Welcome
Russ & Maggie Law
March 9, 2026
Your Partner Engel & Völkers
Our global network
1977 established in Hamburg 1,000+ locations around the world in 34 countries
16,600 members of the Engel & Völkers brand 5 continents
The power of a global platform
Global, national and local Engel & Völkers website
◆ Prominent property placement with a direct link to the online property exposé
◆ More than 4 million unique visitors each month around the globe
◆ Half a million unique visitors each month in theAmericas
MLS
◆ Direct feed from MLS gets your property exposed to brokerage and public community quickly.
EVInsider
◆ Property search app putting your listing in the hand of our clients & customers.
◆ Access to listings throughout theAmericas
Distinctive Marketing Measures
Your property at its best
Professional photography
Digital property presentation, international reach
Video
Dynamic, high-impact presentation
360° virtual tour
Avirtual viewing brings the property to life
Worldwide access to countless potential buyers
◆ Zillow Group: 194 million visitors/month
◆ Realtor.com: 86 million visitors/month
◆ List Globally: 85.8 million visitors/month
◆ List Hub: 125 million visitors/month
◆ engelvoelkers.com: 4 million visitors/month
Premium exposure
◆ Wall Street Journal: 58.2 million visitors/month
◆ Mansion Global: 2.5 million visitors/month
◆ James Edition: 1.4 million visitors/month
◆ Juwai/Juwai.asia: 10 million visitors/month
◆ FT.com: 63 million visitors/month
Prominent placement
Regional and national advertising
◆ Ad placement in publications aligning with ideal buyer
Private Residences
◆ High-quality catalog featuring the finest Engel & Völkers properties
◆ Distributed throughout brand’sAmericas network
◆ Amplified on multi-national social media channels
◆ Mailed directly to high net worth consumers through Modern Luxury Media and Dolce partnerships
Beyond the basics
Engel & Völkers post sign
◆ Commands attention
◆ Sleek and elegant signs are a symbol of exceptional real estate
Broker open houses
◆ Scheduled broker open house to invite other industry professionals
◆ Engel & Völkers advisor tour
Open houses
◆ Scheduled at your convenience as per local market customs
◆ In person and/or virtual options available
Showings
◆ Advisor guided property tour
A refined focus
Multi-faceted targeted approach inclusive of:
Niche mailing
◆ Reaches targeted, potential buyers with high-quality postcards, exposé and neighborhood letters
Email marketing
◆ Marketing tailored to specific target groups by approaching sales leads directly
Social Media
◆ Maximum marketing efficiency via social media exposure on advisor and shop level platforms
Digital marketing
◆ Relevant display marketing
Your Property at a Glance
Market & PropertyAnalysis
102-402 LAKESHORE DRIVE
Year of Construction 2011
Number of Bedrooms 2
Number of Bathrooms 2 Floors 1 Parking Space/Garage 2
Special Characteristics Overall Positioning:This property offers a rare combination of boutique privacy, generous interior space, exceptional storage, and lakeshore walkability, creating a lifestyle that feels closer to townhouse or single-family living while maintaining the convenience of condominium ownership.
Buyer Profile
What is our buyer profile?
Affluent Down-sizers (Local or Regional)
Typical Buyer
•Ages 55–75
• Selling a larger single-family home in Penticton, Naramata, Summerland, or Kelowna
• Financially secure; often mortgage-free
• Seeking simplicity without sacrificing lifestyle
WhyThis Property Fits
Walkable LifestyleThe Lakeshore Drive location allows owners to step directly into Penticton’s most desirable waterfront corridor — beaches, restaurants, wineries, and downtown amenities all within walking distance.
Single-Level Living Street-level access and a functional floor plan eliminate the need for stairs or elevators, an important feature for long-term aging-in-place comfort.
Private Outdoor LivingThe oversized patio provides the outdoor lifestyle many downsizers refuse to give up when leaving a house — ideal for entertaining, gardening, or relaxing near the lake.
Boutique BuildingAppeal Rather than a large tower, the smaller building offers a quieter, more residential feel with fewer neighbours and greater privacy.
Key Emotional Driver
“Maintain the Okanagan lifestyle while eliminating the maintenance of a house.”
Buyer Profile
Luxury Second-Home / Vacation Property Buyers
Typical Buyer
• Vancouver, Calgary, or Lower Mainland residents
• Professionals or retirees seeking an Okanagan retreat
• Often already familiar with Penticton through wine tourism or boating
Four-Season Destination Buyers gain access to:
• Summer boating and beach lifestyle
• Fall wine tourism on the Naramata Bench
• Winter skiing atApex Mountain Resort
• Spring cycling and hiking
WhyThis Property Fits
Immediate LakeAccess Being located directly on Lakeshore Drive places the owner steps from Okanagan Lake beaches, marinas, and waterfront pathways.
Entertaining LayoutThe open living spaces and large patio are perfectly suited for hosting guests during summer visits or long weekends.
Turn-Key Ownership Condominium ownership removes the burden of landscaping, property upkeep, and seasonal maintenance.
Key Emotional Driver
“Alock-and-leave Okanagan base in the most iconic waterfront neighbourhood.”
The Result
By identifying buyer profiles, we move beyond simply “listing a property” and instead create a focused marketing strategy designed to reach the most motivated and qualified purchasers.This approach increases the likelihood of attracting the right buyers quickly and ultimately achieving the strongest possible sale result.
Key Strengths of Your Home
• Prime Lakeshore Drive location, positioned along Penticton’s premier waterfront corridor directly across from Okanagan Lake beaches
• Lake views and semi-lakefront positioning, offering immediate proximity to the shoreline and lakefront pathway
• Extremely low-density boutique building with only four residences, providing privacy, exclusivity, and a quieter residential environment than larger condominium complexes
• Walk-up design that lives more like a townhouse than a traditional condominium, with convenient direct access
• Efficient single-level main-floor layout, highly desirable for downsizers and lock-and-leave buyers seeking easy living without stairs
• Large residence footprint, offering significantly more interior space than many nearby condominium options
Key Strengths
• Large window openings and expansive glazing, designed to maximize lake views, natural light, and connection to the waterfront setting
• Expansive outdoor patio, ideal for entertaining, relaxing, and enjoying the lakeside atmosphere
• Exceptionally large storage room with exterior access, more comparable to storage found in a private home than a condominium—perfect for bicycles, paddleboards, golf clubs, and other recreational equipment
• High-quality original construction, with strong emphasis on durability, sound separation, thermal performance, and building security
• Well-appointed kitchen and interior finishes suitable for comfortable full-time living or seasonal use
• Highly walkable lifestyle location, steps to beaches, the marina, restaurants, coffee shops, and Penticton’s downtown amenities
Your property’s characteristics and potential
Prime Lakeshore
Potential objections some buyers may or may not have Your property’s advantages
Drive location Lake views and semi-lakefront positioning Walk-up design that lives more like a townhouse Efficient single-level main-floor layout, Expansive outdoor patio Exceptionally large storage room with exterior access, High-quality original construction
Street-level unit (privacy concerns for some buyers) Limited building amenities compared to Lakeshore Built 2011 (some buyers chase brand-new construction although not at this price point)
Reiterate that the unit is elevated and the locking system has been secured This would keep the maintenance fees on the lower side Schoenne Homes quality construction better than majority of new construction. Solutions for your property
When positioning your home in the market, we will also emphasize the reputation and quality associated with the developer, Schoenne Homes. Buyers place significant value on knowing a property was built by a respected local builder with a strong track record for craftsmanship, thoughtful design, and durable construction. Schoenne Homes has developed a reputation in the South Okanagan for building well-designed residences that combine functional layouts, quality materials, and attention to detail—attributes that resonate strongly with discerning purchasers. By highlighting the developer’s credibility and the consistent quality associated with their projects, we reinforce buyer confidence and elevate the perceived value of the home.This narrative becomes an important part of the marketing story, positioning the property not just as a residence, but as a home built by a trusted local builder known for delivering lasting quality.
Construction & Design Characteristics
Design Philosophy
Amulti family home that feels more like a luxury home than a condo. Akey structural element: comfort and sound isolation given the proximity to Lakeshore Drive pedestrian and vehicle traffic.
1.AssessmentTrend
•Assessment peaked in 2023 at $1.217M
•Adjusted down during the 2024 market correction
• Current value ~$999K
2.Appreciation Since Last Sale
2015 Sale:
$733,500
2026Assessment: $999,000 Increase:
+$265,500 (~36%) over 11 years
Average annual appreciation: ~2.8% per year
About Lyndi Ainsworth About Brodie Young
With an extensive background in Marketing and Contract Negotiations, I am excited to leverage my skills and passion for Real Estate as I embark on my 21st year as a REALTOR® and Managing Broker at Engel & Völkers South Okanagan.As a highly acclaimed and award-winning REALTOR®, I have built a stellar reputation for consistently delivering exceptional results. My expertise extends to being a Master Certified Negotiation Expert and a Level 3 Emotional Intelligence facilitator, enabling me to commit wholeheartedly to the success of every client I serve.At Engel & Völkers South Okanagan, we understand that luxury holds unique meaning for each individual. My primary focus is to ensure that every client receives customized and unparalleled service excellence, placing their satisfaction at the forefront of all my endeavours. In addition to my professional achievements, I am deeply committed to giving back to my community and profession, these experiences have fostered a strong sense of responsibility and gratitude. Each day, I am reminded of our community’s abundant offerings, and I am immensely grateful to partake in them alongside my wonderful children.
Born and raised in the heart of the Lower Mainland, Brodie found his passion for real estate early and took his first steps into the industry at just 26 years of age. Since then, it’s been a rewarding journey of helping clients make confident, life-changing moves—whether it’s finding their dream home or making smart investments. Now proudly based in the beautiful Okanagan Valley, raising three amazing children and embracing the lifestyle this incredible region has to offer. Brodie's deep roots in both the Lower Mainland and the Okanagan give him unique insight into two of BC’s most dynamic markets. Real estate is more than just transactions—it's about relationships, trust, and understanding what truly matters to each client. Whether you’re relocating, upsizing, or investing, Brodie's here to guide you with experience, honesty, and a genuine passion for helping people succeed. Let’s make your next move a smooth and successful one.
A collaborative global brand
Premium exposé
◆ Editorial design, high-end printing and targeted distribution
GG Magazine
◆ Engel & Völkers’luxury lifestyle and property magazine
◆ Circulation of 300,000+ global real estate professionals and premier clients
Exclusive digital exposure
◆ Listing featured in James Edition and Mansion Global
Media coverage
◆ Award-winning multi-national media coverage
Social media amplification
◆ Feature onAmericas and global social media channels reaching referral network and luxury real estate enthusiasts
Giving back
At Engel & Völkers we believe in giving back to the communities in which we work, live and play.
◆ Adonation will be made in your name to ourAmericas philanthropic partner, Special Olympics, via my participation in our Contribution at Closing program.
◆ Special Olympics’mission is to create inclusive communities for children and adults with intellectual disabilities through the power of sports.
ABespoke Experience
ACulture of Service
When you list with Engel & Völkers
Production of marketing measures Preparing your property Organizing showings Holding Open Houses Regular customized progress reports Conducting contract negotiations
Achieving the best price?
Asking price
Priced aligned with market conditions more than 10% above the current market value
Time to sale up to 3 months above the market value Sales proceeds up to one year leads to a loss of image on the market below the market value due to subsequent price reduction
Range
7% ON 1ST$100K 3% ON BALANCE OF SALE PRICE
AVery Sincere ThankYou,
Thank you for the opportunity to prepare this market evaluation and to provide insight into the positioning and potential of your property. We recognize that the decision to sell a home, particularly one as distinctive as yours, is both significant and personal. Our role is to ensure that every aspect of the process is managed with expertise, transparency, and the highest level of professional care.
At Engel & Völkers, our approach is grounded in a commitment to service that consistently exceeds our clients’expectations. Through thoughtful pricing strategy, refined marketing, and a deep understanding of the buyers most likely to be attracted to your property, we position your home in a way that maximizes both exposure and value.
Akey advantage of working with Engel & Völkers is the strength of our network. While we are deeply rooted in the South Okanagan, we are also strongly connected with Engel & Völkers advisors and shops throughout British Columbia ,Alberta, and across Canada. These relationships create a powerful referral network, connecting your property with a broad base of qualified buyers who are actively seeking the lifestyle and investment opportunities the Okanagan offers. We would be honoured to represent you and guide the sale of your home with the professionalism, discretion, and dedication that define the Engel & Völkers standard.
THANK YOU