SEPTEMBER 2022
Volume 46, No 7
BETA INTERNATIONAL 2022 PREVIEW
Your free official show catalogue inside
AUTUMNAL ARRIVALS Equestrian Trade News September 2022
THE LATEST FEEDS, CLIPPERS AND RUGS
PLUS
• WORMING FOCUS • NEW PRODUCTS GALORE • RETAILER PROFILE ETN is the official media partner of BETA International
2022
11-13 September
lottie-world-champ-22-ETN-210x65.qxp_0 15/08/2022 11:21 Page 1
NAEC Stoneleigh, Warwickshire, UK Main Sponsor
Main Sponsor
THE BEST FEED NAF World Champions Lottie Fry & Glamourdale, owned by van Olst Horses naf-equine.eu/uk
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10 ISSUES PER YEAR MAILED TO ALMOST 3,000 READERS 2,400 OF WHICH ARE RETAILERS 46% OF COPIES ARE READ BY 2-4 PEOPLE 82% OF READERS READ THE PUBLICATION EVERY MONTH 70% KEEP THEIR COPIES FOR SEVERAL MONTHS OR MORE 95% OF READERS ALSO RECEIVE THE WEEKLY EMAIL NEWSLETTER OVER 4,000 DIGITAL COPIES OF THE MAGAZINE ARE DISTRIBUTED EVERY ISSUE
PROMOTE YOUR PRODUCTS TO OVER 2,400 RETAILERS IN EQUESTRIAN TRADE NEWS
ETN offers print advertising, print advertorials, inserts, email banners, takeover emails and lots more! Make sure retailers know to stock your product. To discuss a bespoke marketing plan for your business please contact Abi Cannon 01428 601020 or Evie Edgar 01428 601031
For editorial please contact Liz Benwell editor@equestriantradenews.com
CPD FEATURE | ETN ABOUT ETN’S RAMA/SQP FEATURES ETN’s series of CPD features helps RAMAs (Registered Animal Medicines Advisors/SQPs) earn the CPD (continuing professional development) points they need. The features are accredited by AMTRA, and highlight some of the most important subject areas for RAMAs/ SQPs specialising in equine and companion animal medicine. AMTRA is required by the Veterinary Medicines Regulations to ensure its RAMAs/SQPs undertake CPD. All RAMAs/SQPs must earn a certain number of CPD points in a given period of time in order to retain their qualification. RAMAs/SQPs who read this feature and submit correct answers to the questions below will receive three CPD points. For more about AMTRA and becoming a RAMA/SQP, visit www.amtra.org.uk
WE ALL KNOW ABOUT TARGETED WORMING PRACTICES. DON’T WE? By Claire Shand, RAMA and director of marketing and communications, Westgate Laboratories.
"In real life, strategy is actually very straightforward. You pick a general direction and implement like hell." Jack Welch, former CEO of General Electric
W
ritings for the perils of wormer resistance have been on the wall in UK agriculture since the mid-1980s. The first messaging specifically aimed at horse owners was developed here by Westgate Labs when we first pioneered our worm egg count service in 1999. The British Veterinary Association (BVA) put out their first major call to action in 2010 with their ‘Responsible use of Anthelmintics in Grazing Animals’ campaign and there has been a myriad of smaller initiatives in the same vein along the way. Now in 2022 there’s certainly increased levels of awareness, but still not enough action. Recent research carried out by the British Equine Veterinary Association (BEVA) suggests that UK horse owners give approximately 1.13million doses of wormer annually but carry out only around 120,000 faecal egg counts. That’s just one test for every 11 wormers sold! Multiple surveys show just 10% of owners are testing and treating appropriately. Despite all we know about the resistance crisis and the environmental damage caused by wormers, far too many people are still blanket dosing without knowledge of which worms they’re targeting, whether the wormer is even necessary and if the given treatment has been effective. These behaviour stats are scary and should be a real wake up call for the industry. This haphazard approach is putting our horses’ health at risk, both now and into the future.
Regular worm egg counts should form the basis of a horse’s parasite control programme
As RAMAs, our role should be to support horse owners and yard managers with an overarching strategy for parasite control. One that takes into account the age and health status of the horses on the premises and their management to find a solution that makes carrying out best practice parasite control as easy as possible.
GOVERNMENT STEPS IN
If we don’t intervene to change outdated practices it will be within years, rather than decades, that we’ll see all five of our licenced chemicals cease to be effective against common equine parasites. So important is the impending health crisis for horses that the Government’s Veterinary Medicines Directorate (VMD) has stepped in. An ‘Anthelmintic Resistance Working Group’ of prescribers (vets, pharmacists, RAMAs/SQPs), parasitologists, horse owners, charities/levy boards, guidance/policy makers, retailers, diagnostics and pharmaceutical industries met in November 2021 and April 2022. As an outcome of this, a core steering group is now CONTINUED OVER THE PAGE
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EQUESTRIAN TRADE NEWS SEPTEMBER 2022 | 43
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2 0 2 l a n o i t Interna t
Visit us a
Beta 2-C23 Stand
8x UP TO 4x
MORE EFFECTIVE THAN A BODY PROTECTOR
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Be part of the first ever National Equine Show at the NEC, Birmingham on 4-5 March 2023. A premier retail event for riders of all abilities, the Show will attract a diverse audience of riders for a great day out.
• • • • •
Over 100 brands 10,000 visitors First class speaker lineup Interactive features Informative workshops
nationalequineshow.com
BETA INTERNATIONAL 2022 Your essential guide to visiting the show on 11-13 September at NAEC Stoneleigh
INSIDE •
Exhibition floorplan and exhibitors’ list
•
An introduction to the show
•
What to see, where to meet
•
Exclusive show offers
•
CPD seminars and better business presentations
•
Feature areas, sponsors and awards
PLUS
YOUR FREE BETA International 2022 catalogue
BETA INTERNATIONAL 2022 | SHOW TIMETABLE
BETA INTERNATIONAL 2022 WHAT’S ON Seminar Theatre. Hall 1 SUNDAY 11TH SEPTEMBER
10.30am - 11.00am Lisa Ramsell – Director of Fundraising – Riding for the Disabled. Delivering Impact: The business benefits of partnering with charities 11.10am - 11.40am Sara Blackshaw - Sara Blackshaw Consulting. Trends in the Equestrian Marketplace for 2023 11.50am - 12.20pm Aisha Kirby - Academy and Product Specialist Neue Schule Ltd. The Neue Schule Academy 12.30pm - 1.30pm Kate Hore Rnutr (Animal) R.Anim.Technol (cert)Head Nutritionist NAF. Equine Hoof Management Inside & Out - 6 AMTRA CPD points
MONDAY 12TH SEPTEMBER
10.30am - 11.30am Sally Harmer - Animal Health Consultancy Ltd. Reducing the Need to Worm Horses and Ponies minimum of 8 AMTRA CPD Points
1.40pm - 2.10pm Rhea Freeman - Award 11.40am - 12.10pm Sara Blackshaw - Sara winning PR adviser, social media expert Blackshaw Consulting. Trends in the and coach. How to work with influencers Equestrian Marketplace for 2023 2.20pm - 2.50pm Frances Roche - Master 12.20pm - 12.50pm Sarita Linck - Product Bridle Maker. Common Sense Bridle Fitting Training Specialist Neue Schule Ltd. Neue - SMS CPD points Schule - Supporting Retail 3.00pm - 4.00pm Sally Harmer - Animal Health Consultancy Ltd. Reducing the Need to Worm Horses and Ponies minimum of 8 AMTRA CPD Points 4.10pm - 4.30pm Claire Williams - Executive Director BETA. Safety Equipment Standards & Industry Update 5.15pm - 6.00pm Society of Master Saddlers Prize Giving,Neue Schule Awards, BETA International Best Stand Awards, BETA International New Product Awards
1.00pm - 2.00pm Kate Hore Rnutr (Animal) R.Anim.Technol (cert)Head Nutritionist NAF. Equine Hoof Management Inside & Out - 6 AMTRA CPD points 2.10pm - 2.40pm Rhea Freeman - Award winning PR adviser, social media expert and coach. Identifying the platforms you need to be on 2.50pm - 3.20pm Frances Roche - Master Bridle Maker. Common Sense Bridle Fitting - SMS CPD points 3.30pm - 4.00pm Lisa Ramsell – Director of Fundraising – Riding for the Disabled. Delivering Impact: The business benefits of partnering with charities 4.10pm - 4.30pm Claire Williams - Executive Director BETA. Safety Equipment Standards & Industry Update
5.00pm - 5.30pm Hazel Morley - The Society of Master Saddlers. Saddlery Competition Awards
TUESDAY 13TH SEPTEMBER
10.30am - 11.00am Frances Roche - Master Bridle Maker. Common Sense Bridle Fitting - SMS CPD points 11.20am - 11.50am Lisa Ramsell – Director of Fundraising – Riding for the Disabled. Delivering Impact: The business benefits of partnering with charities 12.00pm - 12.30pm Sara Blackshaw - Sara Blackshaw Consulting. Trends in the Equestrian Marketplace for 2023 12.40pm - 1.10pm Sarfraz Mian BEM- CEO Neue Schule Ltd. Apps, Cloud data, Sensor devices - Making best use of emerging technologies to enhance performance and safety 1.20pm - 2.20pm Kate Hore Rnutr (Animal) R.Anim.Technol (cert)- Head Nutritionist NAF. Equine Hoof Management Inside & Out - 6 AMTRA CPD points 2.30pm - 3.00pm Rhea Freeman - Award winning PR adviser, social media expert and coach. How to work with influencers 3.20 pm - 3.50pm Hazel Morley - The Society of Master Saddlers Saddlery Competition Awards Subject to change
68 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022
WWW.EQUESTRIANTRADENEWS.COM
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BETA INTERNATIONAL 2022 | SPONSORS
Industry’s leading players back the show BETA International attracts support from some of the industry’s leading names. Neue Schule has agreed a two-year extension to its backing of BETA International and return as main sponsor for a ninth consecutive year, while Shires Equestrian lends its backing to the New Product Showcase. NAF is sponsor of the Gin & Fizz Bar and Equestrian Trade News is sponsor of the New Product Awards.
NEUE SCHULE
Stand 1-A6 / 1-A7 The company, which was founded by Heather Hyde back in 2007 – a decade after she set up the UK’s first bit bank – is well known and highly respected throughout the world for its revolutionary approach to bit design and manufacture of high-performance bits made from Salox gold, a material that encourages a neutral response in the mouth, promoting acceptance and relaxed communication. The Neue Schule Group’s other divisions are The Academy, dedicated to training and education in bitting and lorinery science, with Lantra-approved courses, and Avansce, developing sports performance monitoring technology such as the Synchronicity System for horses and riders.
NAF
Stand 2-F11 NAF is the leading manufacturer of equine supplements and care products and as such, is the only Official Supplier of these products to the British Equestrian Teams. The company and its pet brand, Natural VetCare, have more than 30 years’ experience in the manufacture of equine and pet supplements and care products. The products contain fully traceable natural ingredients and ranges support everything from healthy joints, skin, hooves, digestion, breathing and behaviour, and include silky mane and tail detanglers, shampoos, moisturisers and luxury leather care. NAF’s team of in house vets and nutritionists are world authorities on equine and pet nutrition and care.
ETN SHIRES EQUESTRIAN PRODUCTS
Stand 2-B4 / 2-C4 A family business with a royal warrant to supply the Queen with equine equipment, clothing, footwear since 2009, Shires is a name that is known and trusted the world over, with warehouses in the UK, Ireland and the US, and its own factories in China. The company was founded in 1968 by Malcolm Ainge, who is now its chair, while his son, Stuart, and nephew, Marcus Cridland, are joint managing directors and daughter, Louise, the company’s marketing manager.
80 | EQUESTRIAN TRADE NEWS SEPTEMBER 2022
Stand 1-A13 Equestrian Trade News, BETA International’s official media partner and sponsor of the New Product Awards, has been the industry’s leading magazine for more than 40 years. First off the press in 1979, it provides a monthly mix of news, product launches and features – and a weekly digital newsletter. The magazine is published by EMC (Equestrian Management Consultants) part of the BETA (British Equestrian Trade Association) group, and distributed free to all trade association members and other equestrian retailers in the UK. It is also available on subscription to other members of the equestrian and associated trades.
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