve intentionally built over time? I wouldn’t say I’ve always run toward the fire instinctively; it’s a leadership muscle I’ve deliberately built over more than 20 years of managing complex projects and change. Early in my career, challenges taught me when to step in, when to listen and how to lead when the path forward wasn’t obvious. Over time, those experiences have built confidence and judgment, and today I’m comfortable stepping into high-pressure situations with preparation, perspective and a steady calm. What keeps you motivated at work? This is a business where execution truly matters every day. I’m energized by fast-moving environments that push me to challenge myself and continuously evolve. Working with crossfunctional teams across operations, supply chain, merchandising and technology is especially rewarding as success in grocery depends on strong collaboration. What is the best career advice you have received? Never lose sight of the outcome. Early on, a mentor reminded me that plans and timelines matter, but what really counts is how you guide people through change and deliver results when things don’t go as expected.

Senior Brand Manager

What is your superpower? I am an introvert, so I tend to listen first. Early in my career, I did not always speak up, even when I had a point of view. I always had strong performance reviews, with one caveat—to speak up more. Over time, I realized my strength is not just in listening, but in what I do with it. I take in the complexity of any situation, connect the dots and bring clarity to help teams move forward. Now, even when it feels uncomfortable, I speak up because that is where I add the most value. What is a career challenge you’ve faced? One of my biggest challenges and, ultimately, one of my biggest unlocks, was learning to move forward without perfect information. Earlier in my career, I would hesitate when things were not fully defined. I was looking for clarity before acting, and that held me back at times. Over time, I realized that ambiguity is where the most interesting work lives. It is where strategy is shaped and growth is unlocked. Now, I lean into it. I trust my thinking and resilience, take a position, and bring others along to shape direction and unlock growth. What is a fun fact about you? I have been connecting with family in the kitchen since I was six years old, learning family recipes from my mom and grandmother. These days, I am usually experimenting with different cuisines and flavours at home—sometimes successfully, sometimes not.

CHARLENE GLENNSON Senior Category Manager, Fresh The North West Company

How did you get your start in the grocery business? Though I began my career in footwear and apparel, I was always drawn to The North West Company’s mission of providing food security to underserved communities. As someone who loves to cook, I jumped at the chance to join the grocery team as a category manager. Seeing first-hand how products move from farm to table solidified my decision to join the company. How do you stay motivated at work? What inspires me about The North West Company is the collective passion “Nor’westers” have for the communities we serve. Operating in remote regions presents unique logistical challenges, but seeing the impact we have on our customers keeps me focused. What’s your superpower, and how does it help you in your role? The ability to focus on a solution to solve the problem when there are a lot of competing priorities. In high-pressure situations, I can cut through the noise and align a team around a clear path forward. What’s a fun fact about you? I love cooking; however, I can’t seem to turn it off from a category mindset. I’ll walk into a grocery store for a few items and leave having mentally reorganized the entire shelf.

DANIELLE JACOBS

Senior Team Leader, Team Member Services Business Partner (HR Director) Whole Foods Market

What is a career challenge you’ve faced? Moving from a store I had been at for eight years to a new location. I was terrified to lose the relationships and trust I had established at that first location but realized that if I didn’t get uncomfortable … I wouldn’t be able to continue to grow. I realized the skills I had developed would ensure my success in a new place and it made it easier from that point to apply for other sites and positions. Your best day on the job? One of my most cherished Whole Foods Market memories is a trip we took to help one of our farmers with their garlic harvest. We had team members from each of our stores head to Cawston, B.C., where we worked on the farm for two days. It was hard work and it was some of the most rewarding work of my life. It was incredible going out to the fields at 5 a.m. before the sun came over the mountain and kneeling into the cold dirt to pull those perfect bulbs from the earth. Being able to see where our products come from and to support a supplier that we greatly admired was something I will never forget! A fun fact about you? I’ve been vegan for 20-plus years! That was before there were so many great alternative products, too!

June/July 2026 || CANADIAN GROCER 49

CONGRATULATIONS to Friyana Engineer for her transformational and inclusive leadership, driving exceptional growth and innovation to meet the evolving needs of the Canadian grocery industry. McCormick would like to congratulate all the winners of the 2026 Star Women in Grocery.

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SHINING LEVEL STARS

JINCY JOHN VARGHESE

SIOBHAN JUNIKU

KAYLEY KRUPICA

Loblaw Companies Ltd.

Food, Health & Consumer Products of Canada

Kenvue Canada

Senior Manager, Digital Procurement

How did you get your start in the grocery business? I began my career in the healthcare supply chain, where I was involved in planning, procurement and logistics to ensure critical equipment reliably reached hospitals and care providers. That experience gave me a strong foundation in operations, logistics and supply chain planning. When I moved from Bangalore, India to Canada eight years ago, I restarted my career in an entry-level analyst role at Loblaw. It was a humbling transition, but also an opportunity to rebuild with intention. What habit or mindset has had the biggest influence on your career growth? A commitment to continuous growth has been central to my journey. Transitioning to a new country and industry required constant adaptation, and I learned quickly that staying curious and open to change was essential. I have made it a priority to keep building my skills, whether in supply chain, technology, project management or leadership, so I can stay ahead of evolving industry demands. What excites you most about the industry? The pace and depth of transformation happening within the grocery and CPG industry. Digital innovation, particularly AI and advanced supply chain technologies, is reshaping how organizations operate behind the scenes.

Director, Communications

What do you like most about your job? I love supporting an industry that has a direct impact on the everyday lives of Canadians, while also helping shape the narrative around issues people genuinely care about. Canadians want affordable, accessible products and a wide variety of choice, but the path to delivering that isn’t always straightforward. Between regulations, tariffs, supply chain disruptions, consumer habits and shifting public conversations, there’s a lot of nuance behind what can seem simple on the surface. I enjoy unpacking those complexities and telling the story behind them in a way that helps people understand the realities shaping the products they rely on. Best advice you’ve received? As an eldest daughter blessed with what many Irish folk would call “the gift of the gab,” being quiet has never come naturally to me. One of the best lessons I learned came from a leader who taught me that sometimes the most powerful thing you can do is stay silent and play the long game. Learning when to pause, listen and choose your timing strategically has been invaluable as I’ve grown in my career. What do you like to do when you’re not working? Like many working moms, most of my hobbies now involve watching my kids enjoy theirs, and I’m firmly in my soccermom era.

Head of Customer Strategy & Operations Best advice you’ve received? The best advice I’ve received came from Rhonda Mitchell (VP of sales, The Clorox Company and a former Star Women winner), who I had the privilege of working with for three years. It’s simple but incredibly grounding: your career is a long time. Early on, it’s easy to focus on what comes next, but I’ve learned that taking the time to build breadth of experience, explore different parts of the business and see challenges from multiple perspectives creates a much stronger foundation. That foundation enables you to become a more thoughtful, agile and wellrounded leader over the long-term. What excites you about the grocery business? The consumer path to purchase is collapsing, and choice is no longer limited to what’s available on the physical shelf. Shoppers are discovering and deciding on products across a growing number of touchpoints, which means many tried-and-true strategies need to evolve. That constant change is what excites me most. What do you like to do outside of work? I love spending time outside with my wife and our two kids—our oldest being our rescue dog, Boo, and our newest (human) addition, Daphne. I’m also a big fan of board game nights—proof that even outside of work, I still gravitate toward strategy and healthy competition.

NICOLE LARUSH

Senior Scientist, R&D

The Campbell Company How did you get your start in the CPG business? I discovered the CPG industry during my co‑op experience at the University of Guelph while working in R&D at Maple Leaf Foods. I was drawn to the blend of science, cooking and hands‑on creativity, as well as the satisfaction of seeing products come to market that people enjoy. After completing my bachelor of science in biochemistry, I joined Campbell’s meals and beverages division. There, I built a strong foundation in product development and gained confidence in my skills. I further strengthened those capabilities in a fast‑paced innovation environment at Giraffe Foods before returning to Campbell’s in the snacking division. What keeps you motivated at work? There is always a new challenge to tackle and something new to learn, all while carrying the responsibility of nourishing consumers and responding to their changing preferences. That motivation is further strengthened by working alongside a highly collaborative team and supportive leaders who foster trust, partnership and genuine connection. What is the best career advice you have received? While we can’t control every aspect of a situation, we can control our perspective and how we choose to respond. This mindset has helped me stay grounded and move forward with confidence, even when the path forward is unclear.

June/July 2026 || CANADIAN GROCER 51

Ferrero is proud to celebrate

Candice Schalit as a 2026 Star Women in Grocery Award recipient. Candice consistently inspires others with her extraordinary passion, dedication to succeed and creative brilliance, but equally for her kindness, teamwork, and care for community, people, and planet.

Congratulations Candice on this well-deserved recognition!

Ferrero_cgJunJul26_SWIG26_Ads_Print.indd 1

3/06/26 12:46 PM

Congrats

2026 Star Women

to all

award winners

SHINING LEVEL STARS

REBECCA LU

Senior Director, Capital & Merchandise Planning Loblaw Companies Ltd.

How did you get your start in the grocery business? I started as a part-time cashier at my local No Frills while I was in high school. After graduating university, I took on a contract role on the No Frills team at Loblaw while figuring out how to make a career out of my science degree. Fourteen years later, I am incredibly grateful I chose this path. It has led to a career that continuously challenges and pushes me to grow, and my nine years working in the store gave me both the foundation and support system that opened many opportunities. Can you share your proudest career accomplishments? Landing my first strategy and analytics role. Having no formal business training, this opportunity initially felt out of reach. Still, I chose to pursue the role with support and encouragement from peers and mentors, while being transparent about both my strengths and opportunity areas. That experience became a major turning point for me and gave me the confidence to continue reaching for more. What do you like to do outside of work? I enjoy staying active, especially exercising outdoors in the summer because it helps me reset mentally. I also love cooking and baking. Interestingly, the innovation and problem-solving elements involved are remarkably similar to the skills that have helped me succeed in my career.

AVERY MACKINNON-BARRY (Formerly) Senior Retail Operations Manager

Arterra Wines Canada NOW

Lead, Product Development Farm Boy

When did you realize the grocery sector could be part of your career path? If I’m being candid, grocery was not part of the original plan—I would have said veterinarian as a child. That path ended quickly once I realized I wasn’t built for an operating room environment. I then took a “gap year” as a store manager of a Wine Rack location, which became an unexpected entry point into the broader grocery and beverage alcohol ecosystem that I’d stay in for more than a decade. What excites you about grocery retail? What excites me most about grocery retail is its impact on everyday life; few industries influence people, families and communities in the same way. I also love that the industry is constantly evolving as consumer preferences, trends and innovation continue to shift. Farm Boy has created a differentiated experience through fresh food, private-label innovation, local storytelling and strong customer connection. After years working alongside grocery partners from the supplier and commercialization side, stepping into product development offers a new perspective. It is an opportunity to move from enabling products and partnerships to helping shape them directly. Contributing to what, ultimately, reaches customers and lands in their baskets is incredibly exciting to me.

TRISH MALLACI

AUDREY MARCOTTE

Clorox Company of Canada

Unilever Canada

Senior Digital Marketing Manager

You started your career in Australia. How did you end up working in Canadian grocery/ CPG? I started my career on the agency side in Sydney, where I had the opportunity to work on Woolworths Group, Australia’s leading grocer. That experience really sparked my interest in the grocery and CPG space. When I moved back to Canada, I was working at OMD and worked across a range of CPG clients, including Clorox. Through that role, I was able to build strong, trusted relationships with my clients that, ultimately, opened the door to join Clorox directly. I’ve now been with Clorox for more than five years. Best advice received? “Done is better than perfect.” Starting, testing and learning often leads to better outcomes than waiting for everything to be perfectly in place. It’s something I remind myself of often, especially in a fast-moving environment where agility is key. What do you like to do when you’re not working? I’ve always had a passion for travel and have been fortunate to visit more than 30 countries, including a few backpacking trips. My greatest adventure now is with my daughter. Since becoming a mom, I try to make the most of my time with my family, whether it’s exploring somewhere new or catching a theatre show.

Senior Performance Manager – Customer Development How did you get your start in the CPG business? I began my career in IT, back when Wi-Fi wasn’t even a thing. I quickly realized it wasn’t the path I wanted long-term, which led me to pivot into CPG with formative years at L’Oréal, where I discovered an industry that immediately felt dynamic, inspiring and full of possibilities. Fast forward to today, and I am just as energized as ever. CPG is an industry where the pace is fast, change is constant and multilayered, and forces are both external and internal. This dynamic complexity is what keeps me here. Proudest career moment? I am most proud of the overall journey. It reflects deliberate choices, opportunities, continuous growth, wins and setbacks, but a consistent commitment to high standards. I take pride in having learned from outstanding leaders—women and men—in trusting their guidance during moments of self-doubt, and in intentionally showing up to perform at every stage of my career. A fun fact about you? I started Latin dancing on a complete whim, despite having never danced before. My teacher said before my very first step, “If you can walk, you can dance.” A year or so later (and after many lessons, sore feet and a lot of practice), I found myself performing on stage at one of the world’s most renowned salsa congresses. I was definitely not the best dancer, but what a fun and formative experience!

June/July 2026 || CANADIAN GROCER 55

CONGRATULATIONS

ANGELA BRIDGE

Senior Director, Strategy & Transformation Deployment – PepsiCo Canada

And to all the 2026 winners!

CONGRATULATIONS

SHINING LEVEL STARS

LEAH MILNE

Director of Marketing: Baking, Spreads & Snacking The J.M. Smucker Co.

How did you get your start in the CPG business? I started in CPG right out of school and it’s truly the only industry I know! I did an internship with Smucker during my MBA, and after graduating I returned as the assistant brand manager on spreads. I’ve been in marketing at Smucker ever since. Your proudest career moment? One of my proudest career moments came from a pretty simple insight— an article about how many peanut butter and jelly sandwiches NBA players were eating. It sparked an idea, so I cold-called MLSE, which ended up leading to Smucker’s first sports partnership with the Toronto Raptors. From there, we were able to create culturally relevant content that actually got people talking. It has opened the door to more sports partnerships and with athletes, but that first step—taking a small insight and turning it into something bigger—really stands out for me. What do you like to do outside of work? A lot of my time revolves around my six-year-old, who keeps life interesting. We enjoy travelling, especially exploring new places—it’s a great way to reset and bring fresh perspective. And something that’s very meaningful to me is volunteering as a crisis responder with Kids Help Phone. It’s a very different kind of responsibility, but it’s incredibly grounding and gives me a strong sense of purpose outside of my day-to-day role.

LINDSAY MOORE

VIRGINIE PERREAULT

Mondelēz Canada

Metro Inc.

Head of R&D Canada You lead a team of 20 scientists and engineers. How do you help them stay connected to the average shopper during the design and development phases? I encourage my team to use every available input to truly understand the consumer and shopper. This includes a close partnership with marketing and consumer insights teams, leveraging data and social listening, and working with global experts and external partners to deepen our understanding. Just as important is spending time in the store. Observing how products are presented, how shoppers navigate the aisle and what ultimately drives choice provides context that cannot be replicated in the lab. We also prioritize direct connection wherever possible, through consumer interactions and collaboration with customer teams, to ensure we are grounded in real needs. What is the biggest challenge you have faced in your career? How did you overcome it? One of the most defining challenges was stepping into international roles, particularly during my time in Brazil. It was the first time I was leading and influencing in a completely different cultural environment, while not yet speaking the language fluently. I had to learn quickly how to build trust, communicate and lead without relying solely on words. It taught me the importance of listening deeply, observing and approaching every interaction with humility and empathy.

Merchandising Director, Super C How did you get your start in the grocery business? While I was in university, I completed a summer internship at Metro as a merchandising assistant. I truly enjoyed the experience, which led me to apply for a permanent position as a merchandising co-ordinator for the Super C banner. From there, I continued to grow within the organization, serving as an assistant category manager, a category manager and, since September, merchandising director. This past May marked my 10-year anniversary at Metro. What do you like most about your job? I enjoy that every day is different. It’s a dynamic and constantly evolving environment where you can quickly see the impact of the decisions and initiatives you put in place. I work in a field where the products we sell are part of everyday life, making them easy to relate to. As a result, it’s also a highly competitive environment where staying on top of trends is essential. It’s exciting to discover and try the innovations that continue to be introduced. What keeps you passionate about your work? Working for a discount banner, what truly fuels my passion is the challenge of negotiating the best possible value for consumers, ensuring they can access quality products at the most competitive prices. I’m also motivated by bringing new and relevant products to consumers that enhance their everyday experience.

CRYSTAL PONTONE

Director, Finance - Financial Planning and Analysis & Advanced Analytics Henkel Consumer Brands

You’ve said growth happens outside your comfort zone. How has that shaped your career progression? If you wait until you feel 100% ready for an opportunity, you’ve waited too long. Stepping outside my comfort zone has been the catalyst for my most significant growth and the most fun I’ve had in my career. This mindset allowed me to pivot from my core expertise in finance into a temporary commercial leadership role and to work across different countries and cultures. What is a challenge you’ve faced? Evolving from a technical expert into a high-visibility leader. My foundation is in finance, and as I moved into senior roles, I had to learn how to be more outspoken and present in ways that didn’t always come naturally to me. It required a conscious shift from focusing solely on the data to focusing on how I communicate the story and the “why” behind it. I was fortunate to have incredible mentors who encouraged me to find my voice and lead with confidence. What are you passionate about outside of work? Outside of the office, my world revolves around my family; I love travelling and exploring new places with my husband and our children, Sophia and Leo. I find my peace in nature— whether it’s the sunshine, the flowers or the sound of a waterfall.

June/July 2026 || CANADIAN GROCER 57

Sophie

Bélanger SENIOR DIRECTOR COFFEE BRAND MARKETING

Over the years, Sophie has played a key role in shaping the growth and evolution of our coffee business in Canada. From leading iconic coffee brands with strategic vision to advancing precision marketing capabilities, she consistently brings innovation and collaboration to everything she does. Sophie’s impact extends beyond the business through her dedication to mentoring and her role as Chair of the Board of Directors of the Coffee Association of Canada, where she helps shape the future of the industry.

We are proud to celebrate Sophie and congratulate all the 2026 Star Women in Grocery winners!

CONGRATULATIONS to Siobhan Juniku — whose leadership, creativity, and dedication continue to make a lasting impact across FHCP and the broader industry. Through your leadership in communications and strategic planning, you’ve helped establish FHCP as a trusted voice for the industry while elevating the conversations that matter most. Congratulations to all the 2026 Star Women in Grocery Award winners!

Siobhan Juniku Director, Communications

SHINING LEVEL STARS

ROBIN POULAIN

SHAHZIL QIDWAI

Conagra Brands Canada

Loblaw Companies Ltd.

Director of Commercial Strategy & Execution How do you approach career progression? Early in my career, I equated growth with titles; today, I define it by impact and learning. I focus on the impact I can make on the business, culture and people and—just as importantly—what they can teach me in return. Several points in my career required lateral moves. Those roles proved to be the most formative, delivering the steepest learning curves and leaving the most lasting impact. It was through these challenges that I built the perspective and capability to move laterally into my current role. Today, my mentor challenges me to think long-term and to be intentional about building the right experiences, ensuring each step strengthens my current contribution and my future potential. Your best quality/superpower? Organization is my superpower. It shows up in my ability to cut through noise, focus on what truly matters, communicate with impact and translate complexity into clear, repeatable processes. My mantra is simple: create predictability internally so we have the time, space and capacity to navigate an unpredictable external environment. What is a fun fact about you? Sport in my adolescence taught me the power of visualization and positive self-talk. Today, I apply this discipline consistently, using positive self-talk to prepare for key personal and professional moments.

Category Director, Home Meal Replacements What excites you most about the grocery business? How dynamic and competitive the industry is. Grocery is constantly evolving—consumer habits change, food trends emerge and customer expectations continue to rise. That creates endless opportunities to innovate, differentiate and think creatively. Grocery is an industry that challenges you daily, but it’s also incredibly rewarding because the impact is so tangible. Knowing the work we do reaches millions of customers and families every single day is something I never take for granted. What is a career challenge you’ve faced and how did you overcome it? One of the biggest challenges I’ve faced throughout my career has honestly been overcoming selfdoubt. Early on, especially in highpressure environments or when stepping into bigger opportunities, I sometimes questioned whether I was truly ready. Over time, I realized growth rarely happens when you feel completely comfortable. I learned to trust my experience, lean into challenges and stop waiting for the “perfect moment” before taking the next step. How do you like to spend your time outside of work? I love to travel. If I could choose any lifestyle, I’d probably live as a nomad— constantly exploring different cities, experiencing new cultures, meeting people from all walks of life and discovering local food scenes.

KATIE RYAN

PENNY SAVOIE

Director, Commodities

Director, Communications

What is your best quality? I’m naturally curious about people, and I try to create an environment where everyone feels comfortable being themselves. When trust is there, conversations open up, ideas flow freely and collaboration feels easier. Those moments also sharpen my thinking because I can see challenges from different angles and come up with thoughtful solutions.

You’ve navigated significant milestones, including the acquisition by Ferrero. During periods of change, what is the most important thing a leader can do to deliver clear and honest communications? Be open, honest and transparent—early, often and even when you don’t have all the answers. In times of change, people and teams value honesty over perfection. Set a clear direction, be upfront about what’s known and unknown and commit to regular updates.

Mother Parkers Tea & Coffee

What is a career challenge you’ve faced? Learning to trust my own voice, especially in rooms full of strong opinions. Early on, I sometimes held back, even when I had insights grounded in data and financial analysis. Over time, with the support of great leaders, I learned that my perspective added real value and I became more confident speaking up. It didn’t happen overnight, but it taught me the importance of self-advocacy and helped shape the leader I am today. What excites you about the grocery business? It’s an industry that touches people’s daily lives in very real ways. I’m inspired by how many people and decisions it takes to deliver consistent quality, value and reliability, especially in a global industry that is always changing. A fun fact about you? I am a chartered professional accountant, and I also serve on the board of directors of Grounds for Health, a non-profit that supports cervical cancer screening and treatment for women in coffee-growing regions of Africa and Latin America.

WK Kellogg Co

What do you like most about your job? The variety is what keeps me energized—no two days are ever the same. Add to that the incredible people I get to work with and collaborate with, a strong, values-driven culture rooted in a legacy of giving back, plus iconic brands beloved by consumers— it’s a powerful and rewarding combination that has kept me at Kellogg for more than 17 years. What is the biggest career challenge you have faced? How did you overcome it? Navigating the COVID-19 pandemic was one of the most defining challenges of my career. With no playbook to follow and the situation evolving in realtime, we had to adapt quickly and lead through uncertainty. We stayed anchored in strong communication fundamentals—focusing on clear, honest, two-way communication— and making a commitment to share early and often even when we didn’t have all the answers.

June/July 2026 || CANADIAN GROCER 61

Congratulations We are proud to celebrate Allison Wormell and Lindsey Beaulac for their influence, innovation and outstanding leadership at Pattison Food Group and in the grocery industry. Congratulations to all of the 2026 Star Women in Grocery Award winners.

Allison Wormell

Store Manager, Nature's Fare Market | Kelowna

Lindsey Beaulac

Store Manager, Quality Foods | Qualicum

100% Canadian owned

Congratulations to

Danielle Jacobs

Human Resources Director, Canada For her dedication and leadership to our Team Members and commitment to excellence in the grocery industry.

Whole Foods Market Canada would like to congratulate Danielle and all the winners of the 2026 Star Women in Grocery Awards!

SHINING LEVEL STARS

CANDICE SCHALIT

IRENE SHONE

LAUREN SITTLER

ANITA SOESILO

Ferrero Canada

Lactalis Canada

Yoplait Liberté Canada

Loblaw Companies Ltd.

Key Account Manager How did you get your start in the CPG business? Studying business in college helped strengthen my interest in understanding consumer behaviour, brand strategy and the fast-paced retail environment. Early on, I recognized how dynamic the grocery and CPG space is, and I was excited by the opportunity to work in an industry that directly impacts consumers every day. Tell us about a few career highlights. A few career highlights that stand out to me include being recognized at Ferrero Canada with three different leadership awards, which was incredibly meaningful and reflected the strong teams and collaborations I have been fortunate to be part of. I have also been inspired by witnessing Ferrero’s commitment to sustainability and seeing first-hand the positive impact of the company’s initiatives and long-term vision. What are you passionate about outside of work? I am a proud wife and mom of three girls, and a lot of my time outside of work is spent supporting and coaching them in both field hockey and soccer. I also love staying active—I am a longdistance runner and enjoy spending time outdoors, especially camping and being surrounded by nature. Recently, I was incredibly honoured to be selected to represent Canada in field hockey on the Masters Team at the World Cup in Rotterdam, the Netherlands in July 2026, which is an exciting milestone for me.

Director, Business Development How did you get your start in the CPG industry? I began my career as a food technologist, working across several food and packaging companies. Later, as a product development manager for both corporate brands at a large retailer and for a private-label manufacturer, I gained valuable experience in buying, selling and negotiation. Moving into business development and product management allowed me to bring together these experiences with my project management skills to evaluate and develop new business opportunities, as well as manage complex commercialization and capital projects. Today, I lead our co-manufacturing business and project management office teams for Lactalis Canada’s yogurt, cultured and desserts division. What’s your leadership philosophy? My philosophy is grounded in setting clear objectives and trusting team members to determine the best path forward. I encourage my team to set stretch goals, seek learning opportunities and broaden their skill sets. Anything else you’d like to share? I’m married to my high school sweetheart and I’m the proud parent of two talented adult children. I immigrated to Canada as a young child and was raised by my widowed mother, who taught me the value of hard work and perseverance in the face of significant challenges.

Sales Director

How did you get your start in CPG? I started my career at Procter & Gamble, where I spent more than a decade building a strong foundation in brand development, commercial strategy and disciplined execution. Over time, I realized I was especially passionate about the food industry and the direct connection it creates with consumers. That led me to Yoplait Liberté Canada, where I’ve had the opportunity to help shape the future of the business and contribute to building a strong culture during a defining chapter for the organization. What keeps you passionate about your work? What keeps me passionate is the opportunity to be part of building something meaningful at a pivotal moment for Yoplait Liberté Canada. Joining the organization during a major transition has been incredibly energizing, giving me the opportunity to help shape the work, culture, operating model and long-term vision of the organization. Equally, I’m fortunate to work alongside a highly diverse and talented team that is deeply committed to the momentum we’re building together. What’s a fun fact about you? I’ve been performing improv for more than a decade, both locally and internationally. It’s an amazing creative outlet because it challenges you to stay present, listen closely and build on what others bring to the table.

Director, Product Management How did you get your start in the grocery business? My journey began in the supply chain division, where I gained first-hand insight into the complexity of ensuring products reach the right place at the right time. What started as an appreciation for the operational side of the business, gradually evolved into a strong interest in the customer-facing experience. Over time, I found myself drawn to the front-end side of the business. Having worked in retail during school, store operations and solutions resonate with me on a personal level. I understand the fastpaced environment of retail and the important role technology plays in creating a seamless experience for both customers and store teams. What’s a career challenge that taught you the most? Early on, I realized feedback, disagreements or tough situations at work are rarely about you as a person. They’re usually about pressure, priorities or communication styles. That shift taught me to approach challenges with positive intent, stay solutionfocused and not react emotionally in the moment. What is a fun fact about you? I’m a party planner through and through. I love designing and elevating a vision for friends and family during some of their most important moments. Give me a theme, a vision board and a tight timeline, and I’m fully in my element.

June/July 2026 || CANADIAN GROCER 63

Shining Star

CONGRATS!

WE’RE ROOTING FOR YOU

Evelyn Tumanon Store Leader, Fresh St. Market Kitsilano VANCOUVER, B.C.

2026 Star Women Award Winner

Congrats to Trish Mallaci!

Senior Digital Marketing Manager

For her strong, disciplined leadership and growing impact across connected commerce, retail media, and omni channel execution for the benefit of Clorox, our retail partners, and Canadian shoppers. Trish’s impact reflects a powerful combination of rigour, curiosity, and accountability. From driving more efficient retail media execution to strengthening how brands connect strategy to shopper outcomes, she continues to elevate how we operate in an increasingly complex digital grocery environment. Her ability to bring clarity to complexity, build stronger partnerships, and advance more disciplined ways of working is helping shape a more effective and connected approach to commerce. As a rising leader, Trish is not only delivering results today but also building the foundation for how we win in the future. We are proud to celebrate Trish’s achievements and the meaningful contribution she is making to our business and the industry.

CONGRATULATIONS Kari-Lynn Solonik Customer Team Lead - Mississauga I joined Tree of Life in 2017, where I discovered a passion for the grocery industry and its complexity. The role aligned naturally with my love of food and the opportunity to help bring both domestic and international products to the Canadian market, creating greater choice and discovery for consumers. My experience at Tree of Life deepened my understanding of the full product lifecycle - from concept to customer - with the customer always at the centre of everything we do. I’ve also had the opportunity to work with some of the industry’s top accounts, including LCL, Walmart, and Costco, which has been incredibly rewarding and instrumental to my growth. What has made this journey especially meaningful has been the people - I’ve had the privilege of working alongside and learning from incredible colleagues whose support, insight, and everyday contributions have played a significant role in shaping both my career and personal growth within the industry.

treeoflife.ca

SHINING LEVEL STARS

STORE-LEVEL STARS

KARI-LYNN SOLONIK

LILY WEN

ESTHER AZGOMI

Tree of Life Canada

Nestlé Canada

Farm Boy

Customer Team Lead

How did you get your start in the business? My entry into CPG began in fashion merchandise, but I quickly moved into the baby and juvenile space. It was an engaging category filled with “cute” products, but also one of the most rigorous environments I’ve worked in due to strict safety and compliance standards. From there, I joined Tree of Life, where I discovered a passion for grocery and its complexity. It also aligned with my love of food and the opportunity to bring both domestic and international products to the Canadian market, creating greater choice and discovery for consumers. This role deepened my understanding of the full product lifecycle—from concept to the customer. What kind of leader do you aspire to be? I aspire to lead with empathy, flexibility and trust. I understand that life happens and when people feel supported, they’re more motivated to give their best. I also aim to foster a culture where failure isn’t feared but embraced as part of growth—and to encourage my team to take smart risks, share ideas and continuously improve. What do you like to do outside of work? I really value spending time with my beautiful, blended family and enjoying those everyday moments with my two daughters and stepson before they grow up too fast! I’m also passionate about project cars and camping.

Marketing Director, Beverages How did you get your start in the business? I started in qualitative research and gained valuable insight into various CPGs. When I decided to pursue the client side, it was a coincidence/luck that a niche brand I chose to highlight in my cover letter happened to be the role that my first CPG company was hiring for. From there, I joined Nestlé Canada in ice cream. How do you make the most of role changes in your career? I consider the experience I will acquire and how it will contribute to my growth. Being curious and having a learning mindset, particularly for roles that are outside of my expertise, has broadened my skill set. Proudest career accomplishment? I have held several new roles in the organization. Some leaned to champion change, others were stretching into new businesses. I am proud that the strategies I’ve created have stood the test of time and evolved into major businesses today. What is a career challenge you’ve faced? Unconscious bias taught me the importance of advocating for myself professionally and demonstrating how different leadership styles can drive impact. It has shaped the kind of leader I aspire to be—someone who identifies unique qualities in individuals and creates an inclusive environment where people feel respected and recognized for their contributions.

Store Manager

You’re credited with turning around the Kingston, Ont. store. How did you show the team you were in the trenches with them? I made it a priority to be there for the team in whatever way they needed. Whether it was supporting them during difficult days, helping solve problems or simply being present and listening, I wanted them to know we were in it together. I celebrated every win—even the small ones, and when honest feedback was needed, I gave it with the intention of helping them grow. Over time, that built trust and I believe that trust is what helped us succeed together. What’s the next “mountain” you’re looking to climb within the Farm Boy organization? My next goal is to grow into a role where I can support multiple teams and stores (director position). What excites me most is helping people grow, building strong cultures and taking what we accomplished in Kingston and sharing that on a bigger scale within the organization. What intrigues you about the grocery business? The impact a team can have on people’s everyday lives. Grocery is fast-paced and constantly changing, but at the heart of it, it’s still about people taking care of people. What’s a fun fact about you? I’m very competitive when it comes to organizing and efficiency—if there’s a faster or better way to do something in a store, I’ll probably turn it into a personal challenge.

LINDSEY BEAULAC

Store Manager, Quality Foods, Qualicum, B.C. Pattison Food Group

How did you get your start in the grocery business? I began my grocery career with Quality Foods in 2002, starting in the deli department. After a few months, I was considering relocating off Vancouver Island again, but my store manager at the time encouraged me to stay and transfer to the Qualicum location during the rebuild following a devastating fire. From the moment I arrived, I knew Quality Foods was where I wanted to build my career. Returning to my hometown and being part of an organization with deep roots, strong community connections and a true sense of family made me feel proud to belong. Your proudest career moment? Becoming the store manager in Qualicum—my hometown and home to the largest Quality Foods store. Stepping into this leadership role as a woman has been both a significant professional achievement and a source of great personal pride. What advice would you give your younger self? “Go for it, stay honest and be true to who you are.” I would tell myself to have the confidence I carry today and to never hesitate to strive for more. What do you like to do outside of work? Outside of work, I enjoy spending time with friends and family, fishing, golfing and making the most of the outdoors.

June/July 2026 || CANADIAN GROCER 67

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STORE-LEVEL STARS

ANDREA BEZANSON

TOULLA COLOMVAKOS

LYNE PILON

Store Manager, Sobeys Dartmouth, N.S.

Store Manager, Metro Toronto

Store Manager, Super C Valleyfield

How did you get started in the grocery business? I got my start at a young age, and what began as a job quickly turned into a career. Early on, I had the opportunity to work across multiple departments in a variety of roles. This gave me a well-rounded understanding of how a store operates from the ground up, and each experience helped shape my leadership style. What drew me to the industry, and what has kept me in it, is the fast-paced, people-focused environment. There is something incredibly rewarding about being part of a business that plays such an essential role in people’s everyday lives.

How did you get your start in the grocery business? It began in 1990 when I joined Miracle Food Mart as a part-time cashier. I continued in that role throughout university, and after graduating I moved into a full-time position as an assistant manager. Over the years, I’ve taken on a wide range of responsibilities, including many years in store operations and special projects. I also played a key role in new store openings—leading the hiring and development of new employees to ensure each location started strong. I’ve been with the same company through all its transitions: from Miracle Food Mart to Dominion, then A&P and now Metro.

How did you get your start in the grocery business? My parents bought a grocery store in the 1970s, and from a very young age I was immersed in that environment. Over the years, I worked in many roles, from cashier to accounting clerk to department manager, which gave me a deep understanding of store operations. Those early experiences shaped my passion for the industry and laid the foundation for the 50-year career I’m proud of today.

Sobeys Inc.

What is your superpower, and how does it help you in your role? I strive to recognize potential in others and help them grow into it. I make a point of understanding each person’s goals and what motivates them, and then I support them in developing the skills and confidence to move forward in their careers. This has allowed me to build strong teams and develop future leaders. When people feel seen and supported, they are more engaged, more confident and more likely to succeed, and that has a lasting impact on both the team and the business. What do you like to do when you’re not working? I enjoy staying active, travelling and spending time with my family. Those parts of my life keep me grounded and give me the energy and perspective I bring into my role every day.

Metro Inc.

Proudest career moments? One of my proudest moments was receiving the Commitment to Excellence Award at our last managers conference. It meant a great deal because it reflected not just my work, but the dedication and support of my district manager, Andy King, my assistants and my entire team. What advice would you give future grocery leaders? Treat others the way you want to be treated. Leadership is built on respect, empathy and consistently showing up for your people. Take every positive experience and say, “I want to lead like that.” Take every negative experience and say, “I will never do that.” Those moments will shape you into the kind of leader people are proud to follow.

Metro Inc.

Proudest career moment? When my family acquired a second store in 2003. I had to manage a major renovation with very little experience at the time—a challenge that pushed me to grow quickly as a leader. Looking back, I’m extremely proud of the results we achieved and how that experience strengthened my confidence and shaped the leader I am today. What is a career challenge you’ve faced? A major challenge early in my career was finding my place in an environment that was, at the time, predominantly male. I learned to assert myself, demonstrate my skills and earn the trust of others. That journey made me a stronger, more confident leader and today, it’s one of the qualities that defines my management style. What do you like to do when you’re not working? I love spending time with my family, travelling and staying active.

AMBER SKELTON

Retail Specialist - Front End Calgary Co-op

What is a career challenge you’ve faced? Imposter syndrome. I think this is something many people face, especially women in business. It’s a feeling of “why do these people think I’m so great? I’m not doing anything special!” or “I can’t believe they are putting me in charge of this! Am I even capable of this?” Imposter syndrome can be very loud and hard to ignore at times. To face this challenge, I remind myself of the wins. I go over all the things my teams and I have accomplished together, all the incredible things my team has told me about the impact I have made on them—in their work lives and personal lives. I focus on that word “impact” because to me it is louder than anything. What keeps you passionate about your work? Without a doubt it’s the people—my mentors, my team and my colleagues. I work with the best group of people. This company is big, but still small enough to feel like family. The people I work with every day care deeply about this business and each other. We are a community; we win—and occasionally lose— together, but no matter what, we are there for each other. What do you like to do when you’re not working? When I am not working, I’m almost always with my husband and our friends hiking in the mountains. We are so lucky to live just 45 minutes from the beautiful Canadian Rockies and we take advantage of that every chance we get.

June/July 2026 || CANADIAN GROCER 69

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STORE-LEVEL STARS

EVELYN TUMANON

Store Leader Kitsilano, B.C.

Fresh St. Market How did you get your start in the grocery business? I moved to Canada as a young adult and realized the studies and experience I had back home didn’t carry the same weight here. I had to start from the beginning. I had recently moved to Vancouver, and I walked into a neighbourhood grocery store with a “hiring” sign. I started the next day as a cashier and in less than a year I was managing the front-end department—a role I held for more than three years. Back then, I believed that running a store was a male-centric role. So, becoming an assistant manager, and then a store manager just a year later, was something I never imagined. When you’re opening a new Fresh St. Market, what is the one “nonnegotiable” that must be perfect before the doors open? When opening a new store, you’re never going to be 100% ready. The most important thing is making sure every department has a strong trainer or support lead on-site to answer questions, guide the team and monitor operations in real time. Staff need to feel supported and confident from day one. What do you like most about your job? The people. I love meeting individuals from all over the world– learning from them, helping them grow and growing alongside them. Seeing others succeed and knowing I played a role in their development is one of the most rewarding parts of what I do.

DIANE VALLECORSA

Store Manager

Longo Brothers Fruit Markets How does your background in payroll and HR policy help you run a more efficient or compassionate store today? Starting my career in payroll taught me the importance of accuracy, trust and accountability, while my years in HR gave me experience in recruitment, training, communication and supporting people through different situations. I understand that when team members feel valued, respected and supported, they are more engaged, deliver better service and contribute to stronger business overall. What is the biggest career challenge you’ve faced? How did you overcome it? The biggest challenge came shortly after I was promoted to store manager. Just three weeks into the role, COVID-19 hit and everything I had learned over the years–from operations to guest experience and processes–had to be adapted. We were faced with significant uncertainty: reduced business, rapidly changing shopping behaviours, staffing shortages and the critical need to protect the safety of both guests and team members. I overcame this by staying closely connected to my team, communicating openly and leading with patience and flexibility. What is a fun fact about you? When I visit other grocery stores as a customer, I sometimes catch myself straightening shelves, facing products or even starting to cull the produce department without thinking–and then I remember I’m not in my own store.

HEATHER WEST

Franchisee, FreshCo Bowmanville, Ont. Sobeys Inc.

How did you get your start in the grocery/CPG business? I started later than many of my peers. I was looking for a change and fell into it. I actually started in the store I own now, working on the front end. From there I went to another store as a front-end manager, moved into the front-end specialist role, then became a franchisee. Can you share some career highlights? Being part of the operations team that brought FreshCo to Western Canada is something I am very proud of. We were hiring a lot of people who had never walked through the doors of a FreshCo and didn’t know what we were about. We trained the cashiers from scratch and taught the front-end managers not just about cash, but also payroll, invoicing and reports. While staff were initially nervous when the stores opened because they didn’t know what to expect, seeing their confidence grow and watching the stores come to life was a wonderful experience. There were a lot of new and unique challenges, which taught me so much about the business and contributed to my success as a franchisee. Outside of work, what are you passionate about? Family. I wouldn’t be who I am or where I am now without them supporting me on the journey. This business can be a stressful one, when I need to relax and unwind, you’ll find me curled up with a book or enjoying the outdoors.

ALLISON WORMELL

Store Manager, Nature’s Fare Markets Kelowna, B.C. Pattison Food Group

What keeps you passionate about your work? Being surrounded by passionate team members and working together to turn everyday moments into warm, memorable experiences keeps me energized and invested. What is a career challenge you’ve faced and how did you overcome it? As I progressed into higher leadership roles, I faced the challenge of shifting from personally delivering results to driving results through others. I learned that leadership is less about having the exact right answers and more about asking the right questions, offering the right support and understanding where I can influence change even when I cannot control every outcome. Describe your leadership style. My leadership style is rooted in trust, clarity and growth. I focus on “connection over correction,” while also setting clear expectations because clarity creates confidence. I love the idea of a leader as a ladder—providing steady support by removing obstacles, bridging the gap between goals and results, and helping people reach outcomes they feel genuinely proud of. Your best day on the job? Friday and Saturday mornings in the store when the energy feels calm yet alive. Families ease into their weekends, regular shoppers stop in after the farmers market and local brand owners share samples and stories. CG

June/July 2026 || CANADIAN GROCER 71

WHAT’S

NEW

NEW PRODUCTS IN GROCERY

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Fruité brings its iconic fun into the chilled line-up! This Raspberry Dragon fruit flavour has proven its success as a limited edition with its bold, ontrend taste and eye-catching shelf appeal. Now a permanent favourite. Delicious on ice, or just as is, it is the perfect summer drink.

BEYOND ORDINARY SNACKS:YUPIK’S FLAVOUR REVOLUTION Yupik, a family-owned Canadian brand, is the fastest-growing name in premium snacks and ingredients. Known for innovative products like Cosmic Cashews, Maple Chipotle Almonds, and Bloody Mary Cashews, Yupik offers versatile snacks as well as family-sized formats. Yupik delivers shelfready solutions that meet evolving demand and maximize retail impact, helping retailers and distributors stand out. Discover more at yupik.com SPECIAL PROMOTIONAL FEATURE IN CANADIAN GROCER June/July 2026

Fresh

TRENDS || TECH || MERCHANDISING || PRODUCTS

FALL MERCHANDISING

WINNING THE FALL BASKET

SHUTTERSTOCK/EVGENY STARKOV

Merchandising tactics to bring the harvest season to life in-store By Rebecca Harris WHILE THE PRODUCE depar tment is a year-round centrepiece, there’s something special about fall. “It’s harvest time, and that carries a particular weight for Canadians because we are in the fruit basket of the year,” says Greg Palmer, v ice -president of trade a nd ma rket development at the Canadian Produce Marketing Association (CPMA). For grocers, fall is a much-anticipated promotional period. Dylan Adams, produce category manager at Ontario-based Goodness Me! Natural Food Market, likens this time to the grand finale of the local growing season. “At the same time, we see a return to routine for a lot of folks with back to school, schedules settling back in and major holidays ahead,” he says. “Naturally, habits shift gears to a steadier rhythm of everyday meal planning. So, all those shifts combined make for a key seasonal window and an exciting time to be in produce.” At Goodness Me!, one effective fall merchandising tactic is combining education and visual impact. “Our local displays are a highlight every fall and are heavily inspired by a farmstand esthetic: bushel baskets, cornstalks and rolling out burlap like a red carpet,” says Adams. “Sometimes our displays are more focused on an educational piece or recipe, while other times we just go full cornucopia. Farm shout-outs are another key differentiator for us, whether it’s a shelf wobbler or a shelf blurb about the farm. It’s really those personal touches that create a

stronger connection between our customers, our product and our partner farms.” Merchandising can also put a fresh spotlight on produce that’s available year-round. “Even if apples or squash are around all year, fall is when people want them,” says Seth Maddox, creative director at King Retail Solutions, a Eugene, Ore.-based interior design firm. “Grocers can tap into that by treating these items like seasonal stars. Use warm colours, rustic textures and simple storytelling: things like ‘new-crop,’ ‘just harvested,’ or a quick note about a local grower. Fuller, layered displays also help create that harvest-season feeling.” Fa ll is packed w it h specia l occasions, which bring new merchandising opportunities. At Goodness Me!, back to school shifts the focus toward routine, convenience and quick meal preparation. “Lunchbox staples like snackable fruits and dippable vegetables in graband-go formats are positioned for quick basket-building,” says Ada ms. “For dinner, we’ll have easy meal solutions in displays with all the ingredients for an impromptu ‘dinner tonight’ greeting shoppers right at the door.” Adams says some of the most effective cross-merchandising comes from pairing items from opposite ends of the store. “A simple pairing would be roasting vegetables—carrots, squash and brussels sprouts—with a finishing ingredient like honey, maple syrup or balsamic glaze,” he says. “Soup is always on the menu

come fall, so fresh bread should never be far from your base ingredients.” Giving shoppers the full picture can further support cross-merchandising. “Fall is all about comfort cooking, so displays should help shoppers picture the meal,” Maddox says. “Group produce by what people make this time of year like soups, roasts, pies, holiday sides. Add a few props like a Dutch oven or a sheet pan, and tuck in the complementary items: herbs, broth, spice blends, pie crusts, caramel dip. Recipe cards are incredibly effective, too. When everything needed for a dish is within reach, customers naturally build bigger baskets.” When Thanksgiving comes around, grocers typically highlight traditional holiday ingredients. However, CPMA’s Palmer points out that warmer weather is increasingly influencing Thanksgiving menus. “We are seeing beautiful days well into the middle of October now and I think that’s changing the way we eat,” he says. “With a warmer Thanksgiving, we may see more fresh items like salads on the table because people don’t want a big, heavy meal when it’s 25 degrees Celsius outside.” Throughout the season, grocers also need to consider food waste, which Palmer says is top of mind for Canadians. While fall typically brings large bags of apples and potatoes, he suggests also having smaller pack sizes on promotion. “Value only comes when people are able to consume it all at home,” he says. CG

June/July 2026 || CANADIAN GROCER 73

Aisles

PRODUCTS || STORE OPS || CUSTOMERS || TRENDS

PRODUCT DEVELOPMENT

SHUTTERSTOCK/AI GENERATED

DAIRY’S INNOVATION ERA Consumer focus on protein, digestion and health is reshaping the dairy aisle By Rebecca Harris

DAIRY PRODUCTS HAVE long been a staple for consumers. But growing interest in functional health—alongside social media trends ranging from protein hacks to butter boards—is reshaping demand and driving innovation in the category. “I like to say dairy is not on trend, but consumer trends have come to dairy,” says John Crawford, senior vice-president, client insights–dairy at Circana, a global market research firm. “In my opinion, dairy should have been on trend forever with all the attributes various products have: high protein, low sugar, lactose free, whole fat, extended shelf life—all those things are still in play.” This year, the Canadian dairy market is projected to reach US$16.9 billion, rising to $21.4 billion by 2031, according to Mordor Intelligence. Growth is being fuelled by rising demand for functional and clean-label products, alongside lactose-free and digestive-friendly options. As consumer preferences shift, grocers and manufacturers are expanding their assortments and bringing fresh momentum to the dairy aisle. Here’s a look at the key trends shaping the category.

June/July 2026 || CANADIAN GROCER 75

Joi n us in Co n g r at ul at i ng

Deb Craven Longo’s President and recipient of the

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Aisles

HIGH PROTEIN, LOW SUGAR GIVES MILK A LIFT After years of sales declines, milk is having a moment. “Consumers never really left dairy. They left milk,” says Crawford. Today, manufacturers are repositioning milk with high-protein, lower-sugar options, which Crawford says is a key trend across the dairy category. “[Milk] brands have done a nice job of rebounding,” he says. New research from Mintel shows low sugar is the top attribute Canadian consumers now look for in dairy milk and plant-based alternatives, followed by protein. “Functional benefits generally resonate with younger generations, with added protein being strongest among gen Z and second strongest among millennials,” says Joel Gregoire, associate director, food and drink at Mintel. At Lactalis Canada, the ultra-filtered milk category is experiencing double-digit growth as consumers trade up from traditional milk—and protein is the main driver of this shift, says Kelly Backer, senior director, marketing/innovation, fluid division at Lactalis Canada. “Consumers are actively seeking higher-protein, lower-sugar options as part of their everyday nutrition,” Backer says, pointing to Lactantia UltraPūr, which has 20 grams of protein per serving and no added sugar, as an example. Agropur, which produces Natrel Plus, sees no signs of this trend slowing down. The lactose-free product contains 18 grams of protein per serving, while the white milk variety contains no added sugar, vanilla and chocolate contain 50% less sugar than regular chocolate milk. “Protein-enriched is definitely the strongest trend we’re seeing,” says Claudia Joanis, president, fresh products at Agropur. “We see the protein-enriched and lactose-free milk segments taking as much as 20% of total milk consumption moving forward.” When it comes to protein, Joanis says there are a few consumer behaviours behind the trend: an aging population, functional nutrition and the rise of the GLP-1 medications. While manufacturers are adding protein to products across categories, from breads to snacks, Joanis says dairy remains one of the most accessible and natural sources.

EASIER-TO-DIGEST OPTIONS Digestibility is an increasingly important consideration in dairy, especially as functional benefits are added to these products. “Protein can be tough to digest, so manufacturers need to think about that as well,” says Mintel’s Gregoire. Agropur has done that by using ultra-filtered milk in Natrel Plus to make it lactose free. This is also a focus at Lactalis. “Digestibility and tolerance are also increasingly important,” says Backer. “The lactose-free segment continues to grow as more consumers look for dairy options that fit their lifestyle without compromising on taste. Lactantia Lactose Free milk delivers the same great taste and nutrition as regular milk, making it easier for Canadians to continue enjoying dairy.” Ran Goel, CEO of online grocer Mama Earth Organics, observes consumer demand for high-protein, lactose-free options is shifting purchase behaviours. “We’ve seen some customers who prev i o u s l y b o u g h t p l a n t- b a s e d d a i r y products—whether it’s milk or yogurt— increasingly ask for lactose-free options,” he says. “For some, [lactose intolerance] was the reason they were moving away from animal-based dairy.” While plantbased options are still a big piece of the category, Goel says, “animal-based dairy has had a bit of a resurgence.” Denninger’s, a specialty grocer based in Hamilton, Ont., is seeing success with a less common variety of cow’s milk: A2 milk from Summit Station Dairy. All the milk from the Hamilton farm comes from its own A2 cows, which naturally produce only A2 protein. Some studies have shown this type of milk is easier to digest than milk from cows that produce both A1 and A2 proteins. “A2 milk is becoming a major trend in Ontario,” says Nathalie Coutayar, the grocer’s merchandising and marketing senior manager. FUN AND BETTER-FOR-YOU INDULGENCE STILL MATTERS In the yogurt category, the high-protein trend continues to dominate. But, alongside health benefits, there’s still room for a bit of fun. Lactalis Canada recently launched iÖGO Nanö Bubbles featuring a playful bubble texture in a smooth yogurt. Available in three flavours— Orange Cream with Mango

Bubbles, Mixed Berries with Strawberry Bubbles and Banana with Mango Bubbles—the line introduces kids six to 12 to the rising popularity of bubble tea textures, says Sabrina Zollo, vice-president of marketing–yogurt & cultured division at Lactalis Canada. Another recent launch was IÖGO Nanö pouches, a smooth and creamy yogurt in a convenient small pouch, available in Strawberry Banana and Mango. All Nanö products are made with 100% Canadian milk, real fruit and no artificial colours, flavours or sweeteners. “This has helped drive significant recent momentum in the kids’ segment, as parents look for products that balance fun, nutrition and ease of use for on-the-go occasions,” explains Zollo. Indulgence is still very much in play, but with a focus on “better-for-you” dairy treats. “Consumers are increasingly looking for permissible indulgence—products that deliver on taste and experience without compromising on quality or ingredients,” says Zollo. At Lactalis Canada, that’s fuelling growth in premium dessert-style dairy, such as Krema yogurts and Marie Morin, a line of desserts including crème brûlée, chocolate mousse and cheesecakes in individual glass jars. Zollo says these brands cater to the desire for everyday indulgence with a more natural or artisanal positioning. “Dairy indulgence is also driving growth as it caters to new day parts beyond breakfast—afternoon snacking and a post dinner sweet,” she says. In the United States, Circana’s Crawford points to a new ice cream product called Protein Pints, which contain 30 grams of protein per pint and 85% less sugar than traditional ice cream. “Flavour is still really important in many of these categories,” he says. “But in some categories, it’s about how clean your label is, what’s the benefit and whether it’s worth the indulgence. That’s where consumers are making their tradeoffs right now.” DAIRY GETS COOKING Dairy innovation is also being shaped by what’s cooking in the kitchen. Agropur recently launched Sealtest 6% milk—a first for Canada. Targeted towards the South

June/July 2026 || CANADIAN GROCER 77

WHAT’S

NEW

NEW PRODUCTS IN GROCERY

CASCADES FLUFF® EXCELLENCE

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Discover the new Cascades Fluff® Excellence line, a bathroom tissue designed to deliver exceptional comfort and optimal strength. The thickest in the Cascades family, it combines softness and durability for a superior experience, so you never have to compromise on quality. Cascades Fluff® Excellence, made here in Canada, offers the perfect balance of luxury and performance, designed for the comfort of the whole family.

RABBIT RIVER FARM FREE RUN DARK YOLK Rabbit River Free Run Dark Yolk eggs are produced by free run hens fed a marigold extract-enriched diet, resulting in naturally dark yolks. Sourced from local Canadian farms, these eggs contain lutein, an essential nutrient that supports eye health. The family pack of 18 eggs offers a convenient, nutritious option for families looking to meet their daily needs. SPECIAL PROMOTIONAL FEATURE IN CANADIAN GROCER June/July 2026

SHUTTERSTOCK, AI GENERATED

Aisles Asian community, the higher-fat milk is positioned as an ingredient for cooking or to add to hot beverages such as chai lattes and teas. “High-fat-content products are available in other markets today, such as the United States. They were just not present in Canada,” says Agropur’s Joanis. “[Sealtest 6% milk] is very much targeted to the cooking that we see happening with milk.” Among home cooks, butter is also levelling up with Toronto -bas ed company Whip dd bringing flavour to the commodity category. Co-founder and chef-turned-entrepreneur Shruti Priya Agarwal identified a gap in the market when she moved to Canada from India in 2022. “When visiting grocery stores, I never saw any major innovation in the butter space, and butter for chefs is liquid gold,” she says. Just a year later, Whipdd launched a small range of compound butters. Today, its Herb & Garlic and Chilli & Lime flavours are sold in more than 200 stores across the country. It recently launched in Healthy Planet stores in Ontario and is expanding into Farm Boy in August. The products are targeted at busy professionals who want to cook at home but don’t want to spend too much time in the kitchen, parents with children looking for more variety and simple preparation, and food enthusiasts who want to recreate restaurant-style experiences at home. “If you’re making a steak, you don’t need to chop the garlic and buy different herbs—you can take a spoonful of Whipdd butter and toss it in the pan,” says Priya Agarwal. “Soup can be bland, but adding chili butter can give it a little kick. And when you’re sautéing vegetables, a spoonful adds a lot of flavour to your meal.” This fall, Whipdd is bringing back Honey Cinnamon (one of the original product launches) and is looking to launch Truffle, Maple and Blueberry varieties in the future. “We want to expand and bring a lot more innovation into dairy,” says Priya Agarwal, adding that dairy itself is building momentum.

“Previously, dairy was villainized as something that is not good for you. But people are coming back to good fat.” She points to social media trends such as butter boards as well as restaurants that are serving compound butter. “Everyone is loving butter and they’re coming back to it.” While cheese has long been a focal point of cooking , it’s also having a

moment. “Three in four Canadians [75%] are eating out less often due to the rising cost of living, driving a major shift toward cooking at home to save money,” notes Ola Machnowski, vice-president of marketing–cheese & tablespreads division at Lactalis Canada. “Additionally, Canadians are increasingly looking for ways to level up their everyday meals and bring a sense of discovery to their home cooking.” To that end, Lactalis Canada recently launched Cracker Barrel Signature, designed to bring “elevated taste and texture to meals and entertaining occasions,” says Machnowski. The line features a variety of block cheeses such as Gouda, Havarti and Aged Cheddar; gourmet shreds such as Smoked Aged & Medium Cheddar and Extra Old & Mozza; and slices such as Monterey Jack with Jalapeño Pepper. Similarly, P’tit Québec Mozzarellaaaaah Gourmet! was

developed to bring the standout melt and stretch typically found in professional pizzerias to the home kitchen. COTTAGE CHEESE—THE NEXT FRONTIER The next wave of dairy innovation will happen in the cottage cheese category. Over the past few years, viral recipes have incorporated cottage cheese into everything from soups to smoothies to add a protein boost. “Consumers started to think about cottage cheese differently. Before it was diet food. It was grandma’s food,” says Circana’s Crawford. However, new usage occasions that exploded on social media “really resonated with consumers and cottage cheese has been growing double digits in both dollars and volume for three straight years.” And that, Crawford points out, is without much innovation in the category and cottage cheese being in short supply amid high demand. “Dairy manufacturers were not ready for this,” he says. Today, some manufacturers are expanding capacity at their plants to meet demand. “I do think we’re going to start to see more innovation,” says Crawford. That’s already happening in the United States, where Dairy Farmers of America recently launched a higher-protein cottage cheese called MULU, which is exclusive to Walmart. Earlier this year, Etelka launched Cottage Cream, billed as a “smoother, more indulgent alternative to cottage cheese.” In Canada, Agropur’s Joanis agrees there has been a limited amount of innovation in the cottage cheese category. However, Agropur is making moves. The company recently announced plans to invest close to $1 billion in its Beauceville, Que. and Bedford, N.S. plants, which will include building capacity for its cottage cheese products. “Capacity is the beginning of it. Right now, we’re not even able to fulfil basic consumer demand for cottage cheese,” says Joanis. She also hints at new cottage cheese products coming out next year. “While we are investing in capacity, we’re always making sure that we equip ourselves for the future.”

June/July 2026 || CANADIAN GROCER 79

Aisles

LUNCHBOX LESSONS

New labels, tighter budgets and functional claims are reshaping what families pack for school By Jessica Huras

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THOUGH BACK TO school remains a key seasonal opportunity for grocers, p a re n t s a re m o re d i s c e r n i n g t h a n ever. Familiar staples still matter, but nutrition, convenience and value are increasingly shaping decisions. The biggest opportunities for 2026 will be products and merchandising that solve more than one lunchbox need at once. LABELS SHARPEN THE LUNCHBOX FILTER Ipsos data shows how complicated the healthysnacking picture has become. For the 12 months ending February 2026, fresh fruit and cheese remained some of the top snack categories among Canadian shoppers, but lost 0.8 and 1.2 share points, respectively. Yogurt gained 1.2 points, while chocolate and cookies each gained one point. Emma Balment, director, food and beverage group at Ipsos, points to portion control and reformulation as part of the snacking shift, noting that cookie innovation has been driven by formulations with less sugar, simple ingredients or fruit and vegetable additives. With parents more wary of sugar than fat or sodium, she says granola bars and muffins may be losing some of their health halo, while some salty snacks are seeing modest gains. A t L o n g o ’s , M i k e L o n g o , c h i e f merchandising officer, says Canada’s new front-of-pack nutrition symbol is changing how some parents navigate the

aisle. “We anticipated these labels would begin influencing purchasing decisions by serving as a quick visual filter for busy parents, and early indications suggest that’s exactly what’s happening,” he says. Whole foods offer a simpler alternative to navigating labels altogether. At Country Grocer’s Royal Oak location in Victoria, B.C., assistant store manager Jesse Thomson notes that produce has become a bigger part of the back-toschool basket. “What we’ve seen over the last couple years is people are buying a lot more produce coming into this time of year,” he says. Bil Goldfield, director of corporate communications at Dole Food Company, says fresh fruit has nothing to hide. “As shoppers spend more time evaluating packaged products and labels, produce stands out for its transparency,” he says. “There are no ingredient lists to decode.” F U N C T I O N A L FO O D S M E E T M A I N ST R E A M REALITIES Functional cues are becoming more relevant in lunchbox categories. In a May 2026 Field Agent survey of 597 parents with children entering kindergarten through grade 12, 48% of respondents said they planned to buy energy or nutrient bars for school lunches, followed by fortified dairy and dairy alternatives at 45% and fibreenhanced products at 44%. Protein has shifted from a fitnessfocused attribute into a mainstream

nutritional priority, says Longo, and fibre is following suit as parents look for snacks tied to satiety and gut health. Shannon Crocker, a registered dietitian in Hamilton, Ont., says protein and fibre matter because they help support steady energy, but cautions against vague wellness claims such as “gut health” or “clean ingredients.” “They’re marketing terms,” she explains. “Kids can support gut health simply by eating a variety of fibre-rich foods like fruits, vegetables, whole grains and legumes—no special products required.” Marie-Josée Richer, co-founder of Prana Foods, says families are also looking beyond single-claim snacks. “It was all about protein and now it’s fibre but, slowly, consumers are looking for overall nutrition balance,” she says. Still, taste remains paramount. “If kids don’t like the flavour, the parents are not going to repurchase,” Richer says, noting Prana recently reformulated its cookies to improve texture and flavour. But functional benefits need to work within a grocery budget, especially when better-for-you products are competing against cheaper processed snacks. In the Field Agent survey, 75% said inflation would have a greater impact on their back-to-school shopping than last year. Soul7, refrigerated squares made from upcycled fruits and vegetables, is one example of a brand combining produce, protein, fibre and convenience without pushing too far into premium pricing. Affordability pressures may also favour familiar protein formats. Eggs, for instance, are a budget-friendly protein that can move beyond breakfast into school lunches and snacks. “Canadians are increasingly turning to eggs as a costeffective, high-quality source of protein,” says Margaret Hudson, president and CEO of Burnbrae Farms. For grocers, the priority should be making better-for-you options visible alongside lunchbox staples. Field Agent’s survey suggests parents want retailers to reduce the friction of back-to-school shopping with clearer sections, healthier lunch and snack ideas and better value offers. Prana’s Richer says better-for-you snacks need to move beyond the betterfor-you aisle with secondary placements, endcaps and displays helping discovery.

June/July 2026 || CANADIAN GROCER 81

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New on shelf! 1 HAVEN GREENS CRUNCH SALAD KITS Haven Greens is shaking things up with ready-to-eat salad kits made with pesticide-free Ontario greens, premium toppings—including roasted chickpeas, roasted edamame and tortilla strips—a boost of protein and dressings. Available in Caesar Crunch, Fiesta Crunch and Sesame Crunch. 2 BUBLY POP A hint of sweetness meets the effervescence of Bubly. PepsiCo Canada’s sparkling water brand has entered a new category with the launch of Bubly Pop—a line of soda made with real fruit juice, containing only three grams of sugar or less and 20 calories or less per 355-millilitre can. Available in Berry, Black Cherry and Lemon Lime.

5 CRACKER BARREL SIGNATURE Like any signature, the new Cracker Barrel Signature cheese is distinctive, refined and carefully crafted. Designed to elevate everyday dishes, the line is available in a variety of formats, including blocks, slices, shreds and the brand’s first-ever spreads—a spreadable Monterey Jack in Mexicana and Habanero flavours. CG

The latest products hitting shelves

3 EAST SIDE MARIO’S PASTA SAUCES From the restaurant table to the dinner table, East Side Mario’s is bringing its signature pasta sauces to grocery stores across the country. The lineup features premium jarred sauces (Signature Tomato, Arrabbiata, Roasted Garlic Alfredo and Rosée) alongside convenient dry sauce mixes (Alfredo, Rosée, Creamy Garlic & Herbs, and Garlic & Herbs Spicy Seasoning). 4 HELLO WHIPPED TOOTHPASTE Fluffy and foaming, this swirl-shaped toothpaste is freshening up the oral care category with a whipped texture that helps fights cavities, freshens breath and is free from dyes, parabens, artificial flavours and sweeteners. It’s available in Mellow Mint Dream and Peppermint Stick.

Aisles

June/July 2026 || CANADIAN GROCER 83

Express Lane

ON BOARD

Mercer Canada’s Wilson Leung on how grocers can win the talent war and navigate the front-line labour landscape By Kristin Laird

What are some of the primary staffing issues facing grocers? Grocers are competing for the entry-level minimum wage workforce with restaurants and with other retail. So, it becomes important for grocery retailers to understand what their differentiator is in terms of attraction. With minimum wage going up, payroll is going to be a huge concern. Most leading retailers are thinking about ways to differentiate themselves from a branding perspective, employee discounts, additional benefits. But I think the biggest differentiator for grocers is they can offer a discount on an everyday need. This becomes an important benefit for a large majority of employees that are looking for some of this part-time work.

Aside from discounts, what are some other differentiators? Some will offer bonuses. Oftentimes, for the hourly worker, it’s not that significant a sum of money; however, it is one of these things that helps the organization reinforce their culture, reinforce their overall strategy and encourages hourly front-line 84 CANADIAN GROCER || June/July 2026

employees to care about financial metrics and what they’re trying to achieve. Others are thinking about benefits, even for parttime hourly workers. That’s important for some of the employee base that you often have—particularly in major city centres where it’s new immigrants, some of them holding two and three jobs—even if they do need to pay into the plan. Overall, culture and community is important as well. Many grocers are active in their communities—volunteer work, cleaning up roads or rivers—and that’s important to certain cohorts of employees.

Are there key questions managers can ask to try and prevent turnover? Having an eye to proactively measure engagement is important. Managers can monitor engagement in a few different ways. Are employees aware of what’s important to the company and to the store? Are they participating in all your offerings? Are they aware of all your offerings? If they are participating in the company’s benefit programs, that’s a hook to stay. If I’ve been working for this company for a decade and I’ve been building up retirement savings and I don’t want to switch providers—and I see this is a path that helps towards my retirement—again, that becomes more of a hook.

just going to be doing different things. Grocers leading the pack in terms of automated checkouts and additional automated processes aren’t necessarily hiring less people. Staff is maybe doing different things, more things. And different companies have different philosophies. For some, roles are expanding: a cashier might also stock shelves, offload trucks, support in-store marketing. Others are expanding skillsets because they’re expanding into apparel, into seasonal items, into more cosmetics or financial services. So, there is a little bit of re-skilling that’s required to make sure they have the appropriate talent to service those additional products and services. But, to be honest, it’s not everybody. You have 80% to 90% of the store staff that still needs to stock the shelves and make sure everything looks good for their customers.

What does an engaged front-line grocery worker look like in 2026?

If automation continues to replace basic tasks, what does the “career ladder” look like for a grocery store employee?

It’s a bit more difficult in a larger market, but an engaged worker will go beyond just stocking the milk cartons. This is how you build brand loyalty and customer loyalty—it goes beyond pricing strategies or marketing strategies. An engaged worker is friendly with your customers, knows your customers and is aware of what products to promote. And that’s why customer service and customer satisfaction stats are important in terms of evaluating whether there’s engagement within the stores. CG

Automation and the impact of AI is obviously top of mind. Hourly workers aren’t necessarily going to be replaced; they’re

FOR MORE Q&A WITH WILSON LEUNG VISIT CANADIANGROCER.COM

MERCER CANADA

FOR GROCERY RETAILERS, attracting and retaining front-line staff remains a top priority. Wilson Leung, principal at Mercer Canada—a consulting firm specializing in human resources, health benefits, retirement planning and investment management—discusses how grocers can stand out in a competitive retail market, prevent turnover and identify engaged workers. This interview has been edited for clarity and length.

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