Why Me? h t i m S e m Em
Website
esmith6497@gmail.com
+1 (518)-491-6204
About Me Hi, I’m Emme Smith
Strategic social media and marketing professional with experience in motorsports, entertainment, and live events. I specialize in developing and executing digital content strategies, managing accounts, and producing trackside or live coverage that drives audience engagement and brand visibility. Skilled in content creation, press communications, and campaign planning, I deliver measurable results while collaborating with teams to craft compelling stories across platforms. Recognized for creativity, attention to detail, and the ability to thrive in fast-paced, high-profile environments
Growing up, playing sports made me extremely competitive, stubbornly persistent, and a bit of a perfectionist. Every Sunday, my Dad watched NASCAR, but it wasn’t until grad school that my friends introduced me to the world of Formula One. I was immediately hooked. I felt a connection to the fastpaced, high-intensity environment far beyond the spectacle. Everyone striving for the smallest margins of an advantage over their competitors, measured in tenths or hundredths of a second.
Why Motorsports?
Soon I realized the motorsports industry was evolving, and marketing and communications roles were flourishing. Combining that industry growth with my passion for sports made it the natural place to build my career. I started learning about and gaining experience in every series I could. From volunteering at the BARC Championship at Silverstone and the Formula E-Prix in Miami, to taking on an Account Manager position at a motorsports agency and working with clients throughout IndyCar and IMSA. I found that not only did I love working in motorsports, but I was a natural fit for it. Motorsports is where the principles I learned growing up come to life: discipline, perfectionism, high performance, and the determination to go the distance. Combining my work experience, personal drive, and education, I’m ready to make an immediate impact in my next opportunity.
Personal Skills Chronically Online: Fluent in algorithms, Internet culture, and micro-trends. I can spot viral formats before they hit the mainstream and love brainstorming how to adapt them instantly
Relationship Building & Networking: Natural connector who thrives on meeting new people. Great at converting casual interactions into long-term professional relationships
Relentless Work Ethic: High-energy, low-friction, and built for fast-paced industries
Driven to Build a Career: Dedicated to growing a long-term career in racing. Highly coachable, eager to learn, and obsessed with finding new ways to connect fans to teams and drivers
Education A commitment to continuous growth. I actively seek out new experiences, knowledge, certifications, and industry insights to bring sharp, modern strategies everywhere I work.
Emerson College
MA - Strategic Marketing Communications
SUNY, University at Albany
BA - Communications Minor - Journalism
ELVTR
Motorsports Marketing & Partnerships Certificate
HubSpot
Certifications in Social Media Marketing, Social Media Marketing II, and Digital Marketing
Work Experience Although you already have my resume/cv, I want to highlight some key wins from each of these experiences CoForce - Account Manager
Managed social execution and press communications for major racing properties, including Kids On Track, Hyundai Motor America (12 Hours of Sebring), Wayne Taylor Racing, and Honda Racing Company (IndyCar Barber). Built key relationships with Arrow McLaren, Firestone, AJ Foyt, and HRC.
Formula E - Content Champion
Documented trackside staff and volunteer experiences through trending reel formats and directional videos, boosting community engagement and onboarding clarity across volunteer programs
The Comedy Studio - Marketing Manager
More than doubled our Instagram followers in one year (3,000 to 9,000) Write our weekly newsletter that goes out to 20,000+ subscribers and converts on average 20 additional ticket purchases per send, and have made us the premiere comedy club in the Boston area.
Boston College - Events Assistant
Spearheaded marketing content across digital channels that generated 1.6 million website visits and managed event communications that engaged over 20,000 alumni across 500+ events annually.
Omnicom - Copywriting Intern
Created a speculatory campaign for DIRECTV and pitched it to executives
So, Why Should You Hire Me? Working in this industry isn’t something I decided to do on a whim after watching Drive to Survive. It’s a decision based on networking, building relationships, and gaining as much experience as I could in a variety of series over the past two years. A decision based on working long hours and weekends, traveling to and from the track, and still wanting more. I want to work in an industry that fuels me. I want to work long hours and weekends. I want to continue to put in the work to learn, grow, and build a long and successful career here. Hopefully you’ll be a part of that journey!
thank you h t i m S e m Em
Website
esmith6497@gmail.com
+1 (518-491-6204