Black & White | Brand Book

CREDITS: Agency: GMG Advertising Advertiser: Parkland Coffee Co. Product: Bon AppĂŠtit Category: Beverages - Coffee Medium Type: Branding and Packaging Design Concept Art Director: Marco Zuniga Graphic Designer: Marco Zuniga Account director: Liza Santana / Gabriel PiĂąares See more: http://emezetacreativo.blogspot.com/2016/06/bon-appetit-genuine-tradition-inside.html

Blog: http://emezetacreativo.blogspot.com

marco zuniga Concept Art Director

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Black & White | Brand Book

Published on Jun 20, 2016

MARK ZUNIGA

This is a coffee product created to engage sophisticated adults. The challenge for this project was to realize the concept from beginning to the end so we designed the logo, and created an icon utilizing a hashtag on the package with the purpose to promote it on social media. We needed to make sure that we created a visually appealing texture that would catch our target audiences' attention. As you can see in the pictures shown, we utilized "Black & White" for the identity. Finally, we created a packaging design. Credits: Agency: GMG Advertising Advertiser: Parkland Coffee Co. Product Brand: Black & White Category: Beverages - Coffee Medium Type: Branding and Packaging Design Concept Art Director: Marco Zuniga Graphic Designer: Marco Zuniga Account Director: Liza Santana / Gabriel Piñares

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