% members who have played at Club on average at least once a week across a year
% members who pay green fees at other golf courses less than once a month (or never)
% members who play most during the year - Weekdays only
% members use the Practice Facilities at the Club at least once a week
% of members who are likely to be a member at the Club in 2 years time
67% of Members who have been at the club for 10yearormore said they are likely to be a member at the Club in 2 years time.
% of members who have recommended membership at the Club (to at least one person in the past year)
Highest Age Group
70% of Members aged 18-30 years have recommended membership at the Club to at least one person.
How likely is it that you would recommend the club to friends, family or colleagues?
Overall NPS
The service area THE CLUB IN GENERAL is categorised as 'In Need of Immediate Attention' and could have the highest impact on improving Overall Satisfaction (NPS) if there were actions taken to improve the service levels:
The four Club in General touchpoints below could have the highest impact across all touchpoints:
The day to day management meets or exceeds my expectations
The Board of Directors/ Management Committee group is effective
The club's Board of Directors/ Management Committee listens when members make suggestions and new ideas
The club's management listens when members make suggestions and new ideas
% volunteers recruited (average % members per Club)
% of members who are part of a society within the Club
11% of members are already volunteers
% members who have family members at Club
% of members who's average travel time to the Club is 20 minutes or less
What does the club do well to make it a good club to be a member of?
England Golf
The gender split of member experience survey respondents by percentage (May 2021 - April 2022)
The age group split of member experience survey respondents by percentage (May 2021 - April 2022)
Age NPS
Distribution of responses
The handicap index group split of member experience survey respondents by percentage (May 2021 - April 2022)
The seniority of membership group split of member experience survey respondents by percentage (May 2021 - April 2022)
Seniority NPS
Less than 1 year +49 1-2 years +40 3-5 years +41 6-10 years +39 More than 10 years +43
Less than 1 year 1 2 years 3 5 years 6 10 years
Don't know +24
More than 10 years Don't know
% New Members who have visited the Club on average at least once a week across a year
What were the Primary reasons the Club was chosen?
selected that it was because of the Clubs location to home/work
% of New Members who are likely to be a member at the Club next year
Highest Gender Group
76% of female Members said they are likely to renew membership at the Club next year
The service area THE START IN THE CLUB is categorised as 'In Need of Immediate Attention' and could have the highest impact on improving Overall Satisfaction (NPS) if there were actions taken to improve the service levels: The two Start in the Club touchpoints below could have the highest impact:
I feel welcomed into the club
I feel the club has given me sufficient attention as a new member
can
even better?
Gender
The gender split of entry survey respondents by percentage (May 2021 - April 2022)
Distribution of responses
The age group split of entry survey respondents by percentage (May 2021 - April 2022)
Age NPS
u18s 18 30 31-50 51 65 66 75 76+
Distribution of responses
Distribution of responses
The new member type split of entry survey respondents by percentage (May 2021 - April 2022)
New to Golf +55
New to Golf
Distribution of responses
Have been a member at a Club before +49
Have previous golf experience, but haven't been a member at a club before +55
Have been a member at a Club before
Have previous golf experience
0% 25% 50% 75%
How likely is it that you would recommend the Club to friends, family or colleagues?
What was the primary reason(s) for leaving the club?
% of Members selected that they would most likely join another club
Have you joined another club?
said yes
The gender split of exit survey respondents by percentage (May 2021 - April 2022)
Distribution of responses
Gender NPS Male +2 Female +16 0% 25% 50% 75% 100%
Male Female
The age group split of exit survey respondents by percentage (May 2021 - April 2022)
Age NPS
Distribution of responses
u18s +33 18-30 -14 31-50 +8 51-65 -9 66-75 11 76+ +73 0% 10% 20% 30%
u18s 18 30 31-50 51 65 66 75 76+
The seniority split of exit survey respondents by percentage (May 2021 - April 2022)
Less than 1 year -30 1 year +8 2-5 years -10 6-10 years -5 More than 10 years +28
Don't know 0
Less than 1 year 1 year 2-5 years 6 10 years
More than 10 years Don't know
0% 10% 20% 30% 40%