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DELIVERABLE Project Acronym:

APOLLON

Grant Agreement number:

250516

Project Title:

Advanced Pilots of Living Labs Operating in Networks

D6.2 Impact Creation Plan

Authors:

Chiara Santoro (ESoCE-Net) Roberto Santoro (ESoCE-Net)

Project co-funded by the European Commission within the ICT Policy Support Programme Dissemination Level P

Public

Confidential, only for members of the consortium and the Commission Services

Apollon – D6.2 Impact Creation Plan

Revision History Revision

Date

Author

Organisation

Description

1.0

05.02.2010

C. Santoro

ESoCE-‐Net

Preliminary version

1.1

12.03.2010 C. Santoro, R. Santoro

ESoCE-‐Net

Activities for sustainability and impact indicators added

1.2

31.03.2010

ESoCE-‐Net

Conclusion, editing

1.3

5.05.2010 Koen De Vos,

IBBT

Included review comments

C. Santoro

Eleonora Carlascio

ESoCE-‐Net

The information in this document is provided as is and no guarantee or warranty is given that the information is fit for any particular purpose. The user thereof uses the information at its sole risk and liability.

Statement of originality: This deliverable contains original unpublished work except where clearly indicated otherwise. Acknowledgement of previously published material and of the work of others has been made through appropriate citation, quotation or both.

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Executive Summary The APOLLON project (Advanced Pilots Of Living Labs Operating in Networks) started on 1st November 2009 with a duration of 30 months. The main issues addressed by APOLLON are the present lack of Living Lab harmonisation and collaboration, and the serious difficulties of SMEs in engaging in cross-‐border innovation. The APOLLON project will demonstrate the positive impacts of cross-‐border domain-‐specific Living Lab networks, by setting up an advanced pilot composed of 4 thematically focused European-‐wide Living Lab experiments. The main objective addressed by the present deliverable is an impact creation plan, oriented towards the main stakeholders involved: LLs, SMEs, Government bodies and large companies. For each of these parties, we have identified the relevant results and, starting from them, we have outlined a series of expected impacts. To ensure these impacts reach the recipients, a detailed plan has been developed covering the involvement of all stakeholders and the dissemination and sustainability aspects of the project. Finally, the Dissemination team has identified the key indicators and metrics for creating impacts.

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Table of Contents 1 Introduction .......................................................................................................................... 5 2 APOLLON Objectives and Expected Results................................................................ 7 2.1 APOLLON General Objectives....................................................................................... 7 2.1.1 APOLLON ’Vertical’ Objectives............................................................................................. 9 2.2 APOLLON Expected Results ........................................................................................10 2.2.1 ’Vertical’ Expected Results...................................................................................................11 2.2.2 ’Horizontal’ Expected Results.............................................................................................12 2.2.3 Key Performance Indicators ...............................................................................................13 3 APOLLON Expected Impacts...........................................................................................15 3.1 Expected Impacts from the Experiments ...............................................................16 3.2 Expected Impacts on Major Stakeholders .............................................................17 4 APOLLON Impact Creation Plan....................................................................................19 4.1 Impact Creation Plan: Stakeholders point of view .............................................21 4.1.1 Relevance of Results for Stakeholders ...........................................................................21 4.1.2 How to Create Impacts for Living Labs ..........................................................................25 4.1.3 How to Create Impacts for SMEs.......................................................................................27 4.1.4 How to Create Impacts for other major Stakeholders.............................................28 5 Sustainability and Scalability ........................................................................................31 5.1 Sustainability...................................................................................................................31 5.2 Scalability .........................................................................................................................33 5.3 Service development and Platforms setting-up to create sustainable impact ...........................................................................................................................................34 5.3.1 Cross Border Piloting Service.............................................................................................34 5.3.2 Interactions for Dissemination and Sustainability ...................................................35 5.3.3 Platforms setting-‐up...............................................................................................................36 5.3.4 Interactions for Dissemination and Sustainability ...................................................36 5.4 Other activities................................................................................................................37 5.4.1 APOLLON related Project Engagement..........................................................................37 5.4.2 APOLLON Extra-‐European Dissemination ...................................................................38 6 Impact Indicators ..............................................................................................................40 7 Conclusion............................................................................................................................44 Annex 1 .........................................................................................................................................45 Letter of Support – Supporting Members .........................................................................45 Annex 2 .........................................................................................................................................48 Declaration of Accession – Associate Members ..............................................................48 Annex 3 .........................................................................................................................................50 Supporting partners composition.......................................................................................50 Annex 4 .........................................................................................................................................51 Associate members composition.........................................................................................51

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1 Introduction The APOLLON project (Advanced Pilots Of Living Labs Operating in Networks) started on 1st November 2009 with a duration of 30 months . The main issues addressed by APOLLON are the present lack of Living Lab harmonisation and collaboration, and the serious difficulties of SMEs in engaging in cross-‐border innovation. The APOLLON project will demonstrate the positive impacts of cross-‐border domain-‐specific Living Lab networks, by setting up an advanced pilot composed of 4 thematically focused European-‐wide Living Lab experiments. APOLLON addresses four major domains in which ICT products and services innovation may benefit most from cross-‐border Living Lab networking. These are: (1) Homecare and Independent Living, (2) Energy Efficiency, (3) eManufacturing and (4) eParticipation. In each of these domains, a real-‐life experiment will be specifically designed to pilot and validate that cross-‐border domain-‐specific collaboration between Living Labs leads to measurable improvements in ICT product and service innovation, that it brings significant added value to SMEs including micro entrepreneurs, and that it leads to sustainable networks strengthening the European innovation fabric. In the experiments, SMEs are enabled to take part in cross-‐border Living Lab experiments beyond their home markets, and are supported by large industrial companies, academic centres and other stakeholders. The pilot aims at the sharing and harmonisation of Living Lab approaches and platforms between networks of exemplary European Living Labs, and the subsequent evaluation and exchange of results on a European and even worldwide level. The APOLLON project approach is organised in two different but tightly interconnected levels, the so-‐called ‘vertical’ and ‘horizontal’ levels. As for the vertical level, the focus is on validating the added value of a cross-‐border Living Lab network to deliver a domain-‐specific breakthrough and to engage business stakeholders (especially SMEs), end-‐users as well as public stakeholders in innovation at a European scale. The horizontal level includes transversal activities that will penetrate each of the vertical domains and where common methodologies and tools for cross-‐border Living Lab networking are being set up, tested and validated, and where work on governance and business models as well as European and worldwide transfer and dissemination will ensure a scalable and sustainable outcome. The APOLLON project approach is also reflected in the work package structure. This consists of two horizontal work packages, Methodology & Tools (WP 1) and Dissemination & Sustainability (WP 6), and of four vertical work packages, addressing the four domains:

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Apollon – D6.2 Impact Creation Plan Homecare and Independent Living (WP 2), Energy Efficiency (WP 3), eManufacturing (WP 4), eParticipation (WP 5). Finally there is WP 7 for the Project Management. In particular, Workpackage 6, Dissemination & Sustainability, aims at creating impact and ensuring sustainability. It is organized into tasks from the set-‐up of an Impact Creation Strategy to the conduction of Network Mobilization and Engagement to the consolidation of the Sustainability Strategy and Business Plan. It thus covers all the planning of dissemination, networking, and Sustainability Strategy. An outcome of WP6, between others, is the present deliverable “APOLLON Impact Creation Plan” which outlines the impact targets and the approaches to achieve them. The present report starts showing APOLLON’s main objectives and expected results to be use to create a positive and wide impact on all stakeholders. Once the expected impacts are clearly identified, a detailed plan describing how to create and achieve those impacts will be presented.

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2 APOLLON Objectives and Expected Results 2.1 APOLLON General Objectives The general objective of APOLLON is to pilot and assess cross-‐border domain-‐specific networks of Living Labs, to deliver validated methodologies and tools for this, and to ensure that such networks can offer benefit to all relevant stakeholders, in particular to SMEs, in a sustainable way. The APOLLON project will demonstrate the positive impacts of cross-‐border domain-‐specific Living Lab networks. In order to achieve this, APOLLON will conduct an advanced pilot composed of 4 thematically focused European-‐wide Living Lab experiments. The pilot aims at the sharing and harmonisation of Living Lab approaches and platforms between networks of exemplary European Living Labs, and the subsequent evaluation and exchange of results on a European and even worldwide level. The general APOLLON objectives are thus situated at three levels, i.e. the level of Living Lab collaboration and SME involvement, the level of common methodologies and tools, and the level of international dissemination and long-‐term sustainability. In terms of Living Lab collaboration and SME involvement, the project has as overall objective to demonstrate the added value of a thematic cross-‐border network of Living Labs for the relevant stakeholders, and in particular for Living Labs themselves and for SMEs. This implies setting up experiments that by design enable the identification and assessment of positive or negative impacts of implementing a number of cross-‐border harmonisation approaches. It also implies that the APOLLON pilot will focus on active SME involvement in cross-‐border Living Lab activities and will create European level synergies for these companies. In terms of common methodologies and tools, the project has as overall objective to identify the basic principles, concepts and processes that underlie cross-‐border domain-‐specific networks of Living Labs. This implies the development of a cross-‐border Living Lab Network methodology acting as a framework, and including the creation of action-‐based and value-‐ adding strategies & concepts for cooperation, tools & methods to stimulate user involvement, user empowerment to enable true collaboration, best practices & lessons learned to be used as guidelines, harmonisations between the different Living Lab methods and approaches to better understand & assess the benefit, and contextual impact factors. APOLLON aims at defining and harmonising tools and platforms for the set-‐up and successful operation of such a network. It also implies generating an impact assessment framework that can be used to validate and benchmark these approaches.

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Apollon – D6.2 Impact Creation Plan In terms of dissemination and sustainability, the project has as overall objective to inform and network the relevant stakeholders in Europe (Living Labs, SMEs, large enterprises, government agencies) for each specific thematic domain. It will ensure dissemination among Living Labs, public organisations, industry and SMEs on a European-‐wide and even global scale. APOLLON will also create sustainable networks of cross-‐border thematic Living Labs in Europe that together can address the common challenges in their specific domain, based on a solid governance model for thematic cross border networks of Living Labs. In the following list, the general principles as well as concrete measures adopted by APOLLON are elaborated for these objectives: •

investigate to what extent a network of such Living Labs, organised in a network, will benefit all parties involved. This will be done in four important domains: Homecare and Independent Living, Energy efficiency, eManufacturing and eParticipation • investigate the cross-‐border network possibilities as well as the underlying tools and methodologies, within the domains of Homecare and Independent Living, Energy efficiency, eManufacturing and eParticipation. In each of these domains APOLLON will also exchange best practices on how the Living Lab (and subsequently the network) can contribute to a better take up of ICT services and applications. • investigate the requirements of transferring applications and services from one Living Lab to another. • provide guidance and guidelines for involving SMEs into cross-‐border Living Lab activities • address the issue of interoperability between the different Living Labs. • distribute information in and by the thematic cross-‐border networks. The project will identify the best way of sharing information on new technologies and services that are developed and tested in the different Living Labs. • investigate on how such networks can stimulate different stakeholders from all over Europe to work together on specific issues. • identify, for the different domains, what the determining, local contextual factors are, how they can be dealt with and how different partners can be brought together to tackle the interoperability issue Next to these general objectives, the CIP programme has put forward a number of explicit objectives to support SMEs and micro enterprises. In the APOLLON project, 12 SMEs are directly and actively involved in the vertical domain experiments. By so, the APOLLON project wants to: • • •

provide SMEs with an entry point to larger European markets in cooperation with more established, larger companies. act as a nucleus for sharing innovative RDI activities within the thematic experiment as well as to find different parties that can contribute to these activities act as a gateway for SMEs, through the networks of Living Labs, towards the different EU Member States and regions to explore possible markets.

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construct an open environment in which all types of stakeholders, with a special focus on SMEs, can enter and participate.

2.1.1 APOLLON ’VERTICAL’ OBJECTIVES Each experiment will have a complementary focus on specific cross-‐border harmonisation aspects, i.e. on building a common ecosystem, a common benchmark framework, using a common technology platform, and generating a common integration framework.  The Homecare and Independent Living experiment: Within the Homecare and Independent Living experiment we will specifically address the ecosystem-‐related issues including contextual factors, business models and (organisational as well as service) interoperability. • to create a framework that identifies these factors on the level of usage, social and cultural differences, legal and regulatory aspects as well as ecosystem determinant. • to assess market acceptance and business opportunities within several national contexts. • to generate overall protocols that help in the efficient and effective planning of transposing Homecare and Independent Living care systems from one EU country to another.  The Energy Efficiency experiment: the Energy Efficiency experiment has set the following concrete objectives: • to create a sustainable network of innovative lead market Living Labs in Europe to address common challenges related to regulatory issues in the so-‐called ’free last energy mile market’. • to enable household and citizen level validation and empowerment for active role in energy saving, innovative distribution and even areas of local energy productions. • to promote strongly local level SME innovation and create European level synergies to these companies in scaling their market reach in ICT enhanced energy efficiency domain. • to project new emergent value constructions and business models in the liberated energy market through these pilots from these pilot user/community/local SME perspective and highlight regulatory issues related. • to pilot a common benchmark framework, and derive general guidelines related to this. This framework will assess the scalability of the network services and the comparability of research data within cross-‐border projects.  The eManufacturing experiment: Within the eManufacturing experiment, platform(s) will be used and services will be created with the objective of benefiting SMEs. The objectives within APOLLON are: APOLLON ICT PSP Project

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•

to adapt and evaluate a platform which will be capable of integrating real-‐world objects and resources (devices, business systems, humans, and processes) under the same roof. to create a "plug-‐and-‐play" functionality which will facilitate different SMEs, irrespective of their business and technological expertise, to use and experiment each others' services and entities. to provide an environment that will foster product innovation and exchange of ideas.

 The eParticipation experiment: The Specific objectives of the eParticipation experiment are • to pilot an integrated experiment dealing with the role of convergent media, social networking and the user engagement associated with it. • to share methods for evaluating cross-‐border acceptability and user experience. • to test integration and networking of services.

2.2 APOLLON Expected Results APOLLON expected main results can be summarized in three points: (1) Piloted and evaluated added value of LL networks especially for SMEs (2) Harmonized methodologies and tools for cross-‐border Living Lab projects (3) Sustainable cross-‐border domain-‐specific LL networks Furthermore, the APOLLON target outcomes are to deliver concrete results and guidelines in terms of building common ecosystems and Living Lab networks, common benchmark and impact assessment frameworks, using common technology platforms, and creating common integration methodologies. At the end of the project the following goals need to be achieved: 1. A set of validated methodologies to set up and conduct cross-‐border Living Lab pilot networks. This will be based on an overview of current best practices but it will go beyond the state-‐of-‐the-‐art in Living Lab networking, i.e. towards practical and large-‐scale collaboration, and focusing on SME involvement. 2. A recommended toolset for facilitating cross-‐border research. Key focus areas include interoperability, easy transfer, and similar data gathering. 3. Set up of European thematic Living Lab networks. By working out governance models and action plans, by organising networking and dissemination events, and by linking with partners even beyond Europe, the project will ensure that the core partners (taking direct part in the pilot activities), the support partners (being involved directly in information exchange and in building the networks, cfr. infra) APOLLON ICT PSP Project

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Apollon – D6.2 Impact Creation Plan and the wider stakeholder community reached by the dissemination activities, form clusters that are able to utilise the results of APOLLON. 4. A framework and practical guidelines for involving SMEs 5. Impact assessment of the specific added value in terms of results as well as operational efficiencies of the cross-‐border approach 6. Recommendations and action plans for viable, sustainable and scalable roll-‐outs to further domains and sectors. Based on a dialog with the thematically structured communities that are addressed during the lifetime of the project, on the lessons learned during the extensive pilot activities, as well as an accurate marketplace analysis, these recommendations will address the various stakeholder requirements for a cross-‐border Living Lab network, as well as the governance structure and the most suitable business model. APOLLON expected results respond to the horizontal objectives which deal with setting up cross-‐border domain-‐specific Living Lab collaboration and SME involvement, the piloting of common methodologies and tools for cross-‐border Living Lab networking, and international dissemination and long-‐term sustainability of such practices and networks. Also, they respond to the vertical objectives which are specific to the domains in question. The interlinked organisation of the horizontal and vertical activities will ensure that these results are met on both levels.

2.2.1 ’VERTICAL’ EXPECTED RESULTS The vertical domain activities (i.e. involving the Homecare and Independent Living, Energy Efficiency, eManufacturing and eParticipation experiments) will contribute to the overall results in three ways: By applying and testing harmonised methodologies and tools, By providing a nucleus for the cross-‐border domain-‐specific Living Lab networks, and By validating the impact in terms of innovation breakthroughs for SMEs and Living Labs by carrying out a cross-‐border Living Lab experiment. Each experiment will have a complementary focus on specific cross-‐border harmonisation aspects, i.e. on building a common ecosystem, a common benchmark framework, using a common technology platform, and generating a common integration framework. • • •

This will result in: 1. A common eco-‐system model (Homecare and Independent Living experiment) In the first experiment an existing solution which is piloted in a local Living Lab will be transferred to one other Living Lab belonging to the network. The focus within this approach is to determine what kind of ecosystem, value network and common approach needs to be in place to conduct cross-‐border pilots (in the domain of Homecare and Independent Living) and to what extent it helps to do this faster, APOLLON ICT PSP Project

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Apollon – D6.2 Impact Creation Plan easier and more efficiently. This model will be applied to two Independent Living Services applications. 2. A common benchmark framework (Energy Efficiency experiment) This experiment will develop a common benchmark framework that will be deployed in all Living Labs taking part in the Energy Efficiency experiment. The main focus here is to assess the scalability of the Living Lab network, its services, and the comparability of research data within cross-‐border projects. This model will set benchmark criteria for a well-‐functioning energy Living Lab service delivery and will provide a clear model of network efficiencies related to a shared platform of Living Lab services. This model will e.g. be applied in the energy efficiency domain to assess the impact of smart-‐metering on user behaviour. 3. A common technology platform (eManufacturing experiment) In this experiment a common technology platform will be introduced and used by each of the domain specific Living labs. The objective of this approach is not only to see to what extent the use of such a common platform facilitates the transfer of projects between Living Labs but also to investigate whether this stimulates new forms of collaboration between different partners. The experiment will install and adapt a research prototype called RWIP with additional integration logic and services capability that will be used in the three participating Living Labs. 4. An integration framework (eParticipation experiment) In this experiment we will transfer and integrate several locally tested applications into each of the different Living Labs that are active in the network. By deploying the integrated solution in all of the Living Labs we can test more accurately the advantages, best practices and limitations (on an organisational, technical and research level) of cross-‐border activities within the network. In this experiment there will be an exchange and integration of different local projects between all participating Living Labs.

2.2.2 ’HORIZONTAL’ EXPECTED RESULTS The horizontal activities of the project will be finally responsible for reaching these overall results. They aim to generalize and put results into a wider context utilizing a multidisciplinary approach, and the commonly held knowledge of the project team. One of the main outcomes of the APOLLON project is the development of an APOLLON methodology. This is the major objective of the horizontal methodology work package. This methodology will be created based on the current state of the art Living Lab research initiatives, and inputs from the vertical thematic experiments within APOLLON. The final methodology will be presented as a framework with a set of tools and processes for any groups that wish to set up and conduct cross-‐border Living Lab networks. APOLLON methodology will include an end-‐to-‐end tool set for Living Lab networks including the relevant principles, concepts, tools, processes and role descriptions. Furthermore, the APOLLON ICT PSP Project

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Apollon – D6.2 Impact Creation Plan methodology will define and describe the tangible and intangible measures required for effectively demonstrating the added value of a Living Lab network for various user groups.

2.2.3 KEY PERFORMANCE INDICATORS The benchmark table outlining the indicators that will be used to assess the overall results is presented below.

Expected result

Self-‐sustainable networked Living Labs

Stimulating service and product developments

Increased benefits for ICT RDI Stimulation of business-‐citizen-‐ government partnership

Added value for SME

Indicator name

Set-‐up of thematic cross-‐border Living Labs Number of Living Labs collaborating within the cross-‐border networks

4 150

Business and governance plan for networked Living Labs

RDI project proposals originating from a cross-‐ border Living Lab network submitted

Number of RDI projects in Living Labs

Collaborations set up between different stakeholders across borders

European thematic workshops aimed specifically at stakeholder communities

Framework for impact assessment

Number of public-‐private partnerships in Living Labs

Joint research proposals submitted at local or European level

Local thematic workshops aimed at business-‐ citizen-‐government partnerships

SMEs directly involved in networked Living Labs

Open platform for SME involvement

Participation of SMEs in thematic workshops and APOLLON ICT PSP Project

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events

Scalability

Number of local projects transferred to another region

Reinforcement of Number of citizens involved in (cross-‐border) the role of the user / Living Lab research citizen Toolset for user involvement

8.000 1

Methodologies

Set of methodologies for cross-‐border networks of Living Labs

Exchange of best practices

Number of European public conferences and workshops aimed at Living Lab and academic communities

Number of articles in scientific and business journals

Presentations at other conferences and workshops

Number of organizations receiving dissemination material

800

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3 APOLLON Expected Impacts The APOLLON overall expected results are to deliver the following impacts for each of the outcomes identified: 1. A set of validated methodologies to set up and conduct cross-‐border domain-‐ specific Living Lab networks. The use of such a common approach within the different cross-‐border networks of Living Labs will enable stakeholders to set up, carry out and transfer projects faster, easier and more efficiently. 2. A recommended toolset for facilitating cross-‐border Living Lab activities. The mixture of current and novel ICT platforms, components and tools in order to co-‐ design and co-‐develop new ICT products and services will ensure that the innovation lifecycle within Living Labs and ultimately within all stakeholders domains becomes more effective and more efficient. Services will be better oriented towards user needs and practices, and will be developed with less effort. 3. The set-‐up of European thematic Living Lab networks. The project will ensure that the core partners (taking direct part in the pilot activities), the support partners (being involved directly in information exchange and in building the networks, cfr. infra) and the wider stakeholder community reached by the dissemination activities, form clusters that are able to utilise the results of APOLLON and experience their impacts beyond the lifespan of the project. By working out governance models and action plans, by organising networking and dissemination events, and by linking with partners even beyond Europe, sustainability and scalability will be ensured. 4. A platform and practical guidelines for involving SMEs. The project will offer guidance and guidelines for involving SMEs into cross-‐border Living Lab activities and for helping them to scale up from local lead markets. It will provide cross-‐ border testing as a service to single SMEs who want to extend their market as well as to networks of SMEs that want to test the possible integration of their services at a European Level. 5. An impact assessment of the specific added value in terms of results as well as operational efficiencies of the cross-‐border approach. The project will build an evaluation and assessment framework that will be applied to validate the overall APOLLON approach as well as the way in which it is implemented in the domain-‐ specific experiments related to cross-‐border Living Lab collaboration. The impact assessment will, using a set of KPI’s, critically evaluate the added value of cross-‐ border domain-‐specific Living Lab networking, and will derive the lessons learned. 6. Recommendations and action plans for viable, sustainable and scalable roll-‐outs to further domains and sectors. Based on a dialog with the thematically structured APOLLON ICT PSP Project

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Apollon – D6.2 Impact Creation Plan communities that are addressed during the lifetime of the project, on the lessons learned during the extensive pilot activities, as well as an accurate marketplace analysis, these recommendations will address the various stakeholder requirements for a cross-‐border Living Lab network, as well as the governance structure and the most suitable business model. On the basis of this, sustainable networks can be established. The APOLLON project will create impact by: Synergizing and piloting an APOLLON methodology and supporting platforms and toolsets for cross-‐border thematic Living Lab networks • Specifying, demonstrating and evaluating along metrics the added value for cross-‐ border collaboration between living labs • Ensuring participation in the cross-‐border Living Lab pilots of the relevant stakeholders, and most specifically facilitating SMEs to scale up by active participation in European Living Lab projects • Networking and exchanging information engaging the broad community of other Living Labs already during the lifetime of the project Through these results, APOLLON will increase awareness of the systemic nature of RDI process and inter alia on knowledge resources, new information technologies, cooperative networks and highly specialized product markets. The developed APOLLON methodology will provide a framework for engaging, empowering and mobilizing self-‐organizing individuals within actor networks. •

3.1 Expected Impacts from the Experiments On the level of vertical domain-‐specific experiments, the APOLLON project will create impact through piloting a number of novel applications that are crucial for a number of important application domains (see the section on Motivations for the APOLLON project). These breakthroughs are related to: •

Remote gateway and sensor-‐based systems, where the involved SMEs will be able to explore new markets and identify the required local stakeholders for deploying their technologies in another country. On the other hand, this experiment will improve the technologies and devices used in the homecare context through the validation in different contexts. Thus, the main expected impacts in the Healthy and Independent Living domain are: o

Ability to do cross-‐border experiments faster, easier and more efficiently

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involved SMEs explore new markets; improve the technologies and devices used in the homecare context through the validation in different contexts

•

Energy Efficiency, where a better understanding of user behaviour and processes to stimulate behavioural change in terms of Energy consumption will be piloted. It will also contribute to rational Energy use and by so a decrease of the Carbon Foot Print. Next to that the potential of the Nokia Home Control centre in this experiment will be assessed, resulting in a set of recommendations.

•

eManufacturing, where the innovation lifecycle for SMEs in the automotive industry will be improved. This will be facilitated with an adjusted integration and service platform for this sector. The use of this platform increases the seamless exchange of information between suppliers, subcontractors and consumers in the experiment. This will also imply an increase in the collaboration between those partners as well as a more efficient and cost-‐reductive workflow.

•

eParticipation where integrated services for citizen participation in city life will be piloted. These will be deployed and validated on a larger scale. These services will increase the dialogue between citizens themselves as well as citizens and government or public organisations and thus the empowerment of the user. It will also provide practical insights and guidelines on how to address and involve communities in eParticipation projects or applications. On a more technological level the experiment will promote a better understanding of new technologies like 3D, social media and RFID as such and their value for eParticipation services.

3.2 Expected Impacts on Major Stakeholders The major expected impacts of the APOLLON project on the major stakeholders involved in the project can be briefly described as follows. 1. Impact on (networks of) Living Labs:  For existing Living Labs, the main impacts are: • the possibility to leverage local expertise across European borders; • more effective and more efficient cross-‐border projects; • better results in terms of outcomes and comparability of the Living Lab research as well as in terms of valorisation opportunities • a better value proposition for their local stakeholders through an enlarged footprint and an improved and harmonised methodology  For new Living Labs, the major impacts are: • the availability of a network of experienced Living Lab partners with clear expertise in their specific domain throughout Europe APOLLON ICT PSP Project

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a platform where best practices are shared and new project opportunities are opened up a roadmap towards cross-‐border excellence

 For existing networks of Living Labs, including ENoLL, the major impacts are: • the extension and intensification of Living Lab cross-‐border networking through the domain-‐specific networks; • the possibility of new value propositions by Living Lab networks to their stakeholder community 2. Impact on SMEs: • • • • • • •

Access to new markets beyond the home market Access to new ecosystem partners and business opportunities Pan-‐European user testing will ensure more user-‐oriented services and products and higher user acceptance at European level Support of competitiveness because of enlarged scale and faster deployment of novel services and processes Easy access to all local relevant stakeholders via a Single Point Of Access Access to tools, applications, services and infrastructure of the different Living Labs as well as the other partners related to the Living Lab Lower thresholds to engage in cross-‐border Research, Development and Innovation (RDI).

3. Impact on other major stakeholders: • • • • •

Large enterprises: better methodological support for Pan-‐European research projects. Large enterprises: new users for solutions and platforms Large enterprises: expansion of their traditional ecosystems through new strategic partnerships with SMEs. Government bodies: possibility to assess and benchmark current policies and funding schemes related to Living Labs. Government bodies: potential to complement local RDI activities with cross-‐ border activities.

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4 APOLLON Impact Creation Plan The table reported below summarizes how the APOLLON project will support the expected impact requested in the CIP Call. CIP expected impacts Reinforcement of the role of the user or the citizen in the innovation lifecycle

Stimulating and influencing more rapid, high-‐quality and high-‐impact service and product developments, facilitating technological and social innovation Stimulation of business-‐citizens-‐ government partnerships;

Savings and increased benefits for investment in ICT research and innovation.

Improved capacities for SMEs, including micro-‐entrepreneurs, to develop, validate and integrate new ideas and rapidly scale-‐up their services and products from their local region to other regions with different APOLLON ICT PSP Project

APOLLON outcomes and steps • APOLLON will demonstrate and promote the use of cross-‐border Living Labs as a viable instrument for user centred design. • Set-‐up RDI activities in the network of Living Labs involving government, industry and citizens. • Provide tools and methods within the APOLLON methodology to involve users • APOLLON will provide best practices in setting up real life experiments • APOLLON will evaluate its 4-‐model approach for cross-‐border research • Offer a state-‐of-‐the-‐art report on existing methods and tools for (cross-‐border) Living Labs • Strategies and protocols for cross-‐border Living Lab research • The experiments within APOLLON involve business, citizen and government stakeholders. APOLLON will bring the different stakeholders within the thematic domains together both locally as on a European scale to set-‐up new collaborative projects. • APOLLON will deliver best practices and a derived methodology for networked Living Labs • A sustainable business model for setting-‐up and managing a cross-‐border network of Living Labs • Piloting cross-‐border networks in which different stakeholders work together and by so can limit or lower the cost and maximize the outcome • The APPOLON project will enable both Living Labs and cross-‐border networks of Living Labs • APOLLON will facilitate cross-‐border Living Lab research activities. • SMEs will be provided with opportunities to be engaged in specific cross-‐border pilots as well as to broad based information of foreign markets 19

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Apollon – D6.2 Impact Creation Plan characteristics. •

Self-‐sustainability of networked Living Labs and convergence towards a common quality model

•

• Methodologies and tools generalised from the sharing of best practice

• •

•

with low risk. Methodology, tools and guidance will have special focus on how SMEs can run pilots in cross-‐border Living Labs Both the creation of a sustainable governance model for networked Living Labs as piloting four thematic cross-‐border networks of Living Labs will enable the set-‐up of self-‐sustainable network of Living Labs. The creation of a common, validated APOLLON methodology together with the definition of key performance indicators can form the base for a quality model Defining strategies for setting up cross-‐border pilots in a specific thematic domain. Providing a State-‐of-‐the-‐art of existing tools and methodologies The APOLLON project will describe the lessons learned in each of the vertical domain experiments. The development of a generic APOLLON methodology that embeds different types of methodologies APOLLON will provide the lessons learned for each of the vertical experiments

Learning about the interdependence of quality, costs and time in user-‐driven open innovation

•

Exploitation of synergies between the domain specific experiments

An APOLLON methodology for cross border Living Lab networks that addresses

Demonstrating the added value for validating innovative service and business models

Clarification on the stakeholder roles

• tools, platforms • concepts, methods • framework for sources of network synergy identification Clustering of the various components of the APOLLON Methodology according to the LL lifecycle concept

Opening markets for SMEs Four different pilot experiments • their success reports, best practices

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Self-‐sustainability of networked Living Labs and convergence towards a common quality model, methodologies and tools generalised from the sharing of best practice; Showing the added value of networking Living Labs with similar interests across borders

• their lessons learned • the measured KPIs • Roadmap and agenda for future research: pipeline of future research projects • APOLLON Methodology • Structured approach for validation • Framework to measure success • Assessment of the achievements of thematic networks versus generic network initiatives for Living Labs in Europe • Assessment of the national and regional Living Lab networks versus thematic networks • Four ways to practice networks

4.1 Impact Creation Plan: Stakeholders point of view 4.1.1 RELEVANCE OF RESULTS FOR STAKEHOLDERS To proceed with a definition of an impact plan, first of all we need to identify how the expected results generated by the APOLLON project can be made available to the different stakeholders. The following matrix, reporting the expected results and the major stakeholders (Living Labs, SMEs, Large Enterprises, Government bodies, Research agencies), shows possible relations and benefits for the parties involved. Stakeholders LLs SMEs Others Results A set of validated Enable the set up, Pan-‐European user Better methodological methodologies to carry out and transfer testing will ensure support for Large set up and conduct of projects faster, more user-‐oriented Enterprises for Pan-‐ cross-‐border easier and more services and products European research domain-‐specific efficiently; offers a and higher user projects Living Lab networks roadmap towards acceptance at cross-‐border European level. excellence; a better value proposition for LL local stakeholders through an enlarged footprint and an improved and APOLLON ICT PSP Project

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A recommended toolset for facilitating cross-‐ border Living Lab activities

The set-‐up of European thematic Living Lab networks

harmonised methodology. Innovation lifecycle becomes more effective and more efficient; a platform where best practices are shared and new project opportunities are opened up The availability of a network of experienced Living Lab partners with clear expertise in their specific domain throughout Europe

Access to tools, applications, services and infrastructure of the different Living Labs as well as the other partners related to the Living Lab

Access to new markets beyond the home market; access to new ecosystem partners and business opportunities; easy access to all local relevant stakeholders via a Single Point Of Access A platform and The extension and For involving SMEs practical guidelines intensification of into cross-‐border for involving SMEs Living Lab cross-‐ Living Lab activities border networking and for helping them through the domain-‐ to scale up from local specific networks lead markets An impact A validated APOLLON Lower thresholds to assessment of the approach available to engage in cross-‐border specific added value all LLs ; Research, in terms of results as more effective and Development and well as operational more efficient cross-‐ Innovation (RDI) efficiencies of the border projects; cross-‐border better results in terms approach of outcomes and comparability of the Living Lab research as well as in terms of valorisation opportunities Recommendations Collection of lessons Support of and action plans for learned during the competitiveness APOLLON ICT PSP Project

Possibility to engage users for solutions and platforms

For the Government bodies there is the possibility to assess and benchmark current policies and funding schemes related to Living Labs

Expansion of Large enterprises’ traditional ecosystems through new strategic partnerships with SMEs potential to complement local RDI activities with cross-‐ border activities for Government bodies

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Common ecosystem

Common benchmark Common platform

extensive pilot activities; the possibility of new value propositions by Living Lab networks to their stakeholder community Possibility to transfer in other contest (cities, regions, countries), access to new ecosystem partners and business opportunities Comparison of indicators Remote services/ interoperability Composition of services

because of enlarged scale and faster deployment of novel services and processes; accurate marketplace analysis Possibility to transfer in other contest (cities, regions, countries), access to new ecosystem partners and business opportunities Comparison of indicators Remote services/ interoperability Composition of services

Possibility to transfer in other contest (cities, regions, countries), access to new ecosystem partners and business opportunities Comparison of indicators Remote services/ interoperability Composition of services

Common integration To make the expected results adoptable by all stakeholders, thus creating the expected impacts, the Dissemination and Sustainability Team will put in place the following process: •

•

Become Aware: through a wide dissemination activity, WP6 aims at reaching many members of the communities interested in open innovation, Living Labs and user involvement, all different types of stakeholder (LLs, SMEs, Government Bodies, research agencies...) and other possible partners working on similar projects. Main Mechanisms: APOLLON portal, other communities websites (ENoLL, AMI@work...), workshop and events organized by APOLLON, links with other ongoing projects (MAPEeR SME, PreCo...), Public Dissemination Material and journal publications. An additional mechanism to reach the wide pubic, is to issue a few press releases on the Apollon accomplishments. This activity will be done in collaboration with ENoLL community, sharing the communication contacts and releases. Engage: APOLLON strives to be an open project in which participation with all stakeholders is highly important. For this reason, APOLLON members, using the mechanisms they have at disposal, will involve a large number of supporting partners committed to one or several vertical domain focuses.

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•

Main Mechanisms: letters of support to become Supporting Member, Customized Dissemination Material, General and Domain Specific events, dedicated APOLLON web portal sections for Supporting Partners and SMEs. Adopt: to better involve APOLLON stakeholder in the project activities, APOLLON will promote the adoption of methodologies, tools and guidelines already at an early stage, during the project execution. This will also contribute to the sustainability of project’s results in terms of future cross-‐border activities and of the European Thematic Living Lab Networks in general. Main Mechanisms: declaration of accession to become Associate Member, participation to APOLLON internal workshops, participation to APOLLON Pilots/demonstrations.

Apart the different type of stakeholder (LL, SME, others), linked to each phase of this process we can identify three different levels of involvement as shown in the picture below.

In the following paragraphs, we will characterize this general process for each different stakeholder and describe the different level of involvement of APOLLON stakeholder. We will then define actions to be undertaken in order to guarantee the sustainability and scalability of the impacts. Finally, we will introduce some relevant impact indicators to ensure the correct viability and execution of the project. APOLLON ICT PSP Project

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Apollon – D6.2 Impact Creation Plan As for the experiments impacts, according to the Description of Work, each pilot will describe and measure all impacts referring to a specific domain. More information will be thus available on the deliverables developed by WP2, WP3, WP4 and WP5.

4.1.2 HOW TO CREATE IMPACTS FOR LIVING LABS The pioneering approach of Living Labs is to improve the innovation process by establishing business-‐citizens-‐government partnerships that enable users to participate in R&D at an early stage. European Living Labs are at the forefront of defining and putting into practice this new approach within the context of their local ecosystem. One of the main strengths of the Living Lab approach, in fact, is its ability to merge research and innovation processes with the local, real-‐life context. Over the past years, an increasing number of Living Labs have started operations throughout Europe, and are forming a vibrant and still growing community. It is clear that networking and federation at a European scale is needed in order to fully leverage the strength of these locally embedded labs. Currently, Europe-‐wide federation and networking between Living Labs is primarily aimed at harmonising best practices for setting up and conducting individual Living Lab research. In addition, Living Labs are collaborating across Europe at an individual project level. The APOLLON project is taking the next step in networking and harmonising Living Lab approaches throughout Europe by piloting a more intensive, permanent and scalable collaboration, resulting in methodologies, tools and sustainable organisational structures for cross-‐border domain-‐specific Living Lab networks. As a matter of fact, most mature Living Labs across Europe are already aware of the expected results and impacts of the APOLLON project since it is exactly what is missing to their activities: a validated methodology, a harmonized approach and a joint collaboration to establish cross-‐border Thematic Networks, to enable the set up, carry out and transfer of projects faster, easier and more efficiently, to share best practices and to gain better results in terms of outcomes and comparability of the Living Lab research as well as in terms of valorisation opportunities. Of course, APOLLON aims at reaching not only mature and European Living Labs. For this reason the dissemination team has identified many communities to work in collaboration with, i.e. ENoLL, AMI@work, and so on, for exchanging ideas on best practices, policy issues, awareness initiatives. The APOLLON members consider strategic the dialog with existing networks of Living Labs. According to this view, special attention will be given to the new ENoLL members that are joining the European network after the 4th wave launch. Communication and collaboration with the partners in the existing Living Lab projects, used in this Pilot, is very relevant in this contest. Since one of the objectives of the APOLLON project is to provide existing projects and SMEs with the possibility to upscale their operations through the use of the Network of Living Labs, close attention will have to be

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Apollon – D6.2 Impact Creation Plan paid in communicating with the existing partners and stakeholders about the evolutions and actions within these cross-‐border networks. To engage interested Living Labs, APOLLON encourages additional external entities (i.e. non direct APOLLON members, consortium partners) to subscribe a Letter of Support to acknowledge the role of APOLLON supporter, especially regarding dissemination of APOLLON findings to their constituencies. The local LL may also engage other LLs and SMEs to act as a service provider or actor in the set-‐up and exploitation of the local experiment. All APOLLON supporting partners are requested to prepare position papers in preparation to events, meetings, workshops (both generic and specific) on the topic of Living Labs and cross-‐border Living Lab activities. Initiatives to set up stable structures of information exchange and knowledge transfer (such as permanent tracks for workshops at the Bled conference or at ICE or at other key conferences) has been undertaken: a total of 13 meetings (5 generic events and 8 domain specific workshops) are planned along the whole project duration. APOLLON encourages a wide attendance from LLs to the workshops and events that will be organized during the whole project duration, where participation of active APOLLON supporters is granted for free, since these meetings represent key mechanisms for discussing on process directions and guidance on specific thematic concepts as well as to general methodology and tools issues. Furthermore, Supporting Partners will also have a dedicated section on the portal and Customized Information material at disposal (dedicated material for Living Labs). The APOLLON web portal will act as the central collaboration and dissemination tool of the project in order to achieve its potential impact with the consortium, at European level, and also towards much wider communities in Europe. It will make available the content derived from the project output, such as presentations, publications, demonstrations and best practices and so on, providing sharing and co-‐creation of information. Living Labs have also the possibility to become Associate Partners, establishing an even tighter relationship becoming active participants of the project activities and effective partners even though they won’t be financed by the project. This type of tighter relationship requires the signature of a Declaration of Accession and is dedicated to those supporters showing a high degree of activity in experimentation/dissemination initiatives. Being part of the project and adopting APOLLON’ methodologies and tools, all LLs will actively participate to the development of European and local projects, will collaborate with other ongoing projects and will further investigate business opportunity also through the cross-‐border thematic domain networks. Living Labs Associate Partners will also take part to APOLLON internal workshops in order to maximise their involvement. This adoption will bring benefits to all LLs at two levels: during the project and beyond the lifespan of the project, keeping experiencing the expected impacts. The availability of a network of experienced Living Lab partners with clear expertise in their specific domain throughout Europe represents a clear opportunity for Living Labs: a better APOLLON ICT PSP Project

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Apollon – D6.2 Impact Creation Plan value proposition for LL local stakeholders through an enlarged footprint and an improved and harmonised methodology, a platform where best practices are shared and new project opportunities are opened up, a collection of lessons learned during the extensive pilot activities better results in terms of outcomes and comparability of the Living Lab research as well as in terms of valorisation, a validated APOLLON approach, the extension and intensification of Living Lab cross-‐border networking through the domain-‐specific networks.

4.1.3 HOW TO CREATE IMPACTS FOR SMES It is commonly thought that strongly increased cross-‐border Living Lab collaboration would potentially yield huge added value for Europe, as it enables firms, most particularly SMEs, to participate in domain-‐specific innovation ecosystems at a European scale, without losing sight of local circumstances and idiosyncrasies. Therefore, the next step in Living Lab networking addressed by APOLLON is to pilot a more intensive, permanent and scalable collaboration, resulting in methodologies, tools and sustainable organisational structures for cross-‐border domain-‐specific Living Lab networks. To overcome SMEs’ difficulties in engaging cross-‐border innovation and to provide them with an entry point to European markets in cooperation with other larger and established companies (open environment), it is necessary to involve SMEs as key user-‐ and provider-‐ participants. The first step to address SMEs’ active participation and collaboration in order to make effective the impacts described in this chapter, is to make SMEs aware of the possibilities and advantages the four experiments of the APOLLON project and the European Thematic Domain Networks offer them. As a matter of fact, only knowing that the APOLLON project is producing results useful to SMEs’ activities and challenges can conduce to a real involvement. One mechanism APOLLON can adopt to reach and make aware SMEs is of course the APOLLON website, an interactive portal that will have specific content streams towards SMEs, and other communities websites, i.e. ENoLL, AMI@work and so on, where SMEs can join discussions on specific domains and build relationships with Living Labs, users and other stakeholders. This will create European level synergies for SMEs. Certainly, journal publications and information material are also expected to significantly contribute to the establishment of a huge APOLLON dissemination impact. As for the Living Labs, those SMEs showing interest on APOLLON activities, can sign a Letter of Support for contributing to the APOLLON best practice exchange activity related to thematic cross-‐border Living Lab networks. In order to involve SMEs Supporting Partners, the APOLLON dissemination team (WP 6) will create visible events and facilitates specific workshops for SMEs, such as the Bled and ICE conferences and other meeting at the localities of the Living Labs (for more details see APOLLON deliverable D6.1, Dissemination APOLLON ICT PSP Project

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Apollon – D6.2 Impact Creation Plan Plan). Furthermore, each vertical WP (in collaboration with WP6) will set-‐up local dissemination activities in which it will showcase the experiment, the cross border network of Living Labs and the benefits for SMEs (often this will be done in cooperation with specific sector organizations). Finally, a customized dissemination material for SMEs will be provided. Becoming a Supporting Member is the main mechanism APOLLON is using to engage SMEs. But to pursue the objective to come to an even tighter relationship with those supporters who have shown a high degree of activity in experimentation/dissemination initiatives, there is the chance to became Associate Partners of the APOLLON project (for the list of all Supporting and Associate partners, please see Annex 4). To become adopters, SMEs are required to sign another kind of letter of support where they declare to be active participants of the project activities. By doing this, SMEs will became effective partners, even though they won’t be financed by the project, and will have complete access to all methodologies, tools and results, developed during the project, gaining most benefits already during the project execution. Furthermore, one representative of the SMEs will be co-‐opted into the APOLLON management committee. This will enable them to take part in decisions, to steer the project, to consult the other SMEs… SMEs Associate Partners will also attend APOLLON internal workshops. By adopting APOLLON’ approach and methodologies, within each of the four Pilots, the core SMEs (associate partners of the project) will cooperate in the cross-‐border experiments, acting as technology providers, be involved in the piloting activities, have the possibility to implement their products and services and the chance to attend cross-‐border business meetings with local stakeholders and internal meetings within the APOLLON project. All this will guarantee an effective SME involvement and will contribute to the sustainability of the APOLLON results and impacts in terms of future cross-‐border activities and of the European Thematic Living Lab Networks in general.

4.1.4 HOW TO CREATE IMPACTS FOR OTHER MAJOR STAKEHOLDERS The experiments within APOLLON involve business, citizen and government stakeholders. APOLLON, bringing the different stakeholders within the thematic domains together both locally as on a European scale, aims at creating impact also for Industries, Government Bodies and Research Agencies addressing their challenges and needs. Large industrial actors that typically already have transnational reach are in principle well-‐ equipped to deal with the difficulties involved in expanding into new markets. However, as the innovation and adoption phases are starting to overlap (particularly in the ICT industry), even large firms experience a need to increase their interaction with local stakeholders. Therefore, cross-‐border domain-‐specific networks aims at addressing the significant challenges faced by large firms when trying to tap into the local innovatory power of SMEs, public organisations and end-‐users. APOLLON ICT PSP Project

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Apollon – D6.2 Impact Creation Plan Moreover, while several large ICT companies are starting to acknowledge the advantages involved in co-‐creation together with (end-‐)users, they are continuously faced with the tension between their transnational product and service portfolio on the one hand, and the local nature of Living Lab co-‐creation activities on the other hand. This makes co-‐creation a high-‐risk activity, but through the cross-‐border thematic domains networks there is a good possibility to diminish it. As for Government Bodies and Policy makers, their major challenge is to asses and increase impact of RDI funding and to stimulate local RDI activities. Many cities, provinces and regions in Europe have developed policies and instruments to stimulate innovation and economic development, for example by strengthening clusters, creating infrastructure or networks. However, it is not enough to limit innovation to the support of technology. Innovation is increasingly changing from technology push models to market pull. Given the insufficient ability of Europe to transform high level technology into successful business ideas driven by true market needs, governmental bodies should act as catalyser of open innovation mechanisms by enabling greater involvement of users, stimulating demand creation and fostering entrepreneurial SMEs. This requires the set up of innovation ecosystems pivoting on the Living Labs concept, as this responds to the transformation by offering user-‐driven and open, collaborative forms of innovation. The living labs concept, built upon principles of user driven open innovation, has the potential to enrich the existing set of instruments for regional innovation policy. In order for the living labs concept to become effectively integrated as part of the set of regional innovation instruments, regional policies must adapt and itself innovate, in order to take advantage of its opportunities and guide its adoption. Moreover, RDI activities related to Homecare and Independent Living, Energy Efficiency and so on often exhibit strong overlaps between countries. The challenge for policy makers is to reduce this overlap while retaining the necessary instruments for stimulating local RDI activity, accounting for local particularities and reaching local policy goals. In addition, policy makers are increasingly seeking to assess and increase the impact of funding mechanisms used to support RDI activities. Methodologically sound measurement of local as well as cross-‐border impact indicators is the primary challenge that needs to be tackled in this respect. Thus, the APOLLON dissemination team (WP 6) creates awareness at Living Labs stakeholders for an operative knowledge on the APOLLON project and the benefits that each stakeholder category can exploit: e.g. verify opportunities in different markets by reducing thresholds and barriers for companies (especially for SMEs), take advantage of the multiplying effect provided by the networks in the augmentation of the impact on future funding, facilitate collaboration between partners in a prevailing (but not limited to) European perspective, set-‐up new collaborative projects. As for Living Labs and SMEs, the main mechanisms APOLLON can adopt in order to make aware these other stakeholders are: APOLLON ICT PSP Project

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Apollon – D6.2 Impact Creation Plan visible events and workshops, such as the Bled and ICE conferences and other meeting at the localities of the Living Labs (for more details see APOLLON deliverable D6.1, Dissemination Plan), the APOLLON website and other communities websites (i.e. ENoLL, AMI@work), journal publications and information material and presentations and video's which will be hosted through social media applications like slideshare.com, youtube.com/vimeo. Letters of Support to become Supporting Members will be used to engage these other stakeholder as well. If these stakeholders will decide to adopt the APOLLON methodology, guidelines and tools becoming Associate Members, Government Bodies and Policy maker will take part to new projects’ development under the Competitive and Innovation Programme, at EU level, but also at regional, local level and will participate to the cross-‐border Living Lab pilots. Through APOLLON, Large Enterprises will gain a better methodological support for Pan-‐European research projects and the expansion of their traditional ecosystems through new strategic partnerships with SMEs while Government bodies will have the possibility to assess and benchmark current policies and funding schemes related to Living Labs and to complement local RDI activities with cross-‐border activities.

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5 Sustainability and Scalability A perspective given by the synergy of APOLLON with networks (e.g. ENoLL, the European Network of Living Labs), communities (e.g. AMI@Work Family of Communities and its constituent communities, such as the Living Labs Open Innovation Community) and promoters of events for building consensus at sectoral, European and international level gives the appropriate reference framework and establishes the criteria to generate effectiveness in the initial deployment of the integrated system of cross border network and in the evolution towards long-‐term viability. The positive impacts generated by the APOLLON project refers to the project duration (according to the phases and sub-‐phases as defined in the Description of Work), but an extended temporal interval has to be kept in consideration as well in order to assure that impacts will persist in a sustainable and scalable way in the period successive to the project end.

5.1 Sustainability Living Labs are the key pillars in the APOLLON community architecture and therefore a broad participation of supporting Living Labs is vital for the success of the project and for the sustainability in terms of future cross-‐border activities: consensus must be built within an Open Community approach and the connections that many APOLLON partners have with the European Network of Living Labs and with local networks (regional, national) must be valorised. The participation of Living Labs that are not yet supporting partners or do not belong to formally established Living Labs aggregations is also welcomed in order to broaden the community served by the dissemination activities and to bring valuable idea contributions from Living Labs themselves and from their stakeholders. Among organisations which work in synergy to Living Labs, SMEs play a key role in this respect: in fact (with reference to the APOLLON project general objectives) the fragmentation of the EU market for innovative ICT based services and products is a strong limiting factor to allow SMEs to develop their activities and to scale up dimensionally. APOLLON has been conceived to make evident to enterprises in general and SMEs in particular the advantages that derive from thematic Living Labs cross-‐border networks in promoting a genuine information exchange, frameworks for innovative research activities and ability to find competent partners to carry out such activities. The mix of all these factors create consensus with the creation and diffusion of success stories (coming from a variety and richness of contexts that differ for local environment, regulatory aspects, degree of users’ involvement) that fuels consensus furthermore in a sustainable perspective. These success stories come from heterogeneous situations, from the adoption of household level approaches in cross border networks for Homecare and Independent Living and Energy Efficiency (with a very high-‐scale diffusion of APOLLON ICT PSP Project

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Apollon – D6.2 Impact Creation Plan benefits in daily citizens’ life, from the facilitation of independent living to the energy usage patterns modification) to real-‐world testbeds used in eManufacturing and (just to mention a few real-‐life cases that create consensus) to key technologies selected in the eParticipation network to facilitate the interaction of citizens with remote contents in real life settings. A prerequisite to reach these goals has been the careful selection of the initial APOLLON network given by the sum of core participants (APOLLON consortium members) and from the supporting organisations. The mix of a selection of Europe’s most advanced Living Labs combined with regional SME organisations oriented to innovation and co-‐creativity was due to stimulate the definition and the exchange of best practices and to identify (and further develop) specific pilots in selected domains. Although a network growth is to be considered physiological considering the complex of the four domains (Homecare and Independent Living, Energy Efficiency, eManufacturing, eParticipation) and each single domain by itself, an ordered and systematic path for development must be identified and given as available based on a realistic and consensus-‐ shared communication and dissemination strategy. This strategy has the primary goal to reach a critical mass and to open-‐up the Network to engage a broader and relevant community of EU stakeholders. These stakeholders can be categorised in five target groups: • • •

• •

Regional Development Agencies, Innovation Agencies, Business Incubators European Living Labs (preferentially belonging to existing and well-‐recognized Living Lab networks) Industry (Enterprises, Sector Associations, SMEs in particular included micro entrepreneurs provided that their specificity maintains valid the general and transversal project objectives) Innovation Experts in the envisaged domains (Homecare and Independent Living, Energy Efficiency, eManufacturing and eParticipation) Policy stakeholders and institutions.

Developing network coaching, aimed at engaging permanently possible new contributors, represents an important activity that must be addressed at the largest extent to ensure sustainability (for more information see paragraph 4.1 of the present deliverable). A substantial propagation and amplification of the initiatives for consensus-‐building (workshops, presentations at regional agencies and local associations and other similar dissemination and networking activities) is a straightforward consequence of the above strategy. Next to that the APOLLON is through its core partners well connected to the existing national and regional networks of Living Labs. During the project APOLLON will actively collaborate with these networks to use them not only for disseminating the project outcomes following the release process, but also to make sure that these achievements are being incorporated in their activities. To support the sustainability of the outcomes of the APOLLON project , in fact, it is important that, already during the project, there is an active APOLLON ICT PSP Project

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Apollon – D6.2 Impact Creation Plan contribution of the enlarged community (in the activities on sustainability, special activities dedicated towards SMEs are foreseen). APOLLON Network sustainability after the end of the project funded by the Commission is based on tested motivation and commitment of APOLLON stakeholders, proven mechanisms of community engagement, an initial set of adding value services for the network members (more information are available in the present chapter, section 5.3) and an initial business plan.

5.2 Scalability Organisations, potential candidates to become supporters of the APOLLON project, must be able to contribute to the specific cross-‐border areas in order to extend it to different context and scopes. Dimensional variety is managed in a coordinated way with stakeholders’ aggregations (e.g. SME associations or local clusters) that allow tuning the type of offered services and governance structures to the specific situation. It is also important to favour the exchange of information between realities placed in different domains (sector or geographical domains) in order to facilitate the process of learning from experiences previously obtained that deserve visibility. This can be done by following the dissemination activities described in the Dissemination Plan, deliverable 6.1 of the APOLLON project. A good degree of flexibility in managing borders fluctuation and permeability makes therefore possible to include new Living Labs or companies or agencies or other subjects. Once this conceptual point has been agreed and perceived as concrete by the new partner, it is important that the inclusion/expansion process does not get impaired by obstacles belonging to the technological sphere (difficulties to access to ICT platforms that allow the exchange of applications and services) or to local contexts that can show some specific aspects not adequate considered by Best Practices or project guidelines. A real consensus can therefore come and be created in a permanent and effective way only when the new organisation is given a clear vision on how to operate in the daily multidisciplinary practice of value co-‐creation and a concrete appreciation for the deployed effort is received. The APOLLON project builds on previous experiences gained by most of its core members in the field of European projects for Living Labs and in experiences carried out at local and regional level. The way to undertake further steps in the partners involvement (formal supporting partners or other organisations) must carefully consider the need to have the Living Labs contribution always emerging and must also individuate the factors (sectoral or local or others) that suggest a concrete possibility to dimension solutions in a scalable way. This scalability issue is mostly important when dealing with enterprises: the best practices generated by APOLLON and the evidences collected in many years of efforts under the aegis of the background experiences of APOLLON consortium members show that SMEs deserve special provisions to be actively involved in successful pilots. APOLLON ICT PSP Project

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5.3 Service development and Platforms setting-up to

create sustainable impact In order to create a sustainable impact and scalability two actions will be undertaken: the development of Cross Border Piloting Service, and the setting-‐up of Thematic Domain Networks, i.e. LL-‐ Domain Network for Health, LL-‐ Domain Network for Energy, LL-‐ Domain Network for Media, LL-‐ Domain Network for Manufacturing.

5.3.1 CROSS BORDER PILOTING SERVICE One of the main outcomes of the APOLLON project is a set of validated methodologies to set up and conduct cross-‐border domain-‐specific Living Lab networks. These methodologies comprise: – – – –

– – –

A collection of best practices in setting-‐up real life experiments; A strategy for setting-‐up cross-‐border pilots in specific thematic domain; A sustainable business and governance model for setting-‐up and conduct cross-‐ border networks of LL; Key performance indicators, for the impact assessment of the specific added value in terms of results as well as operational efficiencies of the cross-‐border networks of LL; Tools and methods to involve users, reinforcing thus the role of users/citizens in the innovation lifecycle; Framework for sources of network synergy identification; Special focus on how SMEs can run pilots in cross-‐border networks of LL.

The WP6 dissemination and sustainability team plans to deliver a service offering for these set of methodologies and the consultancy on how to implement them. At the end of the project, such Cross Border Piloting Service will be released through the European Network of Living Labs and will probably be available upon payment. We intend to develop a suitable business model, which could be analogous to the PMI (Project Management Institute) model. The PMI model develops the Project Management methodologies and process and funds the related activities through a certification program and credit system. The Cross Border Piloting Service will create impact at different levels and all stakeholders will gain benefits, especially SMEs and LLs. The main impact is at quantitative-‐geographic level in terms of opening markets, especially for SMEs, and cross-‐border experiments, especially for Living Labs. As a matter of fact, the users will have the possibility to develop new pilots at local and European scale on one hand, and to replicate local pilot (under development or already experimented) in different markets around Europe, on the other. Moreover, exploiting the Cross Border Piloting Service, users will gain know-‐how on piloting in cross-‐border domain networks. APOLLON ICT PSP Project

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Apollon – D6.2 Impact Creation Plan Finally, the service will facilitate cross-‐border research activities.

5.3.2 INTERACTIONS FOR DISSEMINATION AND SUSTAINABILITY In order to develop the Cross Border Piloting Service, WP6 team will interact with both other WPs and ENoLL, according to the schedule presented here below.

Starting on M9-‐M10, WP6 Dissemination and Sustainability Team will strongly interact with WP1 to obtain information on the initial APOLLON Methodology. With this input, WP6 will be able to give an initial definition of the cross border piloting service, in collaboration with the four workpackages focused on thematic specific domains (WP2/WP5). What is expected from these interactions is a clear overview on the service’s objectives, its main addresses and possible clients. As soon as the initial definition will be settled, WP6 will investigate, between others, how to deliver the service: provide all users with a detailed documentation, plan a training session, characterize consultancy by identifying different areas of applicability, and so on. After about eight months of experimentation, the service will be presented to the APOLLON stakeholders who will validate it before the launch to all communities by ENoLL. In parallel to these activities, will be investigated how to promote the service, providing a set of recommendations to ENoLL: a wide dissemination activity, communication of the fee, select the person that will be the point of contact between ENoLL and the communities... APOLLON ICT PSP Project

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Apollon – D6.2 Impact Creation Plan We expect to deliver the Cross Border Piloting Service at the end of M24 and we will keep monitoring until the end of the project.

5.3.3 PLATFORMS SETTING-UP The APOLLON project intends to pilot and validate intensive, permanent and scalable Living Lab collaboration, resulting in methodologies, tools and sustainable organisational structures for cross-‐border domain-‐specific Living Lab networks. To ensure scalability and sustainability of the project’s outcome APOLLON members will set-‐ up four European thematic Living Lab networks. The project will ensure that the core partners (taking direct part in the pilot activities), the support partners (being involved directly in information exchange and in building the networks), the associate partners (actively and directly involved in all project activities) and the wider stakeholder community reached by the dissemination activities, form clusters that are able to utilise the results of APOLLON and experience their impacts beyond the lifespan of the project. By the end of the project, after having specified, demonstrated and evaluated along metrics the added value for cross-‐border collaboration between Living Labs, 4 cross-‐border Living Labs Domain Networks will be established:  LL Domain Network for Health  LL Domain Network for Energy  LL Domain Network for Manufacturing  LL Domain Network for Media Main impacts developed on the basis of the networks’ creation can be summarized in: – – –

Building Commons Reaching Critical Mass Contributing to Domain Innovation

Moreover, bringing together different stakeholders, the Networks will enable and facilitate the set-‐up of new collaborative projects, locally as on a European scale. This will: • • •

Limit and lower the costs and maximise outcomes Facilitate the interactions Give access to a network of experts in the field of major interest

5.3.4 INTERACTIONS FOR DISSEMINATION AND SUSTAINABILITY In order to establish the four cross-‐border LL Networks, WP6 team will interact with both other WPs and ENoLL, according to the schedule presented here below. APOLLON ICT PSP Project

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Based on the initial communication of recommended toolset and collaboration guidelines, WP6 team will interact with other WPs to design the networks, in order to reach the expected impacts. By working out governance models and action plans, by organising networking and dissemination events, and by linking with partners even beyond Europe, sustainability and scalability will be ensured.

5.4 Other activities 5.4.1 APOLLON RELATED PROJECT ENGAGEMENT APOLLON aims at creating and exploiting synergies within other projects by inviting Collaborating Projects to take active part to APOLLON events and by making a link on APOLLON portal to the Collaborating Projects. This will: 

Ensure a wider dissemination and sustainability of the project’s activities, networks and results



Permit APOLLON to leverage current experiences and investments in order to supplement cross-‐border pilots

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Facilitate the set up of new collaborations in the cross-‐border networks of Living Labs

The table below reports possible collaborating projects where SMEs have an important role. Project Name DEHEMS PreCo Save Energy TARGET ECOSPACE COSPACES C@R LABORANOVA MEDLAB GAINS INNOFIT TELESAL MAPEeR SME

Funding Source ICT DG INFSO FP7 ICT DG INFSO FP7 ICT DG INFSO ICT DG INFSO ICT DG INFSO ICT DG INFSO DG REGIO DG TRANSPORT Research ASI FP7

Focus Energy eHealth, eEnergy Energy Learning eProfessionals Manufacturing Rural Environment Collaborative Tools Territorial Innovation Innovative services for GNSS Demand creation Telemedicine SME research support programmes

5.4.2 APOLLON EXTRA-EUROPEAN DISSEMINATION In line with the global ambitions made possible by the CIP Programme Theme 8.1, the Consortium chose not to limit the scope of the support partners to the European Union. Two of the main vertical domains, Homecare and Independent Living and Energy Efficiency, associated International partners to the project, based in Brazil (in the case of Energy Efficiency) and in South Africa (for Homecare and Independent Living). Thus, this task is focused on activities carried out in the two specific countries mentioned above: Brazil (efforts primarily coordinated by Nokia and Alfamicro) and in South Africa (efforts primarily coordinated by SAP and Amsterdam Innovation Motor). Activities in this task consist of e.g. organizing joint workshops, exchange of expert staff of different Living Labs, provision of services and tools, exchange of results and insights of the cross-‐border pilots and methods of APOLLON Two are the main objectives of the extra-‐European dissemination activity that has to be reached by the end of the project: –

to create a cooperation between the established thematic network of Living Labs and international stakeholders and

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To establish a method and environment through which European SMEs easily can explore emerging markets outside the EU (e.g. Southern Africa, South-‐America…)

For more information, please see deliverable 6.1 of the APOLLON Project.

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6 Impact Indicators Based on the outlined expected impact an initial set of impact indicators has been established to track the actual measurable impact created by APOLLON during the project. Key indicator Measurable Impacts Sustainability after project duration Formal integration of thematic network(s) within an existing network of Living Labs (EnoLL, AMI-‐ Communities…) Conceptualizing Living Labs Networking

Number of industry sectors assessed for Domain Specific Multi site Networking

Knowledge Creation

Number of publications in scientific journals and conferences

Stimulating networking among stakeholders

Number of organizations (agencies, expert organisations, Corporate and SMEs) in the APOLLON network

Extent of the network

Number of Living Labs organizations joining the APOLLON domain-‐specific networks

Coverage and reach of the project results

Number of organizations receiving dissemination publication material

Awareness and interaction with the Number of European level workshops community at large Cohesion and diversity of the network

Number of European countries involved

Global reach

Number of world regions involved

Living Lab impact

Number of new cross-‐border projects

Living Lab impact

Improved Cost/performance indicators for Living Labs involved in the experiments

SME impact

Number of SMEs actively involved in APOLLON activities

SME impact

Improved business results of SMEs involved in APOLLON

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Apollon – D6.2 Impact Creation Plan The previous table is only an initial indicative table that has been presented in the Description of Work. We are now presenting a new table, covering plans and metrics for creating impacts, emphasizing the stakeholder’ roles, which has been refined, expanded and updated according to the general approach and targets defined in the first phase of the project. We have identified five main key indicators, according to the expected results and the process described in the impact creation plan for all stakeholders: 1) 2) 3) 4) 5)

Awareness, knowledge creation and sharing Engagement Adoption Sustainability of the four Thematic Domain Networks Cross Border Piloting Service dissemination

Key Indicator 1: Awareness, Knowledge Creation and Sharing Plan

Expected Impact description

Metrics

In order to make aware all stakeholders, 1) Number of workshops and events the APOLLON dissemination team (WP organized by the APOLLON project, of 6) will create General dissemination which: events and Thematic domain specific -‐ General dissemination events workshops, such as the Bled and ICE -‐ Thematic domain specific workshops conferences and other meeting at the localities of the Living Labs (for more 2) Number of participants to all workshops and events organized by the APOLLON details see APOLLON deliverable D6.1, project at the end of the project, of which: Dissemination Plan). After each event, -‐ Living Labs produced material will be analyzed -‐ SMEs and will be made available on the -‐ Other Stakeholders APOLLON web platform. Information material, the so-‐called 3) Number of participants to each General Dissemination events, of witch: Public Dissemination Material -‐ Living Labs (brochure, flyers, thematic flyers, cross-‐ -‐ SMEs domain flyers and leaflets) will be -‐ Other Stakeholders released at M12, M24 and in correspondence with project 4) Number of participants to each Thematic completion date, to make aware Domain specific workshops, organisations and the community at of witch: large. -‐ Living Labs -‐ SMEs In parallel, an e-‐Newsletter will be -‐ Other Stakeholders produced every six month (at M6, M12, M18, M24 and M30) and will be APOLLON ICT PSP Project

5) Partners’ 41

contributions

other

13 5 8 370 200 100 70 100 60 15 25 40 15 15 10 20

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20 10 800 5

Key Indicator 2: Engagement Plan

Expected Impact description

Metrics

The main mechanism the Dissemination 1) Letters of Support received along whole team is using to achieve a wide, active project duration, of which: and interactive involvement of all -‐ LLs’ Letters of Support stakeholders, is the adoption of Letters -‐ SMEs of Support. -‐ Innovation Agencies -‐ Large Enterprises To engage all different types of -‐ Universities, Research Centres stakeholders, we will ask them to sign Letters of Support to become Supporting Partners.

110 67 24 8 3 8

Note: signing the Letter of Support to became Supporting Partner, the partner declares to support APOLLON’s dissemination and best practice activities. Key Indicator 3: Adoption Plan Adoption means that stakeholders are going to participate to cross-‐border LLs activities, such as new projects launched by thematic networks, the extension and intensification of Living Lab cross-‐border networking. Stakeholders that will become Associate Partners signing the Declaration of Accession will attend also APOLLON internal workshops.

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Expected Impact description

Metrics

1) Number of new cross border projects

2) Business opportunities for generated outside their countries

SMEs

3) Expansion of Large Enterprises traditional ecosystems through new strategic partnerships with SMEs and LLs

4) Declaration of Accession received along whole project duration, of witch: -‐ SMEs -‐ Innovation Agencies

14 10 2

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-‐

Large Enterprises

Note 1: the new cross-‐border projects may be of the same type as the ones developed by APOLLON (e.g. SMART CITIES pilot). Note 2: becoming Associate Partner, the partner works directly and actively in the whole project activities and can be considered an effective APOLLON partner even if the activities are not financed by the project. Key Indicator 4: Sustainability of the four Thematic Domain Networks Plan

Expected Impact description

WP 6 team plans to begin a preparatory 1) Number of participants to the Domain work as soon as Mile Stone 2 (in M9) Networks, of witch: has been achieved. On the basis of the -‐ Living Labs core APOLLON network and of -‐ SMEs Framework for APOLLON Evaluation -‐ Innovation Agencies and impact assessment, we plan to -‐ Large Enterprises generalize methodologies for the -‐ Universities, Research Centres APOLLON Domain Networks. 2) Number of industry sectors assessed for Domain Specific Multisite Networking Note: we estimate to cover about 20 European Countries plus 4 International Regions.

Metrics 235 150 50 15 5 15 4

Key Indicator 5: Cross Border Piloting Service dissemination Plan

Expected Impact description

As part of the APOLLON dissemination 1) Creation of a specific cross border piloting material we plan to prepare a brochure service brochure reporting the service’s description and benefits.

APOLLON ICT PSP Project

Metrics 1

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7 Conclusion Workpackage 6, Dissemination & Sustainability, aims at creating impact and ensuring sustainability. It is organized into tasks from the set-‐up of an Impact Creation Strategy to the conduction of Network Mobilization and Engagement to the consolidation of the Sustainability Strategy and Business Plan. It thus covers all the planning of dissemination, networking, and Sustainability Strategy. An outcome of WP6, between others, is the present deliverable “APOLLON Impact Creation Plan” which outlines the impact targets and the approaches to achieve them. The present report has shown APOLLON’s main objectives and expected results to be use to create a positive and wide impact on all stakeholders. Focusing on LLs, SMEs and other stakeholder we have identified a strategy to involve them: let the general public become aware, engage interested parties and stimulate the adoption of APOLLON methodology, tools and guidelines by the active stakeholders. Moreover, actions to ensure sustainability and scalability of APOLLON results has been identified: the design of the Cross Border Piloting Service and the establishment of four thematic domain LL Networks. In the next month, these actions will be further investigated in collaboration with other WPs and carried out. Finally, all the impact indicators presented in the last chapter will be compared with the measurements done during the whole project to assess the progress toward the achievement of the objectives.

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Annex 1 Letter of Support – Supporting Members For contributing to the APOLLON (Advanced Pilots Of Living Labs Operating in Networks) best practice exchange activity related to thematic cross-‐border Living Lab networks . APOLLON is a proposal related to the CIP ICT PSP Work Programme’s 8.1 Objective : Sharing of best practice across European Living Labs involving SMEs as key user-‐ and provider-‐participants. To IBBT vzw as coordinator of the APOLLON project proposal . c/o Pieter Ballon Manager, IBBT-‐iLab.o Pleinlaan 9 1050 Brussels Belgium Dear sir, The Living Lab <Living Lab name> hereby expresses its commitment to support the APOLLON thematic cross-‐border network activities. The Living Lab <Living Lab name> hereby registers to the following thematic cross-‐ border Living Lab network(s) which APOLLON intends to pilot, and intends to support its dissemination and best practice exchange activities: (tick any appropriate box(es)) Homecare and Independent Living

Energy Efficiency

eManufacturing

eParticipation

For <Living Lab name>, APOLLON ICT PSP Project

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Annex 2 Declaration of Accession – Associate Members [name of Party (legal entity)], represented for the purpose hereof by [name and title of person written out in full (person legally authorised to act on behalf of the legal entity)] acting as its legal authorised representative, hereby consents to become a Party to the CA [identification of final version of the CA] (relating to Project APOLLON) and accepts all the rights (except financial conditions) and obligations of a Party. It is hereby expressly understood that [name of Party (legal entity)] will not be refunded for the expenses incurred in the implementation of its part of the activities in the Project as detailed in Exhibit A. It is understood and acknowledge by the [name of Party (legal entity)] that it shall bear its costs and expenses incurred during the performance of this Agreement and that [name of Party (legal entity)] is not entitled to claim (a part of) the Community’s financial contribution. The Supporting Institution will not have the right to appoint a representative to the General Assembly. By participating to the Project, the [name of Party (legal entity)] shall identify the Background Needed for the performance of the Project and/or Use (Exhibit B). Done in 2 copies, of which one shall be kept by the Coordinator and one by [name of Party (legal entity)]. Name of Legal Entity [name of Party] Name of legally authorised representative (written out in full) Title of legally authorised representative Signature of legally authorised representative Date Name of Legal Entity [name of Party] Name of legally authorised representative (written out in full) APOLLON ICT PSP Project

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Apollon – D6.2 Impact Creation Plan Title of legally authorised representative Signature of legally authorised representative Date Exhibit A: Activities to be performed by [name of Party (legal entity)] in the Project Exhibit B Background

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Annex 3 Supporting partners composition APOLLON strives to be an open project in which participation with all stakeholders is highly important. Therefore the APOLLON has already established a large Living Labs basis by not only having the key Living Labs as a core-‐partner but also by involving a large number of supporting partners. At this stage, 68 organisations throughout Europe have signed a letter of support, committing to one or several vertical domain focuses. Each of these partners are already quite active in the domain of Living labs, user driven development and open innovation. The following graphic shows an overview of the Supporting Partner composition.

Supporting Partner composition Research Centres 7% Government Bodies 3%

Industries 10% Living Labs 52% SMEs 28%

Of these 68 organisations, we have 35 Living Labs, 19 SMEs, 2 Government Bodies, 5 Research Centres and Universities and 7 Industries (Large Enterprises, Association) belonging to 23 different countries. The Dissemination Team aims at engaging 110 Supporting Partners. This means that during the next months, through the dissemination material, APOLLON’s portal, events and workshops organized, the APOLLON project has to reach 42 partners more. This will be done gradually according to the development of the project.

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Annex 4 Associate members composition 17 organisations (0 at the project kick-‐off) from 7 European Countries are in the process of becoming Associate Partners. Some of them still have to sign the Letter of Support but these stakeholders have already decelerated their interest of becoming Associate Partner to WP leaders.

Associate Members composition Research Centres 0% Industry 14%

SMEs 72%

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Government Bodies 14%

Living Labs 0%

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